CONTACT +39 3470888939 alandong2008@gmail.com www.linkedin.com/in/chuan-tung-b52046ba http://issuu.com/chuantung
董荃 Chuan Tung 16/08/1993 Taiwan (R.O.C)
EDUCATION Domus Academy
EXPERIENCE 20 1 8 May - 2 0 1 8 Nov
20 1 7 Jan - 2 0 1 7 Jun
Japanese Italian
Ado be Photo sh o p
STUDIO88 Design
- Ta i p e i / Ta i w a n ( R . O . C ) - Product Designer
- In charge of Product Design/ B ra n d I d e n t i t y D e s i g n / U s e r
I n t e r fa ce D e s i g n / Pa c k a g i n g Design
20 1 5 Aug - 2 0 1 6 Jul
Taiwan R.O.C Miltar y - C h i a y i / Ta i w a n ( R . O . C ) - M i l i ta r y S e r v i ce
LANGUAGE English
- Junior Creator
- M i l a n / I ta l y
D es i gn/Us er Inter fa ce D es i gn
Tatung University
Taiwanese
A do be I llu strato r
R e s e a r c h / B ra n d I d e n t i t y
2017 - 2018
Mandarin
Bad Accents - I n c h a r g e o f M a r ke t
Ma ster of P rod uct Desig n Mila n / Ita ly
Ba chelor of Ind ustria l Desig n Ta ip ei / Ta iwa n (R.O.C) 2011 - 2015
DESIGN SKILLS
201 4 Jul - 2 0 1 4 Sep
King's Design
- Ta i p e i / Ta i w a n ( R . O . C ) - Pa r t-t i m e A s s i sta n t - G ra ph i c des i gn fo r publ i cat i o ns
A do be I ndesign Ado be XD
Auto desk A lias Ke y sh ot
So lidwo r k s
Rhino cero s Auto C A D
Ado be Af ter Ef fect
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02
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FIREFLYER
LITERATURE LAB
GROM CARD
SEEZY
GRAPHICS
01 FIREFLYER
2015 / Sport Equipment Design Taipei / Taiwan (R.O.C) Chuan Tung / Tung-Ching Chou In charge of : User Research / Visual Design / MVP Development / Product Design
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RESEARCH METHOD
Online Survey : Making online survey for people who dont go to gym and what kind of problem do they meet during the exercising process
Interview : By 1 to 1 interview to understand the main reason why even they usually lack motivation, but still want to workout
PURPOSE
-Define the target group and understand the background of them
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-Testing how big is the market
-Exploring the pain points of night jogging experience and improve it -Exploring the possible motivation for our target group
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USER JOURNEY MAP : CURRENT Stages
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Behavior
Name : Jane Lee Nationality : Taiwanese Age : 24 Occupation : Office Worker Residence : Taipei Income : 900 euro per month Hobby : Go jogging at night in the city center Routine : Works in IT company from 9:00-18:00, Monday to Friday
Thought
Exercising
Plan to go jogging Hesitate
"I am so tired, after study for whole day"
"I am too fat, i need to work out"
Put on sport wear and take keys , phone and wallet "They always keep moving in my pocket when i am jogging, and it bothers me a lot"
Go home
Fast walking for warm-up
Go jogging in the city
"i will make it!"
"Becareful for the car / bike"
"How far should i run today"
"Becareful for the strange guy"
"Jogging is boring"
Slow walk toward home
Take a selfie and post on social media
"I did a good job!"
"I want people know i am healthy"
Satisfied
Feeling
Opportunity
Annoying
Offer some motivations
Someone can encourage her
Poket in the back
Anxious
Illuminous feature People acompany
Background
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Residence : City Center Jogging On The Street At Night
Income : Middle - Low Job : Student / Office Worker (busy at daytime)
Problem
Survey
Purpose
78 % People Have Similar Problem
Safety
Lack of motivation (Lazy)
Illuminous Feature
Interview
Keep Healty Keep Fit
Attract Other People
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Social Media Motivation
Friends Get Rewards
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TOUCHPOINTS Find New Friends
Before Workout
Start To Workout
After Workout
- Searching - Scan badge - Add to friend list
- Text friends to work out with user
Record workout data
- Chatting - Organize next workout
Exchange as business card
Show team's logo
Makes user noticeable CHUAN TUNG PORTFOLIO 2019
(Illuminous feature)
Makes user noticeable (Illuminous feature)
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HOW DOES IT WORK
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Find new friends by the application
Exchange the badge as a business card
After scanning the badge by the APP, users can add their new friends to the friend list
They may also make their team badge (white one)
The app can not only make people exercise at night more safely, but also find new friends who also share the same interests. As a result, users can exercise together, which can help decrease the risk of accidents, while also motivating one another to exercise.
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INFORMATION ARCHITECTURE FIREFLYER APP
FRIEND LIST
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Person Chat
Group + Group Search Chat
SEARCH
By Name
Scan
WORKOUT
By Location
User Info + Friend
Message
CHAT
Start
Group
Personal
Pause
Chat
Chat
Finish Result
USER
Search
News Content Share
History
Activity Data + Activity
Date
Time Title Alarm Location
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Sign in
News
News
History
User
Activity
+ Activity
Search
Scan
Search by name
Chat
Search
Find on map
+New friend
Type name
Group
Chatting
Friend list
Search in list
Start
Workout
Pause
Result
Type name
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LED
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Luminous Selvedge (Badge)
3M Reflective
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Back Pocket
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Luminous Selvedge (Badge)
Luminous Selvedge
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IDEA SKETCH
02 LITERATURE LAB 2018 / Teaching-aid Design Milan / Italy Chuan Tung / Rujuta Shah / Silvia Frassanito / Yaojie Du In charge of : User Research / Visual Design / MVP Development
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BRIEF AIM
Design a plug-in app for developing the Cisco Spark APP / Board into educationing literature in school
TECHNOLOGY (CISCO SPARK)
Cisco Spark is an app-centric cloud-based service that provides a complete collaboration suite for teams to create, meet, message, call, whiteboard, and share, regardless of whether they’re together or apart; in one continuous workstream before, during, and after meetings. It is built to make teams work seamlessly.
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CONCEPT
Using an interactive way to substitute for traditional literature class, it makes students engage in it more. They can not only discuss with teachers and classmates, but also ask quetions to the authors by CISCO's technology.
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RESEARCH METHOD
-Online Survey : Make online survey for high school students to know how they think about literature and how is the experience of learning it in class
-Observation : Go to high school to observe the process of teaching and learning literature -SWOT analysis of Cisco and their competitors -Prtotype testing
PURPOSE
-Understand how high school students think about literature in general and how they think about typical literature class
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-Explore the pain points during the learning-literature experience and improve it -Explore which studying process can be replaced by more engaging way
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USER JOURNEY : CURRENT Stages Behavior
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Name : Francesco Faccin Nationality : Italian Age : 17 Occupation : High school student
Francesco has 2 literature classes a week and he always think the it is boring and hard to understand.
Thought
Before Class Go to class
"Boring"
During class Read
"Boring" "Long"
"Imaginaion"
Understand what teacher explains
"Hard to understand"
Take notes
"Can't take notes and listen to the teacher at same time"
Watch video
"Interesting"
After Class Ask questions
"Don't have time to ask every questions in the class"
Engaging
Emotion
Opportunity
"Finally"
Review and study "Find some questions which teacher didn't explain in class"
"Dont really understand everything in class"
Relax
Anxious
Bored
- Offer more interaction
Dismiss
- explain by animation
- Record the notes automatically
- Ask questions anytime
- Ask question after class - Discuss with classmates
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User
Literature
Chapter
Chatting
Chatting
Contents
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Ask Author
Highlight
Synchronize
Archive
Select
Answer
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HOW DOES IT WORK IN CLASS
AFTER CLASS
1. The author in the Spark board will explain the literature
1. Students can discuss with author, teacher and classmates after class, when they have question they can ask as soon as possible
MAIN FEATURE
Chapter 1 Author
Ask Question Immediately
More Entertainment
Take Note Automatically
More Entertainment
Discuss With Others
Digital Text Book
Teacher Student
Student
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2. Students can ask questions to the author and the system will record it simultaneously
Question 1 Answer 1
Record
2. The system automatically record all the Q&A and notes during the class, so students can review it afterwards
Note
Q&A
Literature
03 GROM CARD 2018 / Didgital Membership Card Design Milan / Italy Chuan Tung / Carlota Stuermer/ Alexandra Nita / Noppawut Junlasa In charge of : User Research / Visual Design / MVP Development / Competitor Research
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RESEARCH NEEDS
- By redesigning the membership card and creating personalized shop experience to turn occasional buyers into loyal customers
- Makes customers engage Grom's brand values more and understand where their ingredients from
METHOD
-SWOT analysis of Grom and their competiters
-Observation : Go to store to observe the experience of buying gelato in GROM and the difference between occasional buyers and loyal customers
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-Survey in store
PURPOSE
-Understand what kind of features and services most people care about -Explore the pain points of Grom's in-store experience and improve it -Explore which purchasing process can be replaced by a better way
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USER JOURNEY : CURRENT
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Name : Luca Ricci Nationality : Italian Age : 21 Occupation : College student Residence : Milan Luca likes gelato a lot, he goes to gelato store twice a week in summer, howe ver when he have to choose a store, he normally just picks the one nearby
Stages
Before Grom
Behavior
Take membership card
Thought
Emotion
Opportunity
"almost forget to take it"
In store Waiting in line
"What should I order ?" "What did I order last time ?"
The next one to order
"I am the next, but I stil don't know what to choose "
Order
"Just pick the one I always order" "Just pick it randomly"
Get Gelato
Beep membership card and pay
"the other one looks better"
"Yeah ! I got 1 point"
Happy Annoyed
- Combine with daily essetional
Reluctant
Anxious
- offer the latest menu before he go to store
- The clerk recommend him
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ECOSYSTEM Research Insights
GROM CARD (APP / Store Computer)
Customer - Forget to take membership card - Stress of choosing - Forget what they choose last time
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Grom Store - Need customer to keep visiting Grom store - Promote new products Grom Company - Convey brand value - Promote farm
- Collecting Data Of Consuming Behavior
- Sale Product - Thoughtful Service
GROM STORE
- Purchasing
- Reward System - Check Consuming Data -Suggesstion
CUSTOMER
- Increase Consumer Flow
- Brand Value - Experience In Farm
GROM FARM
Sign In
User
Grom store
Grom store
Grom Info
Introduction
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Card QR Code
Grom Computer
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Scan in store
Scan
Get Point
Reward
Reward 25%
Reward 100%
Ticket
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HOW DOES IT WORK
Scan
Show QR code before
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choose flavors
Collect Points
1. The system analyzes the customer's purchasing history to recommend
2. According to the purchasing history, the
Grom clerk can talk to customer like friend. (e.g. The coffe shop you go every morning, they clerk always know what do you want)
Get a point
Get The Ticket
To Grom's Farm
Collect enough points
Visit Grom's farm to
experience their brand value and ingredients
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04 SEEZY 2018 / Product Strategy Milan / Italy Chuan Tung / Chitwan Gulati / Ke- Ming Yean Felipe Saito / Natnaree Srisuthisa-Ard In charge of : Competitor Research / Visual Design / Service Design
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EMPATICA EMPATICA EMBRACE
1. It identify convulsive seizures and notify caregivers to assist 2.It also provides rest and physical activity analysis to better understand user's lifestyle 3.It uses advanced learning algorithms to identify convulsive seizures and send alerts to caregivers by the alert APP
AIM
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Design a plug-in service/APP for Embrace to explore the new opportunity of using it
BRIEF
Improve personal healthcare services for the user by creating an efficient and specialized ecosystem were data will be leveraged, costs lowered and consequently an exponential growth in the user base.
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RESEARCH COMPETITOR'S FEATURES
COMPETITOR'S FEATURES
2018 CONSUMER SURVEY ON DIGITAL HEALTH / Accenture
EDA
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APP Seizure Detect Data Capture Seizure MonitorAlert GPS tracking
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HOW DOES IT WORK Patient side
Offer a quick diagnosis and suggestion to patients
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Keep collecting data
Data analysis company
Send the report to patient
Doctor Side
Doctors can use quick report to reduce diagnosis process
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SERVICE BLUEPRINT Arriving
Appointment
Waiting
Physical Evidence
Reception
Waiting Room
Call Patient
Patient Action
Arrive
Waiting
Walk to the room
Personal Profile
Check out Take away documents
Reception
Q&A
Understanding
Receive next step
Pay and leave
-Health check -Q&A
Explain diagnosis
Take away the chart
Check out process
Line of interaction
Frontstage interaction
Read diagnosis
(Doctor)
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Line of visibility
Backstage interaction (Seezy)
Support Process
Get patient chart
Send chart to doctor
-Database system -Records (Data analysis company)
Analyze data and offer a quick diagnosis
Update data
-Database system -Records (Data analysis company)
Database system
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DATA FLOW 5. Personal healthcare plan
1. Record / Detection
Users
Detection Healthtaker
Record
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4. Strategic Report
Data Analysis
3. Big Data
2. Record
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STAKEHOLDER ECOSYSTEM Monthly Plan Data
Users
Data Subscribition
Reduce Fixed Cost
Hospital
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Data Subscribition
Algorithm Development Foundation
Data Analysis
Cost
Contract Data Analytics
Time
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05 GRAPHICS
2017-2018 / CIS - Packaging - Graphic Design Taipei / Taiwan (R.O.C) - Milan / Italy Chuan Tung
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Follow people's reading direction
Adjust System
Using color to divide function
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1. Mode : Alternate mode / Static Mode / Seat Inflate Mode 2. Turning direction : Left / Right / Left-Right 3. Angle : Small / Medium / Large 4. Weight : 40KG - 200KG
5. Time setting : Alternate / Turning 6. Alarm : Power Failure / Low Pressure / Tech Support 7. System : Power / Work & Pause / Panel Lock 8. Max Firm Mode : Inflate all the air bag to full. It's for nursing procedure
Exception : For emergency
APEX Pro-care Turn
Pro-care Turn is a therapeutic powered pressure air mattresses that is designed for a wide range of conditions from preventive to serious pressure ulcer.
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好不簡單 Restaurant
1.Focus on the word 好 , means good in Chinese. 2.Making people feel like home, because all the cuisine in the restarurant are home-made. Refer the pattern of a Chinese window's frame , which exists in every traditional Chinese house, as inspiration to create the feeling of home.
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VITO Vehicle Coating
The client is an Italian-Brazilian luxur y vehicle coating company. The name VITO is from the charcter of the famous film "Godfater". The logo requires the godfather-style honor and also the shape looks like an arrow which represent moving forward.
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BAD ACCENTS BRAND BOOK
The brand book is designed to visualize the company's value, esthetic, services and business.It makes client to understand it easily.
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IMEDI+ Luxury Stethoscope Packaging Design the new packaging for the stethoscope company-IMEDI +'s hi-end label "CARDIART" and icons for the instruction booklet.
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Christmas Campaign
The campaign is designed for online magazine and it's inspired by the famous song "All I Want For Christmas Is You".