COLDWELL BANKER TRADITIONS MARKETING PLAN
David & Annie Magnant 7112 Church Lane Toano VA. 23188 Prepared by: Chris Austin Coldwell Banker Traditions
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LOCAL EXPERTISE
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Rapid Response
When homebuyers inquire about your house, they want a rapid response
Our lead management system notifies me immediately
One of the most important services I provide is connecting you, the seller, with buyers. Quick response to potential buyers is critical in today’s market. You don’t want any potential homebuyers “falling through the cracks.” With the Coldwell Banker Rapid Response system, I can and do respond to buyer inquiries almost immediately. And if I’m not available, the call is automatically routed to a colleague who is.
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GLOBAL NETWORK
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Global presence: 49 countries/3,100 offices Over 107 years providing real estate service $208 billion in US sales volume in 2013
Source: 2013 data for Coldwell Banker® affiliated offices throughout the world
Real Trends Top 500 Report* (in Billions)
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As one of the largest real estate brands in the world, Coldwell Banker Real Estate has used innovation to set itself apart from the competition. That means that as a seller, you benefit from our ground-breaking tools, including our powerful online platform. We do everything possible to ensure that your property will be found by buyers.
The use of tablet devices is also on the rise, and our iPad application provides the most robust mobile experience of all. In the app, buyers can search for homes, watch videos and even find your property via GPS.
coldwellbanker.com
Coldwell Banker® has more unique web visitors than any other real estate brand*
Coldwellbanker.com had over 47 million visits in 2013
Featuring lifestyle, affordability and keyword search tools for fast and easy browsing
Multiple images and video showcase the unique features of your land
*Nielsen/Net Ratings Report for real estate Web sites, January-December 2013
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Coldwell Banker速 Web Partnerships
Your house will also be promoted on multiple partner websites
1. 2. 3. 4. 5. 6. 7. 8. 9.
Realtor.com Frontdoor.com Homes.com HomeFinder.com (formally Homescape) Smarter Agent Trulia.com USAA Yahoo Real Estate Zillow.com
Many of these sites further distribute the listings to other partners, including many newspapers. All listings on coldwellbanker.com are automatically included on all of these sites, greatly increasing the exposure of your house to consumers
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Coldwell Banker® Seller Services Guarantee
Coldwell Banker was the first national brand to guarantee its services
This Guarantee outlines the full scope of services I will perform as your exclusive listing agent
List your property with the confidence a Guarantee provides
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MARKETING PLAN
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Information Sources Used in the Home Search (% of Home Buyers)
Source: The 2012 National Association of Realtors速 Profile of Home Buyers and Sellers.
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Marketing Activities
Coldwellbanker.com
Multiple Listing Service (MLS)
Realtor.com
cbwilliamsburg.com
Crest Nine in 10 home buyers used the Internet to search for homes*
*2012 National Association of Realtors® Profile of Home Buyers and Sellers.
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Marketing Activities
To showcase your property I will: Photograph property Video for the Coldwell Banker Channel, YouTube, Facebook, Blog, Pinterest and Twitter Promote at a broker meeting Create a professional listing flyer for property and buyer’s agent packet Create website QR Code Bring CBT Agents to walk property Advertise in the Gazette & Daily Press Put a sign on property with info box & QR Code Send out “Just Listed” postcards
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THANK YOU FOR THE OPPORTUNITY Chris Austin Associate Broker Coldwell Banker Traditions 4071 Ironbound Road Williamsburg, VA. 23188 (757) 532-8433 cell (757) 229-9595 office
caustin@cbwilliamsburg.com
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