Brighton Pride 2015 Review

25 Anniversary Celebration th

1ST-2ND AUGUST 2015

THE UK’S BIGGEST PRIDE FESTIVAL

Pride Rainbow Run

Pride Dog Show

***** Best UK Pride Event – Out & G3 Magazine Awards ***** Best UK Pride Event – Boyz Magazine Scene Awards ***** Best International Festival – Planet London Awards ***** Best Pride Event - National Student Pride Awards ***** Gscene Princess Diana Award – Golden Handbag Awards

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CONTENTS PRIDE WITH PURPOSE Welcome Why Does Pride Matter

THE EVENTS Creative Overview Community Parade Pride Festival Pride Village Party Other Pride Events

SOCIAL, ECONOMIC & CULTURAL IMPACT Social Impact & Cohesion LGBT Accessibility Matters Economic Impact National & International Tourism Marketing, Media & PR Campaigns

BENEFICIARIES OF PRIDE Pride With Purpose Community Funds

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Design and photography Š Chris Jepson, www.ChrisJepson.com Cover artwork Pete Hayward Contributors: Sean Chapman, Paul Grace, Eric Page, Neil W Shaw, Kate Wildwood

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A CARNIVAL OF DIVERSITY 5

WELCOME Dear friends, Brighton & Hove Pride is a Pride to be proud of. Alongside the smiles, sunshine and good times, Brighton Pride’s sole ethos is to promote tolerance and diversity within our communities. Supporting our local charities and good causes is the cornerstone of our Pride – a ‘Pride with Purpose’ Firmly established as the UK’s most popular international Pride Festival, Brighton Pride attracts a diverse demographic audience from across the globe and is singularly the most popular visitor attraction in the City’s event calendar.

Pride is as famous, vibrant, popular and utterly unique as our city itself.

Pride 2015 see us celebrate the 25th Anniversary of Pride in our City, so there no better time to get involved or support the amazing and diverse community event that is Brighton Pride.

Paul Kemp / Dulcie Weaver Directors Brighton Pride CIC email: info@Brighton-Pride.org

WHY DOES PRIDE MATTER ?

Probably the most frequently asked question when it comes to Pride must be "Why do we need a Pride?" Given the huge improvement in equalities over the last decade with protections written in to law and a legal recognition of our relationships, then it is understandable that some people, including those within the LGBT community, might think that we've won the fight for freedom. However in five counties across the globe homosexuality is still punishable with the death penalty, while a further 70 imprison citizens because of who they are.

Brighton Pride will continue to raise awareness of the plight of Global LGBT communities who do not have the same freedoms that we enjoy in the United Kingdom.

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A CREATIVE EXTRAVAGANZA 9

CREATIVE OVERVIEW The creative vision of Brighton Pride is to stimulate everyone’s sense of the creative economy.

Building on our mission to involve the widest possible cross section of our community and supporters by encouraging participants to work together who may not have the chance to do so under normal circumstances.

Encouraging our community groups with themes and creativity, helping foster better social cohesion among our communities and supporters and bring diverse groups of people and their skills together.

The sharing of artistic skills and experience on a peer to peer level can be a great equaliser and have a bonding effect that reaches far beyond the event itself with wonderfully positive results.

Greater understanding, equality and social cohesion can be the outcome of

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such efforts and together Pride can express something that goes far beyond socio-economic boundaries, genders and abilities and can say something wonderfully positive about the city and it’s people Taking part in the parade is the most publicly visible way of showing your support and displaying your community. It demonstrates your ethics and values to the public, and is a huge ‘shop window’ with a massive audience eager to hear your message.

“Greater understanding, equality and social cohesion can be the outcome of such efforts and together Pride can express something that goes beyond socioeconomic boundaries”

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Brighton Pride is our Pride. A Pride with Purpose.

Pride is more than just a day out, more than a party.

It is a unique opportunity to bring people together and celebrate the diversity of our communities.

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COMMUNITY PARADE 13

COMMUNITY PARADE With over 160,000 participants and spectators the Brighton Pride Community Parade is a sensational celebration of every aspect of the LGBT community and supporters. A jewel in Brighton and Hove’s crown, the Pride Community Parade perfectly reflects the diversity of the city as organisations, businesses and community groups come together for a truly unique event. The Parade also campaigns alongside the celebration and highlights the plight of LGBT communities across the globe that are criminalised and denied the freedom to live.

Participants have included Brighton Pride’s partners and sponsors, local community groups including LGBT Switchboard, Mind Out, BLAGGS, Reaching Out, Bear Patrol & Brighton Bear Weekend, B&H Filipino Community, The Carers Centre and Allsorts, representatives from political parties and faith groups as well as the NHS, Brighton Housing Trust, Sussex Police, Sussex Fire services, Albert Kennedy Trust, the Girl Guides, trade unions, Raystead Animal Sanctuary and a sensational selection of performers including Brighton Gay Men’s Chorus, Actually Gay Men's and Women's Choruses and Samba Pelo Mar. The parade is THE spectacle of the year.

Let’s continue on our mission in making our community parade world class, proving that there is beauty in diversity….

Together!

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“The Brighton Pride Community Parade is the most vibrant event on the city’s calendar attracting spectators and participants from across the UK and beyond and delivers an engaging, inspirational and proud day for all.”

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“Empowering, inspiring and delightfully diverse” 16

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PRIDE FESTIVAL 17

PRIDE FESTIVAL The Brighton Pride Festival is an event like no other. Empowering, inspiring and delightfully diverse, it delivers a unique Pride celebration, and the best of Brighton.

It’s a weekend when communities come together to celebrate and create a truly unforgettable day.

From world class artists, DJs and performers including Fatboy Slim, Katy B, Blue, Boy George, Sam Bailey, Alison Moyet, Paloma Faith and La Voix to the glorious community village and market, the diverse community stage, the colourful cabaret tent, the innovative Literature Live Tent, the treasured family area and the hugely popular dance tents, The Pride Festival is as diverse as our community.

Brighton Pride Festival delivers the UK’s biggest and most spectacular of Pride celebrations.

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“Quite simply the most spectacular, diverse, flamboyant and life affirming Pride Festival”

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Fat Boy Slim at Brighton Pride 2012

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“Brighton Pride Festival delivers the UK’s biggest and most spectacular of Pride celebrations” 21

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OTHER PRIDE EVENTS

5K PRIDE RAINBOW RUN

Film Arts Theatre Cabaret Comedy Debate Spoken Word Sport

PRIDE DOG SHOW

Film Arts Theatre Cabaret Comedy Debate Spoken Word Sport

IN ASSOCIATION WITH

RAINBOWRUN 2014 saw a host of Disco Divas descend In Association with

THE WORLD’S A DOGGY H In association with our friends at Coastway Veterinary Group and The Dogs Trust, the annual Pride Dog Show at Hove RFC features awards for numerous categories, retail stalls, a glamorous catwalk doggy fashion show, bar and refreshments.

One of Brighton Pride’s most wonderfully accessible of events, we celebrate our four-legged best friends with a day of fun and barking frolics, as dogs and dog lovers come together and shine with Pride.

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T on Brighton for the inaugural 5k Pride Rainbow Run around Preston Park.

F 118, this discotastic fun run Forget 118 was full of fun and camp affrotastic kitsch glamour with 70's Wonder Woman action as every omi and polone chucked on some lycra and leg warmers and trolled along to Preston Park to vada the talented totty and bona bods as they minced around a variety of camp courses.

RAINBOW FUND & PRIDE BUSINESS AWARDS Pride has raised a record amount of over the last two years with over £110,000 being donated to the Rainbow Fund.

PRIDE ARTS & FILM FESTIVAL Packed with a diverse selection of exhibitions and entertainment the Pride Arts & Film Festival hosted events at the Brighton Library with artwork donated by the Keith Haring Foundation in New York, a film festival at the Duke of Yorks cinema and much more.

CANDLE LIT VIGIL Hosted by the LGBT Community Safety Forum, Brighton Pride held a unique celebration of love and life in New Steine Gardens in the heart of the Gay Village on Pride Sunday as the LGBTQ community came together to celebrate Pride and remember friends and loved ones at a very special candle lit sunset event.

Providing a space for reflection and celebration, lit up by love and the support of each other this Brighton Pride, music was provided by the fabulous Rainbow Chorus.

The great and the good attended the Rainbow Fund Grant Awards and Brighton Pride Business Awards ceremony at the Brighton Metropole Hilton to celebrate the community fundraising effort and to award local businesses who help support Pride in our Community.

PRIDE VILLAGE PARTY 2014 saw the Brighton Pride launch the inaugural Pride Village Party, a two-day event in the heart of the city with community fundraising at its heart. For the first time ever Brighton’s iconic seafront along Madeira Parade was closed to traffic and filled with thousands of people celebrating Pride.

From the reflective Candlelight Vigil to the chilled vibes of the Rainbow Rooms and the magical party atmosphere of the many bars and venues with DJs and entertainers throughout the St James Street area, the Pride Village Party saw people from Brighton and beyond join local businesses to mark a truly magnificent Pride weekend.

The Pride Village Party has enabled our communities to connect in one glorious fundraising celebration of love and life and is unique addition to the city’s Pride celebrations.

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Festival Flags kindly supported by Ne 24

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PRIDE VILLAGE PARTY

ew Steine Hoteliers.

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Pride provides a citywide cohesion and focus for the wider community with its positive inuence lasting long thought out the year which cannot be underestimated.

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SOCIAL, ECONOMIC & CULTURAL IMPACT 27

SOCIAL IMPACT - SOCIAL COHESION Pride provides a citywide cohesion and focus for the wider community with its positive influence lasting long thought out the year which cannot be underestimated.

The very nature of Pride being an immersive and inclusive festival and celebration builds lasting community capital that is difficult to measure but easy to see. What is easy to measure is the money that is generated by Pride, not only from ticket sales on the festival in the Park but also across the city.

Pride is the largest community event in the City with benefits not only for community groups and charities but also the wider city services, tourism and commercial venues’ profits.

Pride is not just a weekend of parades and parties for the majority of the cities LGBT population, it’s the time when their friends, relatives, neighbours and the city itself, recognises them, their relationships and the vibrant breadth of culture and community that the wider LGBT community brings to the quality of life in the city.

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Pride is a city wide celebration of the value of the LGBT communities to the city. Pride provides a citywide cohesion and focus for the wider community with its positive influence lasting thoughout the year which cannot be underestimated.

In simple terms it makes you feel part of it and this increases self-confidence, happiness and wellbeing .

Pride empowers communities, enlightens, educates and embraces an equal and diverse society for all.

LGBT ACCESSIBILITY MATTERS @ PRIDE The Brighton & Hove LGBT Community Safety Forum is aware that many disabled, deaf and older members of the LGBT community require additional support in accessing events, services and facilities throughout the City.

Disabled and older LGBT people should not have to plead and be grateful to be included at all, but should be empowered to participate in community events and access city services on an equal basis, and Pride work closely with the LGBT Community Safety Furum to make this happen.

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ECONOMIC IMPACT Brighton Pride is singularly the most popular visitor attraction in the City’s event calendar attracting almost 2% of Brighton’s annual visitors in just 1 day, with an estimated £13.8 million spend over the Pride Festival weekend.

Annual Pride events have been the highlight of summer in Brighton & Hove since 1991. As a coastal City and popular seaside resort Brighton boasts a population in excess of 1.2 million (68% ABC1 social demographic)1 with an Affluent Families Catchment of 11.2% and the number of suburban homeowners at 21.2% exceeding the national average by 7.2%.

Pride weekend is singularly the most popular visitor attraction in the City’s event calendar.2 Earlier this year the latest statistics from Tourism South East’s Economic Impact of Tourism Study showed that the city’s tourism industry had continued to prosper despite bad weather and a sluggish national economy.

Trips where visitors stayed overnight hit 1.4m, up five per cent, and the total

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number of visitor nights spent in the city rose by 7.5 per cent to 4.8m.

Figures released in May by the Office for National Statistics put Brighton as the 8th most visited City for city breaks. ONS statistics also showed the city as the country’s most popular seaside destination for overseas visitors.

In the UK Treasury actuaries identify that 3.7 million people in Britain are lesbian, gay or bisexual. Businesses that get their marketing and communications strategy right can win the loyalty of lesbian, gay and bisexual consumers.3

NATIONAL AND INTERNATIONAL TOURISM Brighton Pride is recognised as an iconic event attracting both national and international visitors to the city.

Visitors to the event (Data collected from 2014 ticket sales and facebook) 2014 ticket sales

Age

Market Overview The LGBT market is an attractive and valuable market commercially: F 6% or 3.6 million of the UK identify as LGBT according to official government figures F Gay men earn £34,200 on average, £9,400 more than the national average for men (£24,800) F Lesbians £24,780 compared to a figure of £18,530 for all women

1 Source CBRE Retail Consultancy Report.

2 Source Tourism South East Economic Impact of Tourism, Brighton & Hove 3 Source Stonewall Guide To Marketing Gay Consumers Brighton Pride 2015 – 25th Anniversary

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Alongside the smiles, sunshine and good times, Brighton Pride sole ethos is to Promote tolerance and diversity within our communities.

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MARKETING, MEDIA & PUBLIC RELATIONS Media launch In the glorious surrounds of our partner the Brighton Metropole Hilton Hotel, the theme is revealed to the media, supporters and key guests to give a taste of what lies in store for the Pride weekend.

Marketing & Branding A strong graphic design was created for 2014 that helped imprint a fun, colourful and diverse message for the Pride Festival. Posters were seen across the city, on the seafront, on lampposts and in venue windows.

Fundraisers and other events In the months leading up to the Pride weekend a number of venues ran their own supporting events raising awareness for Pride and contributing to our fundraising effort.

We also held the annual Pride Dog Show and the inaugural 5K Rainbow Run.

Media & PR Campaign Print Magazine adverts: Attitude magazine Absolute magazine Argus newspaper BN1 magazine Boyz magazine Diva magazine Gay Times (GT) magazine Latest magazine QX magazine What’s On magazine Editorial coverage was received from all the above publications and many more across the globe besides. We were even selected by US magazine Wire, the best lifestyle magazine for the gay community in South Florida, to feature amongst the world's best international ‘must-do’ Prides.

Radio Coverage Heart FM, Juice FM, Gaydio, Radio Reverb, This Is Electric, BBC Radio Sussex.

TV Coverage Interviews and features on BBC, ITV, Latest TV

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Newsletter Brighton Pride once again published a regular digital newsletter to keep interested parties informed and excited.

With mailing lists of participants, supporters, businesses, media and VIPs, we can reach over 30,000 at the click of a button.

Online, Social Media & Web The social media plan was devised to match and support the main PR rollout with regular news items posted to our website and Facebook community page and snippets tweeted.

THE NUMBERS: F Facebook over 47,000 likes a reach of over 5,000,000 F Website over 2.1 million page views over 500,000 users (google analytics Sept 2014)

F Twitter over 10,100

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PRIDE WITH PURPOSE Pride has it’s routes in the community and in the last two years has raised £110,000 for local good causes.

Groups benefitting this year include Allsorts Youth Project who provide vital support for young people; MindOut who deliver pioneering work for people with mental health issues; GEMS and Older & Out both organisations who are providing essential social networking and support opportunities for older people and the LGBT Community Safety forum who this year delivered the Accessibility Matters project making Pride more accessible and safer for disabled, blind, deaf and older people.

COMMUNITY FUNDS In addition to Pride’s continued commitment to our fundraising for the Rainbow Fund, it is our mission to establish a community fund from Pride’s additional activities. Pride will work with community organisations to develop projects and idea’s that could be of social benefit to the wider community.

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SPONSORS & PARTNERS 2014 Statutory Authority Partners

Partners

Media Partners

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