Coldwell Banker速 Listing Presentation
Stephen & Kelly Belcastro 13420 Cooks Mill Road Lanexa, VA 23089
We Never Stop Moving
Legacy and Network
•Global presence; in 49 countries and 3,300 offices worldwide •Over 100 years of real estate experience •$169 billion in sales volume globally in 2009 •Coldwellbanker.com generates over 730,000 consumer inquiries per month
An Innovation Leader – Use a multi-screen approach to reach the new generation of buyers: • The first national real estate brand to customize our site for smartphone screens such as the Blackberry and iPhone allowing search for home values. • The first to have listings on GPS • Offers iPhone and Android apps that uses GPS technology to search for recently sold homes and homes for sale in their area or users can initiate a search
– A listing distribution strategy: • Delivers listings to sites such as Google, Yahoo! Real Estate & more
An Innovation Leader • Coldwell Banker On Location is the first dedicated video real estate channel on YouTube • Video topics include: – Agent videos – Office videos – Video listings – Community videos – Smart tips and news related videos • Allows buyers to search for videos via a map • First to use dynamic IP lookup on the channel
About Coldwell Banker Traditions
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Serving the Williamsburg and New Kent areas since 1885... Established over a century ago as Brooks Real Estate, our company was based on the principals of Client Service and Community Commitment. The tradition continues! True Quality Service is what we deliver to every client every day. We understand the complexities of today's real estate transactions, but we make it easy -- we lead our clients through the entire process of buying or selling a home. Our commitment to the community is reflected in our participation in local and state Realtor organizations. We believe it's important for us to be active in serving the community as well as our clients. To maximize our client service capabilities, in January of 1997 we became a member of the Coldwell Banker Residential Affiliates, the premier real estate franchise organization in North America. Founded in 1906 and dedicated to customer support, Coldwell Banker was the obvious choice for us because we believe it was the best choice for our clients! Continuing to make Real Estate History In Williamsburg and New Kent, One Sale at a Time...
Marketing Your Property 13420 Cooks Mill Road
Information Sources Used in Home Search Buyers Internet Real Estate Agent Yard Sign
Open House Print newspaper advertisement Home book or magazine Home builder Television Billboard Relocation company 0
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Source: The 2009 National Association of Realtors 速 Home Buyers and Sellers.
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Leverage the Power of the Internet • coldwellbanker.com • Over 30 million visits in 2009 • Average visitors spends more than 9 minutes on the site • Automatic placement on sites such as Yahoo! Real Estate, Trulia, Century 21, ERA, Google and more • Multiple Listing Service (MLS) • Realtor.com • Our local Web site: coldwellbankersmithands mith.com
Rapid Response When homebuyers inquire about your home, they want a rapid response
Our proprietary lead management tool lets me and my team answer every lead quickly and professionally coldwellbanker.com leads convert at a higher rate than all other leads, including affiliate websites, Trulia, Realtor,com and Zillow
1. Track leads
2. Agent is notified by
automatically from the Web, phone calls and walk-ins.
cell phone within minutes of inquiry.
3. Statistically, the first to the customer has the best chance to close the sale.
Getting Started Your home will be added to: Our MLS database 3 additional MLS databases coldwellbanker.com cbtraditionms.com Realtor.com Postlets
We will execute upon the following: Develop a custom plan to enhance property attributes Take pictures Promote at a Coldwell Banker office meeting
Property Enhancement and Marketing Activities – Develop a custom plan to enhance your property’s appearance – I will conduct the following marketing activities: • Create a professional listing flyer and agent packet • Send out “Just Listed” postcards to area residents • Send out a mass email to the area Realtors, complete with detailed information on your property • Multi-page flyer for distribution to MLS members • QR code
The Sales Process The right agent makes it simple
The Steps to Selling a Home Start
Evaluate your needs
Set the right price
Determine time frame
Sign guarantee and disclosure forms
Assemble all documents and attend closing
Final walkthrough
Assist with title process
Assist with inspection process
Proceed checks delivered to you
Property sold
Implement a personalize d marketing plan
Prepare your property “For Sale�
Show to potential buyers
Get showings feedback and make adjustment
Receive offers
Assist with mortgage process
Begin Closing process
Sign Contacts
Accept Offer
Negotiate Offers
What is takes to sell your home Avoiding inconvenience Broker’s qualifications
Negotiation strategy
Marketing and advertising
Closing costs and net proceeds Staying informed on market
Open houses Time on market
Handling the details Post-sale follow up
Financing options
Promotion on the Internet Home enhancement recommendations
Pricing
Buyer’s financial qualifications
Local Market Data and Conditions Competitive Market Analysis, Recently Sold Properties, Setting the Right Price, Recommendations
Setting the Right Price Priced right and ready to show opens your home to a great number of potential buyers •Hit the market as a hot property. Priced right, more buyers will be interested •Mortgages are based on fair market value, priced competitively equals more potential buyers
If The Asking Price Is:
15% Over Market Value
10% Over Market Value
Fair Market Value
10% Under Market Value
The Property Appeals To:
10% Of The Market
30% Of The Market
60% Of The Market
75% Of The Market
Market Analysis Summary and Recommendation •Anticipated Selling Range: $000,000
Recommended Listing Range:
$000,000
Recommended Financing Terms
Other Recommendations
Coldwell Banker Mortgage
Purchase Home Protection Plan
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Thank You