REGIONAL
REPORT
SUMMER 2009
A QUARTERLY BUSINESS NEWS MAGAZINE OF THE NEW PALTZ REGIONAL CHAMBER OF COMMERCE
PICK OF THE TWITTER
USING SOCIAL MEDIA TO STRENGTHEN YOUR BUSINESS
IN THIS ISSUE
By Kelley Granger
10
Customer Service Essentials
T
14
Report from the Disney Institute
22
Something Big is Cooking
23
Coming Up Roses
he last Super Bowl game between the Steelers and Cardinals drew 95 million people to their TVs. Companies paid $3 million for a 30-second commercial spot during the game. Though that audience size is considerable exposure for any business, it pales in comparison to Facebook’s 200,000,000 global users. Among these users are companies that are using social media as a tool to build their business—all for free. While not a replacement for traditional forms of marketing, being involved in the world of online networking can offer a unique, multidimensional customer connection. If you haven’t begun working on your online presence, now is the time to start. Continued on p. 12
A preview of the professional development workshop on July 31.
Some tips attendees learned from Disney’s leadership model on June 16.
Behind the scenes with the organizers of the Taste of New Paltz.
A preview of the upcoming Sixth Annual New Paltz Regional Garden Tour.
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