Typography book of craig ward

Page 1

Christo Julivan


BAD TYPOGRAPHY IS EVERY WHERE Good Typography is Hidden



Content ABOUT WORK Byronesque Offline wall mural Calvin Klein - various projects Chanel Equestrian Collapsed in Love... and the making of Craig Ward // Android Wear Smart Watch FEAR - typography for Secret Deodorant Glitch Typography Hennessy Whats Your Wild Rabbit “Manhattan” Letterpress Print Macy’s 4th of July typography New York Lottery candy cane alphabet New York Polyphony - Impossible Portraits PAGAN Popular Lies About Graphic Design Secret 7” Poster - Reflections You Blow Me Away... Personal Typography Experiments - 2012 Processing Typography



Byronesque Offline Wall Mural Byronesque Offline Wall Mural


“In December 2013 I created a 700sq/ft wall mural for the Byronesque Offline fashion retrospective. The space was in a disused vault at the James A. Farley Post Office on 8th Avenue at 33rd St in Manhattan, NY.�


“I was given a poem to work with - The Company of Melancholiacs by Jens Peter Jacobson. Taking depression as my jumping off point, I landed on the idea of fashion being one of the many masks we wear from day to day, hiding the reality beneath.�


“I set about creating a different poster design for each line of the poem, overlaying them on top wof one another and tearing them down to reveal other texts and images of masks underneath.�




Calvin Klein Various Project Calvin Klein - Various Project


Last year I undertook a series of branding projects for Calvin Klein. With such long lead times, this is a series I’ll be adding to in the coming months.


“The first project was the marque for their new Dark Obsession fragrance - a variation on my Dark White typeface. This adorned various press ads and, of course, the packaging.�


“This was developed for their RCKR KICK jeans, available through Macy’s. I wanted to make a reference to the dual stitching on the seams and, while there was a lot I liked about the typeface Metropolis, all of the proportions felt out so I redrew this from scratch. Note the 3 unique cuts of the K and two R’s - we wanted each letter to feel unique where possible.”


Chanel Equestrian Chanel Equestrian



Collapsed in Love... Collapsed in Love...



“I worked with friend and photographer William George Wadman to create this unusual image from falling fabric. Here are a couple of shots from the day we spent shooting. All in, around 200 images were taken. Which is a lot of picking up a dropping of fabric.�



Craig Ward // Android Wear Smart Wat Craig Ward // Android Wear Smart Watch


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Interactive watch face developed for the launch of Android’s new range of smart watches.

Taking time and location information from the watch, a virtual sun casts shadows from the numerals over the course of a 24 hour period.


FEAR - typography for Secret Deodorant

FEAR - typography for Secret Deodorant


Created as part of Secret’s Olympics campaign, this type was created to reflect the chalk dust used by athletes. A combination of chalk and flour was used and the final piece was a composite of approximately 80 photographs.




Glitch Typography Glitch Typography


“A legibility exploration into the application of glitches and file corruptions to typography. Will update soon with more experiments.”

“A legibility exploration into the application of glitches and file corruptions to typography. Will update soon with more experiments.”



This style of typography recently informed an illustration created for Men’s Health Magazine. My intern, Patrick Garbit, and I created this double page spread using a combination

of the above effects and newer Processing scripts.


Hennessy Whats Your Wild Rabbit

Hennessy Whats Your Wild Rabbit






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