or_der.
content
figure/ground similarity proximity closure continuance translation rotation reflection glide/reflection dilation symmetric balance asymmetric balance ambiguous balance neutral balance
figure/ground
the distinction between foreground and background using a main figure
similarity
characteristics are shared between figures that create a visual link
proximity
spacing between figures create juxtaposition and groups
closure
the brain perceives imagery created by using negative space
continuance
objects or symbols lead the eye in a certain direction, continuing the viewing experience
translation
the sliding of an object to the left or right without adjusting its rotation
rotation
the rotation of an object independent of degree
reflection
the object of focus is mirrored
glide/reflection
an object is reflected two ways and arranged in a pattern
dilation
a system where an object gets smaller or larger based on a system of points and measurements
symmetric balance
balance is distributed equally on each side
asymmetric balance
balance is displaced evenly across the composition but with unequal placement and shapes
ambiguous balance
balance is uneven and unclear
neutral balance
balance is random, objects are random and there is a lack of emphasis
Chris Meier, 9/19/13 completed as a requirement for visual communication course in the graphic design program at the kansas city art institute. michael kidwell, assistant professor.