Sponsorship The Tonight Show Starring Jimmy Fallon The Tonight Show starring Jimmy Fallon will air a sponsored segment where we will see Jimmy Fallon experiencing Mastercard tap-to-pay technology at a grocery store while being comedically out of control. The sketch, featuring the typical comedic style that fans of the show love, will organically incorporate Fallon’s signature commentary into a storyline that inspires viewers to utilize tap-to-pay payment to foster control in a hectic, out of control world. A paid TV spot will also air during the show. With over 2.5 million views, The Tonight Show with Jimmy Fallon when compared to his late night competitors, has double the viewership specifically in the 18-49 age bracket.1 Through his 20+ million subscribers on Youtube, not only does the Tonight Show dominate digital traffic because of the wide variety of content it covers, the fun-and-games personality of Fallon has a wide appeal among both, Millenials and Gen X audience segments.2 This feature with the Tonight show will increase brand visibility immensely amongst our target audience, while also providing the desired brand lift to Mastercard. Prior to the airing of the show, Mastercard will offer special opportunities to win tickets to The Tonight Show along with offering a special meet-and-greet for selected Mastercard holders. Earned Media Boost Clips from the Tonight Show are commonly distributed organically via social channels, and rewatched on Youtube. It is anticipated that due to the organic and entertaining nature of this placement, customers will watch the segment online even after the television airing.
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1.http://www.nationalmediaspots.com/national-broadcast-and-cable-late-night-tv-ratings-18-49.php 2. https://variety.com/2014/tv/news/jimmy-fallons-debut-as-tonight-show-host-dominates-in-ratings-monday-1201110389
