idea studio
idea studio Collaboration with two interior designers to elaborate a joint corporate identity
CHRISTINA GREIFENSTEIN FOR ELENA CASTELLANI AND AZZURRA DI GREGORIO
With the successful participation in the competition conducted by Best Western Premium, the two Italian interior designer, Elena Castellani and Azzurra di Gregorio were able to launche their project within the business of premium hotels throughout Italy. In order to represent their young and innovative spirit, I collaborated with their business consultant, Lorenzo Mattiello, to create their corporate identity.
NAME FINDING
idea studio The name is a conglomerate of idea, interior design and the italian word for orchid: orchidea.
While creating new environments we focus on our client’s personality and add our experience in aesthetics and harmonic pragmatism to achieve individual, coherent but especially emotional spaces.
PHILOSOPHY
AESTHETICS EMOTION INDIVIDUALITY PRAGMATISM HARMONY
MOODBOARD
The identity I elaborated according to the profile of the interior design studio can be described as modern with a recall to a romantic aesthetic.
INSPIRATION
Elena and Azzurra identified with both the round typography and ornate but modern elements
COLORS
The colors which we could decide on were within a grey and pink swatch
SKETCHES
At first I experimented with various styles. The curved sketches were appreciated the most and further, both of them liked the idea of a symbolic part within their logo
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iDea
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DIGITAL EXPERIMENTS
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DECISION MAKING
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Elena and Azzurra wanted to insert a heart within their logo, but as their creative consultant I tried to direct them towards a less figurative and more conceptual visual language. Combining a heart wihtin an abstract orchid appeald to them, especially due to the orchid’s connotations.
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Caviar Dreams
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Letter Gothic Std
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eight one
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Aldo
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TYPE & COLOR EXPERIMENTS
idea studio
American Typewriter
The typography is essential in transmitting core values. While the Eight One reflects individuality and creativity, the neutrality of Letter Gothic Std reflects simplicity and will be used to emphasize type within letters etc.
idea studio
AZZURRA DI GREGORIO INTERIOR DESIGN email@gmail.com
348-9240693
ELENA CASTELLANI INTERIOR DESIGN
ELENA CASTELLANI INTERIOR DESIGN
#soluzionicreative #relooking #styling
email@gmail.com
348-9240693
#soluzionicreative #relooking #styling
BUSINESSCARDS
idea studio
AZZURRA DI GREGORIO INTERIOR DESIGN 348-9240693 email@gmail.com #soluzionicreative #relooking #styling
email@gmail.com
348-9240693
#soluzionicreative #relooking #styling
AZZURRA DI GREGORIO INTERIOR DESIGN
ELENA CASTELLANI
INTERIOR DESIGN
email@gmail.com
348-9240693
LETTERHEADS
Street 100
36100 Vicenza, ITALY
email@gmail.com
348-9240693
AZZURRA DI GREGORIO INTERIOR DESIGN
348-9240693 email@gmail.com
ELENA CASTELLANI INTERIOR DESIGN
348-9240693 email@gmail.com
WEB
PRINT (EMBOSSED)
idea studio #e34364 LETTER GOTHIC STD letter gothic std
#6e6d6d #f8f8f8
FINAL DECISION
EIGHT ONE
ELENA CASTELLANI INTERIOR DESIGN email@gmail.com
348-9240693 #soluzionicreative #relooking #styling
ELENA CASTELLANI ELENA CASTELLANI
INTERIOR DESIGN
Street 100
36100 Vicenza, ITALY
INTERIOR DESIGN
email@gmail.com
348-9240693