Collaboration Chris van Chatfield
Clothing Both members will produce clothing on a individual basis utilising their skill set. Both members will have various crits together throughout production to make sure that the clothing produced fits together as a range.
Range
Timescale
T-Shirts
Week 1: Research Week 2: Test print design/Logo work Week 3: Produce T-shirts Week 4: Produce clothing/ Collateral Week 5: Print, Print, Print. Week 6: Photo-shoot/Look Book/Website. Week 7: Boards
Hats Terms & Conditions Sept. - Dec. 2012
Both members are responsible for the overall design of the project. The research will be broken up equally between members, secondary research will be done individually and shared while all primary research will be undertaken together where possible.
Manifesto Loose Clothing Ltd. Focuses on high quality printed matter & clothing, to stand apart from the current market we vow to produce limited edition clothing which will not saturate the market with regurgitated material. We aim to produce clothing for the youth market & fractioned subcultures without the limitations of larger established brands. We aim to reflect our own sense of humour and skill set through our clothing to set us apart from the current market. Loose Clothing is an independent company but we also allow the sale of other brands through our label as long as they fit our ethos of printed quality & stock.
Branding, Identity & Stationary Both members have responsibility within the branding of the project, Matthew will be in charge of the primary logo of the company while the overall design direction will be dictated by both members.
Jumpers / Hoodies Look Book Website (mock ups)
Editorial Chris will oversee the production of the look book catalogue and voice his opinion over anything typographic.
Photography Photo shoots will be carried out with both members, Chris will oversee the photography but if any difficulty arises we will use a member of the photography department to resolve any issue’s.
Print & Web Chris will take the main role in booking printing arrangements and overseeing the printing of the clothes and the screen printed collateral. It will be Matt’s responsibility to make sure the screen based issue’s will run smoothly mainly with the job of overseeing the website.
Facebook/Tumblr Tags, hangers, labels
Test Print Screen Print
Test Print Heat Press