Logo
Typography
Akzidenz - Grotesk (bold italic)
ABCDEFGHIJKLM NOPQRSTUVWXYZ Champagne
abcdefghijklm nopqrstuvwxyz Stock
01/04
Chris van Niekerk Cheap Trills OUGD301 Design Practice 3
Brief
Concept
Thrills
Redesign the Cheap Thrills logo and produce a special edition pack shot to be used for the labels forth coming singles.
Produce artwork based on the term “thrills�. This will be done through experimental processes and colour to be illustrated through laser cut and screen printing.
v. thrilled, thrill-ing, thrills
Typography
Logo
Stock
The uppercase font is a bold italic version of the Grotesk family which works well as a strong visual font, it is paired with a lower case from Champagne, this is a bold font with a low x-height and fits well as a font pair due to weight classification.
The logo has been produced through various processes to break up the rigid sans serif font to allow it to connote features relating to thrills but still remain highly legible.
The stock choices were gun metal grey, matt black for the outer covers. The inner covers are ice white, off white and champagne. There colours all work well together and allow artwork to be the primary focus on them.
1. To cause to quiver, tremble, or vibrate.
2. A source or cause of excitement or emotion. 3. a trembling sensation caused by emotional shock.