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BRAND PROMISE VALUE PROPOSITION VISION STATEMENT BRAND AT TRIBUTES
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INTRODUCTION BRAND IDENTIT Y COLOR USAGE CLE AR SPACE UNACCEPTABLE USAGES T YPOGRAPHY COLOR PALET TE IMAGE ST YLE PAT TERNS BRAND VOICE PRINT APPLICATIONS EPHEMERA DIGITAL APPLICATIONS WEBSITE ENVIRONMENTAL APPLICATIONS
table of contents
a vacation like you’ve never heard before
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stereophonic musical resort is the only hotel & resort that provides an immersive vacation experience centered around western pop music
considering that music is such a large part of people’s lives and more accessible than ever, we believe that people should be able to experience music in a vacation setting, and in such a way that invigorates, educates, and rejuvenates
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brand attributes THESE BRAND AT TRIBUTES ARE THE CORNERSTONES OF STEREOPHONIC MUSICAL RESORT. THE Y ARE BOTH WHO WE ARE AND WHAT OUR BRAND STRIVES TO BE.
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resonant To resonate is to “produce or be filled with a deep, full, reverberating sound.” We strive to provide an experience that will fill our guests with sounds, of both music and of laughter, and to have that experience positively reverberate around their memories for years to come.
enriching To enrich is to “improve or enhance the quality or value of.” We strive to provide an educational and informative experience to our guests while also creating an immersive and wonderous experience that allows for music to be appreciated and enjoyed more so than ever before.
conscious To be conscious is to be “aware of and responding to one’s surroundings.” We strive to be simultaneous aware of the needs and desires of our guests and to fulfill them while also remaining aware of the impact we’re having on the environment around us through our use of resources.
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The Stereophonic Musical Resort identity is the cornerstone of our brand. It is critical to apply and adhere to a system of guidelines in order to maintain the integrity of said brand.
welcome to the brand manual 11
brand identity THE FOLLOWING ARE THE LOGOS USED IN THE STEREOPHONIC MUSICAL RESORT BRAND.
SIGNATURE
BRANDMARK
LOGOTYPE
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To ensure the Identity’s integrity, clarity, and impact, the Identity should never be reproduced smaller than shown in the diagram below.
BRANDMARK: 0.33IN
SIGNATURE: 1.75IN
LOGOTYPE: 1.12IN
The identity may be used in the color-ways shown above. These preferred color combinations best represent the integrity of the Stereophonic brand. Additionally, the Identity may also be used in a one-color, black version. This can be useful when color printing is not available.
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clear space THE IDENTIT Y SHOULD ALWAYS BE PL ACED WITH AN APPROPRIATE AMOUNT OF CLE AR SPACE. THE MINIMUM AMOUNT OF CLE AR SPACE IS SHOWN BELOW. NO OTHER LOGOS OR DESIGN ELEMENTS CAN INVADE THE SPACE ME ASURED HERE BY “X”, AND THE LOGO SHOULD BE AT LE AST THE DISTANCE “X” FROM THE EDGE OF THE PAPER OR PIECE.
minimum clear space X
X
X
X
X = 1/2 radius of brandmark
minimum clear space X
X
X
X
X = 1/2 radius of brandmark
minimum clear space X
X
X
X
X = width of “st”
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Please note that the brandmark is often used as a large background element in many applications, often bleeding off the edge of a page. In these cases, the brandmark should be at least the height of the surface, but not be so large that the mark becomes unrecognizable. The brandmark should also be displayed as purple on white at 100% or 12% opacity, or as white on purple at 12%.
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unacceptable usages LOGOS MAY NOT BE PRESENTED OR USED IN THE FOLLOWING MANNERS.
Do not use HARSH drop shadows.
Do not alter the type of the logos.
Do not use any logos on an angle.
Do not stretch or skew any logos.
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Do not distort logos in a really sick way.
Do not use non-brand colors.
Do not use gradient backgrounds.
Do not rearrange elements of the logos.
The Identity is only to be used as described in this Brand Standards Manual. While there are a myriad of possible unacceptable alterations, the list above describes some of the more common unacceptable uses.
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typography T YPOGRAPHY IS A KE Y ELEMENT OF THE STEREOPHONIC BRAND. THE FOLLOWING FONTS AND WEIGHTS MAY BE USED.
niveau grotesk Medium / Tracking: 33 or 67 Niveau Grotesk is a sans-serif typeface designed by Hannes von Dรถhren through HVD Fonts. The Stereophonic Musical Resort brand makes heavy use of lowercase medium weight Niveau Grotesk in headlines, using either 33 or 67 tracking. Headlines are a huge and integral part of the Stereophonic Musical Resort brand, and should always be the dominant element in typographic applications.
abcdefghijklmno pqrstuvwxyz 1234567890 Welcome to the hotel, California.
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KALLISTO
Niveau Grotesk
Medium / Tracking: 67
Regular
Kallisto is a sans-serif typeface designed by Rian Hughes for Device Fonts. The blocky, rectangular font is used at a medium weight with extended tracking as a secondary typeface in the Stereophonic Musical Resort brand.
Niveau Grotesk Regular is used for body copy.
ABCDEFGHIJKLMN OPQRSTUV W X Y Z 1234567890
Sample body copy. intotatiis dernam fugia arume pe nate volupta sperum quia cus. Optas apis sae evellute ium venit, ommoditas quianda volorro omnimincid quiae re quaecti berovidita porumquibus, optaquamusam atqui a santur? Imincti orehenit re delitatur rem que id quiatum cora dolessequo eos dis dis voleniendit rehendaes am.
5 MILES AWAY
ABCDEFGHIJKLMN OPQRSTUVWXYZ
PLE ASE PL ACE YOUR TOWELS ON THE RACK IF YOU’D LIKE TO USE THEM AGAIN
abcdefghijklmno pqrstuvwxyz 1234567890
OPEN 8AM—10PM
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color palette THE FOLLOWING COLORS MAY BE USED IN THE STEREOPHONIC MUSICAL RESORT BRAND.
purple rain PMS 2665C R: 140 G: 111 B: 202 C: 55 M: 50 Y: 0 K: 0
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white room
vinyl black
PMS OPAQUE WHITE R: 255 G: 255 B: 255 C: 0 M: 0 Y: 0 K: 0
PMS P 179-16C R: 35 G: 31 B: 32 C: 0 M: 0 Y: 0 K: 100
tequila sunrise
golden slumbers
PMS 57-4C R: 225 G: 117 B: 112 C: 0 M: 55 Y: 45 K: 0
PMS 1235C R: 255 G: 184 B: 28 C: 0 M: 25 Y: 100 K: 0
green onions
mr blue sky
PMS 7487C R: 144 G: 215 B: 105 C: 50 M: 0 Y: 65 K: 0
PMS 2225C R: 112 G: 219 B: 225 C: 49 M: 0 Y: 16 K: 0
Purple Rain, White Room, and Vinyl Black act as our primary colors, providing a calming but recognizable main color and black and white for high contrast and visibility. The four colors of our secondary palette (Tequila Sunrise, Golden Slumbers, Green Onions, and Mr Blue Sky) complete the colour spectrum, allowing our brand to have as wide a variety of color as our guests have music. These colors invoke all the emotions we wish people to experience at Stereophonic Musical Resort. Note: The CMYK values of the brand colors do NOT correspond exactly with PANTONE’s suggested PMS-to-CMYK values. When printing PMS, use the listed PANTONE colors. When printing 4-color, use the listed CMYK values. Don’t design using PMS colors and then trust your layout program’s color conversion to CMYK.
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image style IMAGES USED IN THE BRANDING OF STEREOPHONIC MUSICAL RESORT SHOULD BE GRE YSCALE AND SOME WHAT HIGH CONTRAST.
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This image style is used to ensure that no matter the date of the photo in musical history, every image will feel like it belongs with the rest of its counterparts as one cohesive visual harmony. If any colors are allowed to be present in a photo, but ONLY if they are defined brand colors as used in the Stereophonic Musical Resort color palette.
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patterns THESE PAT TERNS, ALWAYS MADE OF CONCENTRIC CIRCLES, MAY BE USED AS PART OF THE STEREOPHONIC MUSICAL RESORT BRAND.
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THE BRAND VOICE OF STEREOPHONIC MUSICAL RESORT IS QUITE DISTINCT. WE STRIVE TO COMMUNICATE A VOICE THAT IS INFORMATIVE WHILE ALSO BEING MUSICALLY KNOWLEDGABLE AND, OF TEN, SOME WHAT PUNNY.
Welcome to the hotel, California. Can’t wait to have you hear. Our uniquely shaped pool and our spa will be under construction soon. Until then, the biggest swimming pool on the West Coast awaits to your west. This page is not yet available, due to the fact that we are not and will never be, opening our doors. Mainly because we don’t have doors. It’d be nice if we had The Doors. But Jim Morrison’s dead. So, yeah. All things must pass.
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print applications STATIONERY INCLUDING BUSINESS CARDS, ENVELOPE, AND LET TERHE AD
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5678 The Boulevard stereophonicresort.com (760) 867-5309
To Whom It May Concern: Initiative; disrupt society commitment inspire. Improve the world resist inspirational thought leadership indicators then rubric best practices. Commitment paradigm, milestones relief outcomes data leverage lowhanging fruit. Boots on the ground external partners, social capital empower communities strategy inspiring program areas. Emerging data compelling global program areas. Humanitarian, or, youth entrepreneur synergy shine, segmentation support. Synergy the resistance, save the world boots on the ground strategy silo empower communities our work. Vibrant co-creation emerging indicators then; synergy; framework circular. Sustainable thought leadership support replicable sustainable strategy a or. Compelling preliminary thinking humanitarian invest; paradigm initiative vibrant or. And co-create; white paper entrepreneur, collaborative cities; venture philanthropy movements the. Changemaker social entrepreneur correlation commitment accessibility communities. Deep dive collaborative consumption grit; inspiring silo overcome injustice. Mass incarceration, social innovation; efficient, benefit corporation optimism replicable. Communities; youth effective altruism triple bottom line shared value scale and impact social entrepreneurship blended value deep dive. Our work, program area milestones storytelling venture philanthropy. Peaceful justice storytelling entrepreneur, society, inspiring, green space fairness expose the truth. Outcomes then state of play support revolutionary program area capacity building resist movements. Effective improve the world, compelling, inspirational impact investing black lives matter mobilize venture philanthropy. Best, Lightnin’ Willie
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print applications WI-FI CARD & T V CHANNEL GUIDE
wi-fi network: stereophonic_guest password: cranberrysauce202
tv channel guide 01 Hotel Info 02 Surf Report 03 ABC 04 NBC 05 FOX 06 CBS 07 CW 08 Telemundo
29 NFL Network 30 MLB Network 31 NBATV 32 NHL Network 33 Golf Channel
09 Univision 10 BBC America 11 CNN
34 ABC Family 35 Cartoon Network 36 DIsney Channel
12 CNBC MSNBC Nat Geo Discovery
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Animal Planet Travel Channel Food Network Weather Science Channel
HGTV C-SPAN 23 ESPN 24 ESPN2 25 ESPN News
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26 ESPN U 27 FOX Sports 1 28 NBC Sports
37 Nickelodeon A&E AMC Bravo
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E! FX Lifetime MTV SYFY
TBS TLC 48 TNT 49 USA 50 HBO
ROOM KE YS & KE Y CARD HOLDER Our resort features musically themed room keys, both major and minor. Minor room keys are given to guests under the age of 14. Their keys grant them easy access to our Kidz Zone while not allowing them in to other areas of the resort unsupervised. It’s for their own good.
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print applications THIS IN-ROOM DINING MENU PROVIDES GUESTS WITH A VARIET Y OF OPTIONS OF FOOD TO ORDER AND HAVE DELIVERED TO THEIR ROOMS AT ANY TIME BET WEEN 6AM AND 11PM.
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ephemera THE BELOW ITEMS WOULD BE AVAIL ABLE IN THE STEREOPHONIC MUSICAL RESORT GIF T SHOP.
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digital applications FE ATURED BELOW ARE E X AMPLES OF PROMOTIONAL ASSETS THAT CAN BE USE ON VARIOUS DIGITAL PL ATFORMS TO PROMOTE STEREOPHONIC MUSICAL RESORT.
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website THE STEREOPHONIC MUSICAL RESORT WEBSITE PROVIDES BASIC INFORMATION REGARDING THE RESORT AND THE FE ATURES THAT IT WILL HAVE.
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website
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environmental applications BELOW ARE E X AMPLES OF ENVIRONMENTAL ADVERTISEMENTS THAT COULD BE USED TO PROMOTE THE STEREOPHONIC MUSICAL RESORT, INCLUDING A BILLBOARD AND TRAIN ADVERTISEMENTS.
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take a sad song and make it better — RINGO AND FRIENDS
Chris Ramirez 8054414170 cramirezcalif@gmail.com