Chuan Tung Portfolio 2019 Footwear

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董荃 Chuan Tung 16/08/1993

Taiwan (R.O.C)


+ CONTACT +39 3470888939

+ EXPERIENCE 2018

May

- 2018

Nov

alandong2008@gmail.com www.linkedin.com/in/chuan-tung-b52046ba http://issuu.com/chuantung

+ EDUCATION

2017

Jan

- 2017

Jun

+ DESIGN SKILLS Bad Accents

A d o b e I l lust r a t o r

-

Milan / Italy

A d o b e I n de sign

Junior Creator

A d o b e Ph o t o sh o p

Milan / Italy

A u t o de sk A l ia s

Experience Design

K e ysh o t

Taipei / Taiwan (R.O.C) Product Designer In charge of Product Design/ Brand Identity Design/User

S o lid wo r k s R h in o c e r o s A u t o CA D Adobe After Effect Shoemaker

Interfae Design / Experience

2017 - 2018

Tatung University / Bachelor of Industrial Design

Adobe XD

User Interfae Design /

S TUDI O88 Desi gn Corp . -

Do mu s A c a de m y / Mas ter of P r oduct Des ign

In charge of Market Research/ Brand Identity Design /

Design /Packaging Design

2016

Aug

- 2016

Dec

Fashi on Forw ard Li ves -

Taipei / Taiwan (R.O.C) 2011 - 2015

2015

Aug

- 2016

Jul

2014

Jul

- 2014

Sep

Freelancer Fashion column editor

Tai w an R.O.C Mi ltary -

+ INTERESTS

Taipei / Taiwan (R.O.C)

Chiayi / Taiwan (R.O.C) Military Service

K i ng's Desi gn - Taipei / Taiwan (R.O.C) - Part-time Assistant - Graphic design for publications

+ LANGUAGE M a n d a r in T a iwa n e se E n glish J a p a n e se I t a l ia n



Chuan Tung Portfolio 2019

Fireflyer

( Footwear + Product + Interaction )

Flash For Pensole WSC Theotokos

( Footwear)

( Footwear )

P.6-23 P24-27 P28-31

Running Shoes For "90 FUN" ( Footwear )

P32-37

Literature Lab For CISCO ( Interaction )

P38-47

Diamond Fan ( Product )

P48-53

Graphic Design (Branding / Graphic / Packaging)

P54-63


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Chuan Tung Portfolio 2019

Fireflyer 2015 / Sport Equipment Design Taipei / Taiwan (R.O.C) Chuan Tung & Tung-Ching Chou 7


Background

Jogging On The Street At Night

Income : Middle - Low

Job : Student / Office Worker

Problem

(busy at daytime)

Survey 1

Purpose

Motivation

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Residence : City Center

78 % People Have Similar Problem

Safety

Illuminous Feature

Lack of motivation (Lazy)

Survey 2

Keep Healty Keep Fit Friends Get Rewards

Attract Other People

Social Media


Chuan Tung Portfolio 2019

LAZY

SAFETY

MOTIVATE

ACCOMPANY

SAFETY

PROBLEM

SOLUTION

NOTICEABLE

OOPS! RESULT

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Chuan Tung Portfolio 2019

LED in the Sole

Setting LED bulbs and reflective materials into the product in order to increase safety when exercising at night.

EL ( Electro Luminescent )

Using EL materials covered by a Velcro badge to show various logo designs, which can be customized by users.

3M Reflective

3M reflective material can reflect the light of cars improving safety at night. The shape of the material is influenced by the trajectory of moving fireflies.

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Chuan Tung Portfolio 2019

EL ( Electro Luminescent )

Same effect as the sneaker.

Luminous Selvedge

I t i n c rea s e s s a fet y w h e n u s e r s exe rc i s e at night. Furthermore, the shape of the fabric is referenced by the shape of a firefly.

Back Pocket

The back pocket improve the inconvenience of having front pockets where objects can get in the way of the users movement. Users can store anything from their keys to their phone.

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2

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Process

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1. Sneaker prototype 2. Vest prototype 3. Meeting with sneaker factory 4. Vest prototype 5. Welding the lighting module 6. Pattern making 7. Sneaker mock-up 8. Sole mock-up

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Exchange badge (black one) as a business card

Sign In

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Search For Other Users

Scan The Badge


Chuan Tung Portfolio 2019

MICHELLE KAO

WONDER 4

TAIPEI (165CM / 49 KG)

TAIPEI WE USUALLY GO JOGGING EVERY MONDAY 19:00 pm

227 FRIENDS

WILLIAM LEE

TAIPEI (177CM / 68K G)

566 FRIENDS

MICHELLE KAO

TAIPEI (165CM / 49K G)

227 FRIENDS

After many friends join in a group, they may make their team badge (white one)

KAREN CHANG

TAIPEI (161CM / 42K G)

107 FRIENDS

APP Design

Why many people who prefer to do exercise at night can't form a good habit to exercise?

1. Exercising at night is more dangerous than daytime. 2. users usually feel lonely and less motivated to exercise.

However, the app can not only make people exercise at night more safely, but also find new friends who also share the same interests. As a result, users can exercise together, which can help decrease the risk of accidents, while also motivating one another to exercise. LET S GO

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Chuan Tung Portfolio 2019

"Flash" for Pensole WSC 2018 / Footwear Design Chuan Tung Pensole World Sneaker Championship 2018 25


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Chuan Tung Portfolio 2019

Craftmanship/Timeless/Focused/Imaginative/Emotional

By using these words to design a life-style sneaker and they are very relevant to watch and time.

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Chuan Tung Portfolio 2019

Theotokos 2018 / Footwear Design Milan/Italy Chuan Tung 29


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Chuan Tung Portfolio 2019

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Chuan Tung Portfolio 2019

Running Shoes For "90 FUN" 2017 / Footwear Design Shanghai/China (Pensole China Kicks Kamp) Chuan Tung 33


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Chuan Tung Portfolio 2019

Inspiration

According to the target group, which is young people live in big city with busy life, the design took the inspiration from eagle / sky / flying to represent freedom and hope the user can go out to explore the world when they have time.

Client

90FUN committed to creating quality travel experience, it provides users with a complete travel solution at a competitive price. With excellent user reputation, it has become the new choice for elites in China. 35


* According to the Non-disclosure agreement, 90FUN needed to take back the design sketch, so there are not too many details can show in here.

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Chuan Tung Portfolio 2019

Literature Lab for CISCO 2018 / Teaching-aid Design Milan / Italy Chuan Tung / Rujuta Shah / Silvia Frassanito / Yaojie Du 39


Concept

Using an interactive way to substitute for

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traditional literature class, it makes students engage in it more. They can not only discuss with teachers and classmate, but also ask quetions to the authors by CISCO's technology.


Chuan Tung Portfolio 2019

TOPIC

Literature Class

Results

Survey For Students

What do you think about literature class?

Research

CISCO Technology

Brainstorm

Possible Solutions

Solution 2

(?)

Solution 3

(X)

Research

Exisiting Solutions

Survey 2

Solution 1

(?)

Solution 3

(X)

Solution 2

Test Solution

Fix

Define Problems

Teadious/Difficult/Full of imagination

Survey 4

Test Solution

Fix

(?)

Solution 2

Survey 3

Test Solution

(O)

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Literature

Chapter

Chatting

Chatting

Contents

Synchronize

Archive

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Answer


Select

Ask Author

Chuan Tung Portfolio 2019

Highlight

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Chuan Tung Portfolio 2019

Diamond Fan 2013 / Decorative Fan Design Taipei / Taiwan (R.O.C) Chuan Tung 49


Inspiration

By using the Dyson Mutiplier technology to design a new decorative fan for luxury space, the design combine the image of luxury, which is represented by diamond ring, with the fan. In addition, the mirrorlike material reminds users of ice to empasize the image of cool .

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Chuan Tung Portfolio 2019

Touching Screen

Heat Dissipation

Spiner

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Chuan Tung Portfolio 2019

Graphic Design 2017-2018 / Branding - Packaging - Graphic Taipei / Taiwan (R.O.C) - Milan / Italy Chuan Tung 55



Chuan Tung Portfolio 2019

好不簡單 Restaurant

CMYK : 00 00 00 90

RGB : 62 58 58

1.Focus on the word " 好 ", which means good in Chinese. 2.Making people feel like home, because all the cuisine in the restarurant are home-made.

Refer the pattern of a Chinese window's frame , which exists in every traditional Chinese house, as inspiration to create the feeling of home.

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Chuan Tung Portfolio 2019

VITO Vehicle Coating

CMYK : 93 88 89 80

RGB : 00 00 00

The client is a Italian-Brazilian luxury vehicle coating company. The name VITO is from the charcter of the famous film "Godfater". The logo requires the godfather-style honor and also the shape looks like an arrow which represent moving forward. 59


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Chuan Tung Portfolio 2019

BAD ACCENTS BRAND BOOK

The brand book is designed to visualize the company's value, esthetic, services and business. It makes client to understand it easily.

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IMEDI+ Luxury Stethoscope Packaging

Design the new packaging for the stethoscope company-IMEDI +'s hi-end label "CARDIART" and icons for the instruction booklet. 62


Chuan Tung Portfolio 2019

Christmas Campaign

The campaign is designed for online magazine and it's inspired by the famous song "All I Want For Christmas Is You". 63


Chuan Tung

+39 3470888939 alandong2008@gmail.com www.linkedin.com/in/chuan-tung-b52046ba http://issuu.com/chuantung


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