06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code
Name
OUGD301tut01
Date
Blog. Dissertation Title
The influence of Technology on Typography and Layout
Dissertation Simon Jones Tutor Rationale (200 words) A practice focused on Editorial, Branding & Identity across print & web primarily for the Cultural & Retail Sector I intend to produce a body of work that outlines my skills as a designer focused on practical & problem solving skills. My projects will focus on utilising my wide range of skills to show my flexibility as a designer. I will predominantly focus on Editorial & Branding around various sectors of industry but mainly Retail, Arts & Culture and Music to allow my portfolio to reflect where I am interested in working when I finish. My practice will be driven by process, technique & problem solving through various formats showing my interest for Typography & Layout. I am going to Improve my Design for Web & interactivity as I feel this is something I can still clearly address and I feel that It will add much more to my skill set. I am going to explore printing processes to a high level this year to show my ability to work reflect the ability to use high spec printing within my projects. I am going to collaborate this year to show my collaborations skills. I am going to work with live briefs to show that I can work with clients on a project.
Statement of Intent (SOI) - (400 words) In week 1 01// Research for project and start converting content ready for layout, contact printers and address binding issue’s 02// Research and test Print some summer Designs (Photography – Screen Print) In week 2 01// Contact printers and start building a grid for the magazine, produce preliminary layouts 02// Produce Logo and get in Contact with Wholesalers, Test print full range Heat press on summer designs. 03// Revise research for Imbalance In week 3 01// Start layouts and produce magazine 02// Start website mock ups and clothing designs. Order stock. 04// Research and finalise details with client In week 4 01// Print & Bind magazine / start digital mock ups 02// Clothing designs – Website mock ups 04// Start Mock ups and image development In week 5 01// Finalise digital formats 02// Print, Print, Print. Send off for embroidery 03// Concept development 04// Mock ups and image development In week 6 01// Produce boards 02// Photograph and Finish Site 03// Start designs 04// Mock ups and Image Development Week 7 02// Produce boards 03// Finalise Designs 04// Logo mock ups, book photography room for photo shoot. Week 8 03// Print 04// Finalise logo & print promotional material Week 9 03//Mock up boards 04// mock up boards Week 10 Kick back & relax.
1
Brief 1 Aperture Redesign (skills driven)
Editorial - Digital & Printed material focussing on the structure of a magazine as well as digital & web capabilities like interactivity and digital constraints. To be exhibited on the Web, bookstores and Exhibitions. 3.
Brief 2 Clothing Company
Branding & Identity – A type & image based investigation on retail with a focus on Print for fashion. I am going to produce a range of Clothing & printed matter under a new clothing label that emphasises printed quality to be distributed through web & retail. 4.
Brief 3 Reaction (Live Brief)
Branding & Promotion - A type & image based investigation on electronic and experimental house music with a focus on print and promotion. I am going to produce an image for a new night with a range of promotional material and an online interface. 5.
Brief 4 ISTD Imbalance (Research driven)
Research Driven – A typographic investigation on politics with a focus on print & delivery. I am going to produce a series of typographic screen prints outlining the imbalance in the south African political system. ADDITIONAL BRIEFS Brief 05 2013 Competition Brief Hopefully a D&AD brief. Brief 06 Natural Gas Investments Produce a logo and stationary range for the company NGI, focusing on printed quality and typographic clarity while still fitting with their corporate image. Brief 07 Produce a Zine for Leeds Print Fair Use some of my own photography work and produce a printed photographic zine to outline my travels in a specific country TUTOR’S Signature STUDENT’S Signature