UMAA Media Kit 2016-17 by Chris Freeman Smith

ABOUT THE ALUMNI ASSOCIATION The University of Minnesota Alumni Association is a member-funded organization that serves all alumni and deeply values its members who support its mission. When students graduate, theyâ&#x20AC;&#x2122;re joining a lifelong community of more than 455,000 fellow alumni. The mission and values of the Alumni Association offer inclusivity and relevancy. Through our programs and services, we strive to create impact and enrichment to our alumni no matter their stage in life or where they are located.

Represents the more than 455,000 living alumni of the University of Minnesota, Twin Cities campus. Nearly 200,000 alumni are contactable through email and represent the subscriber audience for Alumni Angle, Minnesota Alumni magazine email, and At the U. (Refer to page 8.) Data as of October 2015.

U of M GRADUATE

DEMOGRAPHICS

WHERE IN THE WORLD?

GENDER

MN 9.6%

47.5% U.S. 35.1%

TC 52.8%

52.5%

International 2.5%

Female

AGE BREAKDOWN

Male

# OF DEGREES 82.4% 15.3%

9.8%

17.30%

<30

30-39

16.60%

40-49

19.40%

50-59

VALUE OF PRIMARY RESIDENCE

$300,000 - $150,000 $499,999 $299,999

$500,000+

11%

23%

49%

36.80%

60+

+ 2.2%

HOUSEHOLD INCOME under

$150,000

16%

$300,000+ 5%

$150,000 - $100,000 $299,999 $149,999 22%

26%

Up to

$99,999

47%

EDUCATION 63.1%

BACHELORS MASTERS

21.6%

DOCTORATE

15.2%

NETWORK OF 455,000 ALUMNI

U of M GRADUATE DEMOGRAPHICS IN MN

Represents living alumni of the University of Minnesota, Twin Cities campus. Total population is 273,865. See next page for breakdown per county.

U OF M ALUMNI DISTRIBUTION BY COUNTY

20 ALUMNI - 7,000 ALUMNI

16,000 - 112,000 ALUMNI DATA AS OF NOVEMBER 2015

U of M GRADUATE DEMOGRAPHICS IN MN

Red Lake Traverse Mahnomen Wilkin Norman Kittson Lake Of The Woods Marshall Lincoln Big Stone Pipestone Grant Murray Rock Clearwater Yellow Medicine Lac Qui Parle Pennington Watonwan Jackson Swift Roseau Cottonwood Wadena Stevens Redwood Koochiching Faribault Chippewa Renville Nobles Pope Cook Kanabec Lake Sibley Polk Todd Dodge Martin Lyon Waseca Aitkin Hubbard

21 24 33 33 36 41 51 57 69 83 84 98 99 99 111 111 113 135 145 148 161 162 174 191 196 199 206 211 214 224 232 239 265 272 277 278 291 296 305 311 328 333 348 364

DATA AS OF NOVEMBER 2015

U OF M ALUMNI NUMBERS BY COUNTY

Houston Mille Lacs Fillmore Morrison Meeker Benton Becker Wabasha Pine Brown Le Sueur Freeborn Clay Carlton Beltrami Mcleod Nicollet Mower Steele Cass Douglas Winona Isanti Blue Earth Itasca Kandiyohi Otter Tail Goodhue Crow Wing Chisago Rice Sherburne Stearns Wright St. Louis Olmsted Carver Scott Anoka Washington Dakota Ramsey Hennepin

365 378 388 406 407 459 463 489 493 539 546 547 549 607 620 672 704 706 710 715 813 855 897 965 967 1,014 1,115 1,338 1,581 1,760 1,848 2,067 2,692 3,676 5,064 5,305 5,695 6,034 16,133 16,974 24,457 43,169 111,015

MEMBER

DEMOGRAPHICS

Represents the more than 50,000 members of the Alumni Association, to whom the print copy of Minnesota Alumni magazine is mailed. Data as of October 2015.

MN 11%

U.S. 29%

TC 58%

International 2%

AGE & GENDER < 30 | 26.7%

30-39 | 9.9%

45%

55% 40-49 | 7.6%

50-59 | 12.2%

60+ | 37.4%

VALUE OF PRIMARY RESIDENCE

EDUCATION Bachelor’s

Doctorate Unknown*

26.9% 25.9%

19.8%

11.7%

*Not all members are U of M Graduates.

TOP 5 COLLEGE AFFILIATION

26.1% 13.3%

17.6%

HOUSEHOLD INCOME 39.3%

46.2%

50.9%

Master’s

No Data | 6.2%

14.4%

7.9%

> > $ $ <$ <$ 150 150, $300 $50 10 100 $150 $29 0,0 ,00 ,0 9 ,00 000 ,00 0,0 00 0- 00- ,999 0 -$2 0-$ 00 $ $ 149 29 99 49 ,99 9,9 ,99 9,9 99 9 9 99

RECENT ALUMNI

DEMOGRAPHICS

Represents the nearly 99,000 living recent alumni of the University of Minnesota, Twin Cities campus. Recent alumni who graduated within the last decade, are under the age of 35 and live in the Twin Cities metro area are the audience for our Emerging Professionals Network program. (Refer to page 12.) Data as of January 2016.

MN 5.3%

U.S. 30.5%

TC 61%

International 3.2%

AGE & GENDER

55%

45%

20-29 | 51%

30-35 | 49%

VALUE OF PRIMARY RESIDENCE 62.2%

EDUCATION Bachelor’s Master’s Doctorate

HOUSEHOLD INCOME 68.8%

70.8% 18% 10.2%

TOP 5 COLLEGE AFFILIATION

16.0%

19.7%

16.3% 5.5%

10%

1.5% >$ >$ $15 $3 $10 $1 <$ <$ 5 150 0, 00 50 10 2 0,0 0,00 0,0 99,9 ,00 000 ,00 0,0 0 9 00 00 -$2 0-$ 00 $14 0-$2 9 99 49 9 9,9 9,9 ,99 9,9 99 99 9 99 College of Liberal Arts | 36.8% College of Science and Engineering | 16% College of Education and Human Development | 11.5% Carlson School of Management | 9.9%

College of Food, Agricultural and Natural Resource Sciences | 5.7% Other | 20.1%

ABOUT ADVERTISING WITH THE UNIVERSITY OF MINNESOTA ALUMNI ASSOCIATION ADVERTISING RATES FREQUENCY

Full 2/3 1/2 island 1/2 horizontal 1/3 horizontal 1/3 vertical 1/3 square 1/6

$5395 $4475 $4205 $3720 $2900 $2590 $2590 $1725

$4860 $4030 $3790 $3345 $2610 $2335 $2335 $1560

$4585 $3805 $3575 $3165 $2401 $2145 $2145 $1430

COVERS Back cover Inside covers

$6260 $5935

$5640 $5340

$5325 $5045

Full color, per insertion

AD SIZES WIDTH 8.5" 7.5" 4.75" 4.75" 7.25" 4.75" 2.25" 7.25" 2.25" 7.5" 8.5" 17"

HEIGHT 11" 9.75" 9.75" 7.25" 4.75" 4.75" 9.75" 3" 4.75" 8" 8.5" 11"

Magazine Trim Size is 8.25" x 10.5". Live area must be trim area less .25" on all sides. Back cover ads only bleed off bottom and sides.

1/3 vert

2/3 page

2 page spread

1/2 page horizontal 1/6

1/3 page square

CLOSING DATES Advertising reservations are accepted through the ad close deadline. Materials for ads requiring production work are due on the ad close deadline. Completed ads are due on the materials deadline. ISSUE Summer 2016 Fall 2016 Winter 2017 Spring 2017

AD CLOSE DEADLINE

MATERIALS DEADLINE

MAIL DATE

April 13 July 13 Oct 12 Jan 11

April 18 July 18 Oct 17 Jan 16

June 1 Sept 1 Dec 1 March 1

MECHANICAL REQUIREMENTS

Full bleed size Full (no bleed) 2/3 1/2 island 1/2 horizontal 1/3 square 1/3 vertical 1/3 horizontal 1/6 Back cover (no bleed) Back cover (with bleed) 2-page spread (with bleed)

full page

Minnesota Alumni magazine is mailed to more than 50,000 members of the University of Minnesota Alumni Association (see Member Demographics page), as well as distributed at various locations around campus. Total readership is more than 100,000. In addition, the digital version is sent to more than 200,000 alumni and friends around the world via email. Its mission is to keep alumni acquainted with what’s going on at the University at all times and to foster a genuine University spirit among the alumni by keeping them in touch with the University and each other.

1/2 page island

1/3 page horizontal

Printing Process: Web Offset Binding: Saddlestitch Color Rotation: Cyan, Magenta, Yellow, Black Submitting Files: Please email advertising materials to edho0002@umn.edu. PDF/X-1a files are requested for all ad and insert submissions. We encourage all files sent via email to be stuffed or zipped to avoid corruption. Detailed information and PDF export presets may be found at MinnesotaAlumni.org/advertise. Cancellations: All cancellations must be in writing and received before the closing date. Terms: Payments are due within 30 days of invoice date. A 15% commission will be given to recognized advertising agencies only when they perform all regular agency functions, including furnishing ads completed to specifications. Publisher’s Protection: Advertiser agrees to idemnify publisher against liability, loss, or expense as a result of claims or suits based on advertisement content. The publisher is not responsible for interruption or termination of existing contracts or for failure to print advertising (see contract). Advertising Policy: All advertising is subject to publisher’s approval. Contract Regulations: Orders for advertising are accepted subject to the terms and conditions stated in the standard written contract. Design Services: In-house design services are available at the rate of $100 per hour. Additional expenses such as photography or illustration will be billed to the advertiser.

Advertise in Minnesota Alumni | Call Lisa Huber at 612-626-1417 or Ketti Histon at 612-280-5144 | Email Lisa Huber at lhuber@umn.edu or Ketti Histon at histon@msn.com 7

E- COMMUNICATIONS ADVERTISING WITH THE UNIVERSITY OF MINNESOTA ALUMNI ASSOCIATION EMAILS u Total emails sent in 2015: 10,594,967 u Minnesota/twin cities specific emails sent: 7,516,512 u Average open rate of all emails: 24%

u Top three emails sent:

TOPIC

CONTENT

SUBCRIBERS

At the U

Monthly update on upcoming 110,000 UMN events. Twin Cities

SEND DATES 1st Day/ Month

OPEN RATES 24%

AD SIZES (PX) / AVAILABILITY 600x70 / 1

COST EACH $750

Artwork Deadlines: Jan 25, Feb 23, March 25, April 25, May 25, June 24, July 25, Aug 25, Sept 23, Oct 25, Nov 23, Dec 23 Alumni Angle

Monthly UMN news, videos, and updates.

198,000 Worldwide

3rd Week/ Month

23%

528x100 / 2 100x100 / 5

$1000 $500

Artwork Deadlines: Jan 8, Feb 5, March 4, April 8, May 6, June 10, July 8, Aug 5, Sept 9, Oct 7, Nov 4, Dec 9 Minnesota Alumni Magazine

Quarterly e-Edition of Minnesota Alumni magazine

202,000 Worldwide

1st Week/ 24% Dec, March, June, Sept

600x70 / 1

$750

Artwork Deadlines: Feb 26, May 27, Aug 26, Nov 23 Discounts are available with bundling. Inquire for more details about program & events sponsorship opportunities. At the U

Advertise in E-Communications | Call Lisa Huber at 612-626-1417 or Ketti Histon at 612-280-5144 | Email Lisa Huber at lhuber@umn.edu or Ketti Histon at histon@msn.com 8

Alumni Angle

Minnesota Alumni Magazine

SIGNATURE EVENT &

PROGRAM SPONSORSHIPS

MENTOR APPRECIATION EVENT

MENTOR APPRECIATION EVENT About: At the end of the school year, the Alumni Association hosts an appreciation lunch or dinner to thank mentors and students who participated in the college mentor programs during the year. The event includes a meal, followed by a program featuring a keynote speaker. The mentor programs within the colleges connect about 1,400 alumni and students each academic year to engage in discussions about career advice and professional aspirations.

Attendance: 400-450 per year Attendees: 51% students, 46% mentors, 3% University staff Male: 45% Female: 55% Age of Students: 19-22 Age of Mentors: <30 = 27.5%, 30-39 = 14,7%, 40-49 = 7.9%, 50-59 = 16.9%, 60+ = 33.0% Frequency: One event per year

Opportunities Available: Presenting Sponsor (One available): $5,000 u Large logo placement with recognition as presenting sponsor on all Alumni Association Mentor Appreciation Dinner/Lunch communications including website landing page and event calendar listing u Large logo placement with recognition as presenting sponsor on all event signage (table tents, print signage, etc.) u Up to four tickets for representatives to attend event Supporting Sponsor: $2,500 u Small logo placement with recognition as supporting sponsor on all Alumni Association Mentor Appreciation Dinner/Lunch communications including website landing page and event calendar listing u Small logo with recognition as supporting sponsor on some event signage (table tents and other miscellaneous items) u Up to two tickets for representative to attend each event Customizable packages are available. Inquire for more details.

Sponsor an event | Call Lisa Huber at 612-626-1417 or email at lhuber@umn.edu for details 10

SIGNATURE EVENT &

EMERGING PROFESSIONALS PROGRAM SPONSORSHIPS NETWORK EMERGING PROFESSIONALS NETWORK About: The Emerging Professionals Network(EPN), in partnership with various colleges on campus, targets University of Minnesota graduates of the last decade who are under the age of 35. Post-work events are hosted throughout the year to engage recent alumni and provide them with an opportunity to network in a casual atmosphere at different locations in the Minneapolis and Saint Paul area. Opportunities Available: Presenting Sponsor (One available): $10,000 u Prominent logo placement with recognition as presenting sponsor on all EPN communications including emails, website landing page, and event calendar listing u Prominent logo placement with recognition as presenting sponsor on all event signage (table tents, print signage, etc.) u Up to four tickets for representatives to attend each event u Ability to give promotional items to attendees u Ability to welcome and introduce speaker at each event

Attendance: 100-150 per event Attendees: Male: 52% Female: 48% Average Age: 30 Tend to be in the early stages of their careers and their engagement with the University at alumni events. Nearly 34% have given monetary contributions to the University. Nearly 17% of attendees have attended more than one of our EPN events. Frequency: Minumum of three events per year

Supporting Sponsor: $5,000 u Logo placement with recognition as supporting sponsor on all EPN communications u Emails; website landing page; event calendar listing u Logo with recognition as supporting sponsor on some event signage (table tents and other miscellaneous items) u Up to two tickets for representative to attend each event Event Sponsor (Minimum of three available) Food and/or Drink Sponsor (Minimum of three available) Customizable packages are available. Inquire for more details.

Sponsor an event | Call Lisa Huber at 612-626-1417 or email at lhuber@umn.edu for details 11

SIGNATURE EVENT &

PROGRAM SPONSORSHIPS

BEHIND THE SCENES

BEHIND THE SCENES About: Behind the Scenes offers alumni the exclusive opportunity to gain access to interesting places, events and people at prominent locations throughout the Twin Cities area. This unique experience connects alumni to fellow alumni and places that they may not otherwise see. With limited attendance available, the first two events at WCCO-TV and Chocolat CĂŠleste were highly popular and sold out within 48 hours. Event promotion is sent via email to nearly 105,000 alumni and Alumni Association members in the Twin Cities metro area.

Attendance: varies by location Attendees: Due to the recent launch of this program, we do not have sufficient data at this time. Frequency: Four events per year

Opportunities Available: Presenting Sponsor (One available): $7,500 u Prominent logo placement with recognition as presenting sponsor on all Behind the Scenes communications including emails, website landing page, and event calendar listing u Prominent logo placement with recognition as presenting sponsor on all event signage (table tents, print signage, etc.) u Up to four tickets for representatives to attend each event u Ability to give promotional items to attendees u Ability to welcome and introduce speaker at each event Supporting Sponsor: $2,500 u Logo placement with recognition as supporting sponsor on all Behind the Scenes communications u Emails; website landing page; event calendar listing u Logo with recognition as supporting sponsor on some event signage (table tents and other miscellaneous items) u Up to two tickets for representative to attend each event Event Sponsor (Minimum of four available) Food and/or Drink Sponsor (Minimum of four available) Customizable packages are available. Inquire for more details.

Sponsor an event | Call Lisa Huber at 612-626-1417 or email at lhuber@umn.edu for details 12

SIGNATURE EVENT &

HOMECOMING PROGRAM SPONSORSHIPS (Alumni Awards/Ski-U-Mania) HOMECOMING (Alumni Awards/Ski-U-Mania) About: At the University of Minnesota, homecoming is a week filled with events for students, alumni and Gopher fans. The Alumni Association hosts two key events during the week, Alumni Awards Celebration and Ski-U-Mania. Alumni Awards Celebration is an annual ceremony to recognize alumni volunteers who go out of their way to advance the mission of the Alumni Association in support of the University of Minnesota. Individuals and groups are recognized for outstanding service, receiving Alumni Association awards or the Universityâ&#x20AC;&#x2122;s Alumni Service Award. The evening usually includes a cocktail reception, dinner and awards ceremony. Thursday, October 20. Ski-U-Mania is the ultimate pregame celebration, held at McNamara Alumni Center before the homecoming football game. A festive atmosphere for Gopher alumni and fans, attendees enjoy food and drinks; receive a goodie bag that includes a souvenir; witness the crowning of the next Homecoming King and Queen; cheer along with Goldy and the spirit squad; and more. Saturday, October 22 Opportunities Available: Presenting Sponsor (One available): $10,000 u Prominent logo placement with recognition as presenting sponsor on all Alumni Awards Celebration and Ski-U-Mania communications including emails, website landing page, and event calendar listing u Prominent logo placement with recognition as presenting sponsor on all event signage (table tents, print signage, etc.) u Up to four tickets for representatives to attend event u Ability to give promotional items to attendees u Ability to welcome and introduce speaker at each event

Attendance: Alumni Awards Celebration: 150-200 per year Ski-U-Mania: 350-400 per year Attendees: Alumni Awards Celebration: Male: 42% Female: 58% Average Age: 55 Tend to be loyal University of Minnesota supporters. About 56% are Alumni Association members. Nearly 83% have made monetary contributions to the University. Ski-U-Mania: Male: 53% Female: 45% Average Age: 53 Tend to be loyal Gopher fans and University of Minnesota supporters. About 54% are Alumni Association members. Nearly 77% have made monetary contributions to the University. Frequency: One event per year

Supporting Sponsor: $5,000 u Logo placement with recognition as supporting sponsor on all Alumni Awards Celebration and Ski-U-Mania communications including emails, website landing page, and event calendar listing u Logo with recognition as supporting sponsor on some event signage (table tents and other miscellaneous items) u Up to two tickets for representative to attend event Souvenir Sponsor: $2,500 u Logo placement on souvenir item, to be determined by the Alumni Association, given away to all attendees at Ski-U-Mania Customizable packages are available. Inquire for more details.

Sponsor an event | Call Lisa Huber at 612-626-1417 or email at lhuber@umn.edu for details 13

SIGNATURE EVENT &

ALUMNI WEBINAR SERIES PROGRAM SPONSORSHIPS VIRTUAL NETWORKING ALUMNI WEBINAR SERIES

VIRTUAL NETWORKING

About: A minimum of 12 free webinars, covering topics related to career and personal interests, are hosted each academic year. Presented by University of Minnesota faculty and other experts, discussions range from interviewing and networking tips to organic food and farming and maximizing your next vacation and everything in between. During its inaugural year in 2014-15, the Alumni Webinar Series drew in more than 6,000 viewers live or on-demand.

About: Through an innovative and new technology platform, the Alumni Association is now able to activate a network within the 455,000 alumni for businesses to connect with no matter where they are located in the world. Imagine a job fair in the virtual space, a place to connect with potential employees, and a space where you can reach candidates with either a wide range of degrees or a specific one.

Opportunities Available: Presenting Sponsor (One available): $15,000 u Prominent logo placement with recognition as presenting sponsor on all Alumni Webinar Series communications including emails, website landing page, event calendar listing, and webinar slide presentation (minimum of 12) u Verbal recognition as presenting sponsor during each webinar presentation (minimum of 12) Supporting Sponsor: $7,500 u Small logo placement with recognition as supporting sponsor on all Alumni Webinar Series communications, including emails, website landing page, event calendar listing, and webinar slide presentation u Verbal recognition as supporting sponsor during each webinar presentation (minimum of 12)

Opportunity Available: Presenting Partner: $2,500 u One hour long networking session coordinated by Alumni Association staff and set to predetermined specifications. u One email prepared and distributed by the Alumni Association to an agreed upon segmented audience within the Alumni Association database by company representative and Alumni Association staff. u Social media posts on Alumni Association channels via Twitter, Facebook and LinkedIn leading up to event. Customizable packages are available. Inquire for more details.

Individual Webinar Sponsor (12+ available): $3,000 u Logo placement with recognition as webinar sponsor on all Alumni Webinar Series communications including emails, website landing page, event calendar listing, and webinar slide presentation u Verbal recognition as webinar sponsor during selected webinar presentation Customizable packages are available. Inquire for more details. Attendance: Average 200 per live webinar; more than 8,000 views of recorded webinars on YouTube (October 2014 to March 2016) Attendees: Male: 38% Female: 61% Average Age: 47 Majority live in Minnesota, but alumni and friends from 46 states and 25 countries have participated in live presentations. Frequency: Minimum of twelve per year

Sponsor an event | Call Lisa Huber at 612-626-1417 or email at lhuber@umn.edu for details 14

SIGNATURE EVENT &

PROGRAM SPONSORSHIPS

AWAY GAME TRAVEL

AWAY GAME TRAVEL About: The Alumni Association hosts a tailgate at one away football game each year. In the scenario that a Gopher team is invited/eligible to compete in post-season games, the Alumni Association would likely host a tailgate or pregame party as well. Along with food and drinks, the pregame celebrations feature appearances by notable guests, including Goldy and the U of M Spirit Squad, and other entertainment. Other opportunities may be available in the scenario that the Gophers are invited/eligible to play in basketball, hockey or volleyball post-season games. Upcoming Event: Football tailgate at Maryland, Saturday, October 15 Opportunities Available: Presenting Sponsor (One available): Price varies depending on event u Prominent logo placement with recognition as presenting sponsor on all communications for particular away game travel event including emails, website landing page, and event calendar listing u Prominent logo placement with recognition as presenting sponsor on all event signage (table tents, print signage, etc.) u Ability to give promotional items to attendees

Attendance: Varies; past examples include more than 1,800 at the tailgate before the Citrus Bowl in January 2015 and more than 200 at the tailgate before the Colorado State game in September 2015 Attendees: Male: 67% Female: 33% Average Age: 53 <30 = 4.0%, 30-39 = 12.1%, 40-49 = 9.3%, 50-59 = 18.5%, 60+ = 25.3%, Unknown = 30.8% Tend to be loyal University of Minnesota supporters About 38% are Alumni Association members Nearly 80% have made monetary contributions to the University Frequency: At least one event per year

Supporting Sponsor: Price varies depending on event u Logo placement with recognition as supporting sponsor on all communications for particular away game travel event including emails, website landing page, and event calendar listing u Logo with recognition as supporting sponsor on some event signage (table tents and other miscellaneous items) Souvenir Sponsor: Price varies depending on event u Logo placement on souvenir item, to be determined by the Alumni Association, given away to all attendees at away game travel event Customizable packages are available. Inquire for more details.

Sponsor an event | Call Lisa Huber at 612-626-1417 or email at lhuber@umn.edu for details 15

FOR INQUIRIES REGARDING ADVERTISING OPPORTUNITIES: Lisa Huber, Senior Director of Marketing 612-626-1417 or lhuber@umn.edu Ketti Histon, Account Executive 612-280-5144 or histon@msn.com

FOR INQUIRIES REGARDING SPONSORSHIP OPPORTUNITIES: Lisa Huber, Senior Director of Marketing 612-626-1417 or lhuber@umn.edu

FOR GENERAL QUESTIONS (including space availability and deadlines) AND TO SUBMIT ARTWORK: Shannon Juen, Marketing and Sales Manager 612-626-4874 or edho0002@umn.edu

Thank you for your PARTNERship. You are making a difference!

McNamara Alumni Center 200 Oak St SE, Suite 200 Minneapolis, MN 55455