CHRISTOPHER DO ELEVATE. ENGAGE. EXECUTE.
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HELLO! I am an engaged and full of energy young professional dedicated to servant leadership and ready to fully engage in the world one adventure at a time with a passion for branding consistency, DE&I tactics, and an insight into corporate communications regarding paid, owned, and earned digital media, and as well as face-to-face marketing. Experience includes but is not limited to Texas Tech University's Residence Halls Association under the Department of Social Justice, Social Media Consultant, and focusing career into corporate and integrated communications. He also has experienced firsthand with major corporations with their public relations campaigns and tactics such as Cision and Critical Mention used. He is also knowledgeable in customer relationship management tactics as well as HTML coding. I am always striving to bring one-hundred percent to the work that I do and dedicate my time for, and my goal as a student and assiduous individual is to build strong, long-term, and mutually beneficial relationships in my future. I can be contacted directly at dochrisn@gmail.com.
RESUME With the COVID-19 outbreak, a gap of experience occurred with multiple undergraduate students across the world this summer. Fortunately for me, I was able to take this disadvantage and turn it into an advantage by taking time to become a multifaceted individual by... - Self-teaching myself how to HTML code. - Engage in interactive media certificates in both public relations as well as marketing tactics. (Muck Rack, Google Analytics, Hubspot, and FleishmanHillard.) - Engaged in a variety of micro internships via Parker Dewey analyzing, auditing, and SWOT'ing organizations. - Rebranding myself as a young professional through customer relationship management (CRM).
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01. ANALYTICAL WRITING
AP style reigns supreme. During my tenure at Texas Tech University and internships, I was able to come across multiple writing assessments that allowed me to indulge in writing styles that I am now familiar with.
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DON'T BE AFRAID TO ASK FOR MORE!
A) Advertisment Sample B) Press Release Sample C) Informative Sample
02. CLIENT PROJECT: LULULEMON
Worked in a team of three to develop a (10 PG) strategic and (10 PG) situational analysis public relations plan that outlined the S.W.O.T. of Lululemon. The goal of the team was to increase the awareness of bringing the company's lifestyle to more affordable incomes and increase consumer engagement via brand marketing sales.
- PROBLEM
Increase the engagement and sales of the company by incorporating the niche and addition towards the plus-size community and fitness campaigns.
- SOLUTION
Prosper in the plus-size community, this campaign will promote the release of this growth. Focus on supporting body positivity via social media campaign, encourage activity to lower obesity rates with a Lululemon sponsored 5K run.
DNUORGKCAB
ESAELER SSERP
TEEHS TCAF
03. CLIENT PROJECT: 2020 U.S. CENSUS EMPHASIS: LUBBOCK, TEXAS
Spanning a week in a team of three, pitches to a client (2020 U.S. Census in Lubbock, Texas) a multi-media press kit alongside a 25+ page strategic and written plan that exemplified key demographics, goals, and strategies to better enhance our client's potential.
Call for Strategic Communication Plan: The Census Bureau needs our help to make sure two key publics in Lubbock, Texas are counted for during the 2020 Census: - Qualified Texas Tech Students Focus on integrating students that live on and off-campus. - Hard-to-Reach Populations near the University Young Black and Hispanic males (at-risk populations of low self-response, often hard to reach for participation.) The team conducted research on how to reach key publics using the ways they prefer to receive information, whether from digital or traditional media, community leaders and trusted individuals, organizations and groups they belonged to, or friends and neighbors. The research is the basis for a strategic communication plan to inform key publics.
04. CLIENT PROJECT: LEDA ROLE: ACCOUNT MANAGER/LEAD "LUBBOCK; IT'S ALWAYS HOME HERE."
Help the Lubbock Economic Development Alliance by conducting background and formative research, construct a comprehensive campaign plan, and produce public relations collateral material. Pitched the campaign to the client at the end of the semester and produce a final campaign book (85+ pg.)
- CHALLENGE
Determine messaging and mediums to encourage our workforce to remain in Lubbock after graduation for continued education and/or to enter the job market.
- TEAM OPPORTUNITY
Market Lubbock as a place for high school graduates, college graduates and the general workforce age 18 – 25 to live and work.
CAMPAIGN PLAN BOOK
- Garnered a KLBK broadcast hit (May) regarding teams’ strategy to introduce a cultural festival to Lubbock, TX through e-mailing and calling news reporters and a 500+ increase in jobs in Lubbock, TX.
WE'VE MADE A HIT! KLBK - EVERYTHINGLUBBOCK.COM
The Lubbock Economic Development Alliance (LEDA) announced the expansion of four local companies, creating more than 500 jobs and $11.4 million in capital investments at a press conference on Wednesday afternoon.
MISC. OTHER CLIENT WORK
Digital Media Audit Client: The Dallas Zoo Was able to research, synthesize, and produce strategic planning for the Dallas Zoo via... - Content Strategy - Listening & Engagement, including Competitive Listening - Digital Advertising - Measurement and ROI End Goal: Audit the Dallas Zoo to provide more revenue during COVID-19 related visitation.
OILOFTROP
@CHRISND Elevate. Engage. Execute.
Public Relations. Integrated Communications.
DOCHRISN@GMAIL.COM DALLAS, TX