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MILTON BRADLEY Visual Strategy Guide CHUJUN ZHAO NATURE OF IDENTITY 2018 SPRING
Visual Strategy Guide Our History
MILTON BRADLEY Our New Future and Territory
Our Audience
Our Competitor
BUILD OUR NEW COMMUNITY Milton Bradley Visual Strategy Guide
Visual Strategy Guide
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A TRUE COMMUNITY IS NOT JUST ABOUT BEING GEOGRAPHICALLY CLOSE TO SOMEONE OR PART OF THE SAME SOCIAL WEB NETWORK. IT’S ABOUT FEELING CONNECTED AND RESPONSIBLE FOR WHAT HAPPENS.
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Visual Strategy Guide
— Yehuda Berg
Table of Contents
01. OUR HISTORY
About Milton Bradley
08
History Highlight
10
New Mission
14
Visual Strategy Guide Table of Contents
02.
03.
OUR AUDIENCE
OUR COMPETITOR
Our Past
22
Current Competitors
40
Our Future
24
Adjacent Competitors
42
Our Personas
26
Aspiration Competitors
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Visual Strategy Guide Our History
Our Audience
“THE JOURNEY OF LIFE IS GOVERNED BY A COMBINATION OF CHANCE AND JUDGMENT.” — Milton Bradley
Our Competitor
Visual Strategy Guide About Milton Bradley
History Highlight
New Mission Statement
01. OUR HISTORY
About Milton Bradley
08
History Highlight
10
New Mission Statement
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Visual Strategy Guide Our History
About Milton Bradley The Milton Bradley Company was an American board game manufacturer established by Milton Bradley in Springfield, Massachusetts, in 1860. Milton Bradley was taken over by Hasbro, Inc., in 1984. Milton Bradley develops and sells over 200 games and puzzles for both children and adults. Many of its best-known products are board, strategy, and word games that have endured over many decades. Other Milton Bradley famous games include the Battleship, Yahtzee, Candy Land and Twister. In the 1960s’ commercials, Milton Bradley’s slogan was “Milton Bradley makes the best games in the world”. In the 1980s’ commercials, their slogan was “Milton Bradley makes the games kids love the best.”
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Our Audience
Our Competitor
Visual Strategy Guide About Milton Bradley
History Highlight
New Mission Statement
What the brand does?
Why they do it?
Focus on an educational approach, simple concepts and inspirational, intelligent board games.
In order to encourage all generations to compete in a spirit of friendly competition. Also, Milton Bradley always motivates children to be creative and innovative.
Who they do it for? For children who are over 5 years old and their families or friends.
Visual Strategy Guide Our History
Our Audience
Our Competitor
History Highlight
At the beginning
1860
New direction
1869
1861
1879
1870s
1860
1869
Milton Bradley opens a lithography business in Springfield. When the business begins struggling, Bradley produces a game he invented called “The Checkered Game of Life.”
The Milton Bradley Company took a new direction in 1869 after Milton Bradley went to hear a lecture about the kindergarten movement by early education pioneer.
1861
1879
Bradley produced and sold 40,000 copies of The Checkered Game of Life over the course of that winter, and by the spring of 1861 he became convinced that the Milton Bradley Company’s future lay in games.
George Tapley took over as president of the Milton Bradley Company. Milton Bradley continued as the driving force behind his company.
1870s The Milton Bradley Company was producing dozens of different games and puzzles including rebus-based games, word games, games of knowledge, biblical games, traditional games, and a game entitled.
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Visual Strategy Guide About Milton Bradley
History Highlight
New Mission Statement
Popular Old Broad Game 1974_ Connect Four
1860_ Game of Life
1965_ Trouble
1977_ Family Feud
1936_ Easy Money
1966_ Twister
1978_ Simon
1949_ CandyLand
1967_ Battleship
1981_ Axis & Allies
1954_ Park and Shop
1969_ Win A Card
1984_ Ask Me Another
1956_ Yahtzee
1973_ Perfection
After Milton Bradley pass away
Our New Future
1940
1911
1977
1960s
2018
1984
1911
1977
2018
Milton Bradley continued as the driving force behind his company until his death in 1911. Robert Ingersoll who was Bradley’s son-in-law took the company.
Expansion into Electronic Games, Milton Bradley was a latecomer into the market in 1977 with the “Simon,” an electronic game that players tried to imitate the electronically generated pattern.
A new time...
1940
1984
Milton Bradley sales had sunk to only $2 million and banks were demanding payment on loans totaling about $900,000. Milton Bradley scrambling to avoid bankruptcy.
Meanwhile, Hasbro, Inc., a company with its own 40-year history in the toy industry, was looking to grow through acquisitions; Milton Bradley was an ideal match. Hasbro acquired the firm for $360 million in May 1984.
1960s During the early 1960s, the company began to look overseas for new markets by signing licensing agreements with European toy makers in England and Germany to manufacture the company’s products. 11
We used to create board games...
AND NOW...
Visual Strategy Guide About Milton Bradley
History Highlight
New Mission Statement
New Mission Our New Mission Statement
TO ENCOURAGE PEOPLE TO PARTICIPATE IN SHARED, DEVELOPING, COOPERATIVE COMMUNITIES AND MAKE BETTER CHOICES.
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Visual Strategy Guide Our History
Our Audience
Our Competitor
Rebranding Objective
Milton Bradley will go further than just creating board games. The core of Milton Bradley is to help people participate in communities and build connections with each other through entertainment. By using an interactive and inspirational approach, Milton Bradley helps participants to achieve their common goals. In the community, Milton Bradley helps people build a shared, collaborative network to increase knowledge, creativity and skills. The new Milton Bradley won’t limit themselves to the game field. They will expand into in a broader area which includes services, environments, products, events and education for everyone.
“COMMUNICATION LEADS TO COMMUNITY, THAT IS, TO UNDERSTANDING, INTIMACY AND MUTUAL VALUING.” — Rollo May 16
Visual Strategy Guide About Milton Bradley
History Highlight
New Mission Statement
Potential Services Potentially, Milton Bradley can provide some services, events and education to motivate people become more connected to communities in a community. In this way, Milton Bradley could offer skill training, creative workshops, professional lectures and education courses. Also, a friendly competitive atmosphere is important for Milton Bradley. Thus, Milton Bradley can create networking events for people to help them build their connections.
Potential Products Milton Bradley can develop new technology which they can potentially market as a product. The brand can combine their courses with other products. A training cards can help users to develop their collaborative skills and make better decisions. Also, an app and a website could be a good way for participants to keep in touch with each other.
Visual Strategy Guide Our History
Our Audience
3 keywords for our future
01.
INSPIRATION Using an interesting and interactive approach to help people find their inspiration and stimulation. To encourage participants growing up together through the entertainment.
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ENGAGING Through involvement in the community of participants, people will find themselves engaged with others who share common interests, leading to enduring and fruitful relationships.
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COOPERATION Connecting different people together in diverse groups to achieve common goals. Encouraging communication and collaboration to help people make better choices in order to achieve optional results.
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Our Competitor
Visual Strategy Guide About Milton Bradley
History Highlight
New Mission Statement
Visual Strategy Guide Our History
Our Audience
Our Competitor
“UNITY IS STRENGTH... WHEN THERE IS TEAMWORK AND COLLABORATION, WONDERFUL THINGS CAN BE ACHIEVED.” — Mattie Stepanek
Visual Strategy Guide Our Past
Our Future
Our Personas
02. OUR AUDIENCE
Our Past
22
Our Future
24
Our Personas
26
Visual Strategy Guide Our History
Our Past
Milton Bradley
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Our Audience
Our Competitor
Visual Strategy Guide Our Past
Our Future
Our Personas
The old Milton Bradley is all about traditional family time. The feeling of that Milton Bradley was more about having fun, happiness and enjoyment. It was also related to kids activities with their friends and families.
Visual Strategy Guide Our History
Our Future
Milton Bradley
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Our Audience
Our Competitor
Visual Strategy Guide Our Past
Our Future
Our Personas
The new Milton Bradley will be related to more generations. It will create a positive atmosphere for partnership communities. The visual will look more modern and colorful. It will convey the advantages of collaboration and sharing in the community.
Visual Strategy Guide Our History
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Our Audience
Our Competitor
Visual Strategy Guide Our Past
Our Future
Our Personas
Our Personas The personas show the potential target audiences of a brand. It shows possibilities that how the brand could get touch with their target audiences, and also highlight the value of the brand. The purpose of researching and modeling personas is to help the brand gain a deeper understanding of its target audiences and their attitude toward lifelong learning.
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Visual Strategy Guide Our History
01.
Our Audience
Our Competitor
FRESHMAN
Jin Kim _ Chinese _ Internship as Junior Designer _ Los Angles _ 23 years old _ Single She just graduated from her university and has a job as a junior designer in a design studio. This is her first job. She is really excited about meeting new people and working with them. Her work includes brainstorming and mind map processes. She likes to cooperate with her colleagues because she appreciates collaboration. She works very hard; however, because of her lack experience and unfamiliarity with the work flow. She welcomes the advice of professions in her field. Because she is from China, she is nervous about participating in a different culture community. However, she has decided to improve her social skills. She uses many different apps to help her manage her personal projects and find people willing to collaborate with her. She really likes her team members. She tries to join her colleagues’ conversations and build her working relationships because she appreciates different cultures and hearing stories.
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Visual Strategy Guide Our Past
02.
Our Future
Our Personas
CURIOUS YOUTH
Michael Fields _ American _ High school student _ San Bruno _ 17 years old _ Single He cares about what is happening in the world. He is accustomed to reading news on his phone every day and shares the information with his friends. He has to think about his future and wants to discuss the issue with more people. His likes to participate in different school associations and to communicate with various people. He has decided to apply for his first internship after graduating from high school, but he doesn’t know much about the internship. He has a bunch of questions to ask professionals. On weekends, he practices with the school basketball team. He has made many friends during the practices and the competitions. Usually, he finishes his homework at school or in a study group. He thinks doing homework with classmates can help him have more creative ideas. He is really curious about college life, so he would like to apply to the Student’s Union after he arrives at college in oder to expand his social relations.
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Visual Strategy Guide Our History
03.
Our Audience
Our Competitor
THE EXPLORER
Cassandra Demarest _ American _ Lab Scientist _ San Diego _ 34 years old _ Single Every day for her includes teamwork. She is very familiar with her team members, and they cooperate often on different projects and programs. When she works on a project, she communicates with professionals to discuss the results in oder to make sure everything is correct. When she overcome a difficult challenges or has interesting observations. These moments prove most exciting for her. Her work involves various fields of knowledge. Thus, collaboration with others involved in various field is very important for her. She is so addicted to learning new knowledge. When she has free time, she likes to communicated with her personal online community in order to share knowledge with others. She believes that the result of her work can be shared with the whole world, and the results will prove beneficial to some community groups. She believes teamwork is better than one’s individual efforts because it saves time and improves efficiency.
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Visual Strategy Guide Our Past
04.
Our Future
Our Personas
RESPONSIBLE TEACHER
Tonya Wallace _ American _ A Primary School Teachers _ Chicago _ 39 years old _ Married, has one son
She has been in the education field for a really long time. She is familiar with social issues and how they affect various children and their families. As a teacher, she keeps-up with the newest information and teaching methods in her field. She likes sharing useful and fresh education resources with her colleges and students in oder to help them improve themselves. Sometimes her students argue with each other when they have different opinions. She enjoys helping kids to learn how to get along with each other. There are many teamwork programs in a primary school course. Thus, it is very important for her to teach kids about collaboration. After class, she always meets up with other teachers to discusses which teaching materials are appropriative for primary school students. She also builds a small community for each class that incorporates networking with parents, allowing them to conveniently track In this community, parents can connect each other conveniently and track their kid’s information quickly.
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Visual Strategy Guide Our History
05.
Our Audience
Our Competitor
ACTIVE SENIOR
Lawrence Davis _ American _ Retirement _ Miami _ 65 years old _ Married, has one daughter and one son After retirement, he and his wife moved to Miami to enjoy the relaxed life. After retirement, he has lots of free time and energy. He likes to participate in his community by volunteering, and he enjoys exercising with friends. He has lots of life experience and likes to share stories with other people. He hopes some of his personal experiences can inspire young people and help them make better decisions. Because he has lots of time and plenty of experiences, he is a team leader in some volunteer groups and designs many volunteer activities. He’s curious about new technologies, such as laptops and smartphones. Being in-touch with young people helps him to know more about these new technologies. When he communicates with younger people he never obsolete. He always keeps a positive attitude about his life. He volunteers in his community because he cares about social issues, and he believes that if people would collaborate together, many problems could be solved by community influences.
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Visual Strategy Guide Our Past
06.
Our Future
Our Personas
AMBITIOUS DREAMER
Marcos Torres _ American _ A Start-up CEO of a Creative Company _ Oakland _ 40 years old _ Married, no kids He has a huge passion toward his future, and stripes to establish association with others that share his goals. As a CEO of a start-up company, he is very aware that any poor decision may have terrible consequences. He places great importance in creating a comfortable and efficient atmosphere among his creative team. He appreciates the value of collaboration among himself and his associates at work. With the development of technology, his company requires that creative partners are up-to-date on the latest technologies, and he enjoys meeting with new people who may offer his firm the most relevant experience. He is an expert in his field. He would like to share his knowledge and experience with people in oder to increase his reputation and expand his social group. He displays really great management skills when working with a team. He is always encouraging while making sure his teams are always on schedule.
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Visual Strategy Guide Our History
07.
Our Audience
Our Competitor
COMFORTABLY SITUATED
Teresa Nelson _ American _ Stay at home mom _ Seattle _ 50 years old _ Married, has two daughters and one son Married for almost 20 years, she has a very stable life. As a very successful stay at home mother, she raises three kids on her own, and all of them are growing up healthy and happy. She feels very satisfied with her life now, and focuses primarily on communicating with family members, as opposed to those outside her family. She prefers to stay inside rather than venture outdoors. Learning new recipes and reading books are her current hobbies. She prefers to inside door activities rather than outside door actives. She likes to stay at home and study new cooking recipe or reading books.
Instead of thinking about the future or “the big picture,� she is more focused on her everyday life Every weekend, she usually spends a whole day with her kids and husband.
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Visual Strategy Guide Our Past
08.
Our Future
Our Personas
COMFORTABLY SITUATED
Jose Wallace _ American _ Moving Company Driver _ Austin _ 42 years old _ Singleson Lives alone in an apartment. He is not good at socializing. He always feels very shy when talking with strangers. Working at the moving company is his first job, and he rarely considers transferring to another job. He finds it difficult interacting with his colleagues. He doesn’t feel passionate toward anything in his life, but finds comfort in his repetitive day-to-day patterns. Because he feels uncomfortable mingling with other, he prefers using the internet to communicate. He finds himself frightened and depressed by the notion of new challenges. He believes only outside factors can change his life, as he rarely takes the initiative to do so, himself. He is always hoping for good luck.
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Visual Strategy Guide Our History
Our Audience
Our Competitor
“BUSINESS IS A STRING OF SEEMINGLY IMPOSSIBLE PROBLEMS LOOKING FOR SOLUTIONS. EACH PROBLEM YOU SOLVE CREATES A NEW BARRIER TO ENTRY FOR YOUR NEXT COMPETITOR.” — Jon Oringer
Visual Strategy Guide Current Competitors
Adjacent Competitors
Aspiration Competitors
03. OUR COMPETITORS
Current Competitors
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Adjacent Competitors
42
Aspiration Competitors
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Visual Strategy Guide Our History
Our Audience
Our Competitors Milton Bradley needs to know what their competitors are doing. The brand has to be open to what customers are doing, where they’re buying, and how they fill their needs.
Current Competitors The current competitors are the brand who also produce broad games. The differences between Milton Bradley and other current competitor is Milton Bradley’s games are easy to understand. Also, the competitive atmosphere is more friendly and balances for each participant.
Adjacent Competitors The adjacent competitors are the brands may attract families who are looking for the relaxing activities, and it also has interactive and educational approaches for kids. This kinds of competitors are not limited on broad game companies.
Aspiration Competitors In the future, the new Milton Bradley will focus on building shared, developing and cooperative communities. Thus, the aspiration competitors will be the brands who also focus on communication and bringing people together.
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Our Competitor
Visual Strategy Guide Our History
Our Audience
Our Competitor
Current Competitors 1. Parker Brothers (1883 - 1998) Parker Brothers was an American toy and game manufacturer. More than 1,800 games were published under the Parker Brothers name since 1883. The main game purpose of Parker Brothers is that to using strategy to win your competitors during the game.
2. Hasbro (1923 - now) Hasbro, Inc. is an American multinational toy and board game company. It is the largest toy maker in the world in terms of stock market value, and third largest. Hasbro not only manufactures toys and games but also spawned TV shows to promote its products, such as Family Game Night on the Discovery Family network.
3. Lookout Games (2000 - Now) Lookout Games is a German board and card game publisher. The company published, among other games, the board game Agricola, which was honored with the Complex Game award by the German Game of the Year jury in 2008.
4. Fantasy Flight Games (1995 - now) Fantasy Flight Games is a leading hobby game company based out of Roseville, Minnesota. They publish a massive array of board and card games, roleplaying games, Living Card Games, miniatures games and digital games.
5. Days of Wonder (2002 - now) Days of Wonder founded in 2002. Days of Wonder develops and publishes games that Play different. From its insistence on releasing a limited number of new games to its uncompromising board game production values and unique in-house digital development team. 40
Visual Strategy Guide Current Competitors
Adjacent Competitors
Aspiration Competitors
6. Rio Grande Games (1998 - now) Rio Grande Games is a board game publisher based in America. The company primarily imports and localizes foreign language German-style board games. The mission of Rio Grande Games is to promote the playing of games, which offer the players choices.
7. Wizards of the Coast (1990 - now) Wizards of the Coast is an American publisher of games, primarily based on fantasy and science fiction themes, and formerly an operator of retail stores for games. Wizards of the Coast publishes role-playing games, board games, and collectible card games. In the mid-1990s, they begin publishing the licensed Pokémon Trading Card Game.
8. Z-Man Games (1999 - now) Z-Man Games is a board game company incorporated in 1999. Z-Man Games has published over 100 critically-acclaimed games with a wide variety of themes and game mechanics from casual to complex.
9. Mayfair Games (1981 - 1997) Mayfair Games was an American publisher of board, card, and roleplaying games that also licenses Euro-style board games to publish them. Mayfair Games has over 100 game titles in print including many long-running series of games such as Empire Builder and Catan.
10. Asmodée Éditions (1995 - Now) Asmodée Éditions is a French publisher of board games, card games and role-playing games. The company was founded in 1995 by former employees of the RPG publisher Siroz Productions.
Visual Strategy Guide Our History
Our Audience
Our Competitor
Adjacent Competitors 1. Mattel (1945 - now) An American multinational toy manufacturing company founded in 1945. They are famous for Fisher-Price, Barbie, Hot Wheels and Matchbox. Mattel also has produced their own video game systems since 1980.
2. Disneyland (1955 - now) Disneyland Park is the only theme park designed and built under the direct supervision of Walt Disney. It was originally the only attraction on the property. Disneyland has a larger cumulative attendance than any other theme park in the world, with over 650 million guests since it opened.
3. Universal Studios Hollywood (1964 - Now) Universal Studios Hollywood is a film studio and theme park in the San Fernando Valley area of Los Angeles County, California. It is one of the oldest and most famous Hollywood film studios still in use.
4. Discovery Children’s Museum (1990 - Now) Discovery Children Museum’s mission is “to transform research in the early learning experience that inspires creative problem solving”. so that children will gain skills to become the innovative problem solvers of tomorrow.
5. The Lego Group (1932 - Now) Lego System A/S, doing business as The Lego Group, is a Danish family-owned company based in Billund, Denmark. It is best known for the manufacture of Lego-brand toys, consisting mostly of interlocking plastic bricks. 42
Visual Strategy Guide Current Competitors
Adjacent Competitors
Aspiration Competitors
6. Six Flags Hurricane Harbor Concord (1995 - Now) Rio Grande Games is a board game publisher based in America. The company primarily imports and localizes foreign language German-style board games. The mission of Rio Grande Games is to promote the playing of games, which offer the players choices.
7. Exploratorium (1969 - Now) The Exploratorium is a museum in San Francisco that allows visitors to explore the world through science, art, and human perception. Its mission is to create inquiry-based experiences that transform learning worldwide.
8. Power Science Center (1951 - Now) The Powerhouse Science Center as the California Junior Museum, the Discovery Museum was designed as space where children could experience science and nature through interactive programs and exhibits.
9. Children’s Creativity Museum (1992 - Now) The Children’s Creativity Museum is a hands-on art and technology experience for children 2-12. Their mission is to nurture creativity and collaboration in all children and families.
10. Awosting 1900 (1900 - Now) Founded in 1900 and run by the Ebner family for 70 years, Awosting is a traditional summer camp full of happy campers, mature, experienced and safety-conscious staff, and activities practically guaranteed to make a boy’s summer more fun.
Visual Strategy Guide Our History
Our Audience
Our Competitor
Adjacent Competitors 1. Meetup (2002 - Now) Meetup operates as a website providing membership software, and allowing its users to schedule events using a common platform. Meetup brings people together to create thriving communities.
. TED (1984 - Now) TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks. TED began in 1984 as a conference where Technology, Entertainment and Design and today covers almost all topics — from science to business to global issues. Meanwhile, independently run TED events help share ideas in communities around the world.
3. GroupSpaces (2007 - Now) GroupSpaces is a London-based online company that provides technology to help real-world clubs, societies, associations and other groups manage their membership and activities, and promote themselves online.
4. AIGA (1914 - Now) The American Institute of Graphic Arts is a professional organization for design. Its members practice all forms of communication design, including graphic design, typography, interaction design, branding and identity.
5. DHI Group (Delivering Hire Insights) DHI Group is a leading provider of specialized websites and services for professional communities including technology and security clearance, financial services, energy, healthcare and hospitality.
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Visual Strategy Guide Current Competitors
Adjacent Competitors
Aspiration Competitors
6. 99 U (2010 - Now) 99U tells the stories of how creatives leaders master their crafts and shape their industries. We do this in a variety of ways – daily on 99U.com, quarterly in 99U Magazine, and annually at the 99U Conference in New York City.
7. ASCD (Association for Supervision and Curriculum Development) (1943 - Now) The ASCD is a membership-based nonprofit organization founded in 1943. ASCD is a global community advancing student achievement by supporting the whole child and seeks to develop programs, products, and services essential to the way educators learn, teach, and lead.
8. TCH (Teaching Channel’s Mission) (2010 - Now) Teaching Channel launched in 2011. Its mission is to create an environment where teachers can watch, share, and learn new things to help student. Teaching Channel is a multiplatform service delivering professional development videos for teachers over the Internet.
9. SIYLI (Search Inside Yourself) (2007 - Now) Search Inside Yourself is a program that teaches tools. SIYLI strives to teach people tools for compassion, empathy and wisdom so that they can create a better world for themselves and others.
10. Designers + Geeks Designers + Geeks is a community for people interested in design, art, and technology. It hosts monthly events that feature great speakers on interesting topics. The community is open to everyone.
Visual Strategy Guide
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Our Audience
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Our History
EVERY SUCCESSFUL INDIVIDUAL KNOWS THAT HIS OR HER ACHIEVEMENT DEPENDS ON A COMMUNITY OF PERSONS WORKING TOGETHER. — Paul Ryan
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Our Competitor
Visual Strategy Guide Current Competitors
Adjacent Competitors
Aspiration Competitors
Visual Strategy Guide Source
Source Photo Source https://deathtothestockphoto.com/ https://stock.adobe.com/images https://www.pexels.com/ https://www.bigstockphoto.com/ http://www.celgene.com/ https://www.istockphoto.com/stock-photos https://www.shutterstock.com/ https://www.stryker.com/us/en/index.html https://www.flickr.com/
Content Source https://www.newyorker.com/magazine/2007/05/21/the-meaning-of-life http://www.fundinguniverse.com/company-histories/milton-bradley-company-history/ https://www.encyclopedia.com/economics/economics-magazines/milton-bradley-co http://www.nndb.com/people/106/000162617/ http://www.twoop.com/games/milton-bradley-company.html http://logos.wikia.com/wiki/Milton_Bradley https://en.wikipedia.org/wiki/Milton_Bradley_Company https://www.biography.com/people/milton-bradley-9223556
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THE BRAND GUIDELINES OF MILTON BRADLEY
The Milton Bradley is a famous brand with a long history. Our brand is expressed in many ways—our communities, our conservations, our relationships. We encourage people to participate in a shred, developing and cooperative community. These guidelines help you know more about our brand expression——the using of our logomark and our brand promise. With these guidelines, you will have a clear understanding and direction about Milton Bradley. We hope you will join us in our efforts to strengthen and expand this already wonderful part of Milton Bradley.
BOOK 01_ VISUAL STRATEGY GUIDE
DESIGNER Chujun Zhao
INSTRUCTOR Hunter Wimmer GR 604_Nature of Identity 2018 Spring Academy of Art University
This book is noncommercial project for educational purpose and not intended to represent the Milton Bradley company.
Visual Strategy Guide Our History
Our Audience
Our Competitor
CHUJUN ZHAO NATURE OF IDENTITY 2018 SPRING