Logo
Typography
Supria Sans - Black Italic
ABCDEFGHIJKLM NOPQRSTUVWXYZ Supria Sans - Light
ABCDEFGHIJKLM NOPQRSTUVWXYZ
MAX PHYSICK TRAINER
Icons
01/01
Chris van Niekerk Max Physick OUGD301 Design Practice 3
Brief
Logo
Colour
Produce a brand and identity for a freelance personal trainer called Max Physick working at Virgin Active Leeds.
The aim of the logo is to be bold and incredibly legible. The logo has to fit into a commercial market.
The colour choices are either grey scale or black and red when flushed against image.
Typography
Icons
The typography used is part of the Supria sans family, a bold yet slightly curvey typeface. This typeface fairly neutral to appeal to Max’s wide customer audience.
The aim behind the icons is to connote the services Max provides for his clients.
Colour