Sponsorship

The Tonight Show Starring Jimmy Fallon

The Tonight Show starring Jimmy Fallon will air a sponsored segment where we will see Jimmy Fallon experiencing Mastercard tap-to-pay technology at a grocery store while being comedically out of control. The sketch, featuring the typical comedic style that fans of the show love, will organically incorporate Fallon’s signature commentary into a storyline that inspires viewers to utilize tap-to-pay payment to foster control in a hectic, out of control world. A paid TV spot will also air during the show.

With over 2.5 million views, The Tonight Show with Jimmy Fallon when compared to his late night competitors, has double the viewership specifically in the 18-49 age bracket. 1 Through his 20+ million subscribers on Youtube, not only does the Tonight Show dominate digital traffic because of the wide variety of content it covers, the fun-and-games personality of Fallon has a wide appeal among both, Millenials and Gen X audience segments. 2 This feature with the Tonight show will increase brand visibility immensely amongst our target audience, while also providing the desired brand lift to Mastercard.

Prior to the airing of the show, Mastercard will offer special opportunities to win tickets to The Tonight Show along with offering a special meet-and-greet for selected Mastercard holders.

Earned Media Boost Clips from the Tonight Show are commonly distributed organically via social channels, and rewatched on Youtube. It is anticipated that due to the organic and entertaining nature of this placement, customers will watch the segment online even after the television airing.

Antoni Porowski Netflix’s Queer Eye has become a sensation among millennial audiences, inspiring viewers to take control of their own lives. 1 Our functional majority audience values their favorite feel good reality show in relation to the importance of quality family time through cooking. 2 To incorporate the ease of Mastercard card-on-file payment, we will partner with Queer Eye chef Antoni Porowski to assist a Mastercard holding family that could use a little help in the kitchen. Antoni and the selected family will shop for groceries online from a provider, like Instacart, and cook a meal for a holiday dinner. The ability to purchase groceries quickly through a service that utilizes card-on-file will be highlighted, putting the Mastercard name at the forefront of all purchases. This partnership builds on Mastercard’s previous activation utilizing chefs, but adds a pop culture twist and an emphasis of using Mastercard for card-on-file. The content filmed will bring top-of-mind awareness that Mastercard is a good way to pay for online purchases.

Paid Media Collateral 30-second videos of the collaboration will be further dispersed through paid advertisements on Facebook and Instagram, as well as organically on Mastercard’s website and social channels. Because Antoni and Queer Eye are most popular among the Centennial and Millennial audiences 3 , paid social ads following the initial launch will be targeted towards these demographics specifically. Antoni will also share the content with his three million followers, actively expanding the message that Mastercard’s cardon-file helps users take control of not only their kitchen, but also their life.

Earned Media Boost Queer Eye and Antoni have a dedicated following, especially on social platforms. When the videos from the collaboration launch, we are expecting earned media in the form online press write-ups and organic viewership.