SNAPSHOT SURVEY BY SOFTCORP MEDIA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!W W W. S O F T C O R P. C A
SnapShot Survey Your Opinion for Your Photo
Prepared by Chris Porter
Project Proposal
SNAPSHOT SURVEY BY SOFTCORP MEDIA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!W W W. S O F T C O R P. C A
A Gift For Their Opinion...
Photo By Brandon Godfrey
With over three million visitors a year , Victoria relies on a good opinion of our tourist offerings. SnapShot is an easy way to gather the views of the visitors through giving them an unique free photo souvenir. Victoria is a leader in Canadian Tourism and this program will create a standard that other Cities will follow. SnapShot Survey is excited to be able to present you with this document.
Prepared by Chris Porter
Project Proposal
SNAPSHOT SURVEY BY SOFTCORP MEDIA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!W W W. S O F T C O R P. C A
SURVEY DATA WITH PHOTOS
MAKE DATA COLLECTION FUN! By Chris Porter May 21st/2012
Gathering survey data can be a long and exhausting task for both surveyor and respondent. A low desire for the public to
CASE STUDIES
wish to participate during festive occasions is natural. People are busy and they want to simply
CELEBRATE THE HARBOUR 59% guest participation on Inner Harbour usage survey. Guests’ photos during Victoria Tourism social at the Maritime Museum. CHAMBER OF COMMERCE 43% guest participation for BC Ferries Info survey. Guests’ photos during May Business Mixer at the Union Club.
enjoy their time that they are having and paying for. SnapShot Survey is a unique offering that makes it desirable and fun for guests to participate in surveys. By using SoftCorp’s social
Creating a unique photo opportunity for special events ensures active guest participation. SnapShot Survey has achieved over 50% guest participation in our beta trials. We are now expanding the program to incorporate kiosks and print stations for direct onsite guest offerings. Our surveys are simple to setup and implement. No wastage of paper, no wastage of time trying to find willing participants. Fun, easy and provides a value added service to your event. Guests love
media tags, guests receive a
VICTORIA AM ASSOCIATION 72% guest participation for Association awareness survey. Guests’ photos during tourism mixer at Wharfside Grill.
it and you gather that important
voucher to redeem their free
data for future decisions.
VICTORIA DAY PARADE 31% guest participation on parade review. Photo with a Penguin mascot. 75+ participants attained per hour.
through social media and even
digital photo after completing an online survey. The guests have the ability to share their photo print a high quality version.
WHALE WATCHING 75% guest participation customer satisfaction survey for one of Victoria’s oldest whale watching business.
Powering SnapShot Soft Corp is known for innovation and invention; we push modern technology to make it work for you. Our mission is to apply our experience and creativity to exceed your expectations and create the perfect solution for you. 1139 Yates Street, Victoria 250-294-7693 - chris@SoftCorp.ca
Prepared by Chris Porter
SEE SOME RESULTS AT WWW.S NAPSHOTMAX.CA
Project Proposal
SNAPSHOT SURVEY BY SOFTCORP MEDIA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!W W W. S O F T C O R P. C A
HOW DOES IT WORK SoftCorp Media has created a photo tag system that allows a photographer to give a code card to an individual that was photographed. This allows the guest to go to the Tourism Victoria website at their convenience to receive their free digital photo. To receive their ‘SnapShot’, all that is required is for the guest to fill out a quick survey. Once they complete the survey the photo is available for them to print, download, or share through a number of Social Media platforms. SnapShot Survey enjoys nearly 50% participation rate in the events done to date. VICTORIA OPERATIONS As Victoria is a tourist destination, it is important to make the SnapShot process a memorable experience. Photographers under this program would be from SnapShot MAX. They would be dressed in their vintage newspaper boy uniforms and paired with a photogenic model representing Victoria. This could be a mascot, famous person or vintage costumed greeters. (SnapShot MAX is in discussion with Victoria AM Association to fill this role) This themed combo would tour Victoria and offer the visitors a free digital souvenir of their trip to Victoria. They would be given a photo tag card to retrieve their free ‘SnapShot’ gift from the City of Victoria. The guests would visit Tourism Victoria’s website to collect their photo.
Enter this code at www.TourismVictoria.com to receive your free photo from the City of Victoria!
SAMPLE CARD FOR GUEST
Prepared by Chris Porter
Project Proposal
SNAPSHOT SURVEY BY SOFTCORP MEDIA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!W W W. S O F T C O R P. C A
ADDITIONAL BENEFITS The ‘splash page’ (internet page that guests arrive to receive their photo) is fully customizable. This allows us to create a vast assortment of social media connections for Tourism Victoria. Guests would have the option to ‘like’, ‘tweet’ or ‘tumble’ their photos through Tourism Victoria social media mediums. This vast amount of connections greatly increases the SEO (search engine optimization) for Tourism Victoria, which delivers increased internet presence. Surveys can be quickly updated or completely changed dependent on the event or circumstances. All the results are instantly available in a clear online format. It is also possible to establish direct forms of communication with the individuals that receive their photo. This ensures that specials, notices and updates can be sent to a greater amount of guests who visit Victoria. THE NUTS n’ BOLTS This program is ready to be implemented immediately. A final decision by Tourism Victoria on the design of the photo cards and the ‘splash page’ is all that is required. Project budget is dependent on the results desired by Tourism Victoria. This could be established by number of photos taken, respondents per survey or a simple length of offering. In fact this program is of such a benefit for the City that it is possible to coordinate with other City organizations (such as; DVBA (Downtown Victoria Business Association, City of Victoria, Victoria Attractions etc. Greater Victoria Harbour Authority etc.) to create a City wide campaign that shares the project costs. Victoria has a chance to be a leader in Visitor Satisfaction with this unique and memorable project for our important guests.
Prepared by Chris Porter
Project Proposal
SNAPSHOT SURVEY BY SOFTCORP MEDIA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!W W W. S O F T C O R P. C A
WHO WE ARE SoftCorp (www.SoftCorp.ca) is a local Victoria based business. SoftCorp is known for innovation and invention; we push modern technology to make it work for you. Our mission is to apply our experience and creativity to exceed your expectations and create the perfect solution for you, meeting both your needs and the needs of your clients. Some of our innovations: LikeNET Canada
(www.LikeNET.ca)
A member program that allow businesses to directly target to local users through social media. In only 60 days over 8,000 members have joined. SnapSHOT MAX
(www.SnapShotMAX.ca)
An online social media magazine that incorporates aspects of SnapShot Survey to make the public part of the story. Outfitted as vintage newspaper boys, SnapShot MAX covers a wide assortment of stories. Within two weeks of the site being launched it has attracted over 500 Victoria social media followers. LET’s MEET! This proposal gives you a general outline of the project proposal. In summary: it gives Tourism Victoria valuable survey data while connecting with the City Visitors through a free memorable photo gift. What a great thing to do for our Tourists! To better understand the system, it would be best that we meet in person to go over any questions, comments or ideas you have. I am willing to make myself available for these discussions whenever, wherever. Good ideas allow good people to meet. Chris Porter - chris@SoftCorp.ca - 250-294-7693
Prepared by Chris Porter
Project Proposal