SELECTED WORK
P ORT F O LIO Ar( ran g e ) d D ES I G N E R C h u j u n Zh a o P RO J E C T 10 / 1 0 G RA D U ATE SE M E S TE R 2 018 Fa l l S e l e c t e d i t e ms f r o m a person who always a rra n g e s e v e r y l i t t le t h i ng i n h e r l i fe .
2015—2018
MFA PORTFOLIO
S EL EC TE D W O R K
Ar(range)d
AR ( R A N G E ) D
MF A PORTFO LIO
DES I G N E R C hu ju n ( J u n ) Z h a o CON TA C T + 1 6 2 8 8 8 8 6 3 48 c h u j u n p o @ gma i l . co m c h u j u n z h a o . co m
C o p y r i g h t © 2 0 1 8 C h u jun Zh ao No p o r t i o n o f t h i s p ub li c ati on m ay be rep roduc ed , st o red i n a r e t r i e v a l s y s tem , or tran s m i tted i n a ny fo r m o r b y a n y mean s elec tron i c , m ec h an i c al, p ho t o co p y i n g , r e co r di n g , or oth erwi s e wi th out th e e x p res s w r i t t e n p e r m i s s i on of th e p ub li s h er.
SE L E CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
[ / 01
02 03 04 05 06 07 08 09
10 ]
MFA SELECTED WORK
AR ( R A N G E ) D
I N T RO D U C TIO N
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
This book is designed by a person who always arranges every little thing in her life.
CON C E PT
[ / 01
As Charles Eames said, “The details are not the details. They make the design.� A good design should build on many perfect details. Every element needs to be chosen carefully. Every element needs to be arranged carefully. A little change may bring up a totally different feel. A terrific designer always knows how to respect every little detail in his work.
02 03 04 05 06 07 08 09
10 ]
MFA SELECTED WORK
AR ( R A N G E ) D
TABL E O F C O N TE N TS
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
01. On the Edge
08
Vi s u al s y s tem of Gus V an Sant film festiv al
02. Milton Bradley
48
Rebran d of Mi lton Bradley
03. HiWay
68
Road tri p m obi le app
04. Experimental Poster
88
Exp eri m en tal ty pographic po sters
05. Brand Design for Re Plan Rec y c led c os m eti c & makeup branding design
108
06. The Following
130
Story ab out all th e info rmatio n that happens in people’s lives
07. Capt. Mike
150
Reb ran d of a s treet flyer
08. Document: Transformer
168
Con c eptu al b ook d esign fo r This American L ife episo de 57 2
09. Our Warming World
188
A b ook d es i g n ab out the climat e change problem
10. MFA Thesis
204
MFA th es i s p rojec t about seniors and V irtual R ealit y
[ / 01
02 03 04 05 06 07 08 09
10 ]
MFA SELECTED WORK
AR ( R A N G E ) D
P ROJ EC T O n T he E d ge COURS E I nt e g ra t e d C o mmu n i ca t ion s I N S T RUC TO R C hri st o p h e r M o r l a n S EM ES T E R 2 017 Fa l l CAT EG OR IE S S y st e m / Pa ck a gi n g / Po st e r / E d i t o r i a l D e s i g n
MF A PORTFO LIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
13 / 23 2
[ 01 / 02 03 04 05 06 07 08 09 10 ]
PROJECT: ON THE EDGE
AR ( R A N G E ) D
MFA PO RTF OLIO
D EL I VE R A B LE S Po st e r / 3 0 x 40 i n Catalog / W e b s i t e / 1 9 2 0 x 1 0 8 0 px P ro d u ct s / C D Pa ck a ge
P AL ETTE
S OFTW A R E
PS
K EY W O R D S S e l f - D i s co v e r y L o ss Esc a p e Chaos
CHUJUN Z HAO
Create a film festival for a chosen movie director. Extract a theme that ties together all of the director’s selected films and creates a cohesive visual system through various materials.
OV ERVIE W
ID
SE LE CTE D W OR K_2 01 5— 2 01 8
AI
XD
CON C E PT
Gus Van Sant was born on July 24, 1952, in Louisville, Kentucky. He is a director and producer known for Elephant (2003), My Own Private Idaho (1991), and Drugstore Cowboy (1989). The film festival’s visual execution is based on one constant theme: loss and self-discovery in the films of Gus Van Sant.
15 / 23 2
[ 01 / 02 03 04 05 06 07 08 09 10 ]
PROJECT: ON THE EDGE
AR (R A N G E ) D
16 / 232
MFA PO RTF OLIO
SE L E CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
17 / 23 2
[ 01 / 02 03 04 05 06 07 08 09 10 ]
PROJECT: ON THE EDGE
21 / 23 2
[ 01 / 02 03 04 05 06 07 08 09 10 ]
PROJECT: ON THE EDGE
AR (R A N G E ) D
24 / 23 2
MFA PO RTF OLIO
SE L E CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
12 / 21 0
[ 01 / 02 03 04 05 06 07 08 09 10 ]
PROJECT: ON THE EDGE
AR (R A N G E ) D
26 / 232
MFA PO RTF OLIO
SE L E CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
27 / 23 2
[ 01 / 02 03 04 05 06 07 08 09 10 ]
PROJECT: ON THE EDGE
[ 01 / 02 03 04 05 06 07 08 09 10 ]
PROJECT: ON THE EDGE
AR (R A N G E ) D
30 / 232
MFA PO RTF OLIO
SE L E CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
31 / 23 2
[ 01 / 02 03 04 05 06 07 08 09 10 ]
PROJECT: ON THE EDGE
AR (R A N G E ) D
32 / 232
MFA PO RTF OLIO
SE L E CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
33 / 23 2
[ 01 / 02 03 04 05 06 07 08 09 10 ]
PROJECT: ON THE EDGE
AR (R A N G E ) D
34 / 23 2
MFA PO RTF OLIO
SE L E CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
35 / 23 2
[ 01 / 02 03 04 05 06 07 08 09 10 ]
PROJECT: ON THE EDGE
AR (R A N G E ) D
MFA PO RTF OLIO
SE L E CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
[ 01 / 02 03 04 05 06 07 08 09 10 ]
PROJECT: ON THE EDGE
AR (R A N G E ) D
40 / 232
MFA PO RTF OLIO
SE L E CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
AR (R A N G E ) D
44 / 23 2
MFA PO RTF OLIO
SE L E CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
45 / 23 2
[ 01 / 02 03 04 05 06 07 08 09 10 ]
PROJECT: ON THE EDGE
AR (R A N G E ) D
46 / 232
MFA PO RTF OLIO
SE L E CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
47 / 23 2
[ 01 / 02 03 04 05 06 07 08 09 10 ]
PROJECT: ON THE EDGE
AR (R A N G E ) D
48 12 / 23 210 2
MFA PO RTF OLIO
SE L E CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
49 / 23 2
[ 01 / 02 03 04 05 06 07 08 09 10 ]
PROJECT: ON THE EDGE
AR (R A N G E ) D
MFA PO RTF OLIO
SE L E CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
[ 01 / 02 03 04 05 06 07 08 09 10 ]
PROJECT: ON THE EDGE
AR ( R A N G E ) D
P ROJ EC T Milton Bradley COURS E T he Na t ur e o f I d e n t i t y I N S T RUC TO R H u nt e r W i mme r S EM ES T E R 2 018 S p r i n g CAT EG OR IE S B ra n d i ng / V i s u a l I d e n t i ty / I d e a t i o n P r o ce s s e s
MF A PORTFO LIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
53 / 23 2
[ 01 02 / 03 04 05 06 07 08 09 10 ]
PROJECT: MILTON BRADLEY
AR ( R A N G E ) D
MFA PO RTF OLIO
D EL I VE R A B LE S 3 B ra n d B o o k / 8 x 1 0 i n W e b s i t e / 1 9 2 0 x 1 0 8 0 px
P AL ETTE
S OFTW A R E
PS
K EY W O R D S C o m mu n i t y C o o p er a t i o n Eng a gi n g C o l l ab o r a t i o n Te a m w o r k
CHUJUN Z HAO
Give a dying or defunct brand a new life. Reposition the brand while keeping its original core.
OV ERVIE W
ID
SE LE CTE D W OR K_2 01 5— 2 01 8
AI
CON C E PT
I chose to rebrand Milton Bradley, an American board game developer and publisher. Now, Milton Bradley’s mission is to encourage people to participate in a shared developing cooperative community. By using an interactive and inspirational approach, Milton Bradley helps participants achieve their common goals.
55 / 23 2
[ 01 02 / 03 04 05 06 07 08 09 10 ]
PROJECT: MILTON BRADLEY
AR ( R A N G E ) D
56 / 232
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
[ 01 02 / 03 04 05 06 07 08 09 10 ]
PROJECT: MILTON BRADLEY
AR ( R A N G E ) D
58 / 232
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
59 / 23 2
[ 01 02 / 03 04 05 06 07 08 09 10 ]
PROJECT: MILTON BRADLEY
AR ( R A N G E ) D
60 / 232
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
[ 01 02 / 03 04 05 06 07 08 09 10 ]
PROJECT: MILTON BRADLEY
AR ( R A N G E ) D
62 / 232
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
63 / 23 2
[ 01 02 / 03 04 05 06 07 08 09 10 ]
PROJECT: MILTON BRADLEY
AR ( R A N G E ) D
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
AR ( R A N G E ) D
66 / 232
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
67 / 23 2
[ 01 02 / 03 04 05 06 07 08 09 10 ]
PROJECT: MILTON BRADLEY
AR ( R A N G E ) D
12 / 210
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
[ 01 02 / 03 04 05 06 07 08 09 10 ]
PROJECT: MILTON BRADLEY
AR ( R A N G E ) D
12 / 210
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
71 / 23 2
[ 01 02 / 03 04 05 06 07 08 09 10 ]
PROJECT: MILTON BRADLEY
AR ( R A N G E ) D
P RO J EC T HiWay C OURS E N a t u re o f I n t e r a ct i o n I N S T RU C TO R S a m a nt h a Pe r k i n s S EMES T E R 2 018 S p r i n g C AT EG OR IE S Ap p l i c a t i o n / U s e r Ex p e ri e n ce / I n t e r a ct i o n /
MF A PORTFO LIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
73 / 23 2
[ 01 02 03 / 04 05 06 07 08 09 10 ]
PROJECT: HIWAY
AR ( R A N G E ) D
MFA PO RTF OLIO
CHUJUN Z HAO
Investigate how research and audience understanding create successful interactive projects that can enhance a user’s experience with a brand. Use research and design strategies to align a brand with a series of design communication solutions.
OV ERVIE W
D EL I VE R A B LE S IPhone 8 / 357 x 677 px W e b s i t e / 1 9 2 0 x 1 0 8 0 px Vi d e o / 1 9 2 0 x 1 0 8 0 px
P AL ETTE
S OFTW A R E
PS
SE LE CTE D W OR K_2 01 5— 2 01 8
AI
K EY W O R D S Road trip Relax Y o u ng Have fun
XD
CON C E PT
In America, some college students and young people don’t have enough time or money to travel abroad. Research shows that 32% of students prefer to take a road trip vacation. The road trip has become more and more popular with younger people. HiWay is a mobile app that can help people design their own unique trip and record their journeys.
75 / 23 2
[ 01 02 03 / 04 05 06 07 08 09 10 ]
PROJECT: HIWAY
AR ( R A N G E ) D
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
77 / 23 2
[ 01 02 03 / 04 05 06 07 08 09 10 ]
PROJECT: HIWAY
AR ( R A N G E ) D
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
79 / 23 2
[ 01 02 03 / 04 05 06 07 08 09 10 ]
PROJECT: HIWAY
AR ( R A N G E ) D
80 / 232
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
81 / 23 2
[ 01 02 03 / 04 05 06 07 08 09 10 ]
PROJECT: HIWAY
AR ( R A N G E ) D
82 / 232
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
83 / 23 2
[ 01 02 03 / 04 05 06 07 08 09 10 ]
PROJECT: HIWAY
AR ( R A N G E ) D
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
[ 01 02 03 / 04 05 06 07 08 09 10 ]
PROJECT: HIWAY
AR ( R A N G E ) D
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
87 / 23 2
[ 01 02 03 / 04 05 06 07 08 09 10 ]
PROJECT: HIWAY
AR ( R A N G E ) D
88 / 210
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
[ 01 02 03 / 04 05 06 07 08 09 10 ]
PROJECT: HIWAY
AR ( R A N G E ) D
90 / 232
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
91 / 23 2
[ 01 02 03 / 04 05 06 07 08 09 10 ]
PROJECT: HIWAY
AR ( R A N G E ) D
P RO J EC T Ex p e ri m e n t a l Po s t e r s C OURS E Ty p e Ex p e r i me n t s I N S T RU C TO R Stanley Zienka S EMES T E R 2 017 S p r i n g C AT EG OR IE S Po st e r D e s i g n / Ex p e ri m e n t a l / Typ o gr a p h y
MF A PORTFO LIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
93 / 23 2
[ 01 02 03 04 / 05 06 07 08 09 10 ]
PROJECT: EXPERIMENTAL POSTERS
AR ( R A N G E ) D
OV ERVIE W
D EL I VE R A B LE S Mo no c h r o me Po s t e r / 11 x 17 i n Mu si c Po s t e r / 1 8 x 2 4 i n
P AL ETTE
S OFTW A R E
ID
PS
K EY W O R D S Ab st r a ct Ex p e r i me n t C o n c ep t De v e l o p me n t
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
Create two experimental typography posters that explore existing modern typographical ideas and techniques in experimental ways. Investigate the communication of content and the emotional qualities of the posters.
CON C E PT
The first poster is a music poster. I chose a modern rock song and used a projector and camera to create unusual typographic approaches to present my interpretation of the song. The second poster is monochrome. I defined a word, “apex,� and used typographic content to present my personal feeling of this word.
95 / 23 2
[ 01 02 03 04 / 05 06 07 08 09 10 ]
PROJECT: EXPERIMENTAL POSTERS
AR ( R A N G E ) D
96 / 23 2
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
97 / 23 2
[ 01 02 03 04 / 05 06 07 08 09 10 ]
PROJECT: EXPERIMENTAL POSTERS
AR ( R A N G E ) D
98 / 232
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
12 / 210
12 / 21 0
AR ( R A N G E ) D
102 / 232
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
103 / 23 2
[ 01 02 03 04 / 05 06 07 08 09 10 ]
PROJECT: EXPERIMENTAL POSTERS
AR ( R A N G E ) D
104 / 232
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
105 / 23 2
PROJECT: EXPERIMENTAL POSTERS
[ 01 02 03 04 / 05 06 07 08 09 10 ]
PROJECT: EXPERIMENTAL POSTERS
AR ( R A N G E ) D
108 / 232
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
109 / 23 2
[ 01 02 03 04 / 05 06 07 08 09 10 ]
PROJECT: EXPERIMENTAL POSTERS
AR ( R A N G E ) D
110 / 232
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
111 / 23 2
[ 01 02 03 04 / 05 06 07 08 09 10 ]
PROJECT: EXPERIMENTAL POSTERS
AR ( R A N G E ) D
P RO J EC T B ra nd De s i gn fo r R e P l a n C OURS E Vi su a l T h i n k i n g I N S T RU C TO R S a n d ra I s l a S EMES T E R 2 016 Fa l l C AT EG OR IE S B ra nd i n g / I n t e r a ct i o n / Vi su a l I d e n t i t y S ys t e m /
MF A PORTFO LIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
113 / 23 2
[ 01 02 03 04 05 / 06 07 08 09 10 ]
PROJECT: BRAND DESIGN FOR REPLAN
AR ( R A N G E ) D
MFA PO RTF OLIO
D EL I VE R A B LE S 3 Po s t e r s / 1 1 x 1 4 i n i P h o n e 8 / 3 5 7 x 67 7 p x W e b s i t e / 1 9 2 0 x 1 0 8 0 px Ev e nt / P u b l i c E v e n t B ro c h u r e / 5 x 5 i n P ro c es s B o o k / 8 x 1 0 i n Vi d e o / 1 9 2 0 x 1 0 8 0 px
P AL ETTE
S OFTW A R E
PS
K EY W O R D S R e d u ce R e u se R e c y cl e C o sm e t i c P l a st i c
CHUJUN Z HAO
Identify a problem that the general public has, conduct audience research, and integrate a variety of media in a cohesive system.
OV ERVIE W
ID
SE LE CTE D W OR K_2 01 5— 2 01 8
AI
XD
CON C E PT
In 2008, the cosmetics industry created 120.8 billion units of packaging trash. The dozens of bottles and tubs adorning bathroom shelves are made of increasingly scarce resources. However, the cosmetic waste problem can be solved in several ways. Thus, I decided to create a brand that can help people reduce, reuse, and recycle their cosmetic products.
115 / 23 2
[ 01 02 03 04 05 / 06 07 08 09 10 ]
PROJECT: BRAND DESIGN FOR REPLAN
AR ( R A N G E ) D
116 / 23 2
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
117 / 23 2
[ 01 02 03 04 05 / 06 07 08 09 10 ]
PROJECT: BRAND DESIGN FOR REPLAN
AR ( R A N G E ) D
118 / 232
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
119 / 23 2
[ 01 02 03 04 05 / 06 07 08 09 10 ]
PROJECT: BRAND DESIGN FOR REPLAN
1 21 / 23 2
[ 01 02 03 04 05 / 06 07 08 09 10 ]
PROJECT: BRAND DESIGN FOR REPLAN
AR ( R A N G E ) D
122 / 232
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
1 23 / 23 2
[ 01 02 03 04 05 / 06 07 08 09 10 ]
PROJECT: BRAND DESIGN FOR REPLAN
AR ( R A N G E ) D
124 / 23 2
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
[ 01 02 03 04 05 / 06 07 08 09 10 ]
PROJECT: BRAND DESIGN FOR REPLAN
AR ( R A N G E ) D
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
[ 01 02 03 04 05 / 06 07 08 09 10 ]
PROJECT: BRAND DESIGN FOR REPLAN
AR ( R A N G E ) D
128 / 232
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
[ 01 02 03 04 05 / 06 07 08 09 10 ]
PROJECT: BRAND DESIGN FOR REPLAN
AR ( R A N G E ) D
132 / 23 2
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
133 / 23 2
[ 01 02 03 04 05 / 06 07 08 09 10 ]
PROJECT: BRAND DESIGN FOR REPLAN
AR ( R A N G E ) D
P RO J EC T T h e Fo l lo w i n g C OURS E Ty p e Ex p e r i me n t s I N S T RU C TO R Stanley Zienka S EMES T E R 2 017 S p r i n g C AT EG OR IE S Ex p e ri m e n t a l / Typ o gr a p h y / V i su a l N a r r a t i v e
MF A PORTFO LIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
135 / 23 2
[ 01 02 03 04 05 06 / 07 08 09 10 ]
PROJECT: THE FOLLOWING
AR ( R A N G E ) D
OV ERVIE W
D EL I VE R A B LE S Book / 6 x 9 in
P AL ETTE
S OFTW A R E
ID
PS
K EY W O R D S Ab st r a ct Di g i t a l Ex p e r i me n t a l I n fo r ma t i o n
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
Identify a problem that the general public has, conduct audience research, and integrate a variety of media in a cohesive system.
CON C E PT
As Chelsea Clinton said, “For most of my life, I did deliberately lead a private life and inadvertently led a public life.” Now we are living in an information era. The internet, the monitor, or CCTV are everywhere. People are surveilled by all of these things. Most people hate the surveillance, but some also use the device to look into other people’s lives. This is the paradox.
137 / 23 2
[ 01 02 03 04 05 06 / 07 08 09 10 ]
PROJECT: THE FOLLOWING
AR ( R A N G E ) D
13 8 / 23 2
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
139 / 23 2
[ 01 02 03 04 05 06 / 07 08 09 10 ]
PROJECT: THE FOLLOWING
AR ( R A N G E ) D
14 0 / 232
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
141 / 23 2
[ 01 02 03 04 05 06 / 07 08 09 10 ]
PROJECT: THE FOLLOWING
AR ( R A N G E ) D
14 2 / 23 2
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
143 / 23 2
[ 01 02 03 04 05 06 / 07 08 09 10 ]
PROJECT: THE FOLLOWING
AR ( R A N G E ) D
144 / 232
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
145 / 23 2
[ 01 02 03 04 05 06 / 07 08 09 10 ]
PROJECT: THE FOLLOWING
AR ( R A N G E ) D
14 6 / 23 2
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
147 / 23 2
[ 01 02 03 04 05 06 / 07 08 09 10 ]
PROJECT: THE FOLLOWING
AR ( R A N G E ) D
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
[ 01 02 03 04 05 06 / 07 08 09 10 ]
PROJECT: THE FOLLOWING
AR ( R A N G E ) D
152 / 232
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
1 53 / 23 2
[ 01 02 03 04 05 06 / 07 08 09 10 ]
PROJECT: THE FOLLOWING
AR ( R A N G E ) D
P RO J EC T C a p t . Mi k e C OURS E Vi su a l L i t e r a cy I N S T RU C TO R H u n t e r W i mme r S EMES T E R 2 016 S p r i n g C AT EG OR IE S B ra nd i n g / I n t e r a ct i o n / Vi su a l I d e n t i t y S ys t e m /
MF A PORTFO LIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
1 55 / 23 2
[ 01 02 03 04 05 06 07 / 08 09 10 ]
PROJECT: CAPT. MIKE
AR ( R A N G E ) D
MFA PO RTF OLIO
D EL I VE R A B LE S 3 Po s t e r s / 1 1 x 1 4 i n B ro c h u r e / 6 x 9 i n W e b s i t e / 1 9 2 0 x 1 0 8 0 px
P AL ETTE
S OFTW A R E
PS
K EY W O R D S Go Fi s h i n g Enjo y Colorful Illustration
CHUJUN Z HAO
Find a sign or flyer for a local business. Redesign a new visual system for it.
OV ERVIE W
ID
SE LE CTE D W OR K_2 01 5— 2 01 8
AI
CON C E PT
When I came to San Francisco, the first place I visited was the Fisherman’s Wharf. I walked around the wharf and found out that some fishermen use flyers to propagandize their fishing program. I thought this was an interesting and special program found in the Fisherman’s Wharf. Thus, I decided to create a design that would be inviting and exciting and help this local business become more successful.
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PROJECT: CAPT. MIKE
AR ( R A N G E ) D
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AR ( R A N G E ) D
MFA PO RTF OLIO
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CHUJUN Z HAO
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PROJECT: CAPT. MIKE
AR ( R A N G E ) D
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
AR ( R A N G E ) D
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PROJECT: CAPT. MIKE
AR ( R A N G E ) D
MFA PO RTF OLIO
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CHUJUN Z HAO
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PROJECT: CAPT. MIKE
AR ( R A N G E ) D
P RO J EC T Do c u m e n t : Tr a n s fo r me r C OURS E Ty p e S y s t e ms I N S T RU C TO R Ti m C a rp e n t e r S EMES T E R 2 016 Fa l l C AT EG OR IE S B o o k De s i gn / L a y o u t / Ty p o g ra p h y /
MF A PORTFO LIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
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PROJECT: DOCUMENT: TRANSFORMER
AR ( R A N G E ) D
MFA PO RTF OLIO
D EL I VE R A B LE S Book / 7 x 9 in W e b s i t e / 1 9 2 0 x 1 0 8 0 px IPhone 8 / 357 x 677 px
P AL ETTE
S OFTW A R E
PS
K EY W O R D S Ex p e r i me n t a l Challenge Fe a r Conquer
CHUJUN Z HAO
Choose an episode of This American Life and design a conceptual book for it.
OV ERVIE W
ID
SE LE CTE D W OR K_2 01 5— 2 01 8
XD
CON C E PT
In episode 572, the main idea of the audio is about how people overcome their fears and finally succeed. The whole story is about every changing point in people’s lives. Thus, I came up with a conceptual idea about the book, which is the document’s format. This experimental document can record every changing point in people’s lives.
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[ 01 02 03 04 05 06 07 08 / 09 10 ]
PROJECT: DOCUMENT: TRANSFORMER
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PROJECT: DOCUMENT: TRANSFORMER
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CHUJUN Z HAO
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PROJECT: DOCUMENT: TRANSFORMER
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PROJECT: DOCUMENT: TRANSFORMER
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SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
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PROJECT: DOCUMENT: TRANSFORMER
AR ( R A N G E ) D
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MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
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PROJECT: DOCUMENT: TRANSFORMER
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PROJECT: DOCUMENT: TRANSFORMER
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MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
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PROJECT: DOCUMENT: TRANSFORMER
AR ( R A N G E ) D
P RO J EC T O u r W a rmi n g W o r l d C OURS E Ty p e C o m p o s i t i o n I N S T RU C TO R Lian Ng S EMES T E R 2 016 S p r i n g C AT EG OR IE S B o o k De s i gn / L a y o u t Ty p o g ra p h y /
MF A PORTFO LIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
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PROJECT: OUR WARMING WORLD
AR ( R A N G E ) D
OV ERVIE W
D EL I VE R A B LE S Book / 8 x 10 in
P AL ETTE
S OFTW A R E
ID
PS
K EY W O R D S Gl o b al W a r mi n g Di sp l a y Ty p e Climate Change
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
Choose a topic or problem. Design a magazine to help people know more details about this problem.
CON C E PT
My topic is climate change. Climate change has become a serious problem in our world. I chose to use one big type on every spread to highlight the data numbers of climate change. I hope people can pay more attention to this topic.
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[ 01 02 03 04 05 06 07 08 09 / 10 ]
PROJECT: OUR WARMING WORLD
AR ( R A N G E ) D
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
[ 01 02 03 04 05 06 07 08 09 / 10 ]
PROJECT: OUR WARMING WORLD
AR ( R A N G E ) D
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MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
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PROJECT: OUR WARMING WORLD
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PROJECT: OUR WARMING WORLD
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MFA PO RTF OLIO
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CHUJUN Z HAO
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PROJECT: OUR WARMING WORLD
AR ( R A N G E ) D
MFA PO RTF OLIO
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CHUJUN Z HAO
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PROJECT: OUR WARMING WORLD
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CHUJUN Z HAO
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PROJECT: OUR WARMING WORLD
AR ( R A N G E ) D
P RO J EC T MF A T h e s i s : E n V i r t u a l C OURS E T h e si s 1 / 2 / 3 I N S T RU C TO R P h i l H a m l e t t / D a v i d S cott S EMES T E R 2 018 Fa l l C AT EG OR IE S B ra nd i n g / I n t e r a ct i o n / Vi su a l I d e n t i t y S ys t e m /
MF A PORTFO LIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
20 9 / 23 2
[ 01 02 03 04 05 06 07 08 09 10 / ]
PROJECT: MFA THESIS: ENVIRTUAL
AR ( R A N G E ) D
OV ERVIE W
MFA PO RTF OLIO
S OFTW A R E
ID
PS
K EY W O R D S S e n i o r V R L i fe Vi rt u a l R e a l i t y Ge t A cce s s I n fo r ma t i o n Te c hn o l o g y
CHUJUN Z HAO
Develop an MFA thesis by defining a problem, distilling information, and creating a solution through a graphic design approach. The design solution will successfully reach its intended audience on multiple levels and across multiple design platforms.
D EL I VE R A B LE S Ma g a z i n e / 9 . 3 x 1 2 i n Vi d e o / 1 9 2 0 x 1 0 8 0 p x W e b s i t e / W e b s i t e / 1 920 x 1080 p x S a fe t y R a t i n g S y s t e m B i l l bo a r d A d Ev e nt
P AL ETTE
SE LE CTE D W OR K_2 01 5— 2 01 8
CON C E PT
According to AARP’s survey, 51% of seniors don’t have hobbies, and 39% of seniors don’t participate in social communities. So, how can we help seniors enrich their lives? And the answer is Virtual Reality or VR. Recent research shows that VR is a way for seniors to enhance their lives. Thus, EnVirtual’s goal is to help seniors have access to Virtual Reality and expand their experience of the outside world.
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[ 01 02 03 04 05 06 07 08 09 10 / ]
PROJECT: MFA THESIS: ENVIRTUAL
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CHUJUN Z HAO
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CHUJUN Z HAO
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PROJECT: MFA THESIS: ENVIRTUAL
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PROJECT: MFA THESIS: ENVIRTUAL
AR ( R A N G E ) D
MFA PO RTF OLIO
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CHUJUN Z HAO
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MFA PO RTF OLIO
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CHUJUN Z HAO
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PROJECT: MFA THESIS: ENVIRTUAL
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CHUJUN Z HAO
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PROJECT: MFA THESIS: ENVIRTUAL
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CHUJUN Z HAO
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CHUJUN Z HAO
AR ( R A N G E ) D
MFA PO RTF OLIO
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CHUJUN Z HAO
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PROJECT: MFA THESIS: ENVIRTUAL
AR ( R A N G E ) D
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MFA PO RTF OLIO
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CHUJUN Z HAO
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PROJECT: MFA THESIS: ENVIRTUAL
AR ( R A N G E ) D
S P ECIA L TH A N K S
MFA PO RTF OLIO
SE LE CTE D W OR K_2 01 5— 2 01 8
CHUJUN Z HAO
Thank you everyone who supported me during this journey. I couldn’t have done it without your understanding, patience or spirit. Thank you very much!
FAM I LY & F R IE N D S
Mam , Dad , Gran d p ar ents, Suiyi Dan, M eng Wang, Jolen a Yan g , Zi li Ma, Y uran Chen, Xinyu Y ue
I N S T R U C TO R S
Mary Sc ott, Ph i l Hamlett , Christo pher M o rlan, Hun ter Wi m m er, Samant ha Perkins, St anley Z ienka, San dra Is la, Ti m Carpent er, L ian Ng, Caro lina, Dav id Sc ott, Caroli n a de Barto la, Kat hrin Blat ter, Bo b Slo t
S U P P O R TE R S
Pari s Yan , Matte Ma, Y e Z hang, Scot Crisp, Ru i He, Ji alu Li , Mingguo L i, Y itian M a, Selina Wu, Ch i h -Hs uan Lee, Li na Wang, Tao Wen, L ingi Y uan, Ch ri s Yan g , Ci n d y Zheng, Y eji Kim, Chammi Kw o n, Ju n g m i n g Lee, Li n lin so ng
[ / 01 02 03 04 05 06 07 08 09 10 ]
MFA SELECTED WORK
C OL O P H O N
DES I G N E R C hu ju n ( J u n ) Z h a o
S CHO O L Ac adem y of Art Un iv ersity
CON TA C T + 1 6 2 8 8 8 8 6 3 48 c h u j u n p o @ gma i l . co m c h u j u n z h a o . co m
PROGRAM Sc h ool of Graph i c D esign an d Di g i tal Med i a
P H OTO G R A PH Y C hu ju n ( J u n ) Z h a o
CO UR S E MF A Portfoli o Sem i nar
T YP EF A C E C a rb o n Balboa Utopia Std
A D D R ES S 79 N ew Mon tg om ery St , San Fran c i s c o, CA 9 41 05
BI N D E R Y B l u rb I n c 5 8 0 Ca l i fo r n i a S t # 3 00, S a n Fr a n ci s co , C A 9 41 04
I NS TR UCTO R Mary Sc ott
www.c h ujun zh ao.c om