The Studios, a European Business Accelerator

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The Studios - the story

The Studios a story of Innovation Ecosystems Networks A European Business Accelarator ŠHowest - The Studios, 2011 Howest - The Studios

Howest - The Studios

Howest - The Studios

The Studios a European Business accelerator, triple helix model The Studios embedded collaboration with Howest University makes it a successful triple helix model. It takes full advantage of !"#$!%&'#"()$*!+!#,%#-$./!0/$/1*2$!%$%1".,(3!%4-$51%",(!%4$+%&$6%17"'%!%4$"/1$8'#!%1##$!&1+#$+%&$+22(,+0/$.!"/$"/1$#"+("'2#9$ Its association with the University of Ghent gives it insights on the more academic approach. Its close relationship with public institutions helps stimulate companies in innovation by bringing them closer to possible funding for feasibility studies, prototype development and the like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

Our goals at The Studios include but are not limited to:

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° Learning from and collaborating with other existing accelerators ° Being on top of the new, related concepts that come along L$=,7.,(3!%4$+%&$81!%4$2+("$,C$+$*+(41($%+"!,%+*$+%&$!%"1(%+"!,%+*$%1".,(3$ L$<H"1%&!%4$,'($%1".,(3$+%&$C,#"1(!%4$,2"!5+*$5+"0/1#$81".11%$5!0(,70,52+%!1#$+%&$C(11*+%01(#-$./!0/$$ +**,.#$!%0(1+#1&$M1H!8!*!")$.!"/$(15,"1$F,C601#G$81!%4$5,(1$+%&$5,(1$2,##!8*1$"/+%3#$",$N?O?9 ° Having available spaces for seminars, workshops and other sessions, along with a creative room – all which are very attractive within our creative industry. L$N1*0,5!%4$0,%"!%'1&$!%2'"$C(,5$,'($),'%4$1%"(12(1%1'(#-$2(,&'0"$&1>1*,21(#$+%&$&1#!4%1(#$C(,5$,'($$$ valuable collaboration with our Howest and all the great things it has to offer. L$=(1+"!%4$+$4,,&$>!81$!%$"/1$8'!*&!%4$.!"/$+$4(1+"$5!H$,C$21,2*1-$,21%$#2+01#$+%&$,C601#$./!0/$0,57$$ 8!%1&$2(,5,"1$!%"1(+0"!,%$+%&$0(1+"1$#)%1(4)9$;N1$.1(1%G"$0,%>!%01&$8)$"/1$.,(&$P#)%1(4)Q$+"$$ $ 6(#"$1!"/1($R$8'"$.1$#'(1$/+>1$#11%$!"$0,51$",$*!C1$/1(1S@

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Howest - The Studios

Methodology

The Studios – where creative businesses work

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=(1+"!>1$5!%&#$C(,5$"/1$61*&#$,C$!%&'#"(!+*$2(,&'0"$&1#!4%-$%1.$51&!+$U$0,55'%!0+"!,%$"10/%,*,4)$+%&$&!4!"+*$+("#$+%&$ entertainment. Each person brings something unique to the mix.

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D/1$:"'&!,#$8(!%4#$+$5!H$,C$!%%,>+"!>1$21,2*1$",41"/1(-$1+41($",$8'!*&$#'001##C'*$0,52+%!1#9$N!"/$V,.1#"$+#$+$%1!4/8,(-$ companies have loads of resources, knowledge and facilities, research access, a library and more. The Studios is a fully 1W'!221&-$&)%+5!0$#1""!%4$.!"/$+CC,(&+8*1$,C601#-$511"!%4$(,,5#-$+$/+**$,C$C+51$&!#2*+)$+(1+-$#15!%+($#2+01-$8(+!%#",(5!%4$ gardens, parking areas, a lively kitchen and even a basketball court. Inspiration and innovation are in every corner.

Making it happen:

D/1$0,%012"$.+#$0(1+"1&$8)$F<*1>1%C11"G-$+$),'%4$2(,&'0"$&1#!4%$0,52+%)$;#1""*1&$+"$D/1$:"'&!,#@9$X1C,(1$0,%#"('0"!,%$0,'*&$ "+31$2*+01-$"/1$0,%012"$/+&$",$81$>!#'+*!Y1&$+%&$"/!#$!#$./1(1$+%,"/1($#"+("7'2$0,52+%)$%+51&$FD(!+%4*1$O+0",()G$0+51$!%",$ "/1$2!0"'(1$;#1""*1&$+"$D/1$:"'&!,#@9$D/1)$C,0'#$,%$Z[7>!#'+*!Y+"!,%#$+%&$!%#"1+&$,C$0(1+"!%4$+$0,55,%$5,&1*-$"/1)$0(1+"1&$ +$.+*37"/(,'4/$,C$"/1$%1.$1%>!(,%51%"9

Howest - The Studios

Assisting the starters. :0(11%!%4$+%&$+&>!#!%4$"/1$#"+("1(#-$2(17!%0'8+"!,%$2(,01##T D/1$:"'&!,#$C,0'#1#$,%$0,52+%!1#$.!"/!%$"/1$61*&#$,C$!%&'#"(!+*$2(,&'0"$&1#!4%-$%1.$51&!+$U$0,55'%!0+"!,%$"10/%,*,4)$+%&$ &!4!"+*$+("#$U$1%"1("+!%51%"9$D/1#1$0,52+%!1#$#/,'*&$0,%#!#"$,C$+"$*1+#"$".,$&(!>1%$1%"(12(1%1'(#$./,$%11&$",$2+##$+$#0(11%7 ing process, during which they propose their ideas and business plan. This is part of a delivery for the professional bachelor ;:5+**$X'#!%1##$\(,E10"@9$?C$"+*1%"$!#$#2,""1&$"/1(1-$+%&$#"'&1%"#$.+%"$",$.,(3$5,(1$!%"1%#!>1*)$,%$"/1$!&1+-$"/1)$0+%$&,$+%$ !%"1(%#/!2$!%$"/1!($,.%$0,52+%)-$.!"/$4'!&+%01$C(,5$D/1$:"'&!,#9$D/1)$4,$!%",$2(17!%0'8+"!,%$C,($Z$5,%"/#$#"+("!%4$!%$O18('7 +()9$['(!%4$"/!#$21(!,&$"/1)$0+%$(1#1+(0/$5,(1$,%$"/1$!&1+-$!C$!"$!#$+$5+(31"$+%&$#,0!+*$+0012"+%01$+%&$0,551(0!+*$2,"1%"!+*9$ If they are still driven and convinced about their company idea, they can stay at The Studios until September. After September they need to decide if they will go to work as an employee, start up their company or continue studying. This process is attractive and challenging considering the student has to go through the whole process of focusing on the idea, building up the company along with its potential clients and markets. They also have the opportunity to explore whether they want to work with private capital, business angels, venture capital and the like.

O(,5$2(17!%0'8+"!,%$",.+(&#$+$0,52+%)$.!"/$+$*14+*$#"('0"'(19 N1G>1$*1+(%1&$W'!"1$+$*,"$"/1#1$*+#"$)1+(#$C(,5$2(+0"!0!%4$"/!#$51"/,&,*,4)-$+%&$!"$!#$0*1+($.1$%11&$",$+&E'#"$"/1$2(,01##-$!%$ terms of earlier integration in the curriculum of the undergraduates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experiences behind them. N1$C,**,.$"/1$#"+("'2#$0*,#1*)-$+#$.1$+(1$!%$"/1$#+51$#2+01-$+%&$!"$!#$!%"1(1#"!%4$",$#11$/,.$"/1)$0/+%41$,>1($+$)1+($"!519$ They get more mature, getting more serious, and they also learn to value networks, bringing quality in their work.

Howest - The Studios

D/1$:",()$,C$D(!+%4*1$O+0",()-$/,.$!"$+**$#"+("1&T ?%$]^^_$"/1)$.,%$"/1$`!0(,#,C"$?5+4!%1$='2-$#10,%&$2*+01$C,($4+51$&1>1*,251%"9$ J1%%)-$O!*!2$+%&$D!5,"/)-$#"+("1&$"/1(1$,.%$0,52+%)$!%$]^a^-$+%&$E,!%1&$D/1$:"'&!,#$,%$b+%'+()$]^a^9 X)$.!%%!%4$"/1$?5+4!%1$='2-$"/1)$4,"$cad^^^$+#$+$#"+("$0+2!"+*$C,($#"+("!%4$+$8'#!%1##9$?%$"/1$814!%%!%4$"/1)$.1(1$0,%>!%01&$ they needed either bank money or a private investor for their startup. After several rounds of meetings, bank were no option, +%&$"/1$?=D$4(,'2$./,$.+#$!%"1(1#"1&$.+#$%,"$(1+**)$+%$+&&1&$>+*'1-$#,$&10!&1&$",$#"+("$,%$"/1!($,.%9$ D/1)$&!&$>1()$.1**$!%$"/1!($6(#"$)1+(-$"/+%3#$",$"/1$V,.1#"$%1".,(3-$+%&$4,,&$0,%"+0"#-$(!4/"$21(#,%#-$(!4/"$5,51%"9$D/1)$ &1>1*,21&$+$C+018,,3$4+51-$./!0/$!%$X1*4!'5$"1(5#$!#$#'001##C'*-$+%&$"/1)$+(1$"/1$6(#"$0,52+%)$./,$.!**$*1+>1$"/1$V,.1#"$ %1#"-$",$4(,.$C'("/1(-$+%&$2+("%1($.!"/$"/1$0,52+%)$./,$!#$"/1!($5+E,($0*!1%"9

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As every young entrepreneur will quickly realize at one point, your idealized Big Plan can fall apart fast when the realities of time and money start setting in. They force you to go outside your comfort zone a little bit +%&$41"$",$3%,.$+8,'"$#'8E10"#$+%&$21,2*1$),'$%,(5+**)$.,'*&%G"$0,51$!%",$0,%"+0"$.!"/9$e,'$41"$ 2'#/1&$",$"()$%1.$"10/%,*,4!1#-$",$'%&1(#"+%&$./+"$+$0*!1%"#G$%11&#$+(1-$+%&$",$&1*!>1($W'+*!")$,%$ time and within a budget.

f1##,%#$*1+(%1&$C(,5$J1%%)$[1(!15+1031($+C"1($a$)1+($D(!+%4*1$O+0",() V+>1$+$8+03$'2$2*+%-$!C$"/!%4#$&,%G"$.,(3$,'"$*!31$),'$"/,'4/" Be critical Assume responsibility [,%G"$#!%3$),'($"!51$!%",$511"!%4#$+%&$15+!*# O,0'#

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Howest - The Studios

D(!+%4*1$O+0",()$!#$,%1$,C$"/1$6(#"$0,52+%!1#$"/+"$.!**$*1+>1$"/1$%1#"$,C$D/1$:"'&!,#9$D/1)$/+>1$811%$.,(3!%4$.!"/$+$2+("%1($!%$ K/1%"-$\(,'&61*&-$+$#,0!+*$51&!+$0,52+%)-$,%$+$4+51$C,($O+018,,3-$"/!#$/+#$811%$,%1$,C$D(!+%4*1$O+0",()$#'001##C'*$2(,7 &'0"!,%#-$+%&$"/1)$.!**$4,$!%",$+$5,(1$0*,#1$0,**+8,(+"!,%$.!"/$\(,'&61*&-$",$41"$5,(1$+0"!>1$!%$"/1$#,0!+*$51&!+$#2+019$D/1)$ .!**$#/+(1$+%$,C601$",41"/1(-$+%&$5!4/"$51(41$!%$"/1$C'"'(19 This is also the concept of The Studios, it is not our attention to keep the startups in the business accelerator, they can stay for ]$,($Z$)1+(#-$8'"$"/1%$!"$!#$"/1$!&1+$",$5,>1$,%-$+#$"/1)$5!4/"$4(,.-$,($2+("%1($.!"/$,"/1($0,52+%!1#-$,($1>1%$+""(+0"$!%>1#",(#-$ more about this later.

The story of Elevenfeet:

<*1>1%C11"-$0+51$",41"/1($&'(!%4$+$2!*,"$!%"1(%#/!2$2(,E10"9$?"$.+#$"/1$6(#"$"!51$"/1)$.,(31&$!%$+$5'*"!&!#0!2*!%+!($"1+5-$+%&$ had a great experiences with their clients. There came actual leads out of the internship, that was the trigger for Pieter and N,'"1($",$#"+("$"/1!($0,52+%)9$<*1>1%C11"$!#$+0"!>1$!%$#1>1(+*$,(4+%!#+"!,%#$;=(1+"!>1$#"+("1(#-$ghJi$X(),@-$8,"/$.!"/$+$&!CC1(1%"$ 2'(2,#1-$ghJi$X(),$;!#$5,(1$+$%1".,(3$,C$(1#1+(0/1(#$./,$0(1+"1$#2!%$,CC#@-$./!*1$=(1+"!>1$#"+("1(#$!#$5,(1$+$5!H$,C$&!CC1(1%"$ sectors, and not so academic linked. Both these organisations work for them in a different way.

Bottlenecks for Elevenfeet after a year experience: \(,E10"$5+%+4151%" Time management, timesheets forecast v actuals Administration in general, contracts and so forth K(,."/$;/!(!%4$152*,)11#@

Howest - The Studios

D/1$#",()$,C$`,8!*1E'!01 h"/1($#"+("1(#$,C$"/+"$+0+&15!0$)1+($.1(1$`,8!*1E'!01-$"/1)$.1%"$"(,'4/$"/1$#+51$0)0*19$`,8!*1$E'!01$/+&$+$2(!>+"1$!%>1#7 ",($C(,5$"/1$#"+("-$hH!%+&1-$+$0,52+%)$!%$K/1%"-$#210!+*!Y1&$!%$1>1%"#$+%&$,"/1($#1(>!01#-$`,8!*1$E'!01$!#$6**!%4$"/1!($5,8!*1$ needs. They are well guided, and have the advantage of working with an investor who is some time in the market, so there is also a sales channel behind them. A,"1T$?52,("+%"$",$3%,.-$"/1#1$Z$0,52+%!1#-$2(!,($",$1#"+8*!#/$"/1!($*14+*$#"('0"'(1-$"/1)$2(12+(1&$j$5,%"/#$+$/1+&-$!%$"/1(1$ :5+**$X'#!%1##$\(,E10"$+%&$!%"1(%#/!2$!%$"/1!($,.%$0,52+%)9$?%$"/!#$!%"1(%#/!2-$./!0/$!#$"/1$2(17!%0'8+"!,%$#"+41-$"/1)$0+%$2(,#7 pect the market for potential, looking for valuable partners, and explore their potential. They learn and adapt, and that is what "/15$.!**$5+31$#'001##C'*S

The mix with senior entrepreneurs: At The Studios, we have 2 other companies, MobileMinds and Stack and Heap, the founders of these companies, are more experienced, and existing for quite some time. MobileMinds is a spin off of Sweet lemon a digital communication company, :"+03$+%&$V1+2-$+$0,%#'*"!%4$8'(,$C,($1%"(12(!01$0,52+%!1#-$#210!*!+Y1&$!%$i&,81$O*1H$"10/%,*,4)$+%&$b+>+-$:"+03$+%&$ Heap is an Alumni from Howest. They bring business experience, and maturity into the building. The open space of our build7 ing leads to talking, having lunches together and so forth. It is a natural process, together with all the things that are happen7 !%4$!%$D/1$:"'&!,#-$.1$0(1+"1$(1+*$#)%1(4)$+%&$8'#!%1##$,22,("'%!"!1#9$h>1($"/1$2+#"$)1+($.1$/+&$*!31$a^^^$21,2*1$>!#!"!%4$ The Studios from all over, from our own Howest of course, but a lot of partner organizations and European partners as well.

The open spaces: Once the companies come in The Studios they get introduced to each other, the open space environment, the multidisciplinar7 ity of the companies, creative mix, where each company keeps its own identity, makes it a special environment, where people think beyond there own skills. D/1$0*!1%"#$"/+"$0,51$!%$#11$&!CC1(1%"$+#210"#$,C$D/1$:"'&!,#$10,$#)#"15-$+%&$+*#,$41"$#"!5'*+"1&$!%$"/1(1$,.%$0(1+"!>!")$E'#"$8)$ this confrontation.

The networking with the industry for young starters:

Howest - The Studios

D/1$:"'&!,#$!#$5+%+41&$8)$=/(!#"1*$[1$`+1)1(-$./,$/+#$)1+(#$,C$1H21(!1%01$.!"/$"/1$&!4!"+*$.+>1$,%$+%$!%"1(%+"!,%+*$+%&$ %+"!,%+*$*1>1*9$[1$`+1)1(G#$,.%$1H2+%#!>1$4(,'2$,C$0,%"+0"#$0,58!%1&$.!"/$V,.1#"G#$!%&'#"(!+*7*!+!#,%$2(,4(+5$!%$>+(!,'#$ domains, open up an immeasurable network to starters here. The Studios organizes monthly seminars, workshops and inter7 %+"!,%+*$0,%C1(1%01#$.!"/$*1+&!%4$#21+31(#-$./1(1$.1$0(1+"1$+$4,,&$5!H$.!"/$#1%!,($+%&$E'%!,($1%"(12(1%1'(#9$D/!#$*1+&#$ to new insights, a professional attitude and a drive to be successful and learn from the best. D/1$:"'&!,#G$#15!%+(#$C,0'#$,%$>+(!,'#$",2!0#$!%$(1*+"!,%$",$8'#!%1##-$5+(31"7"(1%&#-$"10/%,*,4!1#$+#$.1**$+#$1H21(!51%"+*$ and inspirational ideas.

V,.1#"$I%!>1(#!")$,(4+%!Y1#$Z$!%"1(%+"!,%+*$0,%C1(1%01#-$./!0/$+""(+0"$*1+&!%4$#21+31(#$C(,5$+**$,>1($ the world: `'*"!7`+%!+k$C,($5'*"!51&!+$&1#!4%1(#$+%&$&1>1*,21(#$R$#2,%#,(1&$8)$!%&'#"()$2+("%1(#-$ [1#!4%.113k$C,($!%&'#"(!+*$&1#!4%$+%&$+(0/!"10"'(1 [1#!4%$C,($\1(#'+#!,%9$=,7,(4+%!Y1&$.!"/$[(9$Xb$O,44-$[!(10",($,C$"/1$\1(#'+#!>1$D10/%,*,4)$f+8$+"$:"+%C,(&$I%!>1(#!")9

User groups and other clusterorganisations: i#$!%$+**$,"/1($0,'%"(!1#-$.1$+*#,$/+>1$,'($#1"$,C$i&,817`!0(,#,C"$'#1(4(,'2#-$`,8!*1$`,%&+)#-$al^$0/+($511"'2#9$N1$ !%>,*>1$,'($#"'&1%"#$+%&$#"+("1(#$!%$"/1#1$'#1(4(,'2#$+#$5'0/$+#$2,##!8*1-$C,($#"'&1%"#$!"$!#$'#'+**)$"/1!($6(#"$!%"(,&'0"!,%$ to the real world of business and entrepreneurship. These are the starting seeds for spotting who has the drive or special "+*1%"9$D+*3!%4$",$211(#-$+%&$*1+(%!%4$C,(5$"/159$O,($"/1$#"+("1(#$!"$!#$+$>1()$!%C,(5+*$.+)$",$511"$.!"/$211(#$+%&$1H0/+%41$ 3%,.*1&41-$+%&$41%1(+"1#$*1+&#$+%&$2(,E10"#$+#$.1**9

International aspects: ?%$]^a^$.1$.1%"$!%",$0*,#1$0,**+8,(+"!,%$.!"/$I:78+#1&$:!*!0,%$g+**1)$8'#!%1##$+001*1(+",(-$\*'4$+%&$\*+)$D10/$=1%"1(9$ Through this shared network, we are able to introduce Belgian companies to the US market. Our students will also have the

Howest - The Studios

,22,("'%!")$",$&,$!%"1(%#/!2#$>!+$\*'4$+%&$\*+)$+%&$",$*1+(%$5,(1$+8,'"$"/1$:!*!0,%$g+**1)$1%"(12(1%1'(!+*$+22(,+0/-$./!0/$ >+(!1#$+$*,"$C(,5$"/+"$!%$<'(,219$D/!#$!#$E'#"$"/1$6(#"$1H0!"!%4$#"12$,C$+$/,21C'**)$*,%47"1(5-$C('!"C'*$0,**+8,(+"!,%9 D/1$6(#"$(1+0"!,%#$C(,5$0,52+%!1#$0+51$!%$./,$#21%"$+$(1+#,%+8*1$+5,'%"$,C$"!51-$+%&$./,$/+>1$+$2(,&'0"$",$,CC1(-$./!0/$ is in prototype mode. As culture is very different in the US, fast market, and valley of business angels, venture capital, it is a change of mindset. However Belgian companies do succeed in doing and starting a business in the US, if they prepare .1**S$D/1$6(#"$1H21(!1%01$*1+(%#$"/+"$2(12+(+"!,%$!#$31)-$5,>!%4$C+#"-$8'!*&!%4$+$%1".,(3$+%&$4,!%4$",$+$*,"$,C$1>1%"#-$./!0/$ are mostly organized during the evening. Belgian companies, need to make up their mind whether they want to go for sales pitches or venture capital pitches, as both are very different as well. Present their ideas in one minute demos, and be very clear in what they want to achieve. A11&*1##$",$#+)-$"/+"$0,52+%!1#$%11&$",$(1+*!Y1$"/+"$"/!#$!#$+*#,$+%$!%>1#"51%"$,%$"/1!($#!&1-$!%$"1(5#$,C$"!51-$5,%1)$+%&$1C7 C,("$+%&$%11&$",$81$+$0*1+($0/,!01$!%$.!**!%4$",$4,$+8(,+&-$+%&$%,"$E'#"$+$M!%49

Our Students going international: N1$,(4+%!Y1$)1+(*)$!%#2!(+"!,%+*$"(!2#$C,($V,.1#"$#"'&1%"#$",$D/1$I:-$=/!%+$+%&$<'(,21+%$0,'%"(!1#$",$8(,+&1%$"/1!($/,(!7 zons. In each of these countries we also have liaisons, where students can do international internships as well. It is not the 5+##1#$"/+"$&,$#,9$?%$]^^_7]^^m$[!4!"+*$+("#$+%&$1%"1("+!%51%"-$_$#"'&1%"#$&!&$"/1!($!%"1(%#/!2$+8(,+&-$#2(1+&$!%$K1(5+%)-$ :.1&1%$+%&$"/1$A1"/1(*+%&#9$`'*"!51&!+$+%&$0,55'%!0+"!,%$"10/%,*,4)-$a]$#"'&1%"#$!%$","+*-$5,#"$,C$"/15$!%$"/1$IJ-$a$ :2+!%$+%&$a$!%$[1%5+(39 X+($&G,C601-$0,.,(3!%4$#2+01#-$+$%1H"$#"12$",$5!%4*1$+%&$5!H B101%"*)$D/1$:"'&!,#$/+#$E,!%1&$X+($&G,C601-$+$0,7.,(3!%4$0,%012"-$"/+"$3%,.#$!"$,(!4!%$!%$i%".1(2-$+%&$#2(1+&!%4$,>1($ X1*4!'59$=,.,(3!%4$#2+01#-$!#$5+!%*)$#1"'2$C,($C(11*+%01(#-$21,2*1$./,$"(+>1*$+$*,"-$+%&$.+%"$",$0(1+"1$#)%1(4)$.!"/$,"/1($ people, in the same line of business, or related to. The multidisciplinarity also works here, and stimulates to temporary collec7 "!>1#-$./!0/$0+%$1>,*>1$!%$&!CC1(1%"$2(,E10"#-$#,51"!51#$*+(41($+%&$5,(1$0,52*1H9$<+0/$0,7.,(3!%4$#2+01$/+#$+$#1"$,C$#1(7 >!01#$./!0/$"/1$0,.,(31($0+%$'#1$,%01$!%$"/1$%1".,(39$D/1$0,.,(31($E,!%$"/1$%1".,(3$8)$810,5!%4$+$51581(-$+$5,%"/*)$C11$ 4!>1#$n$/,'(#$!%$+$0,7.,(3!%4$#2+01-$./!0/$#/1o/1$0+%$'#1$!%$#1>1(+*-$&!CC1(1%"$#2+01#9$?"$+>,!&#$!#,*+"!,%-$5,8!*!")$2(,8*15#$ and creates a different network. The creative hubs and coworking spaces accordingly bring people together, who are working independently yet keeping there autonomy, and independence.

Pitfalls and constraints in entrepreneuring in an EU context, and Belgium. Entrepreneurship in Europe is perceived very differently then in the US. In the US there is room to explore, experiment and to fail and startover. In Europe it is a different story, and the mindset need to change in this perspective. There are a lot of stimulating programs to support and help startup companies from local goverments and European programs (the latter is not #,$1+#)$",$&,@-$8'"$+#$*,%4$"/1$21(012"!,%$!#$%14+"!>1-$"/1$5+E,(!")$.!**$%,"$#"+("$+$8'#!%1##$+%&$.!**$4,$!%$+$0,5C,("$Y,%1$,C$ being an employee.

Howest - The Studios

<+0/$0,'%"()$/+#$!"#$,.%$#1"$,C$('*1#9$B101%"$#"+"!#"!0#$#+)$"/+"$ld$p$!%$"/1$<I$#"+("$!"#$,.%$8'#!%1##-$dd$p$!%$"/1$I:$+%&$qd$ p$!%$=/!%+9$D/1$*,.1($21(01%"+41$!%$"/1$<I$!#$%,"$810+'#1$!"$!#$+&5!%!#"(+"!>*)$&!C60'*"$",$#"+("$'2$+$8'#!%1##-$+*"/,'4/$!%$#,51$ countries it is a combersome process, but mainly the lack of risk taking, even if they are calculated risks, which business is all about, in the EU there is the stigma of failure, fear of failing, holds young entrepreneurs back to startup a business, in some 0,'%"(!1#$"/1$*+.$!#$>1()$/+(&$,%$"/,#1$./,$&,$C+!*-$!%$"/+"$#1%01$"/+"$"/1)$0+%$%,"$/+>1$+$#10,%&$0/+%41$;A1"/1(*+%&#$C,($ 1H+52*1@9$h%1$,C$"/1$,"/1($(1+#,%#-$!#$"/1$/!4/$"+H$(+"1$,%$0,52+%!1#-$"/1$#,0!+*$0/+(41#$"/+"$%11&$",$81$2+!&$!C$),'$/!(1$ people. A balance between a US and EU model would be very welcome for most entrepreneurs on both sides. A1>1($"/1$*1##-$.1$&,$/+>1$+$ldp$"/+"$#"+("'2$+$8'#!%1##-$+%&$/,21C'**)$"/!#$.!**$4(,.$C'("/1(-$",$3112$"/1$!%%,>+"!,%$2(,01##7 es and our prosperity going in the EU. \'8*!0o4,>1(%51%"$C'%&!%4$0/+%%1*#$!%$X1*4!'5$+(1$%'51(,'#-$8'"$%,"$+*.+)#$1+#)$",$+001##$C,($),'%4$#"+("1(#9$D/!#$!#$&!CC1(7 ent for startups that spin off from a University, where researchers already worked with funding to do their research and know "/1#1$0/+%%1*#$>1()$.1**9$D/1$C,'%&1(#$,C$"/1#1$#2!%$,CC#$+(1$'#'+**)$+*(1+&)$+$8!"$,*&1($+#$.1**-$8'"$"/1$F8'#!%1##G$2(,8*15#$ are the same. Their need for capital is also very different compared to the starters we house in The Studios. And are likely to look for venture capital or angel investors in Belgium or abroad. Here comes the collaboration with the University of Ghent in place, we learn a lot in this process trough them, and this surely will come in handy, when our starters go into a 2.0 phase of their company, where they will grow and might need venture capital as well to expand, and hire more employees, and so forth, and maybe internationalize their company in other EU countries or even in the US.

Howest - The Studios

N/+"$/+>1$.1$*1+(%1&$C(,5$,'($6(#"$)1+($!%$,21(+"!,% D/1$:"'&!,#$",&+)$/,'#1#$l$0,52+%!1#$,C$./!0/$]$+(1$#"+("7'2#$+%&$]$#1%!,($0,52+%!1#9$D/1$0,52+%!1#$+221+($",$81$&,!%4$ well thanks in part to the connection with Howest and to leads that come in via existing networks. The synergy that is created +5,%4$"/1$0,52+%!1#$+%&$"/1$+>+!*+8!*!")$,C$"/1$0(1+"!>1-$,21%$#2+01$2*+)#$+$8!4$(,*1$!%$D/1$:"'&!,#G$#'001##$#,$C+(9 N!"/$"/+"$#+!&-$.1$+*#,$#11$"/+"$#"+("7'2$0,52+%!1#$/+>1$+$*,"$",$*1+(%$!%$"1(5#$,C$8'#!%1##$1"!W'1""1-$C,**,.7'2-$0(1+"!%4$,CC1(#$ C,($0*!1%"#-$5+(31"7(1#2,%#1-$0,55!""!%4$",$&1+&*!%1#-$/+>!%4$&1*!>1(+8*1#$+%&$#,$C,("/9 The seminars are also a great asset as we can use them to repeat the important messages about good business practices as well as true stories of both failure and success. The good spirit and open environment at The Studios allows us to spot sensi7 "!>1$+(1+#$+%&$*+03$,C$1H21(!1%01$+%&$4'!&1$"/1$#"+("7'2#$2(,7+0"!>1*)9 h>1(+**$.1$0+%$#+)$"/+"$"/!#$!#$"/1$#"+("$,C$+$#'001##C'*$!%!"!+"!>1-$'%!W'1$",$"/1$(14!,%9$N1$41"$+$*,"$,C$>!#!",(#$C(,5$,'($%1!4/7 8,(!%4$0,'%"(!1#$+%&$81),%&-$./,$#11$D/1$:"'&!,#$+#$+$4(1+"$1H+52*1$,C$+$0(1+"!>1$/'8k$+$8'#!%1##$+001*1(+",($C,($"/1$%1.$ creative economy and all it demands. B1C1(1%01#T /""2Too"/1#"'&!,#981 /""2Too/,.1#"981 Howest website, English version /""2Too10*!09.,(&2(1##90,5o J1).,(&#T$2(17!%0'8+"!,%-$%1".,(3!%4-$51%",(!%4-$!%&'#"()$*!+!#,%#-$+0+&15!0$+##,0!+"!,%9

Howest - The Studios

Howest - The Studios

Howest - The Studios

The Studios at work A study by Innovation Ecosystem Network Team A1".,(3!%4$+%&$0,**+8,(+"!,% j$O(!1%&#-$m$:"+("'2#$+%&$+%$i%41* D/1$#",()$,C$"/(11$C(!1%&#-$%!%1$#"+("'2#$+%&$+%$+%41*$"+31#$2*+01$!%$"/1$N1#"$O*15!#0/$!%%,>+"!,%$ ecosystem. The Studios is a catalyst in this region, oriented toward the creative industries. Its role is to identify promising business endeavors, nurture them in their startup phase, and facilitate their connec7 tions to other businesses so that the new businesses take root, as it were, in the ecosystem. Over the 2+#"$&10+&1-$21(#,%+*$(1*+"!,%#/!2#$/+>1$2(,>!&1&$*!%3#$C,($!%C,(5+"!,%-$"+*1%"$+%&$6%+%0!+*$(1#,'(07 1#-$+#$4*,8+*$1>1%"#$+%&$(14!,%+*$0,%&!"!,%#$#0'*2"1&$"/1$N1#"$O*15!#0/$0(1+"!>1$!%&'#"(!1#$+%&$"/1!($ related organizations. This story provides but one example. How do three entrepreneurs compete with big business through networking and collaboration? Innovation metrics m$:"+("'2# _$=,52+%!1# q$e1+(# j$\(1>!,'#$152*,)1(# d$A1".,(3!%4$0,%"+0"# l$:2!%,CC# Z$<&'0+"!,%+*$!%#"!"'"1# 2 Acquisitions a$?%0'8+",($U An Angel

Howest - The Studios

Howest - The Studios

\!1"$+%&$X+("$.1(1$#"'&1%"#$",41"/1($+"$V,.1#"$I%!>1(#!")$=,**141$!%$X1*4!'5-$81C,(1$ X+("$814+%$.,(3!%4$+"$`'*"!51&!+=,**141$r?%#1("$as$+%&$81C,(1$\!1"$.1%"$",$.,(3$C,($ Televic.

?%#1("$aT$`'*"!51&!+=,**141 :"+("1&$!"#$(,,"#$!%$V+##1*"$7$f!58'(4$!%$ammm-$!%$]^^a$.1$5,>1&$",$ K/1%"-$+%&$O,(51&$XgXi$`1&!+D/,'4/"#$.!"/$+%41*$5,%1)$C(,5$,%1$,C$ "/1$C,'%&1(#$,C$D/1$B1C1(1%019$?%$]^^l$`'*"!51&!+=,**141$.+#$+0W'!(1&$ 8)$g!#!,%$?D$K(,'2-$+$2+%$<'(,21+%$4(,'2$.!"/$/1+&W'+("1(#$!%$f+#%19$ :!%01$]^^q$`'*"!51&!+0,**141$.+#$$$0,52*1"1*)$!%"14(+"1&-$+%&$#"!**$1H!#"#$ under its own brand, and is located in Lokeren now.

Howest - The Studios

Howest - The Studios

\!1"$51"$b+%$./1%$/1$5,>1&$",$K/1%"-$"/1$/,51$0!")$,C$/!#$.!C1G#$C+5!*)$+%&$",,3$+$ 2,#!"!,%$+"$<\e=-$+%$,%*!%1$*1+(%!%4$#2!%,CC$C(,5$J'f1'>1%9$$ rO!4'(1$]s$

Howest - The Studios

Howest - The Studios

X+("$!#$%,.$"/1$2(!%0!2+*$,C$[(1+5#$+%&$=(1+"!,%#$./!0/$!#$+$5+(31"!%4$+%&$,%*!%1$ (12'"+"!,%$5+%+4151%"$+41%0)$#"+("1&$8)$X+("$+$C,(51($152*,)11$+"$`'*"!51&!+=,**1419$ rO!4'(1$Zs

Innovation service organizations are catalysts for innovation ecosystems – leading and responding to change, both fast and slow, both small changes and complex systemic changes. These catalytic engines run on relationships. B1*+"!,%#/!2#$81".11%$!%&!>!&'+*#$R$21,2*1$./,$/+>1$#"'&!1&$",41"/1(-$ worked together, and participated in community life together – are the fuel for these engines. Through a network of personal relationships, innovators create trust, an '%&1(#"+%&!%4$,C$1+0/$,"/1(G#$8'#!%1##$4,+*#$+%&$+$#/+(1&$>!#!,%$C,($"/1$ future. In this mutually understood context for innovation, business leaders must make independent decisions that are in the best interest of their 1%"1(2(!#1#9$$N!"/$+$#/+(1&$>!#!,%-$"/1$%1".,(3$,C$(1*+"!,%#/!2#$1%+8*1#$"/1$ M,.$,C$(1#,'(01#$7$"+*1%"-$!%C,(5+"!,%$+%&$0+2!"+*$7$"/1$0(!"!0+*$(1#,'(01#$C,($ innovation in order to arrive at the future together.

Howest - The Studios

Howest - The Studios

D/1!($1%"/'#!+#5$+%&$0,%6&1%01$+8,'"$"/1!($2(,2,#+*$/+&$811%$8,*#"1(1&$(101%"*)$ as their network of connections came full circle. Piet had learned of an opportunity to .,(3$C,($X,,%&,44*1$r?%#1("$Zs$,%$+$51&!+$2(,E10"$"+(41"1&$C,($"/1$=/!%+$5+(31"9$$ The tip on this opportunity came from a former teacher whose former colleagues at ?%&!14(,'2$r?%#1("$ls$.1(1$%,.$+"$=,4%!#"(1+51(9$rO!4'(1$ls$

?%#1("$ZT$X,,%&,44*1$.+#$8,(%$&!4!"+*-$0(1+"1&$!%$]^^q$8)$\!1"1($K,(!#$+%&$ b+%$g+%$[1%$X1(4/$.!"/$&!4!"+*$"/!%3!%4$"/+"$"+31#$8(+%&#$81),%&$+&>1("!#!%4$ into genuine engagement and interaction. ?%#1("$lT$?%&!14(,'2 D/1$0,52+%)$%,.$3%,.%$+#$?%&!14(,'2$.+#$C,'%&1&$8)$N!5$:,1%#$!%$amma9$$ i"$"/+"$"!51$!"#$%+51$.+#$\,!%"$n9$$?%$]^^d$\,!%"$n$+0W'!(1&$D1*(++5-$+$#2!%$ ,CC$,C$JIf1'>1%$"/+"$/+&$/!#",(!0$"!1#$",$J+"/,$+%&$$"/1$D+33+$`+%+4151%"$ i##,0!+"!,%9$D/1$%+51$.+#$0/+%41&$",$?%&!14(,'2$!%$]^^j-$./1%$"/1$ 0,52+%)$(101!>1&$+%$!%E10"!,%$,C$0+2!"+*$C(,5$K155+$O(!#!'#$O,%&#-$J'*1'>1%-$ O,("!#$+%&$JX=9$?%&!1$<&'0+"!,%-$+$&!>!#!,%$,C$"/1$?%&!14(,'2-$.+#$#,*&$",$ D1*1>!0$!%$]^^_9$V1!%$&1$J1)Y1($810+51$#/+(1/,*&1($+%&$=<h$!%$]^^_9$$ ?%&!14(,'2G#$=,4%!#"(1+51($2(,&'0"$!#$0,52+(+8*1$.!"/$:2!4!"9$$?%&!4(,'2$ 2(,>!&1$1=,551(01$+%&$0,**+8,(+"!>1$2*+"C,(5#$C,($,%*!%1$#,*'"!,%#$+#$.1**9$

Howest - The Studios

Howest - The Studios

D/1$2(,E10"$"/1)$+(1$8!&&!%4$(1W'!(1#$+%$1H21("!#1$",$5,"!>+"1$21,2*1$",$2+("!0!2+"1$!%$ ,%*!%1$*1+(%!%4$>!+$#,0!+*$51&!+-$./!0/$b+%$+%&$\!1"$0+%$41"$8)$0,**+8,(+"!%4$.!"/$X+("$ +%&$/!#$0,**1+4'1#$+"$[(1+5#$+%&$=(1+"!,%#9$rO!4'(1$ds D,41"/1($b+%-$\!1"-$+%&$X+("$+(1$0,**+8,(+"!%4$,%$+$2(,2,#+*$",$,'"#,'(01$[1#!4%$+%&$ [1>1*,251%"$#1(>!01#$C,($X,,%&,44*1G#$=/!%+$2(,E10"9$$N!"/$+&>!01$C(,5$D/1$:"'&!,#$ r?%#1("$ds-$"/1$0,**+8,(+",(#$%1".,(31&$",$4+"/1($!%"1**!41%01$,%$"/1$,22,("'%!")9$

?%#1("$dT$D/1$:"'&!,# D/1$:"'&!,#G$2(17!%0'8+"!,%$+**,.$1%"(12(1%1'(#$",$1H2+%&$"/1!($%1".,(3$ and with others who share their vision of creating businesses that create and leverage the future. The Studios cultivates regional resources for !%%,>+"!,%$+%&$#'22,("#$"/1$+4!*!")$,C$"/!#$N1#"$O*15!#0/$%1".,(39$$D/(,'4/$ 21(#,%+*$0,%>1(#+"!,%#-$",2!07,(!1%"1&$511"!%4#$+%&$511"7'2#-$D/1$ Studios stimulates conversations and creates new coalitions of shared vision about the future. Inspired by a shared vision of the future, people +%&$,(4+%!Y+"!,%#$+C6*!+"1&$.!"/$D/1$:"'&!,#$2+("!0!2+"1$!%$"/1$,%4,!%4$ ,(0/1#"(+"!,%$,C$"/1$%1".,(3$R$#!5!*+($",$+$E+YY$8+%&-$!%$./!0/$1H21("$ musicians take turns leading and following to do something together that none of them could do alone.

Howest - The Studios

Howest - The Studios

h%1$,C$\!1"G#$,"/1($0*+##5+"1#$;X(+5@$./,$!#$%,.$!%$K/1%"-$+%&$.,(31&$C,($ ?%&!1K(,'2$,%$+$(101%"$=/!%+$2(,E10"-$2'"$\!1"$!%$",'0/$.!"/$+$0,**1+4'1$;:"1>1%@$+"$ D/1#1$[+)#$!%$i%".1(29$rO!4'(1$js

Howest - The Studios

Howest - The Studios

i*#,$.,(3!%4$+"$D/1#1$[+)#$.+#$+$C,(51($152*,)11$,C$<9`+3!%+$!%$X('##1*#$r?%#1("$js9$ D/(,'4/$"/1!($0,58!%1&$%1".,(3$+%&$+$0+**$",$=/(!#"1*$[1$`+1)1(-$\!1"$.+#$+8*1$",$0,%%10"$ with Stephan, a former employee of Boondoggle, who was now in a startup at The Studios. rO!4'(1$qs$$

?%#1("$jT$<5+3!%+ b,/%$[12(1Y$+%&$[1%!#$:"1!#1*$C,'%&1&$"/1$&!4!"+*$+41%0)-$19`+3!%+-$!%$ ]^^l9$?%$!"#$1+(*)$&+)#$!"$.+#$+$4+(+417")21$,21(+"!,%$R$#5+**$+%&$#0(+2)-$ 8'"$!%"1%"$",$#'(>!>19$$?%$]^^j$19`+3!%+$+0W'!(1&$D/1$B1C1(1%01-$+$!%"1(%1"$ +41%0)-$./!0/$.+#$1#"+8*!#/1&$!%$ammZ$"/(,'4/$+%41*$!%>1#"51%"$+%&$ #1>1(+*$5+E,($8'#!%1##$0,%"(+0"#9 <5+3!%+$.+#$0(1+"1&$!%$]^^a$8)$51(4!%4$"/1$0,52*151%"+()$1H21("!#1$,C$ "/(11$#5+**$+41%0!1#T$<5+*+)+-$A1"$i"$N,(3$+%&$<H$`+0/!%+9$<5+3!%+$ then entered the Alternext, the segment of Euronext reserved for growing :`<#-$!%"(,&'0!%4$"/1$0,52+%)$",$"/1$6%+%0!+*$5+(31"#$+%&$1%+8*!%4$ expansion at a European level. The international expansion came in 2008, when Emakina created new F01%"(1#$,C$1H01**1%01G$"/+"$,CC1($#210!60$+(1+#$,C$1H21("!#1$!%$&!4!"+*$ communications: measuring return on investment and search marketing ;<5+3!%+o\1(C,(5@-$51&!+$8')!%4$+%&$2*+%%!%4$;<5+3!%+o`1&!+@-$#,0!+*$ 51&!+$+%&$\B$;<5+3!%+o:,0!+*@-$!%"1(+0"!>1$&!(10"$5+(31"!%4$;<5+3!%+o [!(10"@-$5,8!*1$+22*!0+"!,%#$+%&$#!"1#$;<5+3!%+o`,8!*1@-$0(1+"!>1$ /,"/,'#1$;<5+3!%+o+2(!*O?B:D@$+%&$+'&!,>!#'+*$2(,&'0"!,%$;<5+3!%+o `,"!,%@9$D/(,'4/$+%$+**!+%01$,C$0(1+"!>!")-$"10/%,*,4)$+%&$8'#!%1##$ expertise,Emakina has become the leading interactive agency in the Belgian market and one of the top 20 big players in Europe.

Howest - The Studios

Howest - The Studios

The network of conversations allowed the relationshipnetwork to come full circle be7 ".11%$D/1$B1C1(1%01$+%&$=/(!#"1*$[1$`+1)1($"/(,'4/$+%$+%41*$!%>1#",(-$./,$/+&$2(,7 >!&1&$6%+%0!%4$C,($`'*"!51&!+=,**141$;+0W'!(1&$*+"1($8)$"/1$g!#!,%$?D$K(,'2@$+%&$0,7 C,'%&1($+"$D/1$B1C1(1%01-$+0W'!(1&$8)$<9`+3!%+$!%$]^^q9$r?%#1("$ds$$:"12/+%$2(,>!&1&$ !%#!4/"C'*$+&>!01$,%$#"('0"'(!%4$+%$,'"#,'(0!%4$(1*+"!,%#/!2$.!"/$X,,%&,44*19$$$rO!4'(1$_s

Howest - The Studios

Howest - The Studios

b+%$+%&$\!1"$/+>1$/+&$#1>1(+*$0,%>1(#+"!,%#$.!"/$=/(!#"1*$[1$`+1)1(-$[!(10",($,C$D/1$ :"'&!,#$!%$V,.1#"$r?%#1("$js9$$=,%"+0"#$+%&$0,%>1(#+"!,%#$,8"+!%1&$"/(,'4/$D/1$:"'&!,#$ /+>1$2'"$b+%$+%&$\!1"$!%$",'0/$.!"/$,"/1($0,52+%!1#$/+>!%4$1H21(!1%01$!%$0(1+"!%4$ 0,**+8,(+"!,%$"1+5#$",$.!%$+%&$!52*151%"$#!4%!60+%"$2(,E10"#9$rO!4'(1$ms$ X+("-$\!1"-$+%&$b+%G#$0,**+8,(+"!,%$"1+5$%11&#$+$2(,E10"7,(!1%"1&$.,(3#2+01$./1(1$ 21,2*1$C(,5$#1>1(+*$&!CC1(1%"$0,52+%!1#$0+%$0,51$",41"/1($C,($+$j$",$m$5,%"/$21(!,&9$$ X+("G#$#"+("'2$+"$D/1$:"'&!,#$0+%$41"$#,51$+&&!"!,%+*$#2+01$",$2(,>!&1$"/!#9$ The Studios has built network of relationships – talent, information and capital – that catalyzes and supports new businesses in the creative sector. The full network include educational institutions, professional associations, investors and bankers, business legal, accounting and marketing agencies, and many people at many companies – large and small.

?%#1("$jT$V,.1#" Howest and its region: Howest has a long time history in liaisons with the industry. In fact it was founded by industry in the late a__^G#9$V,.1#"$!#$%,.$2+("$,C$"/1$K/1%"$I%!>1(#!")$i##,0!+"!,%$;j^9^^^$#"'&1%"#$./!0/$1W'+*#$Z^p$ ,C$/!4/1($1&'0+"!,%$!%$O*+%&1(#@9$V,.1#"$!#$4(,.!%4$C+#"$8'"$(15+!%#$(1*+"!>1*)$#5+**$;j9^^^$#"'&1%"#@$ ./!0/$4!>1#$!"$M1H!8!*!")$+%&$C+#"$&10!#!,%$5+3!%49$?"$/+#$"/1$51%"+*!")$,C$+%$!%%,>+"!,%$&(!>1%$:`<9$ Howest has a solid reputation when it comes to valorisation oriented, client driven research, community #1(>!01#$+%&$21(5+%1%"$"(+!%!%4-$8,"/$%+"!,%+**)$+%&$!%"1(%+"!,%+**)9$h>1($/+*C$;ddp@$,C$V,.1#"G#$ 2+("%1(#$+(1$!%&'#"(!+*$;f+(41$<%"1(2(!#1#-$:`<#-$:10",($O1&1(+"!,%#@$+%&$%,"7C,(72(,6"$2+("%1(#$;_p@9$ A1+(*)$/+*C$;ldp@$+(1$4,>1(%51%"$+%&$2+("%1($(1#1+(0/$!%#"!"'"!,%#9$:!%01$ammq-$V,.1#"$/+#$ 41%1(+"1&$5,(1$"/+%$m^$8!**!,%$<'(,#$!%$!%%,>+"!,%$C'%&!%4$C,($>+*,(!#+"!,%$,(!1%"1&$(1#1+(0/9$ ?%#2!(1&$8)$+$.1**7&1>1*,21&$(1#1+(0/$+%&$>+*,(!Y+"!,%$2(,4(+5$C,0'#1&$,%$+22*!1&$(1#1+(0/-$+%$,%7 campus business accelerator was created to help give graduating students the possibility of starting 0,52+%!1#$.!"/!%$+$C+>,(+8*1$1%>!(,%51%"9$i&&!"!,%+**)-$+001*1(+",($#1(>!01#$.!&1%$4(+&'+"1#G$#'22,("$ +%&$+&>!01$%1".,(3$8)$4!>!%4$"/15$&!(10"$+001##$",$#1%!,($1%"(12(1%1'(#$+%&$%+"!,%+*$=/+581(#$,C$ =,551(01-$+#$.1**$+#$",$=(1+"!>1$:"+("1(#$"/+"$,CC1($.,(3#/,2#$+%&$51581(#/!2#$C,($1%"(12(1%1'(#9

Howest - The Studios

Howest - The Studios

Engines of innovation come in many varieties. Some run fast – a network of contact and conversations through which people meet and share ideas, and only that. Some engines have long cyckes – investments in new companies that lead to acquisitions and spinouts or new training programs that deliver cohorts of alumni into gbecome integrated into working networks after their training. Some are really long cycles , such as the development of international relationships, the opening of new service infrastructures, recovery and response to economic cycles. The Studios is a key engine in the N1#"$O*15!#0/ innovation ecosystem. Its role is to identify promising business endeavors, nuture them in their startup phase, and facilitate their connections to other 8'#!%1##1#$#,$"/+"$"/1$%1.$8'#!%1##1#$"+31$(,,"-$+#$!"$.1(1-$!%$"/1$10,#)#"159$$N,(3!%4$!%&121%&1%"*)$ or in collaboration with other innovation service engines in the region, The Studios plays the critical incubation role for startups. Other organizations facilitate banking and investment relationships, international linkages, employee training and recruiting, and sales. In this ecosystem of innovation #'22,("$#1(>!01#-$D/1$:"'&!,#G$'%!W'1$2(,2,#!"!,%$",$#"+("'2$0,52+%!1#$!#$51%",(!%4-$,CC1(!%4$+%$ extensive network trough Howest and personal networks. i$&)%+5!0$!%%,>+"!,%$10,#)#"15$0+%$(1#2,%&$",$!"#$1%>!(,%51%"$8)$(10,%64'(!%4$!"#$(1#,'(01#$+%&$ (1*+"!,%#/!2#9$$?%$+$&)%+5!0$10,#)#"15-$"/1$(1*+"!,%#/!2#$+(1$0,%"!%'+**)$0/+%4!%49$D/1$0'((1%"$N1#"$ O*15!#0/$10,#)#"15-$!%$./!0/$D/1$:"'&!,#$2*+)#$+$31)$(,*1-$1>,*>1&$"/(,'4/$#1>1(+*$*,0+*-$(14!,%+*$+%&$ international events. ?%$]^^a-$4*,8+*$(1#2,%#1$",$"/1$1>1%"#$,C$:12"1581($aath produced a spiraling downturn in business C,($X1*4!'5$0,52+%!1#-$C,($1H+52*1-$D/1$B1C1(1%01-$"/+"$2(,>!&1&$0(1+"!>1$#1(>!01#$",$!%"1(%+"!,%+*$ 0*!1%"#-9$$i*"1(%+"!>1$,22,("'%!"!1#$,%$"/1$8'#!%1##$/,(!Y,%$*1&$",$"/1$1#"+8*!#/51%"$8)$1H7B1C1(1%01$ employees of One Agency and other platform creative service companies . In response to the growing need for collaboration and innovation among groups in multinational companies, Indie Group ;,%1$,C$"/1$51&!+$+41%0!1#$!%$X1*4!'5@$1#"+8*!#/1&$=,4%!#"(1+51($+#$+$0,(1$8'#!%1##$'%!"-$.!"/$,C601#$ !%$J,("(!E3-$X1*4!'5$+%&$=/!0+4,-$I:i$.+#$#1"$'2$",$/1*2$21,2*1$+%&$8'#!%1##1#$0(1+"1$+$#'#"+!%+8*1$ organizational innovation culture.

Howest - The Studios

i$C1.$)1+(#$*+"1(-$!%$(1#2,%#1$",$8'#!%1##$&!#('2"!,%#$C,**,.!%4$"/1$I:$]^^m$6%+%0!+*$0(!#!#-$5+%)$,C$ "/1$0(1+"!>1$#1(>!01$6(5#$(1"(1%0/1&$!%$(1#2,%#1$",$&10*!%!%4$8'#!%1##-$2(,52"!%4$"/1$"+*1%"1&$"10/!1#$ and creatives in Belgian region to look for new opportunities and to start their own agencies in response to those opportunities.. D/1$(10!21$C,($(14!,%+*$4(,."/$&121%&#$,%$"/1$0/+(+0"1($,C$"/1$(14!,%9$$?%$"/!#$N1#"$O*15!#0/$(14!,%-$ education, human capital and industrial networks are important elements of that character. It depends on the availability and quality of the essential ingredients – talent, information and capital. It depends on the agility of the network – how willing people are to try something new, to take a risk, to 01*18(+"1$/,.$"/1$#10,%&-$"/!(&$,($C,'("/$!"1(+"!,%$*1>1(+41#$"/1$81%16"#$,C$*1+(%!%4$C(,5$1H21(!1%019$ The Studios has built network of relationships – talent, information and capital – that catalyzes and #'22,("#$%1.$8'#!%1##1#$!%$"/1$0(1+"!>1$#10",(9$$:15!%+(#$+%&$511"7'2#$3112$"/1$C+#"$5,>!%4$1%4!%1#$ of innovation rolling through conversations and networking. Brokered relationships with investors and 6%+%0!+*$,(4+%!Y+"!,%#$3112$"/1$5!&70)0*1$1%4!%1#$"'(%!%49$$<%4+4151%"#$.!"/$"(+!%!%4$,(4+%!Y+"!,%#$ and educational institutions keep the long cycles active. Special programs linking area leaders and ),'%4$1%"(12(1%1'(#$3112$"/1$*,%4$0)0*1#$!%$>!1.$"/(,'4/$/,(!Y,%7#0+%%!%4$1H2*,(+"!,%#$,C$"/1$C'"'(19 B1C1(1%01#T /""2Too"/1#"'&!,#981 /""2Too/,.1#"981 Howest website, English version /""2Too10*!09.,(&2(1##90,5o J1).,(&#T$2(17!%0'8+"!,%-$%1".,(3!%4-$51%",(!%4-$!%&'#"()$*!+!#,%#-$+0+&15!0$+##,0!+"!,%9

Howest - The Studios

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Howest - The Studios

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