Luxury portfolio 2013

Page 1

the

LUXURY portfolio TOTAL GLOBAL INVENTORY 12,000

Luxury Portfolio

10,500

represents the largest

7,500

KWLuxuryHomes.com

ColdwellBankerPreviews.com

Based on Q4.2013 Mintel International Group Ltd. website comparison of international properties for sale $1 million or greater.

ChristiesRealEstate.com

any luxury network.

SothebysRealty.com

million-plus homes of

9,000

LUXURYPORTFOLIO.COM

online inventory of $1

6,000 4,500 3,000 1,500 0

MARKETING STRATEGY

Luxury Portfolio ensures affluent buyers searching for luxury homes find LuxuryPortfolio.com first. With an ongoing commitment to search engine optimization and a multi-million dollar brand advertising campaign targeting publications such as Wall Street Journal, Luxe Interios + Design, Veranda, Velocity and more, luxury consumers know where to find their next dream home. LOCAL MARKET SHARE

The Hasson Company knows luxury. The top 5 firms with the greatest market share represent 50% of the total

Average sales volume per agent of the 5 firms with the greatest market share RE/MAX Equity Group Keller Williams

Realty Trust

market share of deals closed at

Hasson Company, Realtors速

$1 million+plus. Hasson ranks first in average sales volume per agent for homes $1 millionplus.

Windermere/Stellar

Information provided by RMLS for all firms closing $1 million-plus properties in 2013. Information deemed reliable but not guaranteed.

learn more at www.hasson.com


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