University Library visual identity guide
Getting the most out of the new visual identity
University Library Explore the possibilities 1
Explore the possibilities
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Visual identity guide This document aims to provide you with all the necessary guidance, templates and tips needed to work with the new visual identity
Why a new visual identity? The library visual identity has been developed in line with the University branding to provide a consistent, clean and professional image across all publications whether online, printed or in the physical library buildings. It allows the library to have its own style/theme whilst still embracing the main branding of the University.
When to use the visual identity The visual identity should be applied to all online and printed publications, except in certain circumstances where it may not be necessary, such as social media campaigns or themed events.
What’s included?
Colour palette for the University Library as a service as well as colours for each individual site and sub-service
Fonts
“Explore the possibilities” is the new tagline which is included by default on the range of templates available
Range of templates in varying layouts and file formats for both printed and online publications
Suite of icons for specific services, policies, facilities or key information 3
Colour palettes - which one? Always use the University Library blue colour palette unless it relates to a site or service-specific subject matter
Newcastle University Library Main colour
Darker comp. colour
Lighter comp. colour
RGB - 0, 168, 225
RGB - 0, 44, 95
RGB - 163, 218, 232
CMYK - 73, 13, 2, 0
CMYK - 100, 73, 10, 48
CMYK - 35, 0, 6, 0
Philip Robinson Library Main colour
Darker comp. colour
Lighter comp. colour
RGB - 198,12,48
RGB - 141, 27, 61
RGB - 212, 97, 121
CMYK - 3, 100, 78, 13
CMYK - 30, 98, 56, 28
CMYK - 7, 80, 33, 0
Walton Library Main colour
Darker comp. colour
Lighter comp. colour
RGB - 0, 174, 172
RGB - 0, 80, 92
RGB - 160, 214, 210
CMYK - 77, 7, 38, 0
CMYK - 100, 12, 28, 59
CMYK - 36, 0, 14, 0
Main colour
Darker comp. colour
Lighter comp. colour
RGB - 127, 127, 127
RGB - 0, 0, 0
RGB - 192, 192, 192
CMYK - 52, 43, 43, 8
CMYK - 75, 68, 67, 90
CMYK - 25, 20, 20, 0
Law Library
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I’m the main colour This is the darker complementary colour
and I’m the lighter complementary colour
Marjorie Robinson Library Rooms Main colour
Darker comp. colour
Lighter comp. colour
RGB - 255, 182, 18
RGB - 235, 98, 45
RGB - 248, 228, 152
CMYK - 0, 30, 95, 0
CMYK - 0, 76, 100, 0
CMYK - 0, 5, 35, 0
Special Collections Main colour
Darker comp. colour
Lighter comp. colour
RGB - 140, 71, 153
RGB - 83, 40, 79
RGB - 197, 163, 220
CMYK - 51, 79, 0, 0
CMYK - 57, 91, 12, 56
CMYK - 25, 37, 0, 0
Writing Development Centre Main colour
Darker comp. colour
Lighter comp. colour
RGB - 162, 173, 0
RGB - 32, 108, 73
RGB - 232, 235, 111
CMYK - 26, 3, 93, 17
CMYK - 82, 13, 64, 45
CMYK - 6, 0, 54, 0
Print Services Main colour
Darker comp. colour
Lighter comp. colour
RGB - 0, 131, 169
RGB - 0, 73, 83
RGB - 143, 223, 226
CMYK - 100, 4, 14, 18
CMYK—100, 25, 26, 70
CMYK - 41, 0, 12, 0
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Which colour palette should I be using? Here’s some examples: Self-guided tour booklet for the Philip Robinson Library Use the Philip Robinson Library palette PowerPoint presentation on how to use Library Search Use the main University Library palette List of services and resources for the Writing Development Centre - Use the main Writing Development Centre palette Popup banner about the Library to be used at outside events Use the main University Library palette
Further guidelines on using the colours
Text and headings usually work best in either the main or darker complementary colour
The lighter complementary colour may often work well as block backgrounds for text you may wish emphasise
Complementary colours, by design, should only be used together with the main colour
Colour palettes should never be mixed, e.g. using the University Library main blue, combined with the Philip Robinson darker complementary red
White text should not be used on any of the lighter complementary colours 7
Say hello to your new font, Bariol. This is what I look like as plain old Bariol Regular. But I can also go heavier, as Bariol Bold. Sometimes though, subtle works best - I’m Bariol Light. 8
What about fonts? The visual identity font is Bariol which is available in a number of different weights
Aa
How to use font weights
Bariol Regular should be used as the main paragraph text
Bariol Bold can be used for headings or to emphasise text within a paragraph
Bariol Light can also be used where suitable, for example to be more subtle
Please note, Bariol Bold is a different font. It is not recommended to simply apply ‘Bold’ to the Bariol Regular font, instead, switch fonts to Bariol Bold. These fonts are available on all University student and staff machines If required, Bariol is also available to download for free from www.bariol.com.
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Computer/ workstation
Covered drinks only
Silence
Laptop loans
Quick access stations
Copy, print, scan
No food or drink
Cold food and covered drinks only
Recycling
Collaborative study
Help/info point
Headphones
Lockers
Study
Devices on silent
Phones on silent
Chatterbox
Feedback
Event
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Icons A suite of icons has been developed to relate to specific services, facilities, policies or key pieces of information
How to use the visual identity icons
The icons can be used to complement text, label or title
Be careful if using on their own (without text) - ensure they aren’t open to misinterpretation
Each icon is available in each of the main colour palettes
Standard black and white versions are also available
They can be used on a plain background or within any shape e..g. squares, triangle, hexagon. We’ve used a pentagon for our example but you can use any shape you want.
Examples of usage
White icon on coloured background (used at the top of this page)
Standard black on white background (shown on the page to the left)
Icon on its own in University Library and also the Walton Library colours (below, left and middle)
With background shape in Philip Robinson colour (below, right)
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Library Help icons
The following icons are available to use to promote various ways customers can contact the library
The main Library Help icon is shown in the middle
These icons should always be used with accompanying text, e.g. the telephone number or email address associated with the icon
Library Help icon set
@ncllibhelp
SMS 0191 328 0570
Live 24/7 chat 0191 208 7662 Face to face
libraryhelp@ncl.ac.uk libraryhelp.ncl.ac.uk
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University branding Don’t forget to include the Newcastle University logo on all publications…
The University logo
The university logo should be included at least once on all publications (even if it’s just the front cover)
Brand guidelines are available online at https://internal.ncl.ac.uk/marketing/resources/branding/
Versions of the university logo are available in the relevant folders on the staff ‘G drive’ (see page 29):
Full colour red/blue logo
Black only
White only
Other logos The Customer Service Excellence logo should also be used, if space, wherever possible. A range of other commonly used logos are available within the same folders.
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Booklet template (#1)
Poster template (#5)
Presentation template (#4) 14
Visual identity templates A range of templates in a variety of formats to help you easily work with the visual identity
No need to start from scratch! The templates have been developed to make it easier for you to design publications in the new visual identity. They are available in a range of styles, layouts and file formats in each of the colour palettes. The following pages show examples of each of the templates along with usage tips and guidelines. Each of these are available on the staff ‘G drive’ (see page 29 for more information): G:\Marketing and Communication\Visual Identity
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Example of the Booklet template using the Philip Robinson palette
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Visual identity templates Booklet
#1
A5 | colour | Publisher format This template can be used to produce an A5-sized promotional booklet.
High-impact/visual front and back covers
Can be printed or digitally delivered
Full-page photography can be used throughout to space out the document and add visual effect
This document uses the Booklet template
If the booklet is to be printed it is important to ensure that the total number of pages is a multiple of four. This ensures no blank pages are left at the end of the printed document. The first page should be the front cover and last page should be the back cover.
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Example of the text document template using the Philip Robinson palette
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Visual identity templates Text document
#2
A4 | colour/B&W | Publisher/Word format This template may be more suited to larger or longer textual content, such as an instruction sheet, or where there is less need for the inclusion of imagery.
Better suited to large amounts of text
Provides large single/double-sided content area
Should be printed in black and white unless absolutely necessary to be in colour
This template is also available in Microsoft Word format however it should only be used if the Publisher templates are not suitable for your needs. For example, Publisher does not automatically populate a ‘contents’ page whereas Word can. When using the Word template, please note:
The editable area will be highlighted in pale yellow but will not be visible when printed
Elements of the visual identity at the bottom of the page may appear in the wrong place when viewing the document in ‘print preview’ however it will print out fine
You cannot change the header and footer
When pasting text into the template use ‘paste special’ and choose ‘unformatted text’, otherwise the visual identity elements may disappear 19
Visual identity templates Signage and notices
#3
A3/A4 | colour/B&W | Publisher format Use this template for signs that do not require a large amount of text, for example:
A “Welcome” event sign
“Out of order”
Today’s opening hours
In the first example shown below, consider using a smaller font size for the sub-title or following message.
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Visual identity templates Presentation template
#4
PowerPoint format | Widescreen The PowerPoint template is available in all site/service colour palettes and contains:
Two opening slide options
Main slide template
Generic contact/help closing slide
To modify the Twitter handle included on the main slide template, click on the View toolbar, and click on ‘Slide Master’.
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Example of the Poster template using the Special Collections palette
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Visual identity templates Poster
#5
A3/A4 | colour/B&W | Publisher format Use this template when you want to advertise something specific and you want it to have impact e.g. an event, exhibition etc.
Should be used if you want a large image
Better suited when there is a specific title
When using the template, please note
All items on the page are editable so please be careful you don’t change the layout
You can use any of the non-specific icons
If using a picture with people on it make sure you they aren’t obscured by the title or the logo
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Example of the Tri-fold leaet template using the general palette
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Visual identity templates Tri-fold leaflet
#6
A4 | colour/B&W | Publisher format Use this template when you want to have only 2 pages of print but you have too much information for an A5 booklet When using the template, please note
There will be variations in where the folds are when printed so you need to ensure that there is white space either side of the text
Don’t make the text too small as you still want it to be readable.
If you have less text than the example opposite then use pictures
You can change the icon.
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Example of the Banner template 26
Visual identity templates Banner
#7
Available in a variety of formats The example shows a promotional banner in the visual identity style. As these are bespoke there is no template available. They can be produced as a canvas rollup/down banner or a hard polyboard. If you require more information on banners or would like one produced please speak to Clare Stogden or Stephen Harding.
More templates?
For those with Adobe InDesign – some of these templates are already available in this format
In response to feedback on the visual identity there may be a need for us to develop new templates or tweak existing ones
There may be instances where a template won’t do or simply isn’t necessary but you still want to use the visual identity style. For example stationery for an open day or to promote a new service. In this scenario it is recommended where possible to refer to the fonts, colours and icons sections of this document and comply where possible with this guidance.
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Some general tips for using the templates
When starting a new publication always refer to the latest templates folder (don’t duplicate them to your own folders) - they may have changed since you last used them
Don’t overlap elements of the visual identity with your content
Furthermore, don’t underestimate the power of ‘white space’ and spacing out your content so it’s not too close to the edge of the page, other content/images or the visual identity elements
With the exception of the PowerPoint template, don’t change the content of the corner triangle which contains the three social media icons, the name of the site/service and the “Explore the possibilities” tagline
If including website addresses, consider removing the “http://” prefix, for example:
Shorter/good/friendlier - www.ncl.ac.uk/library
Longer/bad/unnecessary - http://www.ncl.ac.uk/library
Consider using full page photography especially when using the presentation or booklet templates to add visual effect and space out your publication/presentation
Adobe InDesign templates are also available
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Accessing the visual identity assets Everything shown in this document is available on the staff ‘G drive’
Everything is available on the staff G drive, right here: G:\Marketing and Communication\Visual Identity Here you’ll find:
This guide
Fonts, icons, colour palettes
University Logo and other useful logos such as CSE
Templates and examples of use
All of these folders are read-only – nothing can be saved in this folder nor can the template files be modified or overwritten in these folders. When saving your publication, document or presentation it is recommended to save it into the correct team, project or function folder rather than saving within the visual identity or “print ready” folder.
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Images and photography The use of visuals in your publication or presentation can increase engagement, professionalism and improve the overall look and feel
There are many places you can go to find the right image to suit your needs.
University Photo Library - photolib.ncl.ac.uk The university’s central repository for photography and marketing materials. Full-resolution downloads requires sign-up, or speak to Clare Stogden or Stephen Harding.
The ‘G drive’
G:\Marketing and Communication\Promotion\Promotional Photographs
G:\Marketing and Communication\Promotion\Social Media\Photographs-copyright cleared
On the web
Collections Captured - Special Collection’s photo repository
Pixabay.com - attribution-free photography (CC Zero Licenced)
Bridgeman Images (accessible via Library Search) has a huge range of art related material, allowed for use in teaching/learning purposes
Flickr.com/commons - images with varying types of usage licence
Wikimedia - commons.wikimedia.org
iStockPhoto.com - stock photography available to purchase
Unsplash.com - copyright-free 31
General tips and guidance Whilst adding photos or images can improve a design, if used incorrectly, they can have the opposite effect and look unprofessional.
Don’t disproportionately stretch an image – keep the same aspect ratio - in most cases holding shift while resizing will prevent this
Ensure your image is of a high enough quality or resolution
Zoom in to 100% and check there is no pixilation
Higher resolutions are required if your publication is going to be printed – doing a test print will show you if it’s suitable quality or not
If adding text on top of an image (which can be used to good effect) ensure that all of the text is readable with enough contrast
Copyright and help finding images For more information on copyright and finding and using images visit the Images guide at libguides.ncl.ac.uk/images.
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These are BAD examples
Left - low quality/resolution image
Right - stretched out of proportion
But this one’s fine
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Publishing and printing
Whether your document is to be printed or delivered via the web, once it is ready for public consumption we recommend:
Saving as Adobe PDF (ensure you save as High Quality PDF if printing)
This prevents unlawful editing and redistribution of your document
It also ensures the correct display of layout and fonts
To save a document in Adobe PDF format simply choose ‘PDF’ from the dropdown box when saving via the ‘Save As’ box in any Microsoft Office application. If you experience any problems when creating a PDF from a Microsoft Publisher document then use ‘Export’ then ‘Create PDF/XPS document’ or ‘Print’ and select ‘Adobe PDF’ as the printer. If printing large quantities in colour please speak with Elizabeth Oddy first.
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Written by: Clare Stogden and Stephen Harding First published on: 12/07/2016 Last updated on: 01/08/2016 Most recent amendments:
Poster Template added
Tri-fold leaflet template added
Credit to:
Library Marketing & Communications team
Digitronix
Library Help Online 24/7 chat, FAQs and support libhelp.ncl.ac.uk
Additional help and support Email libraryhelp@ncl.ac.uk
Clare Stogden (General Office) Phone 0191 208 7622 clare.stogden@ncl.ac.uk Text 0193 280750 Stephen Harding (Digital Library) stephen.harding@ncl.ac.uk 36
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