Traditional Competitors

Slogan: 100% U.S. based customer service

» Messaging targets millennials and young couples who are financial beginners and offering low credit card application bar

» Disover has phased out their contactless card. A customer can only use contactless payment through a mobile wallet. Slogan: Don’t live life without it. Don’t do business without it. #AmexLife

» Positioned as a luxury credit card brand and specifically highlights an upscale lifestyle

» Contactless capability isavailable on majority of personal cards, and certain business cards

https://www.owler.com/company/discover https://www.americanexpress.com/us/credit-cards/?inav=menu_cards_pc_viewallcards

Slogan: Where ever you want to be.

» Has launched contactless payment, but it is still in the introductory phase.

» Offers contactless cards while partnering with Apple Pay, Google Pay, and Samsung Pay