YCN Google Brief - Product Range
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Ben Harwood & Chris Van Niekerk
Brief/Concept
Audience
Resolution
Raise awareness and knowledge regarding Google products and produce an imaginary packaging range for them.
Main stream web users who are already using google products but do not necessarily know about all of its features and other existing products.
A Range of 4 packaging models for Google Plus, Search, Chrome and Mail which outline the benefits of using products.
YCN Google Brief - Product Range
Ben Harwood & Chris Van Niekerk
Side Panel
Inside the Box
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Inside the Box
Side Panel
The inside of the box has been packaged with high density foam to give the idea that the contents are precious and to perfectly place the Google QR Cards.
The Side Panels on the Box contain information users might not necessarily know about and it is aimed to inform about the product.
YCN Google Brief - Product Usage.
Ben Harwood & Chris Van Niekerk
Packaged Google Search
QR Code
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QR Code Usage After the user has learnt about Google and its benefits from the outer packaging a card within the box it will direct the user to a website where they can learn even more or be redirected to the relevant download link for the product.
This can be done through the URL listed on the card or by using the QR code. This allows the audience to have a feel for Google products in a more physical form before being directed to it’s online presence.
YCN Google Brief - Inter activity/Online Presence
Info.
Search
Ben Harwood & Chris Van Niekerk
Gmail
Plus
Chrome
Features
Options
History
Downloads
Instant Search Efficient searching.
Page Rank
Google Doodle For every occasion.
By displaying suggested results while you type Instant search can save you 2 to 5 seconds every time you search giving you more time browsing your chosen subject.
The PageRank algorithm analyzes human-generated links assuming that web pages linked from many important pages are themselves likely to be important.
On certain occasions, the logo on Google's webpage will change to a special version, known as a "Google Doodle". Clicking on the Doodle links to a string of Google search results about the topic.
Ensuring the right result.
Play
Search Options Definitions, Stocks & Focus. define: – The query prefix "define:" will provide a definition of the words listed after it. stocks: – After "stocks:" the query terms are treated as stock ticker symbols for lookup. allintitle: – Only the page titles are searched (not the remaining text on each webpage). intitle: – Prefix to search in a webpage title, such as "intitle:google search" will list pages with word "google" in title, and word "search" anywhere (no space after "intitle:").
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Online Direction & Phone App The website URL will be www.googleinfo.com and will be a website dedicated to educating users about all the Google products and give them a place to download the relevant software. The site will allow users to flick through the packaging models
to obtain the full information from them and will also contain in-depth easy to understand boxes of information. There will also be a mobile site which the QR code will direct your phone to so you can download any of the Google Apps for your phone.
YCN Google Brief - Retail/Point of Sale
Ben Harwood & Chris Van Niekerk
Get the most out of Google..
Discover the full power of Google... Get the most out of Google Plus at www.googleinfo.com
Get the most out of Google Search at www.googleinfo.com Get the most out of Google Chrome at www.googleinfo.com
Get the most out of Google Mail at www.googleinfo.com
I’m getting the most out of Google Chrome...
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I’m getting the most out of Google Plus...
I’m getting the most out of Google Mail...
Google Store
In Store Give-aways
Extras
A physical Store which could stock all the Google products aimed to inform people about what Google has to offer. This will give the products a much more physical form as well.
A range of Google pens and key rings that directly link to the products packaged will be given away for free to raise awareness of the Google store and its purpose.
The Google store can be directed at current Google product users and act as a place to get any technical help or to showcase any new google Apps or product.
I’m getting the most out of Google Search...