01. PLASTIC FASHION
FASH 503 Christina Greifenstein 09/18/2018
The futuristic fashion trend using plastic (Vinyl or PVC) has left the runways and is now successfully conquering the streets. Apart from accessories and footwear made out of plastic - mostly the apparel industry tackles the masses.
PLASTIC
This synthetic fiber is now considered fashionable, even though it was once used for the mass market. Consequently this material became (once again) a trickle-up trend. Starting out in fall 2017 as a micro-trend, plastic is now widely accepted. Especially for the SS18 and FW18 fashion shows many designers got inspired by the material.
BACKGROUND
PLASTIC
In the 1960s, PVC was first introduced in clothing and reflects the emerging space-age-mentality.
After the ‘60s, plastic looks came to an end. Nevertheless, later on designers were again inspired by the material, the unique texture and shaping abilities.
André Courrèges, L’Officiel, 1968 Pierre Cardin, 1969. Plastic is a trickel-up trend, as it has traditionally been associated with pure function (grocery bags, Tupperware, water bottles etc.) rather than luxury. Apart from coats and accesories, like shoes and bags, the slip over dress was widely accepted.
Miu Miu, Fall 17 FW 18/19 is the third season in which this trend has appeared. Miu Miu, Calvin Klein and Pucci introduced it last year, whereas Chanel launched bags, boots and rain coats in the SS 18 collection
Perry Ellis, 1990s
RUNWAY
PLASTIC
Marine Serre tints everything with various boldly colored cellophane-style looks.
Philipp Plein experimentated with layering clear overcoats on top of faux fur and metallic pieces.
Marine Serre, Fall 18 Balmain, Fall 18 While Balmain evokes iridescent looks with holographic PVC, John Galliano used clear plastic for the Margiela collection.
Maison Margiela, Fall 18 Sally LaPointe took inspiration from a science fiction western, with a variety of fabrications and also the high-shine vinyl coats.
Phillipp Plein, Fall 18
Sally LaPointe, SS 19
CELEBRITIES & INFLUENCER
PLASTIC
Vinyl and PVC apparel have proved a street style favourite over the past few seasons. While Sarah Brody is wearing a daring red colored coat, Yoyo Cao convinces with a layered transparent overcoat with black piping over her classic camel trench.
Nicki Minaj is showcasing this iridescent transparent coat in her new video Barbie Dreams. Nicki Minaj
Yoyo Cao With her futuristic outfit stylist Tess Yopp is creating kaleidoscopic clashes among different materials and prints. Sarah Brody
Tess Yopp
SHOP IT
PLASTIC
While SHEIN sells a daring red coat, ASOS offers a variety of styles and colors.
This pink transparent trench coat is offered at TOPSHOP for the price of US$125.00.
Urban Outfitter’s products range from seethrough coats with refined red piping to iridescent looks.
INDIVIDUALS
PLASTIC
Predominantly, one notes red and transparent looks on the street. Although the holographic looks are very popular amnog teenagers.
COLOR PALETTE
PLASTIC
While mostly transparent – but also iridiscent – looks are dominating, one can define red as the upcomming color to wear. Less popular are yellow and green plastic coats, though they are still having a relevant resonance.
REFERENCES
PLASTIC
Most loved look from Calvin Klein’s collection for Fall 2017
ARTICLES Brannigan, M. (2018, 03) Designers Want You Coated in Shimmery, Holographic Iridescence for Fall. Fashionista. Retrieved from https://fashionista. com/2018/03/fashion-week-fall-2018-trend-iridescent-holographic-fabric. 15 September 2018. Darcella, A. (2018, 03) Plastic Fantastic: A Brief History of Plastic Clothes. Fashion Unfiltered. Retrieved from https://fashionunfiltered.com/style/2018/ plastic-fashion-trend-history/. 15 September 2018. Dickinson, C. (2018, 08) Way Out West 2018: Young Women Apparel. WGSN, Retrieved from https://www.wgsn.com/content/board_viewer/#/80410/ page/4. 15.September 2018 Howard, F. (2018, 07) Vinyl extends to outerwear and casual trousers. WGSN. Retrieved from https://www.wgsn.com/content/board_viewer/#/80033/ page/9. 15 September 2018. Murray, G. (2018, 02) How To Wear This Season’s Plastic Fashion In Real Life. Retrieved from https://www.refinery29.uk/2018/02/187645/plastic-fashion-trend. 15 September 2018. Zarrella, K. (2018, 03) Seeking a Look For the End of the World. Retrieved from https://fashionunfiltered.com/runway/2018/fall-2018-ready-to-wear-season-recap/. 15 September 2018.
REFERENCES
PLASTIC
IMAGES INTRO
http://assets.vogue.com/photos/58916efb8c64075803ad034f/ master/pass/05-pvc-street-style.jpg http://visual-therapy.com/blog/on-trend-pvc-party/
BACKGROUND
https://www.pinterest.at/pin/502432902163197172/?lp=true https://i.pinimg.com/originals/72/86/6c/72866ce9ae5a7b8c396b8c44b76fb08a.jpg https://www.flickr.com/photos/kahluacream/2677026187/in/photostream/ https://fashionunfiltered.com/style/2018/plastic-fashion-trend-history
RUNWAY
https://fashionunfiltered.com/style/2018/plastic-fashion-trend-history/ https://sallylapointe.com/look/ss19-look-01/ https://wwd.com/fashion-news/shows-reviews/gallery/phillipp-pleinrtw-fall-1202551586/#!42/philipp-plein-show-runway-fall-winter2018-new-york-fashion-week-usa-10-feb-2018-45
CELEBRITIES & INFLUENCER
https://www.wgsn.com/content/board_viewer/#/80478/page/7 https://www.refinery29.uk/2018/02/187645/plastic-fashion-trend https://hollywoodlife.com/pics/nicki-minaj-music-video-barbiedreams-pics-photos/#!18/nicki-minaj-barbie-dreamz-music-videopics-18 http://themodernclassics.blogspot.com/
SHOP IT
https://us.shein.com/Contrast-Binding-Transparent-Coat-p-531554cat-1735.html https://www.annic.com/lifestyle/trend-de-leukste-herfstwinter-trendsvan-201415/ https://us.asos.com/asos-tall/asos-design-tall-rain-jack-
et-with-contrast-binding/prd/9264533?affid=14174&channelref=product+search&mk=abc&currencyid=2&ppcadref=753857714%7C38363307046%7Cpla-278857436350&browsecountry=US&_ cclid=v3_3f4aeada-d0c9-5e15-b682-7a380f0d5505&gclid=EAIaIQobChMIuuXWy8TF3QIVloWzCh3MZwLlEAQYBiABEgJ7BPD_BwE http://us.topshop.com/en/tsus/product/clothing-70483/jackets-coats-2390895/ clear-vinyl-trench-coat-7592232?bi=0&ps=20 http://euimages.urbanoutfitters.com/is/image/UrbanOutfittersEU/5133391011200_066_b?%24medium%24
INDIVIDUALS
http://visual-therapy.com/blog/on-trend-pvc-party/ https://www.styledumonde.com/2017/03/paris-fashion-week-fall-2017street-style-yoyo-cao-red/ https://www.popsugar.com/fashion/photo-gallery/44337094/image/44337520/Add-ladylike-slingbacks-bring-balance-your-outfit https://myluxgem.com/wp/product/harajuku-blouse-women-tops-hologram-laser-sympony-shine-sun-protection-clothing-transparent-iridescent-sunscreen-dance-clothes/
COLOR PALETTE
https://us.asos.com/asos-tall/asos-design-tall-rain-jacket-with-contrastbinding/prd/9264533?affid=14174&channelref=product+search&mk=abc&currencyid=2&ppcadref=753857714%7C38363307046%7Cpla-278857436350&browsecountry=US&_cclid=v3_ 3f4aeada-d0c9-5e15-b682-7a380f0d5505&gclid=EAIaIQobChMIuuXWy8TF3QIVloWzCh3MZwLlEAQYBiABEgJ7BPD_BwE
http://www.thedollsfactory.com/2017/06/fashion-trend-plastic-fantastic. html/fashion-trend-pvc-calvin-klein-plastic-fur-coat https://www.wgsn.com/content/board_viewer/#/80478/page/7 https://fashionunfiltered.com/style/2018/plastic-fashion-trend-history
REFERENCES
http://www.thedollsfactory.com/2017/06/fashion-trend-plastic-fantastic. html/fashion-trend-pvc-calvin-klein-plastic-fur-coat
02. SHEARLING
FASH 503 Christina Greifenstein 09/25/2018
SHEARLING
The name shearling derives from the fact, that the material is made out of unsheared lamb- or sheepskin. The exterior of a shearling coat is in general suede, or smooth leather whereas soft, shaved fur is on the inside. It is worn in various colors, mostly in shades of brown and in black, which are the results of a tanning process. Once it indicated the social status, but nowadays it transitioned from a 70s-cult-symbol to an everyday fashion trend, which is replicated in various synthetic materials. Shearling is not only used for coats and jackets but also for shoes, gloves and hats. As the trend of the shearling coat started several seasons ago it might have arrived at its peak the upcomming season FW18/19, marking the maturity phase in the fashion cycle.
BACKGROUND
SHEARLING
Back in the Stone Age sheepskin was a precious material to keep warm against harsh weather conditions. In the Iron Age it’s quality started to indicate social status but it was not until the Middle Ages that Nomads from Eurasia gave the material a touch of design. From the Victorian Age onwards it was predominantly used for masculine winter coats.
Steve McQueen, 1970s
In the 1940s the shearling-lined B-3 sheepskin bomber jackets became a status symbol for american pilots. In WW II, as women took over men’s jobs, they got to wear the same model.
In the 1950s the Shearling Jacket was highly popularised by Hollywood stars such as Marlon Brando and James Dean. Until the 70s it remains a masculine trend.
It was not until the 70s that the shearling coat became a trend for both men and women and evolved into a cult.
In Fall 2009 Jean Paul Gaultier brought the shearling back on the runway with his Aviator collection for Hermes.
James Dean, Giant, 1956 Jean Paul Gaultier for Hermes, 2009
RUNWAY
SHEARLING
Ever since Fall 2016 the shearling coat is presented by various brands on the runways. Nevertheless, this trend lasts also for the upcomming season, F/W 18/19.
Ermanno Scervino, FW 18/19
Max Mara, FW 17/18
Dior, FW 18/19
Gigi Hadid for Tod’s, FW 18/19 Victoria Beckham, FW 18/19
CELEBRITIES & INFLUENCER
SHEARLING
The trend was not only adopted by fashion leaders but spread over various sectors and gained popularity with actors, artists, etc.
Italian blogger and CEO Chiara Ferragni with a light brown shearling coat
Keira Knightley
Alexa Chung
RIhanna Kendall Jenner
SHOP IT
SHEARLING
The trend has long left the runways and is now available also at fast fashion brands for the average person at various price ranges and fake materials.
H&M offers a low price shearling coat ($49) in two different colors, black and light taupe.
Urban Outfitters, $169
Asos, $72
INDIVIDUALS
SHEARLING
The trend has taken over the streets and is woren mostly in brown and black by women in various ages.
COLOR PALETTE
SHEARLING
Brown shades are the most popular colors for shearling coats as they evoke the impression of high quality sheepskin. But also shearling coats dyed in grey/taupe and black are seen a lot.
REFERENCES
SHEARLING
ARTICLES American Mystique (2017, 07) History of Shearling Jackets. American Msytique. Retrieved from https://www.americanmystique.com/blog/history-of-shearling-jackets/. 21 September 2018. De Reviziis, S. (2016, 12) Shearling coat selection. welovefur. Retrieved from https://www.welovefur.com/shearling-coat-mine-is-cool/. 21 September 2018. Park, M. (2018, 04) Fashion Week Streets A/W 18/19: Jackets & OuterwearShearling Moto Jacket. WGSN. Retrieved form https://www.wgsn.com/content/board_viewer/#/78383/page/8. 21. September 2018 Sinclair, R. (2017, 02) Design Development A/W 18/19: Jackets & Outerwear - New Aviator. WGSN. Retrieved form https://www.wgsn.com/content/board_ viewer/#/70610/page/8. 21. September 2018 WGSN (2017, 03) Retro Shearling. WGSN. Retrieved form https://www.wgsn. com/content/board_viewer/#/71302/page/1. 21. September 2018
REFERENCES
SHEARLING
IMAGES INTRO
https://honestlywtf.com/sightings/spotted-shearling-coats/
https://www.lyst.com/clothing/acne-velocite-shearling-jacket-ash-grey/
BACKGROUND
https://therake.com/stories/style/style-101-the-shearling-jacket/ https://www.nationalww2museum.org/students-teachers/student-resources/research-starters/women-wwii http://latimesblogs.latimes.com/alltherage/2012/06/jamesdean-giant-coat.html https://www.welovefur.com/shearling-coat-mine-is-cool/ https://the-perfect-casual.tumblr.com/post/74753255990/steve-mcqueen-keeping-toasty-in-a-shearling-coat https://www.vogue.com/fashion-shows/fall-2009-ready-towear/hermes/slideshow/collection#32
RUNWAY
https://en.vogue.fr/fashion-shows/shows/defile/pret-a-porterfemme-automne-hiver-2017-2018-milan-max-mara/20808#defile-11 http://www.vogue.it/en/shows/show/collections-fall-winter-2018-19/tods https://www.ermannoscervino.com/us/fashion-show-fw https://www.harpersbazaar.com/uk/fashion/shows-trends/ g18208986/autumn-fall-2018-coat-trends/?slide=10 http://www.peclersparis.com/uncovercolor/portfolio-item/ colorsintherunway-2/
CELEBRITIES & INFLUENCER
https://www.eonline.com/uk/photos/6/the-big-picture-today-shot-photos/530680 http://www.celebritystyleguide.com/i-1-1-15844/celebrities/ alexa-chung/acne-studios-velocite-shearling-moto-coat http://www.laiamagazine.com/shop-what-style-influencers-arewearing-for-new-york-fashion-week-fall-2016/
https://www.instyle.com/news/blake-lively-rocks-luxe-ralph-laurenshearling-gossip-girl https://www.refinery29.com/2017/02/141341/kendall-jenner-asos-menswear-shearling-jacket https://www.whowhatwear.com/rihanna-winter-outfit-trend-all-white
SHOP IT
https://www.urbanoutfitters.com/shop/uo-athena-aviator-jacket?adpos=1o3&cm_mmc=SEM-_-Google-_-PLA-_-434885068274_product_type_womens_product_type_apparel_product_type_outerwear&color=016&creative=209990449607&device=c&gclid=EAIaIQobChMIx-jBopjL3QIVi4vICh26gwKSEAQYAyABEgKUHfD_BwE&inventoryCountry=US&matchtype=&mrkgadid=3274192043&mrkgcl=671&network=g&product_ id=47467089&utm_campaign=PLA https://us.asos.com/asos/asos-faux-shearling-coat/prd/7813112?r=1 http://www2.hm.com/en_us/productpage.0661152002.html
INDIVIDUALS
https://www.popsugar.com/fashion/photo-gallery/38837600/image/38837580/Snow-Queen https://honestlywtf.com/sightings/spotted-shearling-coats/ http://www.hermust.com/winter-inspiration-ideas/ https://www.harpersbazaar.com/fashion/street-style/g5411/fashionweek-fall-2015-street-style-trends/?slide=76 http://collagevintage.com/tag/sportmax/
COLOR PALETTE
https://www.lyst.com/clothing/acne-velocite-shearling-jacket-ash-grey/ https://www.shearling.com/ https://www.lexingtoncompany.com/en/elisa-shearling-jacketchipmunk-brown-aw17
REFERENCES
https://www.whowhatwear.com/best-friend-matching-outfits
03. NEON FASHION
FASH 503 Christina Greifenstein 10/02/2018
NEON FASHION
The neon colors are widely accepted, both on the runways and in every-day life. Apart from neon coats, also accessories, single pieces, as well as whole body outfits in neon are popular. The trend is not limited to one particular design or fabric but incorporates a variety. Once a symbol of rebellion within the punk culture, fluorescent colors conquered the masses back in the mid 80s as an optimistic response to the tumultuous 70s. The neon colors started to appear on runways ever since SS17 and were now widely adopted for the FW18/19 collections - which might be the last season of this trend as it will soon reach the maturity level.
BACKGROUND
NEON
Neon was discovered in 1898 by the chemist Sir William Ramsay in London. After the Salon de l’Automobile in Paris introduced neon signs in 1910 they became popular and were used on a large scale in America. In the 1950s Andy Warhol used neon colors for his screen printings, but it was not until the 1980s that they were used in fashion.
In the 80s the punk subculture would start to dye their hair in blazing colors until they would trickle-up. The entertainment industry contributed greatly in spreading the neon colors among a vast majority of people. It was not only popular in Hollywood films during the 80s, but also in TV - especially ever since the release of MTV.
Madonna, 1980s
George Michael, 1984
Both Prada and Moschino incorporate more than one neon color in a single outfit, thus emphasizing the visual impact.
Marni incorporated a cat print on a neon pink coat. The bright green cat eyes create a harsh contrast with the predominant pink.
RUNWAY
NEON
While Balmain created a neon yeollow plastic jacket, Carolina Herrera adds a collar with an animal pattern to the bright yellow coat.
Moschino, Fall 2018 Runway Prada, Fall 2018
Balmain, Fall 2018
Carolina Herrera, Fall 2018
Marni, Fall 2018
CELEBRITIES & INFLUENCER
NEON
The neon trend even reached the Royals: Kate Middelton wearing a neon pink coat.
Blake Lively
Jordyn Woods & Kylie Jener
Kim Kardashian
BeyoncĂŠ in total yellow. Bella Hadid
SHOP IT
NEON
Topshop is offering verious designs which all come in a variety of colors. Prices range from US$70 to US$100.
Forever 21 has the cheapest price compared to the other mainstream fashion brands at only US$ 28. Further they offer the same design also in orange and pink.
This blazer was originally US$ 230 on asos, but was reduced to a price of US$ 70.
INDIVIDUALS
NEON
This trend is already whole-heartedly accepted in various neon colors, designs and fabrics.
COLOR PALETTE
NEON
These four colors are pretty much equally adopted, even though yellow and pink might be slightly prevailing.
REFERENCES
NEON
ARTICLES 80s Fashion (2015, 03) Neon Clothing. Retrieved September 30, 2018 from http://www.80sfashion.org/neon-clothing/ Allende, M. (2016, 09) Spring 2017 Fashion Trends from New York Fashion Week: Neon Colors. Women’s Wear Daily. Retrieved September 30, 2018 from https://wwd.com/fashion-news/fashion-trends/new-york-fashion-week-september-2016-trend-neon-colors-10553813/ Mangum, A. (2007,12) Neon: A Brief History. New York Magazine. Retrieved September 30, 2018 from http://nymag.com/shopping/features/41814/ Yotka, S. (2018, 08) The Top Trends of Fall 2018: The Women’s and Men’s Edition. Vogue. Retrieved September 30, 2018 from https://www.vogue.com/ article/fall-2018-trend-report-womens-mens Zhang, J. (2018, 09) Neon Pink: China Colour Alert. WGSN. Retrieved September 30, 2018 https://www.wgsn.com/content/board_viewer/#/81098/page/1 Zettenis, V. (2018, 06) New Neons: Catwalk Trend Alert. WGSN. Retrieved September 30, 2018 https://www.wgsn.com/content/board_viewer/#/79517/ page/1
IMAGES
REFERENCES
NEON
INTRO
https://www.pinterest.de/pin/470204017320341048/ https://www.harpersbazaar.com/uk/fashion/style-files/a22763831/ blake-lively-steps-out-in-head-to-toe-neon-green/
BACKGROUND
http://targetexpress.biz/tag/80s-punk-fashion-images/ https://www.rediscoverthe80s.com/2017/04/80s-fashionand-skincare-flashback.html https://ar.pinterest.com/pin/363947213624779119/?lp=true https://www.rediscoverthe80s.com/2017/04/80s-fashionand-skincare-flashback.html https://www.youtube.com/watch?v=pIgZ7gMze7A
RUNWAY
https://www.vogue.com/article/fall-2018-trend-report-womens-mens http://www.vogue.it/en/shows/show/collections-fall-winter-2018-19/balmain
CELEBRITIES & INFLUENCER
https://www.rd.com/culture/kate-middleton-princess-diana-fashion/ https://www.harpersbazaar.com/uk/fashion/style-files/a22763831/ blake-lively-steps-out-in-head-to-toe-neon-green/ https://fashionmagazine.com/fashion/celebrities-wearing-neon/ https://www.instagram.com/kyliejenner/ https://www.standard.co.uk/fashion/neon-trend-kim-kardashian-bella-hadid-kylie-jenner-a3870976.html https://www.vogue.com/article/beyonce-celebrity-street-style-2015
SHOP IT
https://www.forever21.com/us/shop/catalog/product/F21/ branded-shop/2000319320/01?mrkgcl=1207&mrkgadid=3285855643&utm_source=google&utm_medium=cpc&utm_campaign=PLA_-_NB%7CW%7CApparel&utm_
term=437322221469_product_type_womens_apparel_product_ type_outerwear_product_type_jac&utm_content=(not_set)&product_ id=2000319320013&adpos=1o18&creative=264474997170&device=c& matchtype=&network=g&gclid=Cj0KCQjwi8fdBRCVARIsAEkDvnLEkwEn_ HH0LxSdete2BwwCuB__qZNhl4Xi8oRSzTRtPsLqpw0lFy0aAkqsEALw_wcB http://us.topshop.com/en/tsus/product/clothing-70483/jackets-coats-2390895/petite-raw-hem-shacket-7693044 http://us.topshop.com/webapp/wcs/stores/servlet/ProductDisplay?beginIndex=0&viewAllFlag=&langId=-1&storeId=13052&catalogId=33060&parent_categoryId=208580&categoryId=208640&productId=32720982 https://us.asos.com/resume/resume-fenja-fluted-sleeve-neon-pinkblazer/prd/8957692?clr=435-sorbet&SearchQuery=neon&gridcolumn=2&gridrow=10&gridsize=4&pge=2&pgesize=72&totalstyles=141
INDIVIDUALS
https://www.pinterest.de/pin/351703052143828483/ https://www.justaprettystyle.com/2013/12/everythings-black-except-yellowneon.html https://www.thebudgetbabe.com/archives/6812-Bloggers-Rocking-BudgetFinds-Chic-Choolee,-Hitha-On-The-Go-and-More.html#extended https://www.pinterest.de/pin/526850856382267426/ https://www.vogue.com/article/street-style-trends-spring-2018-ready-towear-fashion-week https://www.pinterest.de/pin/673288213012878781/ https://www.pinterest.de/pin/313915036512032525/
COLOR PALETTE
https://www.instagram.com/kyliejenner/ https://www.pinterest.de/pin/351703052143828483/ ttp://us.topshop.com/en/tsus/product/clothing-70483/jackets-coats-2390895/petite-raw-hem-shacket-7693044 https://www.harpersbazaar.com/uk/fashion/style-files/a22763831/blakelively-steps-out-in-head-to-toe-neon-green/
REFERENCES
https://www.pinterest.de/pin/473440979555309012/
04. DENIM JACKET
FASH 503 Christina Greifenstein 10/08/2018
The denim jacket has been trending for several seasons now - nevertheless, various brands just presented their SS19 collection featuring denim jackets in different hues and styles.
DENIM JACKET
Due to the fabric’s high resistance, it was once common among goldmine workers. In the 1950s and 1960s it was then popularized by celebrities in the film industry and adopted by the masses. It seems like the trend has not yet arrived at its peak, as many brands just presented it for upcomming Spring/Summer. Instead, the jeans jacket might have reached the status of a classic item.
BACKGROUND
Denim Jacket
In the 18th century, the first jeans was accidentally discovered by people in Nimes, France, who tried to replicate a sturdy Italian fabric called serge. It was not until 1853 when Levi Strauss, a bavarian immigrant, came to San Francisco during the Gold Rush that blue denim pants were widely adopted by miners. Jeans then also became popular among cowboys and polo players and only 10 years afterwards Levi Strauss introduced the denim jacket.
Levis Strauss, around 1900
Levis Strauss Commercial
In 1955, James Dean popularized the blue denim jeans in the film Rebel Without a Cause. Especially due to the film being showed in color, the blue denim was given major attention.
James Dean in Rebel Without a Cause, 1955
We can credit Marilyn Monroe for opening the gates of denim for women, as she wore them in one of her most popular films: The Misfits.
Marilyn Monroe in The Misfits, 1961
Elvis Presley
RUNWAY
Denim Jacket
For Spring Summer 2019, denim is trending on the runways. It was presented in various colors and styles, even though the typical cut inspired by Levis prevailed.
Christian Wijnantes, SS19 Y-Vision and Jessie&Jane SS19
Isabel Marant, SS 19
MiuMiu, SS19
Off-White, SS19
CELEBRITIES & INFLUENCER
Denim Jacket
The trend was not only adopted by fashion leaders but spread over various sectors and gained popularity with actors, artists, etc.
Ariana Grande
Gigi Hadid
Kristen Stuart
Selena Gomez
Cardi B
Jennifer Lawrence
SHOP IT
Denim Jacket
The trend has long left the runways and is now available also at fast fashion brands for the average person at various price ranges. While most brands offer light washed denim jackets, a few also have dark ones.
Levis, $45 asos, $42
Free People, $108
Urban Outfitters, $49
Gap, $35
INDIVIDUALS
Denim Jacket
The trend has taken over the streets. Most women wear a lightly belached version. Also denim on denim is a popular combination.
COLOR PALETTE
Denim Jacket
Light washed denim is the most popular and adopted. Nevertheless, also darker shades are seen.
REFERENCES
Denim Jacket
ARTICLES Wright, J. (2015, 02) The Complete History of Blue Jeans, From Miners to Marilyn Monroe. Racked. Retrieved from https://www.racked. com/2015/2/27/8116465/the-complete-history-of-blue-jeans-from-miners-tomarilyn-monroe. 7 October 2018. Levis Strauss (2018) Our story. Levi Strauss. Retrieved from https://www.levi. com/GB/en_GB/features/about-us. 7 October 2018. Vogue (2018) Spring 2019 Ready-to-Wear. Vogue. Retrieved from https://www. vogue.com/fashion-shows/spring-2019-ready-to-wear. 7 October 2018. Peclers (2018) Women’s Fashion Trend Book. Peclers Paris. Retrieved from http://www.peclersparis.com/en/trend-books/translating-trends-into-products/ womens-fashion-trendbook-1920. 7 October 2018.
REFERENCES
Denim Jacket
IMAGES INTRO
https://us.boohoo.com/cindy-light-wash-denim-jacket/ DZZ74740.html https://www.pinterest.de/pin/361554676325359065/
BACKGROUND
https://www.brightstarcare.com/fairfield/blog/1873-levistrauss-patents-copper-riveted-jeans-great-idea https://www.levi.com/GB/en_GB/features/about-us https://www.racked.com/2015/2/27/8116465/the-completehistory-of-blue-jeans-from-miners-to-marilyn-monroe http://classiq.me/marilyn-monroes-tomboyish-style-in-the-misfits
RUNWAY
https://nowfashion.com/collections?utf8=%E2%9C%93&set=Spring+Summer+2019+Ready+to+Wear&designer= https://www.wgsn.com/catwalk_gallery/#gender=2&season=0&city=0&show=50716 https://www.wgsn.com/catwalk_gallery/#gender=2&season=0&city=0&show=50716 https://www.wgsn.com/catwalk_gallery/#gender=2&season=0&city=0&show=50471
CELEBRITIES & INFLUENCER
https://www.pinterest.de/pin/546413367262856587/ https://www.whowhatwear.com/celebrities-wearing-redone-jeans https://www.pinterest.com/pin/771522979887199145/ https://www.pinterest.de/pin/562316703449265532/?lp=true https://weheartit.com/paula_ig/collections/24721317-ariana-grande-33 http://www.gotceleb.com/jennifer-lawrence-in-jeans-jacketout-in-new-york-city-2017-06-16.html
SHOP IT
https://www.levi.com/US/en_US/clothing/women/outerwear/ ex-boyfriend-trucker-jacket/p/299440024 https://www.freepeople.com/shop/cropped-den-
im-jacket2/?adpos=1o23&color=040&countryCode=US&creative=264737540599&device=c&gclid=EAIaIQobChMI0ceu2b353QIVCovICh0L2wpZEAQYFyABEgIywfD_BwE&inventoryCountry=US&matchtype=&mrkgadid=3205912988&mrkgcl=720&network=g&product_id=46802260&size=L&utm_campaign=rkg_plas_ Non-Brand_us&utm_content=Denim&utm_term=46802260 https://www.gap.com/browse/product.do?pid=282315002&CAWELAID=120280880001671250&CAGPSPN=pla&CAAGID= 59544524397&CATCI=pla-531501983018&tid=gppl000001&kwid=1&ap=7&gclid=EAIaIQobChMI0O2qmL753QIVAUsNCh1REQPgEAQYByABEgLziPD_BwE&gclsrc=aw.ds https://www.urbanoutfitters.com/shop/bdg-80s-trucker-jacket?adpos=1o7&cm_mmc=SEM-_-Google-_-PLA-_-261275982682_ product_type_w_product_type_app_product_type_outerwear_brand&color=091&creative=209990449607&device=c&gclid=EAIaIQobChMI0ceu2b353QIVCovICh0L2wpZEAQYByABEgI0tvD_BwE&inventoryCountry=US&matchtype=&mrkgadid=3144624609&mrkgcl=671&network=g&product_ id=45489788&utm_campaign=PLA https://us.asos.com/noisy-may/noisy-may-denim-jacket/ prd/9191358?affid=14174&channelref=product+search&mk=abc&currencyid=2&ppcadref=753857714%7C38363332206%7Cpla-523458317717&browsecountry=US&_cclid=v3_ 80f9e3a3-d194-54e7-84e4-269c93b2b4b3&gclid=EAIaIQobChMIp9vr2b_53QIVj1YNCh3rZwtZEAQYAiABEgJve_D_BwE
INDIVIDUALS
https://www.pinterest.de/pin/486388828502318559/ https://www.pinterest.de/pin/410179478553982288/ http://wheretoget.it/link/2601223 https://www.pinterest.de/pin/800585271235757098/ https://www.pinterest.de/pin/593841900841215784/
COLOR PALETTE
https://www.wgsn.com/catwalk_gallery/#gender=2&season=0&city=0&show=50716 https://www.pinterest.de/pin/455145106086399592/
REFERENCES
https://www.pinterest.de/pin/565975878162368601/
05. BROAD SHOULDERS
FASH 503 Christina Greifenstein 10/15/2018
BROAD SHOULDERS
Broad shoulders can already be seen among some early adopters, but are expected to hit the fashion world on a brad level in Spring/ Summer 2019. Shoulder pads are incorporated in various designs, although blazers are predominant. Once used only in military uniforms for protective reasons, first in the 1940s but particularly in the 80s shoulder pads were adopted by every woman. The trend has not yet arrived at its peak, as brands on a broad level just presented many jackets and coats with broad shoulders for their Spring/Summer 2019 collection.
BACKGROUND
BRAD SHOULDERS
The origins of shoulder pads can be traced back to protective shoulder padding in military uniforms. The Italian designer Elsa Schiaparelli was the first to experiment with shoulder pads in her suits, coats and even dresses, which attired much of attention due to the highly unconventional connotations. Yves Saint Laurent, 1971
Elsa Schiaparelli, 1930s After WW II began, women’s clothing was increasingly militarised. As women took over men’s jobs, also their style altered towards a more impressive and solid appearance.
Christian Dior, New Look, 1947
After the end of the war, women’s look became again more feminine. Christian Dior in particular, highly influenced this period of time with the “New Look” which was broadly adopted by other designer and the public.
In 1971, Yves Saint Laurent was hugely critized for bringing back the 40s. Throughout the decade though, more and more inspiration was drawn from this period. With the 80s and women working in the same jobs as men, shoulder pads underlined the power of the ambitious working women. Giorgio Armani tapped into this market and became particularly notorious for his suits. From the working industry, shoulder pads then trickled accross to every day life.
Giorgio Armani, 1980s
RUNWAY
BRAD SHOULDERS
For Spring Summer 2019, denim is trending on the runways. It was presented in various colors and styles, even though the typical cut inspired by Levis prevailed.
John Galliano, SS19 Louis Vuitton, SS19 Dolce&Gabbana, SS19
Stella McCartney, SS 19
Ermanno Scervino, SS19
Balenciaga, SS19
Balmain, SS19
CELEBRITIES & INFLUENCER
BRAD SHOULDERS
The trend was not only adopted by fashion leaders but spread over various sectors and gained popularity with actors, artists, etc.
Emma Watson
Meghan Markle Lady Gaga
Julia Roberts
Anne Hathaway
BeyoncĂŠ
SHOP IT
BROAD SHOULDERS
Most fast fashion retailers offer a padded shoulder blazer, although more and more coats in various colors and styles with particularly broad shoulders enter the market.
H&M, $35 Urban Outfitters, $130
Mango, $230
asos, $90 Topshop, $120
INDIVIDUALS
BRAD SHOULDERS
The trend is already adopted by individuals who are expressing it also with oversize jackets in various styles.
COLOR PALETTE
BRAD SHOULDERS
Jackets with padded shoulders are mostly adopted in black or white, although plaid patterns are trending as well. Those come mostly in brown and grey tones. It is expacted that beige iwill be more dominant, as many labels presented this color in their collections for SS19.
REFERENCES
BRAD SHOULDERS
ARTICLES Sinclair, R. (2017) Design Development S/S 19: Jackets & Outerwear. WGSN. Retrieved from https://www.wgsn.com/content/board_viewer/#/74149/ page/3. 13 October 2018.
Mindiak, O (2017) The Scandalous History of Shoulder Pads. Fashion Flashbacks. Retrieved from https://fashionsflashback.com/2017/05/17/ the-scandalous-history-of-shoulder-pads. 13 October 2018. Pike, N. (2018) The Fashion Pointers To Save From The SS19 Shows. Vogue. Retrieved from https://www.vogue.co.uk/gallery/fashion-week-takeaway. 13 October 2018. WGSN Team (2018) Key Items Pre-Summer 19: Jackets. WGSN. Retrieved from https://www.wgsn.com/content/board_viewer/#/79883/page/10. 13 October 2018.
REFERENCES
BRAD SHOULDERS
IMAGES INTRO
https://en.vogue.fr/fashion/street-looks/diaporama/fwss18new-york-fashion-week-street-style-en/45699#street-style-ala-fashion-week-printemps-ete-2018-de-new-york_image165 https://www.pinterest.de/pin/473229873335996010/
Fashion-Paris.html https://whatmeghanwore.net/2018/04/18/megan-flies-the-flag-forcommonwealth-fashion-brands-at-youth-forum/ https://www.celebzz.com/julia-roberts-at-homecoming-premiere-during-the-toronto-international-film-festival-in-toronto/
BACKGROUND
SHOP IT
https://www.pinterest.de/pin/402720391668462630/?lp=true https://stitchesbitches.wordpress.com/2015/03/31/19712015-the-return-of-yves-saint-laurent-scandal-collection-it-willbe-project-in-paris-again/ https://www.rbth.com/arts/history/2017/06/20/lady-deathand-the-invisible-horror-the-female-face-of-war_786422 http://thedreamstress.com/2011/12/terminology-what-is-a-picture-hat/christian-diors-new-look-1947/ https://www.pinterest.fr/pin/385691155563314374/?lp=true
RUNWAY
https://us.asos.com/asos-design/asos-design-tailored-longline-cocktail-blazer/prd/9779931?CTARef=Bag%20Item%20Image https://www.urbanoutfitters.com/shop/uo-jacques-plaid-double-breasted-blazer?category=jackets-coats-for-women&color=086 https://shop.mango.com/us/women/coats-coats/unstructured-woolblend-coat_31083766.html?c=99 http://www.topshop.com/en/tsuk/product/clothing-427/jackets-coats-2390889/double-breasted-blazer-by-boutique-7638688 https://www2.hm.com/en_us/productpage.0675319001.html
INDIVIDUALS
https://www.wgsn.com/catwalk_gallery/#gender=2&season=0&city=0&show=50631 https://www.wgsn.com/catwalk_gallery/#gender=2&season=0&city=0&show=50611 https://www.wgsn.com/catwalk_gallery/#gender=2&season=0&city=0&show=50531 https://www.wgsn.com/catwalk_gallery/#gender=2&season=0&city=0&show=50276 https://www.wgsn.com/catwalk_gallery/#gender=2&season=0&city=0&show=50166 https://www.wgsn.com/catwalk_gallery/#gender=2&season=0&city=0&show=50496
https://www.whowhatwear.com/how-to-make-padded-jackets-lookgood/slide3 https://www.whowhatwear.com/vetements-shoulderpad-trend/slide4 http://chic.uol.com.br/como-usar/noticia/camisa-branca-com-detalhes-em-preto-e-hit-da-estacao-saiba-como-usar-e-onde-encontrar-apeca https://www.pinterest.de/pin/ASMMaRJjNy0dXBHaXDS2ghqktuKyUuFPKpkulUFftj5IyZxPSHcZiCc/ https://www.pinterest.de/pin/531143349795743417/
CELEBRITIES & INFLUENCER
ets-coats-2390889/double-breasted-blazer-by-boutique-7638688
https://www.vibzn.com/beyonces-black-panther-inspiredgrammy-2018-look/ https://www.dailymail.co.uk/tvshowbiz/article-3988048/Shelives-Applause-Lady-Gaga-sizzles-completely-sheer-floor-grazing-gown-shares-song-backstage-VS-Angels-Victoria-s-Secret-
COLOR PALETTE
https://www.pinterest.de/pin/547961479654459532/ http://www.topshop.com/en/tsuk/product/clothing-427/jackhttps://www.pinterest.de/pin/320177854750812580/
REFERENCES
https://www.pinterest.de/pin/547961479654459532/
06. ANIMAL PATTERN
FASH 503 Christina Greifenstein 10/22/2018
ANIMAL PATTERN
The animal patterns were introduced a few seasons ago but they were never seen as much as in the Spring/ Summer collections for 2019. Originally indicating wealth and status the animal pattern’s associations experienced ups and downs. This is particularly the case for the leopard pattern, which was part of the punk’s expression, at times it was strongly associated with feminie sexuality and then again elevated into high fashion. The fact, that a really broad number of brands showed animal patterns in their SS19 collection, indicates the matureness of this trend.
BACKGROUND
ANIMAL PATTERN
Nevertheless, it was only fully adopted after Christian Dior incorporated this motif in his New-Look collection in 1947. Further, he was the first one to use a print instead of real fur.
In the past, animal fur was indicating the status of a person, as only the very rich could afford such exclusive furs from leopard or tiger. While people were inspired to use animal motifs in the Art Deco and Art Noveau movements, it was not until the rise of synthetic fabrics in the early 20th century, that animal prints became affordable and accessible. This way they found entry to the broad market. In the 1950s American lingerie brand Vanity Fair started selling leopard printed underwear and shortly after it was trending also for swimwear. Consequently, it started to be mass-produced which, in the end, lead to Actress and singer, the associa- Ava Gardner tions with female sexuality.
Leopard fur coats, 1920s
Christian Dior, 1947 By the 1970s the leopard pattern was associated more with the tacky and the tawdry, which was then adopted by the punk movement and various musicians. Only in 1991 it was elevated to the catwalks again, as Azzedine AlaĂŻa‘s collection featured various supermodels, like Naomi Campbell, with leopard pattern.
Jackie Kennedy, 1962 In the 60s, Jackie Kennedy reintroduced real leopard fur, which lead to a massive animal hunt. In 1973, the Endangered Species Act banned the importation and sale of the real fur which the rise of prints again.
Naomi Campbell, 1991
RUNWAY
ANIMAL PATTERN
Animal pattern have been seen already in the previous seasons, nevertheless, a broad number of brands came up with leopard or cheetah pattern in their SS19 collections. Only Giambettista Valli dared a tiger print.
Tom Ford, SS19
Bluemarine, SS19
Giambettista Valli, SS19
Balenciaga, SS19
Yves Saint Laurent, SS19
Elie Saab, SS19
Rochas, SS 19
CELEBRITIES & INFLUENCER
ANIMAL PATTERN
Animal pattern are adopted in various forms by celebrities. While the typical leopard one prevails, one can also see cheetha, tiger and color variations.
Cate Blanchett Anna Wintour
Ruth Negga
FKA Twiggs Kylie Minogue
Taylor Swift
SHOP IT
ANIMAL PATTERN
The animal pattern is offered in various colors but mostly in faux fur by fast fashion labels.
Shein, $25
asos, $230 asos, $170
NA-KD, $130
Topshop, $125
Urban Outfitters, $130
INDIVIDUALS
ANIMAL PATTERN
The trend is already common among the public, although only the leopard pattern is highly adopted.
COLOR PALETTE
ANIMAL PATTERN
The leopard pattern in realistic colors is the most popular one. The size of the dots varies and also darker hues of the pattern are common; black and white is rare but still notable. Among other animal pattern, cheetha is still more common compared to a tiger print.
REFERENCES
ANIMAL PATTERN
ARTICLES Bateman, K. (2015) The Evolution of Leopard Print. Harper’s Bazaar. Retrieved from https://www.harpersbazaar.com/fashion/trends/g5971/ leopard-print-style-evolution/?slide=6. 19 October 2018. Marinelli, G. (2018) This Major Trend Is Loved by Celebs, Street Style Stars, and Royals Alike. Who What Wear. Retrieved from https://www. whowhatwear.com/tags/leopard-print. 19 October 2018. Murray, G (2018) If You Buy One New Thing This Season, Make It Animal Print. Refinery 29. Retrieved from https://www.refinery29.com/engb/animal-print-trend-2018. 19 October 2018. Shade, C. (2018) The Trashy, Expensive, Contradictory Reputation of Leopard Print. Racked. Retrieved from https://www.racked. com/2018/3/7/17053964/leopard-print-history. 19 October 2018.
REFERENCES
ANIMAL PATTERN
IMAGES INTRO
https://www.na-kd.com/en/na-kd-trend/faux-fur-leo-jacketleopard
https://www.hamburger-studio.com/?attachment_ id=85107&lang=th
BACKGROUND
https://www.vogue.com/article/marc-jacobs-versace-pradavogues-25-best-90s-shows http://www.theageofgrace.com/2018/10/08/leopard-the-newneutral-is-spot-on-chic-sexy-cool/ https://www.vogue.com/article/marc-jacobs-versace-pradavogues-25-best-90s-shows
RUNWAY
https://www.wgsn.com/catwalk_gallery/#gender=2&season=0&city=0&show=50611 https://www.pinterest.com/pin/365565694750893358/ https://www.wgsn.com/catwalk_gallery/#gender=2&season=0&city=0&show=50371 https://www.wgsn.com/catwalk_gallery/#gender=2&season=0&city=0&show=50661 https://www.wgsn.com/catwalk_gallery/#gender=2&season=0&city=0&show=50411
CELEBRITIES & INFLUENCER
https://www.glamour.com/gallery/how-to-wear-leopard-printtrend#1 https://www.vogue.co.uk/gallery/celebrity-trend-leopard-print-coat
https://www.dailymail.co.uk/tvshowbiz/article-5129173/KylieMinogue-49-steps-shopping-spree.html http://time.com/4759409/anna-wintour-critics-fashion-frivolous/
SHOP IT
https://www.urbanoutfitters.com/shop/uo-leopard-print-faux-fur-jacket?category=jackets-coats-for-women&color=015 http://us.topshop.com/en/tsus/product/clothing-70483/jackets-coats-2390895/leopard-borg-zip-up-jacket-7941434 https://us.shein.com/Shawl-Collar-Gathered-Sleeve-Leopard-Blazerp-572458-cat-1739.html https://shop.mango.com/us/women/coats-coats/leopard-faux-furcoat_33077012.html?c=30&n=1&s=prendas_she.familia;15 https://www.na-kd.com/en/na-kd-trend/faux-fur-leo-jacket-leopard
INDIVIDUALS
https://www.harpersbazaar.com/fashion/trends/g23547087/tigerprint-fashion-trend/ https://www.adelaqueen.com/products/winter-style-fabulous-leopard-print-faux-fur-coat-collarless#
COLOR PALETTE
https://www.adelaqueen.com/products/winter-style-fabulousleopard-print-faux-fur-coat-collarless# https://www.whowhatwear.com/animal-print-trend/slide4
REFERENCES
https://www.telegraph.co.uk/fashion/style/leopard-print-metallics80s-party-dresses-wear-seasons-biggest/