Milton bradley visual standards guide by ChujunZhao

03.

MILTON BRADLEY Visual Standards Guide CHUJUN ZHAO NATURE OF IDENTITY 2018 SPRING

Visual Standards Guide New Visions

MILTON BRADLEY Our New Future and Territory

Logo Standard

Visual Standards

Future Expansion

BUILD OUR NEW COMMUNITY Milton Bradley Visual Standards Guide

Visual Standards Guide

“

THE POWER FOR CREATING A BETTER FUTURE IS CONTAINED IN THE PRESENT MOMENT: YOU CREATE A GOOD FUTURE BY CREATING A GOOD PRESENT.

— Eckhart Tolle

Table of Contents

01.

02.

NEW VISIONS

LOGO STANDARD

Brand Introduction

Our New logo

Brand Involution

Logo Anatomy

Milton Bradley Future

Alternative Lockups

Logo Space

Logo Size

Incorrect Usage

Logo Usage

Visual Standards Guide Table of Contents

03.

04.

VISUAL STANDARDS

FUTURE EXPANSION

Milton Bradley Color Standards

Milton Bradley Typeface Standards

Business System

Build Our New Community

Deliverable

Visual Standards Guide New Visions

Logo Standard

Visual Standards

“CREATE A COMPELLING VISION, ONE THAT TAKES PEOPLE TO A NEW PLACE, AND THEN TRANSLATE THAT VISION INTO A REALITY. ” — Warren Bennis

Future Expansion

Visual Standards Guide Brand Introduction

Brand Involution

Milton Bradley Future

01. NEW VISIONS

Brand Introduction

Brand Involution

Milton Bradley Future

Visual Standards Guide New Visions

Logo Standard

Visual Standards

Future Expansion

Brand Introduction

A BRAND ENCOURAGE PEOPLE TO PARTICIPATE IN A SHARED, DEVELOPING AND COOPERATIVE COMMUNITY. New Logo Identity

Logo Mark: the graphic symbol of a brand

Logotype: the specific typographic treatment of a name

Logo Mark + Logotype

Visual Standards Guide New Visions

Logo Standard

Visual Standards

“How do you do, sir. I am Milton Bradley of the Milton Bradley Company of Springfield. I have come to New York with some samples of a new and most amazing game, sir. A highly moral game, may I say, that encourages children to lead exemplary lives and entertains both old and young with the spirit of friendly competition. May I demonstrate how it is played?” — Milton Bradley

Future Expansion

Visual Standards Guide Brand Introduction

Brand Involution

Milton Bradley Future

Brand Involution Since 1941, Milton Bradley went through a process of logo evolution. Milton Bradley, which was established in 1860, did not adopt a logo until 1941. Milton Bradley’s first version of their classic logo was adopted in 1943 and was used as their primary logo until 1963. And then, Milton Bradley is going to change the looking again. The new logo concept will be based on Milton Bradley’s history and the three keywords of the brand’s mission— Inspiration, Engaging and Cooperation.

Our past What the brand did?

Why Milton Bradley did it?

Focus on an educational approach, simple concepts and inspirational, intelligent board games.

In order to encourage all generations to compete in a spirit of friendly competition. Also, Milton Bradley always motivates children to be creative and innovative.

Who Milton Bradley did it for? For children who are over 5 years old and their families or friends.

1941 — 1943

1943 —1964

1963 — 1978

2018 —

Visual Standards Guide New Visions

Logo Standard

Visual Standards

New Visual Direction

“THE STRENGTH OF BRAND LOYALTY BEGINS WITH HOW YOUR PRODUCT MAKES PEOPLE FEEL.” — Jay Samit

Milton Bradley will go further than just creating board games. In the future, the core of Milton Bradley is to help people participate in communities and build connections with each other through entertainment. By using an interactive and inspirational approach, Milton Bradley helps participants to achieve their common goals. In the future community, Milton Bradley helps people build a shared, collaborative network to increase knowledge, creativity and skills. The new Milton Bradley won’t limit themselves to the game field. The brand will expand into in a broader area which includes services, environments, products, events and education for everyone.

Future Expansion

Visual Standards Guide New Visions

Logo Standard

Visual Standards

“THE DETAILS ARE NOT THE DETAILS. THEY MAKE THE DESIGN. ”

— Charles Eames

Future Expansion

Visual Standards Guide Our New logo

Logo Anatomy

Alternative Lockups

Logo Space

Logo Size

Incorrect Usage

Logo Usage

02. LOGO STANDARD

Our New logo

Logo Anatomy

Alternative Lockups

Logo Space

Logo Size

Incorrect Usage

Logo Usage

Visual Standards Guide New Visions

Logo Standard

“WE UNDERSTAND THAT WE, AS A BRAND, HAVE TRANSCENDED A BRAND, AND WE ARE PART OF OUR CULTURAL IDENTITY, AND THERE’S A RESPONSIBILITY THAT COMES WITH THAT. ” — Richelieu Dennis

Visual Standards

Future Expansion

Visual Standards Guide Our New logo

Logo Anatomy

Alternative Lockups

Logo Space

Logo Size

Incorrect Usage

Logo Usage

Our New Logo The new mark conceptually and visually expresses the soul of the Milton Bradley brand which is to create a harmony community for people who want to build enduring and fruitful relationships. The new look is composed of the combination of a symbolic mark and a word mark.

Visual Standards Guide New Visions

Logo Standard

Logo Anatomy The new logo is composed of both a symbolic and a word mark. The symbolic mark is based on the idea of “Connection + Interactive”. The “Connection + Interactive” comes from the keyword “Engaging” which is the feature behind Milton Bradley’s new mission. The word mark is customized and it shares the same graphic angles with the symbolic mark.

Vertical Version_

signature

wordmark

Visual Standards

Future Expansion

Visual Standards Guide Our New logo

Logo Anatomy

Alternative Lockups

Logo Space

Logo Size

Incorrect Usage

Logo Usage

1x 1x

0.5x

Visual Standards Guide New Visions

Logo Standard

Alternative Lockups The new mark has several different versions based on its usage. The wordmark was created on the hexagons that the symbolic element.

Milton Bradley Word Mark

Visual Standards

Future Expansion

Visual Standards Guide Our New logo

Logo Anatomy

Alternative Lockups

Logo Space

Logo Size

Incorrect Usage

Logo Usage

Lockups Version 01_ The first version has the wordmark next to the symbolic marks. This version has a longer horizontal length to be applied on some usage.

signature

wordmark

Lockups Version 02_ The second version will have the wordmark under the symbolic marks. This version has a longer vertical version which can be used on a higher place.

signature

wordmark

Visual Standards Guide New Visions

Logo Standard

Visual Standards

Future Expansion

Logo Space Sufficient space surrounding the logo is necessary to avoid competition from other visual elements and maintain its visual impact. To create maximum impact, keep the space around the logo free from other text and graphics. The clear space on each side of the logo should always be equal to the height of the word.

0.5x

1x 0.25x 0.5x

0.5x 0.5x 0.25x

x=the width of the letter M

Symbol

x=the width of the letter M

Wordmark

Visual Standards Guide Our New logo

Logo Anatomy

Alternative Lockups

Logo Space

Logo Size

Incorrect Usage

Logo Usage

Signature Brandmark (Vertical)

1.5x

0.5x

4x 8x

1x 0.25x 1x 0.25x 0.25x

1x x=the width of the letter M

Signature Brandmark (Vertical) 1x

0.5x

0.5x x=the width of the letter M 23

Visual Standards Guide New Visions

Logo Standard

Logo Size The following chart is dimension restrictions which show the standard and the minimum sizes of the logo to help using our new logo with optional readability. It is important to use the logo with appropriate size in different media and formate.

Logo Size Variations: A. MAIN LOGO B. MAIN LOGO 02 C. SYMBOLIC MARK D. WORD LOGO

Visual Standards

Future Expansion

Visual Standards Guide Our New logo

Logo Anatomy

Alternative Lockups

Logo Space

Logo Size

Incorrect Usage

Logo Usage

2 inch & above (Height)

1.5 – 2 inch (Height)

1 – 1.5 inch (Height)

0.5 – 1 inch (Height)

0.5 inch & below (Height)

0.25 inch (Minimum)

Visual Standards Guide New Visions

Logo Standard

Visual Standards

Incorrect Usage The Milton Bradley signature should never under any circumstances be represented or manipulated in any of the following ways:

Logo Size Variations:

1. Do not switch the original color. 2. Do not use unapproved color. 3. Do not rotate the logo. 4. Do not flip over the symbol. 5. Do not outline the logo. 6. Do not add third solo to the mark. 7. Do not change the lockup. 8. Do not add a drop shadow. 9. Do not use a shape to surround or enclose the logo.

Future Expansion

Visual Standards Guide Our New logo

Logo Anatomy

Alternative Lockups

Logo Space

Logo Size

Incorrect Usage

Logo Usage

Visual Standards Guide New Visions

Logo Standard

Logo Usage The new Milton Bradley logo has to present the brand through different media, formats and situation. In order to keep consistency, the logo is applicable on both darker background and on lighter background.

Using on white or light background

Visual Standards

Future Expansion

Visual Standards Guide Our New logo

Using on white or light background

Using on colored background

Using on dark or photo background

Logo Anatomy

Alternative Lockups

Logo Space

Logo Size

Incorrect Usage

Logo Usage

Visual Standards Guide New Visions

Logo Standard

“TEAMWORK BUILDS CHARACTER - TEACHES PEOPLE ABOUT LEADERSHIP AND COOPERATION. ” — JMo Rocca

Visual Standards

Future Expansion

Visual Standards Guide Color Palette

Typography

Business System

03. VISUAL STANDARDS

Color Palette

Typography

Business System

Visual Standards Guide New Visions

Logo Standard

Visual Standards

Milton Bradley Color Palette The Milton Bradley color standards based on the brand’s soul and spirit— to create a harmony community for people who want to build enduring and fruitful relationships. The color palette represents our community, our fruitful relationships and our new future.

COLLABORATION BLUE PANTONE P 112-3 U C: 40

Y: 0

M: 5

K: 0

CONNECTION GREY 32

PANTONE P 115-1 U C: 5

Y: 0

M: 0

K: 0

Future Expansion

Visual Standards Guide Color Palette

Typography

HARMONY GREEN

Business System

PANTONE P 133-3 U C: 30

Y: 20

M: 0

K: 0

POWERFUL BLUE

INSPIRATION RED

PANTONE P 99-8 U

PANTONE P 52-7 U

C: 100

Y: 0

C: 0

Y: 70

M: 100

K: 0

M: 80

K: 0

ENGAGING GREY

PANTONE P 179-3 U C: 0

Y: 0

M: 0

K: 20

SOLID BLACK PANTONE Process Black U C: 0

Y: 0

M: 0

K: 100

Visual Standards Guide New Visions

Logo Standard

Milton Bradley Typeface The Milton Bradley color standards based on the brandâ&#x20AC;&#x2122;s soul and spiritâ&#x20AC;&#x201D; to create a harmony community for people who want to build enduring and fruitful relationships. The color palette represents our community, our fruitful relationships and our new future.

Primary Typeface Typeface for headers, subheads and quotes.

Lato Sans Lato Sans Bold 100pt

Visual Standards

Future Expansion

Visual Standards Guide Color Palette

Typography

Lato Sans Light

Business System

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 ! @ #$%^&* ( ) { } [ ]<>|+=

Lato Sans Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 89 0 ! @ #$%^&* ( ) { } [ ]<>|+=

Lato Sans Italic

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 ! @ #$%^&* ( ) { } [ ]<>|+=

Lato Sans Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 ! @ #$%^&* ( ) { } [ ]<>|+= 35

Visual Standards Guide New Visions

Logo Standard

Visual Standards

Secondary Typeface Typeface for Bodycopy

Nunito Sans Nunito Sans Bold 100pt

Future Expansion

Visual Standards Guide Color Palette

Typography

Nunito Sans Light

Business System

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 ! @ #$%^&* ( ) { } [ ]<>|+=

Nunito Sans Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 ! @ #$%^&* ( ) { } [ ]<>|+=

Nunito Sans Italic

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 ! @ #$%^&* ( ) { } [ ]<>|+=

Nunito Sans Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 ! @ #$%^&* ( ) { } [ ]<>|+=

Visual Standards Guide New Visions

Logo Standard

Business System A corporate identity or corporate image is the manner which a corporation, firm or business presents themselves to the public. There is a business system for Milton Bradley to apply.

Visual Standards

Future Expansion

Visual Standards Guide Color Palette

Typography

Business System

Visual Standards Guide New Visions

Logo Standard

Visual Standards

“IT TAKES COLLABORATION ACROSS A COMMUNITY TO DEVELOP BETTER SKILLS FOR BETTER LIVES.” — Jose Angel Gurria

Future Expansion

Visual Standards Guide Milton Bradley Co.

Deliverable

04. FUTURE EXPANSION

Build Our New Community

Deliverable

Visual Standards Guide New Visions

Logo Standard

Visual Standards

Future Expansion

Build Our New Community Milton Bradley Co-Community Chart

Con nec tio n MB_08

MB_05

MB_11 MB_06 MB_13

MB_10

MB_03

MB_09 MB_17 MB_15

MB_02

MB_01 MB_12

MB_04 MB_18

MB_16

ng ni ar Le

ng Shari

MB_07

MB_14

Visual Standards Guide Build Our New Community

Deliverable

Milton Bradley Co-List Milton Bradley Institute

Milton Bradley Youth

Milton Bradley Community

Milton Bradley Media & PR

PRODUCT

ENVIRONMENT EX

SERVICE

ED EDUCATION

EXPERIENCE EV

CO CO-BRANDING

EVENT

Teamwork Training Center

MB_03

Open Education Sources

MB_04

Skill Exchanging Event

MB_05

Entrepreneurship Group

MB_06

Youth Group Science Fair

MB_07

Youth Cooperative Camp

MB_08

Get-together Adventure

MB_09

We-Together Community Center

MB_10

We-Growing Event

MB_11

We-Go Party

MB_12

Co-Sports Club

MB_13

WeThink Community

MB_14

Co-Workers Meetup

MB_15

Co-Spaces

MB_16

Cooperative Solution Cards

MB_17

A Series of TV Show: Teamwork Challenging

MB_18

A Series of Books: From Cooperation to Success

MB_01

Collaboration Talks

MB_02

Visual Standards Guide New Visions

“

Logo Standard

Visual Standards

WHEN YOU GET TOGETHER IN A GROUP, IT BECOMES LIKE A FAMILY, WITH THE DIFFERENT PERSONALITIES AND THE POLITICS THAT COMES WITH BEING IN A BAND. IT’S DIFFERENT THAN BRINGING SOMETHING IN BY YOURSELF.”

“

— Albert Hammond, Jr.

Future Expansion

Visual Standards Guide Build Our New Community

Deliverable

Milton Bradley Institute

01. Event & Education

Description

Similar to

Difference

Links to

Mission-specific

Collaboration Talks A lecture to talk about how successful people work together Collaboration Talks is an event which features many famous experts and educators. In each Collaboration Talks, every expert will have 15 minutes to 30 minutes to share their experiences about collaboration. The successful collaborative experiences can motivate more people to participate in collaboration activities. TED Talks, The Moth The TED Talks and The Moth focus on a presenter talking to the audience. The Collaboration Talks literally invites the audience on stage and interact with speakers. Individual By inviting the audience on stages to interact with speakers and learning more about the experiences of collaboration, it fulfills my mission which is helping people realize the advantage of collaboration.

02. Services & Educations

Teamwork Training Center Teamwork Training Center teaches collaborative skills about how to work in teams MB Training Centerâ&#x20AC;&#x2122;s main goal is to help people who usually have teamwork jobs but need to develop the collaborative skills. The center is an institution that provides programs and consultants for people who have collaboration problems.

Google for Education, FTCC Google for education and FTCC focus on digital or leadership trainings. Teamwork Training Center is more about teaching people the skills of collaboration. Individual By training people know more about collaborative skills archives goal of helping people have a better experience of engaging the communities.

Visual Standards Guide New Visions

03. Product & Service

Logo Standard

Visual Standards

Future Expansion

Open Education Sources An Open source website for education professionals to share materials and make better choices concerning these sources. Open Education Sources is open to parents, teachers and professionals. In this online source community, users can update their new lectures about education or share their experiences of teaching. TCH(Teacher Channel), The Education Team TCH and The Education Team which is more about updating the news of education filed. The MB Open Education Sources is more about sharing the sources with other people. Individual By sharing the sources and experiences of education this products archives the mission which is creating a sharing community with other people.

04. Event

Skill Exchanging Event A event for people to participate and share the skills in their field. This is a long-term event. Every event will have its own theme, for example, Code Programming or graphic design. In those events, participators can share their knowledge and meet more people in their field to build a stable collaboration community. SkillShare, LYNDA SkillShareâ&#x20AC;&#x2122;s and LYNDA have unlimited classes on their website to teaching some skills. Skill Exchanging Event lets people meet each other in person. It is more about communication with other people and build their local community. Individual By encouraging people to meet in person and build their own local relationship archives the mission which is building a positive and cooperative community.

Visual Standards Guide Build Our New Community

05. Services

Deliverable

Entrepreneurship Group The group provides collaborative consultation for entrepreneurs and companies. Entrepreneurship Group helps clients find the most appropriate collaborators for their business. Also, the services help clients build stable and developed relationships with their collaborators. Proto.Camp, Innov8rs Proto. Camp and Innov8rs focus on helping corporations join the global community. MB Entrepreneurship Group finds potential co-companies to connect and expands the stable relationships between the clients and the co-companies. Individual By expanding the relationships to a stable community, Entrepreneurship Group helps entrepreneurs participate in a shared, developing corporation community which is fulfilling the mission.

Visual Standards Guide New Visions

Milton Bradley Youth

06. Experiences & Education

Logo Standard

Description

Similar to

Visual Standards

Difference

Links to

Future Expansion

Mission-specific

Youth Group Science Fair A teamwork science competition for teenagers to participate. Youth Group Science Fair allows teenagers to build their own team with the strangers to participators in a competition. During the competition, teenagers need to build a team with the friendly atmosphere and high efficiency to win the rewards. All of them will learn how to work with strangers and then obtain success together. Google Science, STEM Competitions Google Science and STEM Competitions award the reward base on every individual participatorâ&#x20AC;&#x2122;s achievement. Youth Group Science Fair let teenagers build teams with strangers to help them learn how to collaborate with different people Individual Youth Group Science launches a group competition to help teenagers realize the importance of cooperation.

07. Experiences & Education

Youth Cooperative Camp A kids camping program to teach them how to camp with their partners. Youth Cooperative Camp provides courses to teach kids how to camp on camp grounds and how to get along with their friends happily in a community. Some parents and schools like to send their kids here to teach them about the importance of cooperation in their lives. Also, the camp will teach children to learn how to cooperate to achieve a common goal during the community life Galileo, Sky Kids Galileo and Sky Kidsâ&#x20AC;&#x2122; camps help kids learn more skills about science or art. Youth Cooperative Camp focuses on the experience of community life. Individual Letting kids have experiences of community life fulfills the mission which is helping people have an earlier awareness of cooperation.

Visual Standards Guide Build Our New Community

08. Experiences & Environment

Deliverable

Get-together Adventure A collaborative game for multiple players. Get-together Adventure is a game that needs multiple players to participate and cooperate with each other. During the game, players can’t see each other. However, they can use walkie-talkies to communicate and solve entry puzzles to choose the right way, and finally meet each other at the end. World of Escapes, Outdoor maze Escapes room and outdoor mazes is more about an experience of finding the export. Get-together Adventure’s main goal is about building the cooperative ability when you can’t see your partners in person. Individual By letting multiple players connection with each other to finish a common goal archives the mission of engaging communities to build a positive cooperation.

11. Experience & Services

We-Go Party An event for young people who live nearby the community to share their story and get know about each other We-Go Party’s main goal is about to help young people meet more friends and build a positive relationship. By throwing different theme parties at weekend, participators can share their stories and communicate with other people. The Hangout, Eventbrite The hangout and Eventbrite organize people to enjoy an interesting and outdoor event with their friends. We-Go Party helps strangers who live in same community to build connections with each other. Individual Letting kids have experiences of community life fulfills the mission which is helping people have an earlier awareness of cooperation.

Visual Standards Guide New Visions

Milton Bradley Community

09. Environment & Service

Logo Standard

Description

Similar to

Visual Standards

Difference

Links to

Future Expansion

Mission-specific

We-Together Community Center Provides opportunities and services for families who live in same communities to get together with their neighborhood. We-Together Community is an intermediate center for the community. This center provides multiple events and services for families who live in the community. The main goal of We-Together Community is letting people get closer to their neighborhood. JCCSF, I.T. Bookman Community Center JCCSF & I.T. Bookman Community Center are about providing training courses for individual people or family events. We-Together Community Center helps people know more about their neighborhoods and have fun together. We-Together Community Center organizes multiple events in the communities, for example, We-Growing Event and We-Go Party. By building an intermediate center for a community fulfill the mission which encourages people to participate in a positive community.

10. Experience

We-Growing Event The event encourages people to bring their kids and build a better community environment together. We-Growing Events bring families who live in the same community to plant trees or recycle the trash. These events let youth and their parents meet other families and create a better community environment together. Different families can get closer because of participating the event. Our City Forest, National Forest Foundation Our City Forest and National Forest Foundation are more about promoting the idea of Green environment. We-Growing Event helps neighborhood have a closer relationship by creating a better community environment. We-Growing Event is one of the events is provided by We-Together Community Center. Letting different families building a better community together archives the goal of encouraging people to participate in a community.

Visual Standards Guide Build Our New Community

12. Experience

Deliverable

Co-Sports Club Co-Sports Club lets people build their localized sports communities MB Co-Sports let people build their own teams for different activities including hang out together. Co-Sports connects people who have common habits and lets them explore their potential while doing activities. The Color Run, Sanfo Outdoor The Color Run and Sanfo Outdoor both focus on organizing specific sports communities. Co-Sports Club helps people build their own community with collaborative sports activities. We-Go Party is one of the events is provided by We-Together Community Center. By encouraging people to participate and engage in a sports community this program accomplishes the mission.

13. Products & Services

WeThink Community An online community for designers to share their ideas and discuss together. WeThink Community is for designers to share their ideas and get feedbacks or critiques from other people. It has a voting system for audiences to choose which design ideas or solutions they like better. In this way, it helps designers make a better choice for their projects. Behance, 99U Behance and 99U are communities for designers to present their professional works. WeThink Community is about increasing chances of communication with other people while the design process. Individual By increasing the communication while the design process, WeThink Community encourage people to connect with their communities and make better choices.

Visual Standards Guide New Visions

Milton Bradley Media & PR

14. Environment

Logo Standard

Description

Similar to

Visual Standards

Difference

Links to

Future Expansion

Mission-specific

Co-Workers Meetup An app to help people find their co-workers and meet face-to-face.

& Service

This app allows people to find new co-workers and connect with them. Co-Workers Meetup helps users to set up schedules and invite people to participate. This is a simple way to find co-workers and cooperate with them. Meetup, GroupSpaces Meetup and GroupSpaces plans some general meetups in peopleâ&#x20AC;&#x2122;s life. The Co-Workers MeetUp applies for work. Related to Co-Space. Co-Space provides cooperative environment for team to work. Letting people find their perfect co-workers by this app achieve the mission which is helping people build a better community for their working relationships.

15. Environment

Co-Spaces A space where Co-Worker can easily cooperate. The environment provides both individual spaces and open spaces where co-workers can work together. Users can choose the most appropriate working space for their team. It provides a creative and friendly working environment instead of the office. We Work, TechSpace We Work and TechSpace is more about providing a physical space for individual persons to use. Co-Spaces builds a comfortable environment for teams to work and cooperate. Related to Co-Workers Meetup. Co-Workers can work together in this cooperative environment. By creating a comfortable and opening spaces for teams, Co-Spaces encourages more positive teamwork activities to accomplish the mission.

Visual Standards Guide Build Our New Community

16. Products & Education

Deliverable

Cooperative Solution Cards A kit to help people learn how to cooperate with their partners. Cooperative Solution Cards is a game for players to learn how to collaborate in a team. Some cards will represent the problems and situations that may appear during the teamwork activities. Other cards helps people find the solution of the problem. ThinkCube Card, Cards for Mindfulness The ThinkCube Card and Cards for Mindfulness is more of a brainstorming card. Cooperative Solution Cards helps people find a way to solve the problem while the cooperating. Individual By leaning the solution of cooperative problem accomplishes the mission which is building a positive cooperation atmosphere in the relationships.

17. Production & Education

A Series of TV Show: Teamwork Challenging A series TV shows are about how teamwork activities can achieve the success. Teamwork Challenging is a reality show. The participated teams come from different majors and have one project to finish. They may meet many challenges and problems while the working process. However, they need to solve the problems by teamwork activities. The reality show will record the whole process and broadcast it every Saturday night for the audiences who are interested or curious about teamwork. The Apprentice, The Ultimate Fighter The Apprentice and The Ultimate Fighter are individual competition reality shows. Teamwork Challenging is more about how teamwork can solve the problem faster and better than individuals person. Some story may some appear in the series of books: From Cooperation to Success. By promoting the teamwork activities let more people increase their awareness about the advantage of cooperation.

Visual Standards Guide New Visions

18. Environment

Logo Standard

Visual Standards

Future Expansion

A Series of Books: From Cooperation to Success A series of books to help people become successful through cooperation.

& Service

<From Cooperation to Success> is a series book that about how different work teams overcome challenges and obtain success. The books are also related to the MB TV show: Teamwork Challenge. The series of books share some stories from the TV shows. How Successful People Think, How Successful People Lead Those series of successful books are more about how people obtain success by themselves. <From Cooperation to Success> are more about how teams can help people obtain success. Some story is the same stories from the series of shows: Teamwork Challenging, but the stories will have new analysis and comments about the story. By talking about the success of teamwork activities, it educates people to know more about that collaboration can help people make a better choice.

Visual Standards Guide New Visions

Logo Standard

Visual Standards

Future Expansion

Visual Standards Guide Deliverable

“

— Don Tapscott

COLLABORATION IS IMPORTANT NOT JUST BECAUSE IT’S A BETTER WAY TO LEARN. THE SPIRIT OF COLLABORATION IS PENETRATING EVERY INSTITUTION AND ALL OF OUR LIVES.

“

Milton Bradley Co.

Visual Standards Guide Source

Source Photo Source https://deathtothestockphoto.com/ https://stock.adobe.com/images https://www.pexels.com/ https://www.bigstockphoto.com/ http://www.celgene.com/ https://www.istockphoto.com/stock-photos https://www.shutterstock.com/ https://www.stryker.com/us/en/index.html https://www.flickr.com/ https://www.stryker.com/us/en/index.html https://www.flickr.com/ https://www.dreamstime.com/

Content Source http://logos.wikia.com/wiki/Milton_Bradley https://en.wikipedia.org/wiki/Milton_Bradley_Company https://www.biography.com/people/milton-bradley-9223556 https://en.wikipedia.org/wiki/List_of_Milton_Bradley_Company_products https://www.hasbro.com/en-us/ http://mentalfloss.com/article/84866/14-justifiably-forgotten-milton-bradley-board-games https://www.uh.edu/engines/epi2545.htm

THE BRAND GUIDELINES OF MILTON BRADLEY

The Milton Bradley is a famous brand with a long history. Our brand is expressed in many ways—our communities, our conservations, our relationships. We encourage people to participate in a shred, developing and cooperative community. These guidelines help you know more about our brand expression——the using of our logomark and our brand promise. With these guidelines, you will have a clear understanding and direction about Milton Bradley. We hope you will join us in our efforts to strengthen and expand this already wonderful part of Milton Bradley.

BOOK 03_ VISUAL STANDARDS GUIDE

DESIGNER Chujun Zhao

INSTRUCTOR Hunter Wimmer GR 604_Nature of Identity 2018 Spring Academy of Art University

This book is noncommercial project for educational purpose and not intended to represent the Milton Bradley company.

Visual Standards Guide New Visions

Logo Standard

Visual Standards

Future Expansion

CHUJUN ZHAO NATURE OF IDENTITY 2018 SPRING