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Service viability testing

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Marketing strategy

Marketing strategy

Storyboarding

STORYBOARD SKETCHES BY MALEELA HONG

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Concept testing

As a final testing step for my concept, I wanted to take into account of the entire system and not just the app to get feedback on usability and viability. By prototyping my service through experiences, Maleela and Laura ofered great feedback for how they track their own goals from diferent perspectives.

User cognitive walkthrough

I also asked for feedback via user cognitive walkthroughs to gain a more holistic understanding of the impact I’m aiming to achieve. A lot of these were based upon time constraints, mental limitations and cultural factors (e.g. having access to a gym in your country).

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