Dissonance

By Christian, Ben, James and Jared

Dissonance example ď‚–

This London 2012 logo causes a sense of dissonance through the shapes and colours used.

You don’t immediately see what it is representing, you challenge its plausibility of representing anything. This is why it s a prime example

This advertisement image is unique in the way that it shows you conflicting messages, this is through the title and then the image. It tells us that it is a tea for the bath and yet shows us an image of a lady drinking tea, this makes you challenge it and look again closer at it. This can also be seen as dissonant

1. Define and Understand the Question

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A sense of harmony exists in our preferred moods and how we like to feel, all the cogs are in motion and we feel normal; this is called consonance or more commonly known as our ‘comfort zone’. Dissonance opposes this concept, it works to break this harmony and throw us out of our comfort zone into the cold and rain, when we see dissonance we challenge the belief or notion of what is being presented to us to find consonance once again.

Similar to Wolf Olin's Olympic logo design –instead of designing a logo that was similar to most, he had designed a logo that had decided to make the Olympic Rings smaller making the shapes and ‘London 2012’ parts the main design. So by doing this he is follow the concept of designing something that challenges the beliefs of others (They are used to the typical logo utilizing the Olympic Rings and following the colour scheme of Red, Blue, Black, Green and Yellow.

The presence of dissonance, of being psychologically uncomfortable, will motivate the person to try to reduce the dissonance and achieve consonance.

2. Consider how you could develop the area of study with further questions

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Further questions such as: Is there already a hint of dissonance in contemporary design?

I believe the answer to this, even before individuals purposely included dissonance.

I think there was already an element within this type of design, as contemporary includes features of both classic and modern. Some of which don’t match and aren’t considered successful or appealing alongside each other, which can be seen as dissonant.

In addition to this, another question we could ask ourselves is: Has dissonance been successful in contemporary design?

And if so What are some examples?

One example being and a most successful logo would be the London 2012 Olympic logo; this is known worldwide and is a great example of how dissonance works well within contemporary design. This is because they include various shapes and colours that we wouldn’t expect to work well together but however do.

3. Consider potential source materials

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In our research we found these websites to be very helpful and believe that they can still prove useful with further insight http://www.uxmatters.com/mt/archives/2013/02/designdissonance-when-form-and-function-collide.php http://uxdesign.smashingmagazine.com/2011/10/13/designwith-dissonance/ http://boxesandarrows.com/paradigm-dissonance-asignificant-factor-in-design-and-business-problems/ www.style.com/stylefile/2013/09/kim-gordon-rock-stardesigner-contemporary-artist/