FEI World Equestrian GamesTM Tryon 2018
Sponsorship Report
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TABLE OF CONTENTS Thank You Letter.................................................... 4 Official Sponsors.................................................... 5 About TIEC............................................................. 6-7 Photos.................................................................... 8-11 Iconic Moments...................................................... 12-13 General WEG Stats................................................. 14-15 Medals.................................................................... 16-17 3 Tryon Resort Vision................................................ 18-19
Thank You Dear Sponsors, Thank you for your partnership of the FEI World Equestrian Games™ Tryon 2018 (WEG). Because of your support and shared passion for our vision here at Tryon Resort, we were able to host the 2018 WEG in record time of just 22 months and do what our team does best, which is deliver amazing horse sport. The 2018 WEG welcomed an unprecedented lineup of diverse national and international brands, attached to each of the eight FEI disciplines, along with a first-class portfolio of official partners and suppliers. We are grateful to our long-standing sponsors who have supported our efforts to grow equestrian sport, and are proud to welcome new sponsors who are equally motivated by our mission and this industry. As we reflect on the 2018 WEG, we have much to be proud of, from more than 4.7 million unique domestic viewers across the NBC Networks to iconic moments that wowed the world. We invite you to explore this report to discover more impressive results from your investment in the 2018 Games. We truly appreciate your involvement in producing this remarkable equestrian competition and helping us showcase Tryon Resort and Tryon International Equestrian Center to the world. It is an honor to align our organization with such prominent global and national brands as we continue to grow and unify equestrian sport together. We look forward to our continued collaboration. Sincerely,
Mark Bellissimo on behalf of Tryon Equestrian Partners
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OFFICIAL SPONSORS
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Equine & Pet Care Products
PARTNERS & SUPPLIERS
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MEDIA PARTNERS ® ®
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COMMUNITY PARTNERS
Polk County Travel and Tourism Spartanburg Convention & Visitors Bureau
Rutherford County Tourism Development Authority *Sponsors listed above were confirmed at the time of publication
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ABOUT TRYON INTERNATIONAL EQUESTRIAN CENTER AT TRYON RESORT
One of the world’s premier equestrian lifestyle destinations and competition venues Tryon International Equestrian Center at Tryon Resort, host of the FEI World Equestrian Games™ Tryon 2018, is one of the world’s premier equestrian lifestyle destinations, with first-class facilities for all eight FEI disciplines. From carousel to competition, the mission of Tryon Resort is to celebrate the magic of the horse, grow equestrian sport, and increase access to this majestic animal.
In the U.S., there are 8 million people who ski, 23 million people who pick up a tennis racquet, 25 million who golf, and 27 million people who ride a horse annually.* There is a great passion for horses and horse sport and Tryon International Equestrian Center is a dedicated
With onsite shops, dining, entertainment and plans for more, non-equestrian visitors are equally marvelled by the Tryon Resort experience. This facility opened in June 2014 with sanctioned horse shows and initial supporting amenities. The Center now boasts 12 riding arenas, more than 1,200 permanent stalls, and a variety of restaurants, shops, and lodging options, plus a sporting clay course and a golf and sports club. Future expansion includes a 180-room resort hotel, condos and apartments, additional mixed-used retail, visitor center, and sports complex. Tryon Resort is year-round haven for equestrian competitors, connoisseurs of diverse cuisine and shopping, lodging getaways, and family entertainment. Learn more at Tryon.com. ■
platform to grow the sport across all disciplines. *”Equine Science” by Rick Parker
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ICONIC MOMENTS OF WEG
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Australia’s Boyd Exell took his fifth individual world champion title in the Driving competition.
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Belgium’s Bernard Fonck won the first Individual Gold for a Reining competitor from Europe.
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Rebecca Hart collected a Bronze medal on day three of competition to become USA’s first world Para-Dressage medalist.
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September 3rd marked the first time horses have flown into the Greenville-Spartanburg International Airport.
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Germany’s Isabell Werth claimed two Gold Medals on her horse Bella Rose, who returned to world championship caliber competition after an injury in 2014.
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The Netherlands ended one of world sport’s longest unbeaten records when they won the Gold medal in the team competition of the Para-Dressage over Great Britain.
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Germany’s Simone Blum was the first female to ever win the Individual Jumping Gold medal at a WEG.
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Team USA won their first Team Jumping Gold medal at a WEG this year.
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Team USA captured their first ever Team Gold during the Jumping competition at Tryon 2018.
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GENERAL WEG STATS DIGITAL DATA TRYON 2018 FACEBOOK
TRYON2018.COM
LIKES 237,700
LIKES 43,500
FOLLOWERS 5,000
USERS 767,650
REACH SEPT. 2018 6,600,000
REACH SEPT. 2018 1,192,000
IMPRESSIONS SEPT. 2018 287,550
ENGAGEMENTS SEPT. 2018 140,000
ENGAGEMENTS SEPT. 2018 169,300
ENGAGEMENTS SEPT. 2018 11,150
SESSIONS 1,775,000 PAGEVIEWS 17,780,500 AVERAGE SESSION DURATION 11:00 PAGES PER SESSION 10
SPECTATOR DATA
HIGHEST ATTENDED COMPETITION
TOTAL SPECTATORS 200,000
Mars, Incorporated Eventing Cross Country
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AGE
MALE FEMALE
<18
5%
11%
18-24
12%
23%
25-34
22%
20%
35-44
27%
17%
45-54
17%
15%
55-64
11%
7%
65+
5%
6%
Unknown 1%
1%
TOTAL
100% 100%
MEDIA DATA 50,000+
1,000 MEDIA IMPRESSIONS
MEDIA PARTNERS
ACCREDITED MEDIA
4.5 BILLION
E-BLAST LIST SIZE
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NBC DATA NBC Airings 11 NBC/NBCSN Unique Viewers
4.7 Million
NBC Viewership Gender Split
F 54% / M 46%
NBC Viewer Median Income
$51,300
NBC Viewer College Educated
62%
NBC Livestream Unique Viewers
1,714
COMPETITION DATA 12
Days of Competition
68
Nations
723
Athletes
727
Horses
WEG was mentioned in over 14,000 unique print and digital articles published by international and national 15 media outlets.
MEDALS
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VISION STATEMENT Tryon Village is the next phase in Tryon Resort’s development as the ultimate equestrian lifestyle destination. Tryon International Equestrian Center (TIEC) at Tryon Resort has provided an unmatched platform for the expansion of equestrian sport since its opening in 2014, both on a regional, national and international scale. With the success of TIEC, Tryon Equestrian Partners are eager to unveil the next phase of development of the 1,600-acre property, welcoming the expansion of Tryon Village.
The 50-acre Tryon Village is set to become the epitome destination encompassing the iconic equestrian lifestyle, boasting three elite hotels, condominiums, apartments, town homes, retail and vendors, amphitheater, restaurants, and sports/fitness complex. A five-star Salamander-branded resort with a revolutionary spa and health center will add to the plethora of amenities available at Tryon Village.
Tryon Village is anticipated to be complete in late 2019. For more information please contact TryonVillage@tryon.com.
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