Traditional
Competitors
Slogan: 100% U.S. based customer service
Slogan: Don’t live life without it. Don’t do business without it. #AmexLife
» Messaging targets millennials and young couples who are financial beginners and offering low credit card application bar
» Positioned as a luxury credit card brand and specifically highlights an upscale lifestyle
» Disover has phased out their contactless card. A customer can only use contactless payment through a mobile wallet.
https://www.owler.com/company/discover https://www.americanexpress.com/us/credit-cards/?inav=menu_cards_pc_viewallcards
10
» Contactless capability isavailable on majority of personal cards, and certain business cards
Slogan: Where ever you want to be.
» Has launched contactless payment, but it is still in the introductory phase. » Offers contactless cards while partnering with Apple Pay, Google Pay, and Samsung Pay
