Mktg350 competition analysis

MKTG 350 Competition Analysis Chad Glaze, Chris Hickey, Diana DePrimo, Josh Gelles, and Paris Winfrey 3/17/15

Nintendo New 3DS

Nintendo 3DS

Playstation Vita

Release Date

United States

3 February 13th, 2015​

7 March 27th, 2011​

1 February 22nd, 2012​

8 March 25th, 2011​

1 February 22nd, 2012​

6 February 26th, 2011​

2 December 17th, 2011​

Europe

4 February 13th, 2015​

Japan

5 October 11th, 2014​

Nintendo New 3DS

Nintendo 3DS

Playstation Vita

Product Features

Controls

C­Stick is a small nub on the right side of the system; Provides precise controls of the camera inside of 11 games​

The Circle Pad allows precise 360 degree control for software and games.

Located on the left side 12 near the screen.​

A rear control on the back that is a complete touchpad, along with dual­analog thumbsticks on each side and the 4 classic Playstation 13 buttons.​

Screen

Dual screens featuring head tracking software for improved 3D experience and features a touchpen stylus that can be used on 17 the screen.​

Dual screens ​ featuring glasses­free, parallax­barrier 3D. Images 16 are bright and crisp.​

5” OLED Display that is vibrant. Videos and games are both crisp and clear.

15 960x544 display.​

Built­in Software

Applications pre­installed include: Nintendo 3DS Camera, Mii Maker, Nintendo 3DS Sound, Face Raiders, AR Games, StreetPass Mii Plaza, 14 Nintendo eShop​

Applications pre­installed include: Sound, 3D Movie Viewer, Notifications, Game Notes, Settings, Friends List, Face Raiders, AR 10 Games, Camera​

Applications pre­installed include: Welcome Park, Party, Playstation Store, Group Messaging, Photos, Music, Friends, & Internet 9 Browser​

Technical Specs

Size

24 24 80.6mm high,142mm wide​ 74mm high,130mm wide​

83.82mm high,182.0mm 25 wide​

Nintendo New 3DS

Nintendo 3DS

Playstation Vita

Weight

24 253 grams​

24 226 grams​

279 grams (3G/Wi­Fi 25 model)​

25 260 grams (Wi­Fi model)​

Screen

24 24 25 3.88 inches (upper screen)​ 3.53 inches (upper screen)​ 5 inches ​ 24 24 3.33 inches (lower screen)​ 3.02 inches (lower screen)​

GPU

DMP PICA200 clocked at 24 266 MHz​

DMP PICA200 clocked at 24 133 MHz​

25 SGX543MP4+​

CPU

ARM11 Dual­Core clocked 24 at 532 MHz​

ARM11 Dual­Core clocked 24 at 266 MHz​

ARM Cortex A9 core (4

24 3.5 to 6 hours​

24 3 to 5 hours​

25 3­5 hours ​

Battery Duration

25 core)​

New Nintendo 3DS

Nintendo 3DS

Playstation Vita

RAM

34 256 MB​

33 128 MB​

32 512 MB​

Library of Games

Number of Titles

37 849 ​

37 832 ​

36 1036 ​

Backward Compatibility

Full Backwards 39 Compatibility ​

Yes, compatible with “retro” DS styles along with classics on Nintendo eShop 40

No, Sony Vita does not offer backwards compatibility with their games in ​ physical ​ form; however, Sony offers a cloud based service which allows gamers to download older games exclusive to previous 35 Sony gaming consoles. ​

Exclusive Titles

Approximately 17 with new 37 releases coming soon ​

37 0 ​

38 37 ​

Nintendo New 3DS

Nintendo 3DS

Playstation Vita

Product Positioning

New and improved 3DS with better performance, new games, and an 29 additional analog stick. ​

Leader in handheld gaming offering a unique 3D gaming experience with 30 classic Nintendo games. ​

High end, premium gaming device for the avid gamer that offers top of the line software and hardware with a range of capabilities and 31 connectivity. ​

Target Market(s)

The target audience for the New 3DS is older teens ­ young adults. Specifically looking to pinpoint females 28 for growth. ​

The target audience for the 3DS is focused toward the teen market. Lately Nintendo has been trying to broaden its appeal by airing commercials with Beyonce Knowles and other 27 celebrities​

The target audience for the Vita are men in their 20s who play video games eight hours a week or more and own a 26 PlayStation3 console​

Price Points

18 $199.99 USD​

19 $169.99 USD​

20 $199.99 USD​

Units Sold To Date

United States

22 175,000 units​

21 16.10 million units​

21 2.25 million units​

Nintendo New 3DS

Nintendo 3DS

Playstation Vita

Japan

23 560,000 units​

21 18.36 million units​

21 3.66 million units​

21 13.7 million units​

21 2.90 million units​

Europe

22 160,000 units​

References

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