I. Resume II. Sarah House • Media kit • Press Release • Media Placement III. Ohio University Communications and Marketing • Honor Code Pitch • Honor Code Media Placement IV. Syracuse University • New Logo (created) • Tshirts (created) • Cuse Cares “Shooting for A’s” Event (coordinated by me +1) V. Diageo • Media Placement 1 • Media Placement 2 • Media placement 3 • Brainstorm idea I unpacked (sent to client for language) • Pitch note (team used for pitching to national media) VI. Ohio University Academic Advancement Center • Social Media pages (created) • AAC Newsletter (created) VII. My social media info
BACKGROUNDER Who we are: Sarah House, a local adult hospital hospitality house, was founded in 1993 by Mary Keough. We provide lodging, transportation, meals and comfort to people seeking medical treatment who live outside of the Syracuse community. We have served over 13,000 guests since opening for over 37,500 nights’ rest. We ask for a $20 per night donation, and no one is turned away for inability to pay. We are not supported by federal or state funding. We rely heavily on the generosity of our community and our hardworking volunteers to support our mission.
Who we serve: We serve family members and caregivers of hospitalized patients or patients seeking medical care in an outpatient setting. Patients are also welcome at Sarah House when they are able to care for themselves or have a caregiver accompany them. Our guests are seniors, veterans, lower income persons and families whose extended stay away from home would cause financial hardship. Location: We are located at 100 Roberts Avenue, at the corner of Bellevue Avenue in Syracuse’s Strathmore neighborhood.
How we’re funded: Sarah House hosts events (some annual) and accepts grants and donations of all sizes in order to raise funds and awareness of the organization and its purpose. The annual events include a Mardi Gras themed benefit dinner known as “Home Away from Home” and a golf tournament. Sarah House has received donations from numerous community members as well as local and national organizations such as: • Excellus, Dupli, Mooney Marketing Group •
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Hematology/Oncology Associated of Central New York Empower Federal Credit Union Citizens Bank Kinney Drugs Foundation Anaren Stewart’s Shops
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SVM Avenue Marketing Consultants Floral Gardens Empire Supply Jim and Juli Boeheim Foundation Bousquet Holstein Cardiac Surgery Associates of CNY
FACT SHEET Sarah House: • Provides lodging for people seeking medical treatment outside their own community. • Was founded in 1994 by Mary Keough. • Has served nearly 13,000 guests for over 37,500 nights since 1994. • Is the only residence of it’s kind in the Syracuse area. • Requests a lodging fee of $20 per person per day ($35 for double occupancy). • Guests must be referred by a medical/social professional in order to be eligible for lodging. • Does not turn people away for inability to pay. • Is a member of the Healthcare Hospitality Network. • Is funded by donations, grants and sponsorships • Requests volunteers to assist with meal preparation, housekeeping, clerical assistance, transporting guests to and from the hospital and helping out with fund raisers. • Distributes a tri-annual newsletter to over 3500 friends, donors, past guests and volunteers. • Received a $10,000 grant from The Jim and Juli Boeheim Foundation in 2012 • Has a United Way ID# 43095. Jennifer Coman is the executive director Sarah House’s annual “Home Away from Home event” is the largest grossing fundraiser the organization holds each year.
SARAH HOUSE 100 Roberts Ave. suite 10 Syracuse, NY 13207 www.sarahhouse.org Tel: (315) 475-1747 info@sarahhouse.org Jennifer Coman - Executive Director sarahhouse@cnymail.com www.facebook.com/sarahhouse.org
LOGO
100 Roberts Avenue Suite 10, Syracuse, NY 13207 (315) 475-‐1747 sarahhouse.org
FOR MORE INFORMATION CONTACT Executive Director, Jennifer Coman Email: sarahhouse@cnymail.com Phone: 315-475-1747 FOR IMMEDIATE RELEASE SARAH HOUSE TO RECEIVE $5,000 DONATION AT T.J.MAXX GRAND OPENING Syracuse, N.Y. May 13, 2013 The grand opening of the highly anticipated T.J.Maxx at Destiny USA is not the only exciting thing taking place on Monday May 16, 2013. TJX Corporation inc., parent company of the T.J. Maxx, Marshalls and Home Goods stores, is presenting Sarah House Hospitality House with a $5000 check at the opening as well. Not only will shoppers get to celebrate the new store opening from 8 a.m. to 10 p.m., they will also get to witness T.J. Maxx as more than just a part of Destiny, it’s a part of the community. Sarah House is the only hospitality house of its kind in Syracuse, New York. This home away from home provides lodging, comfort and support for patients and families of patients being treated by any of the Syracuse area hospitals. As the healthcare sector grows in size and significance in Syracuse, the demand for lodging has increased significantly. Because everyone cannot afford to spend hundreds of dollars on hotel accommodations, Sarah House has been able to meet peoples’ needs by providing affordable living arrangements. Though this can come at little to no cost to patients, it can add up to a big cost to Sarah House. “We had a deficit of $6,000 in our 2013 budget. You can imagine how delighted we were to know that the generosity of the TJX Foundation was going to solve that problem for us,” Jennifer Coman executive director at Sarah House said. Sarah House serves over 1,000 people each year, so receiving such a generous donation is something that the organization can truly benefit from. This donation and others like it are the key reasons why Sarah House can continue to be a home away from home for people in need. “We are truly grateful for funding that allows us to supplement operational expenses. We thank the people at TJX for their generosity and we are incredibly fortunate to have their support,” Coman said.
Mission Statement: To provide lodging, transportation, meals and comfort to patients and families of patients whose extended stay away from home for necessary medical treatment might create a financial burden.
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100 Roberts Avenue Suite 10, Syracuse, NY 13207 (315) 475-‐1747 sarahhouse.org
FOR MORE INFORMATION CONTACT Executive Director, Jennifer Coman Email: sarahhouse@cnymail.com Phone: 315-475-1747 FOR IMMEDIATE RELEASE SARAH HOUSE TO BRING BOURBON STREET TO SYRACUSE Syracuse, N.Y. January 23, 2012– Sarah House Hospitality House is hosting its 4th annual fundraiser called “Home Away from Home,” on Fat Tuesday, February 12, 2013, from 6 p.m. to 9 p.m. at Onondaga Community College’s Gordon Student Center Great Room. This Mardi Gras inspired event is bringing the soul of New Orleans to the Syracuse community with Cajun and Creole inspired food, music and dance. Entertainment for the event will include emcees Ted and Amy from 93Q, a barbershop quartet, belly dancing, bluesmen and more. There will also be silent and live auctions and other Mardi Gras surprises. “This event is a really fun night out for such a good cause. It’s almost like you’re actually on Bourbon Street. There’s great entertainment, food and amazing people. One of the best parts about it is you can come as you are. You could even wear a costume if you wanted,” Jennifer Coman, executive director of Sarah House said. Last year, 179 people attended the fundraiser, and Sarah House generated $38,000 in proceeds from attendees, sponsors and donors. Sarah House is hoping to get even more of the community involved this year in order to continue its legacy. “Sarah House serves over 1,000 people a year and this particular event is one of the key reasons why Sarah House can continue to be a home away from home for people in need,” Coman said. This non-profit organization has been providing hospitality since 1993. It exists through the generosity and kindness of the Syracuse community and the hard work of its volunteers. All of the proceeds from this event benefit Sarah House and the people it seeks to help. To purchase tickets or donate please visit www.sarahhouse.org. Mission Statement: To provide lodging, transportation, meals and comfort to patients and families of patients whose extended stay away from home for necessary medical treatment might create a financial burden.
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HAPPY MARDI GRAS!!! I'm not sure I should be celebrating Fat Tuesday after losing 107 pounds from my gastric bypass surgery. It's like a Druid celebrating Christmas or a Scotsman celebrating St. Patrick's Day...okay that last one didn't really make sense, but you get where I'm going, right? Mardi Gras may have started out in New Orleans, but it's now celebrated as the big LAST BLAST before Lent starts with Ash Wednesday tomorrow. Figured out what you're giving up for Lent yet? I'm not going to watch The Bachelor...okay, I don't watch it now, but still... Speaking of Mardi Gras, Sarah House will be hosting their third annual signature fundraiser “Down Home Hospitality” on TONIGHT! This year, Down Home goes to Bourbon Street with a full out Mardi Gras celebration on Fat Tuesday. It will be held at St.Ann’s Church in Taunton from 5:30 – 8:30 p.m. Hosted by us, Ted and Amy of 93Q, the evening will include Cajun and Creole inspired foods, beer, wine, Silent and Live Auctions, entertainment and fun! Sarah House is Central New York’s only adult Hospital Hospitality House. Out of town patients and loved ones of patients seeking medical care in our Syracuse area hospitals are welcome. They provide lodging, transportation, meals and comfort to veterans, senior citizens, low income families and guests whose extended stay away from home might create a financial burden. Located in the Strathmore section of Syracuse, Sarah House is convenient to all 5 area hospitals. Only approximately 27% of the cost of operating the house is generated by guest fees ($20 per night). They are not supported by state or federal funds and rely on their hardworking volunteers and the generosity of the Central New York Community. All proceeds from this event will go directly to operating expenses at Sarah House. This event is sponsored in part by Hematology-Oncology Associates of CNY (HOA). To purchase tickets ($50 per person) or to learn more about Sarah House, call the office at (315) 475-1747, email sarahhouse@cnymail.com or visit the web at sarahhouse.org below!
Honor code pitch:
Received media coverage from: • Dailycamera.com • insidehighered.com • Metro.us Is cheating in online classes deterred by the honor code? Athens, OH (Oct. 17, 2011) – As the rise of online instruction continues, so does the temptation for students to cheat. According to an Ohio University study, many students have little holding them back from utilizing means of academic dishonesty with the absence of a physical instructor. In fact, results show that the majority of students cheated while taking online courses. Ohio University – Zanesville psychology professor Mark Shatz and associate professor of psychology Frank LoSchiavo (pronounced Lo-Shee-ah-vo) suggest that although honor codes - mutual trust contracts between students and professors to abide by ideal standards of academic integrity - can possibly reduce the amount of cheating, the same does not hold true for online classes. Utilizing 289 students in three different studies, Shatz and Loschiavo developed three different studies – one focusing on students taking only online instruction, one focused on students taking one online course and a final study with students taking a blend of classroom and online courses. Results overwhelmingly show that students have less fear of being caught and will cheat more in an online environment, honor code or not. “Previous research suggests that given the opportunity, students often cheat. Our research suggests that this also applies to the virtual classroom, and that honor codes have limited success,” Loschiavo said. The results uncovered by Shatz and Loschiavo are sure to turn many opinions about the impact that the honor code actually has on cheating in online classes. The team concluded that although honor codes are effective in certain aspects of the academic realm, instructors should maintain realistic expectations when teaching online. Contact the professors to find out: • The different methodology of each study • Whether signing an honor code was effective or not • Percentage of women versus men who did or did not cheat • The reasons some students chose to cheat • Whether the students actually consider consulting their textbook, notes, friends, family or the Internet as cheating • And more! Media contact: Jennifer Krisch, communication specialist, at 740-597-1939 or krisch@ohio.edu
Far From Honorable
October 25, 2011 Unique Visitors per Month: 187,608
Much of the urgency around creating a “sense of community” in online courses springs from a desire to keep online students from dropping out. But a recent paper suggests that strengthening a sense of social belonging among online students might help universities fight another problem: cheating. In a series of experiments, researchers at Ohio University found that students in fully online psychology courses who signed an honor code promising not to cheat broke that pledge at a significantly higher rate than did students in a “blended” course that took place primarily in a classroom. “The more distant students are, the more disconnected they feel, and the more likely it is that they’ll rationalize cheating,” Frank M. LoSchiavo, one of the authors, conjectured in an interview with Inside Higher Ed. While acknowledging the limitations inherent to a study with such a narrow sample, and the fact that motivations are particularly hard to pin down when it comes to cheating, LoSchiavo and Mark A. Shatz, both psychology professors at Ohio University's Zanesville campus, said their findings may indicate that meeting face-‐to-‐face with peers and professors confers a stronger sense of accountability among students. “Honor codes,” LoSchiavo said, “are more effective when there are [strong] social connections.” Honor codes are not, of course, the only method of deterring cheating in online courses. The proliferation of online programs has given rise to a cottage industry of remote proctoring technology, including one product that takes periodic fingerprint readings while monitoring a student’s test-‐taking environment with a 360-‐degree camera. (A 2010 survey by the Campus Computing Project suggests that a minority of institutions authenticate the identities of online students as a rule.) But LoSchiavo said that he and Shatz were more interested in finding out whether honor codes held any sway online. If so, then online instructors might add pledges to their arsenal of anti-‐cheating tools, LoSchiavo said. If not, it provides yet an intriguing contribution to the discussion about student engagement and “perceived social distance” in the online environment.
They experimented with the effectiveness of honor codes in three introductory psychology courses at Ohio University. The first course had 40 students and was completely online. These students, like those in subsequent trials, were a mix of traditional-‐age and adult students, mostly from regional campuses in the Ohio University system. There was no honor code. Over the course of the term, the students took 14 multiple-‐choice quizzes with no proctoring of any kind. At the end of the term, 73 percent of the students admitted to cheating on at least one of them. The second trial involved another fully online introductory course in the same subject. LoSchiavo and Shatz divided the class evenly into two groups of 42 students, and imposed an honor code -‐-‐ posted online with the other course materials -‐-‐ to one group but not the other. The students “digitally signed the code during the first week of the term, prior to completing any assignments.” The definition of cheating was the same as in the first trial: no notes, no textbooks, no Internet, no family or friends. There was no significant difference in the self-‐reported cheating between the two groups. In a third trial, the professors repeated the experiment with 165 undergraduates in a “blended” course, where only 20 percent of the course was administered online and 80 percent in a traditional classroom setting. Again, they split the students into two groups: one in which they were asked to sign an honor code, and another in which they were not. This time, when LoSchiavo and Shatz surveyed the students at the end of the term, there was a significant difference: Students who promised not to cheat were about 25 percent less likely to cheat than were those who made no such promise. Among the students who had not signed the code, 82 percent admitted to cheating. LoSchiavo concedes that this study offers no definitive answers on the question of whether students are more likely to cheat in fully online courses. Cheating is more often than not a crime of opportunity, and containing integrity violations probably has much more to do with designing a system that limits the opportunities to cheat and gives relatively little weight to those assignments for which cheating is hardest to police. “The bottom line is that if there are opportunities, students will cheat,” he said. “And the more opportunities they have, the more cheating there will be, and it is incumbent upon professors to put in a system that, when it’s important, cheating will be contained.” The Ohio researchers suggested that follow-‐up research should explore the extent to which greater social engagement may increase the effectiveness of honor codes in online courses
June 14, 2013 Unique Visitors per Month: 11,000
George Dickel Whisky To Debut New Reality Series On TV This Weekend
George Dickel is taking on reality TV with a hit series that features whisky and incredible craftsmanship!
As you may know, George Dickel Tennessee Whisky partnered with award-winning producer Thom Beers (Deadliest Catch, Storage Wars and more) to launch a new online reality series in March. Fresh off the successful series run on Hulu, Raising the Bar is set to make its TV broadcast debut by premiering on the Sundance Channel at 11:45pm this Saturday, June 15th and will be showcased throughout the month of June. Raising the Bar follows six teams of craftsmen as they race against time to hand make unique bars at the 2012 American Royal World Series of BBQ in Kansas City, Mo. Teams were tasked with building a bar that could accurately pour a shot of George Dickel whisky in eight hours or less. The results were incredible bars and intense entertainment. Below is a list of specific airtime dates and times: Episode 1 – June 15 – 11:45pm Episode 2 – June 17 – 4:00pm Episode 3 – June 19 – 3:15pm Episode 4 – June 20 – 5:00pm Episode 5 – June 23 – 1:15pm Episode 6 – June 29 – 11:45pm Make sure you set your DVR and catch this new series!
June 27, 2013 Unique Visitors per Month: 1,500
Captain Morgan Sherry Oak Finish Spiced Rum
Inspired by Captain Henry Morgan’s 1671 victory in Panama aboard his flagship, The Satisfaction, the limited edition Captain Morgan Sherry Oak Finish Spiced Rum is a rich and flavorful take on the brand’s signature blend. Captain Morgan Limited Edition Sherry Oak Finish Spiced Rum is a limited time offering in the brand’s portfolio of products, which includes Captain Morgan Original Spiced Rum, Captain Morgan Black Spiced Rum, Captain Morgan Private Stock, Captain Morgan 100 Proof Spiced Rum, Captain Morgan Lime Bite, Captain Morgan Long Island Iced Tea cocktail, Captain Morgan Silver Spiced Rum and Captain Morgan Tattoo Spiced Rum. Captain Morgan Sherry Oak Finish Spiced Rum is best enjoyed on the rocks or mixed expertly with cola for a new take on the Captain’s signature drink.
June 29, 2013 Unique Visitors per Month: 1,500
Whisky and rum-infused BBQ recipes Chipotle Captain Morgan Black Spiced Rum BBQ Sauce Below you will find some Whisky and rum-infused BBQ recipes that will kick off your 4th of July holiday festivities and are sure to be crowd pleasers. Chipotle Captain Morgan Black Spiced Rum BBQ Sauce: Ingredients 8 oz. can chipotle peppers 2 cups BBQ sauce 1 TBS. molasses 2 TBS. Captain Morgan Black Spiced Rum 1 tsp.n vanilla extract ½ cup orange juice Directions: Blend ingredients together until smooth Ingredients for the rub for the ribs: 2 racks of St. Louis ribs (about 4 pounds) 2 TBS. of smoked paprika 2 cups of brown sugar 1 tsp. cinnamon 2 TBS. of ginger powder 1 tsp. of allspice
4 shots of Captain Morgan Black Spiced Rum 1 can of cream soda Combine paprika, brown sugar, cinnamon, ginger powder, and allspice to create the dry rub. Directions for rib preparations: Rub dry rub all over ribs and season with salt and pepper. Place in a “hotel pan” or roasting pan. Add enough cream soda to cover. Add 4 shots of Captain Morgan Black Spiced Rum. Cover with foil. Pre-heat oven to 375°F and place pan in the oven, cooking for approximately 2.5 hours, until the ribs are tender and the rib bone is showing. The meat will pull of the rib, but not easily. Finish on the grill on medium heat for about 15 minutes and baste with Chipotle Captain Morgan Black Spiced Rum BBQ sauce. Whisky BBQ Shrimp · · · · · ·
1 lb. shrimp (with tail) ¼ cup of Crown Royal Canadian Whisky ¼ cup BBQ sauce ¼ cup honey ¼ tsp. black pepper 1/8 tsp. garlic pepper Directions: Combine all ingredients, except for the shrimp, in a bowl. Add shrimp and allow to marinade in the refrigerator for an hour. Add shrimp and mixture into a large saucepan over medium high heat and cook until shrimp is opaque and cooked through.
BRAINSTORM IDEA 1: What? The Captain’s Challenge (A Captain Morgan Bucket List Challenge) This campaign would create national recognition of Captain Morgan as an adventurous brand and establish key influencers by getting people involved with Captain in a form other than drinking. Rationale: Although the “Will’s” of the world have similar interests, I think it’s safe to say that they all don’t define adventure the same way. Because I view Captain Morgan as a fictional (almost fairytale) type of character…one that “Will” wishes he could be but doesn’t have the time to be because of his everyday responsibilities, I think this campaign should be about letting “Will” define his own adventure and challenging him to go out and fulfill it. How it works: •
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The Captain’s Challenge is going to challenge the Will’s around the world to come up with the top 5 things they would love to put on their bucket list. These things would have to be realistic and able to be completed within a certain amount of time. (We would have to give restrictions on what could and couldn’t be included in the list. Those who violate the restrictions would not qualify for the competition) They would have until a certain date to complete the things on the list and have them documented and uploaded to a particular site (The Captain Morgan Site?) Once people submit their videos they would be qualified for a chance to win something (Example: A deep sea diving excursion, skydiving adventure, mountain climbing trip etc.)
Why it could work-‐ • • • •
This is something that will engage our target audience The “challenge” theme has gone viral across the internet (Saltine cracker challenge, cinnamon challenge) It would dare Will to go out and challenge himself regardless if he wins the competition or not It will drive people to CaptainMorgan.com which could potentially drive sales and create awareness about other things Captain is doing
IDEA 2: The Captain’s Race This campaign would create national recognition of Captain as a brand that cares about not only about a good time and its consumers, but those less fortunate as well. Rationale: Because the term ‘adventure race’ was thrown around a lot in the first brainstorm I thought…why not have our own adventure race. This would incorporate a lot of people’s ideas from the brainstorm. The details: How it works • • • •
The race would be held on the same date in multiple locations across the country. It would consist of multiple challenges (Example: Swimming to find the captains treasure, capturing the flag etc.) We could add a relay race aspect to it Proceeds from the race could go to one of the charities that Will would like
Why this would work • • • • • •
It’s adventure with a “purpose” It’s realistic It’s something that Will could talk about with his friends and feel good about It’s something Will could do with his friends It has the potential to get a lot of media coverage Αdventure races are growing in popularity
Pitch Note SUBJ: Tea Infused Cocktail Recipes Add a Twist to Summer Gatherings Hi (NAME), I hope you’re staying cool in this July weather. Because the summer heat is kicking into full gear and people are going to be entertaining at home more often, I wanted to send you some summertime iced-‐ tea cocktail recipes that I think your readers/followers would really enjoy. The Teaologists of Owl’s Brew Jennie Ripps and Maria Littlefield, who specialize in creating custom tea blends for craft cocktails, have teamed up with the Captain Morgan rum brand to create some unique recipes perfect for any summer occasion. Whether hanging out in the back yard with old friends or relaxing on the patio on a humid summer afternoon, these booze infused tea cocktails put a refreshing twist on summer’s iconic drink. I’ve attached the recipes for you to take a look at. I’ve also provided some high resolution images for you in the link below. If these recipes look like something you’d be interested in sharing, please let me know. Feel free to contact me with any questions. Cheers, (Name) High Resolution Images: https://transfer.taylorstrategy.com/message/2kKFU2E6vtvSGPVhr1b1DS
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