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MARKETING INTELLIGENCE C O L D W E L L B A N K E R P R E V I E W S I N T E R N AT I O N A L
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A LEADER IN LUXURY REAL ESTATE COLDWELL BANKER PREVIEWS INTERNATIONAL Extraordinary properties require extraordinary marketing. This very principle has been the foundation of the Coldwell Banker Previews International program for over 80 years. Today, the Previews® name is synonymous with luxury and prestige – a badge worn by thousands of Previews Property Specialists worldwide who offer their discerning clients the history, experience, global network, marketing
leadership, and trust of one of real estate’s most iconic programs.
One of Real Estate’s Most Iconic Programs
Backed by the full resources of the Coldwell Banker Previews International program, Steve Ewell and Chris Austin bring an unmatched combination of real estate expertise, sophisticated marketing tools and powerful international connections to deliverer the results you desire. Steve Ewell and Chris Austin as a team work tirelessly to develop strategic sales and marketing programs that will attract the most qualified luxury homebuyers…whether they are five miles/km away or 5,000 miles/km away.
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MARKETING
T O P T I E R R E P R E S E N TAT I O N
Coldwell Banker Traditions
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PHOTOGRAPHY SHOWCASING YOUR HOME
Photography is a key element in all Coldwell Banker Previews International and Steve and Chris’s marketing efforts. We believe in showcasing the architectural
beauty and character of each listing. At the sellers discretion a video tour may also be filmed to supplement marketing materials with more engaging content.
A video tour may also be filmed to supplement marketing materials.
Coldwell Banker Traditions
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P R O P E R T Y M AR K E T I N G M AT E R I AL S P R I N T E D C O L L AT E R A L
Steve and Chris will work with you to develop a suite of custom printed collateral for your property. The luxury consumer appreciates a tactile experience so these items are crucial in supporting the marketing of your property outside of advertising efforts. They may be utilized during open houses, direct mail campaigns and/or provided to other local
Coldwell Banker Previews International offices for display and distribution.
Flyers, Postcards, Brochures and other custom printed collateral for your property.
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C U S TO M I Z E D P R O P E R T Y WEBSITE S TAN D O U T O N L I N E
Many buyers begin their real estate search online and it
is important that it is easy for them to find your property. A dedicated property website not only makes your property easy to locate, but it also provides SEO benefits as well as a customizable canvas for showcasing all of its beautiful and unique qualities.
A customizable canvas for showcasing all of your homes beautiful and unique qualities.
Coldwell Banker Traditions
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BROKER TO BROKER NETWORKING COMPANY PREVIEW
BROKER OPEN HOUSE
DISTRIBUTION OF MATERIALS
Your property will be previewed
A select list of top performing VIP
Property marketing materials
by the Coldwell Banker Traditions
brokers will be invited to an
including but not limited to
agents as part of our monthly tour
exclusive reception in honor of your
postcards, flyers and brochures will
of homes. Prior to the tour the
home. This event will include
be distributed through the Coldwell
agents will be handed property
refreshments, tours, a short
Banker Previews International
marketing materials with a quick
presentation, informational displays
network for pass along and broker
slide show demonstrating the
and one-on-one networking to
education.
details and amenities of your
ensure that your property is top of
home. The agents will provide
mind in the local real estate
feedback that we will in return
community.
share with you.
Coldwell Banker Traditions
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