A small action, Enormous change by Chun Wen Tai

SMALL

[Actions]

ENORMOUS CHANGE

Dedication This book is dedicated to all the people who make small actions in their life in order to make our environment getting better and better. I hope we can still have the motivation to continue our actions. Small Actions A Enormous Change. >Small Actions A Enormous Change Copyright © 2013 by Chun Wen Tai All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher, addressed “Attention: Permissions Coordinator,” at the address below. Chun Wen Tai 6399 Christie Ave. Apt351 Emeryville, CA 94608 Chunwentai@gmail.com Printed in the United States of America

GMUND PAPERS Paper Culture Since 1829 The Gmund paper mill is a family business with its headquarters on the shores of picturesque Lake Tegernsee in Bavaria, Germany . Gmund leads the market in design papers. “Draw strength from the past” succinctly expresses the philosophy that has always accompanied our business’s history. GMUND combines art and craftsmanship, tradition, ecology and innovation, man and machine. Under the leadership of CEO and owner Florian Kohler, the results are an incredible palette of noble papers in the most widely diverse colors and with every conceivable surface texture. GMUND - ACT GREEN IS CLIMATE NEUTRAL Gmund constantly strives to minimize emissions of greenhouse gases. During the past two years, Gmund has reduced emissions of carbon dioxide by an additional 25% and simultaneously increased from 71% to 75% the percentage of electrical current that Gmund produces from regenerative energy sources. Even ultramodern technology has not yet made it possible to manufacture paper entirely without generating CO2. Gmund will compensate for unavoidable CO2 emissions generated through the production of GMUND - ACT GREEN by supporting a monitored climate-protection project in Central America.

Company profile A culture in papermaking since 1829-Fine paper

Material for Quality-We set high standards

from Gmund - we have been giving and keeping

in Gmund in the choice of materials, which we

this promise with our products for more than 180

acquire from all over the world. For our production

years. The basis for this confidence in our expertise

we use exclusively selected raw materials that are

and in the aesthetic power of our paper is an active

characterised by the highest purity and stability.

company philosophy that is reflected in every detail

These include chlorine-free bleached and FSC certified

of the Büttenpapierfabrik Gmund.

(FSC MIX) special pulp or natural cotton rags. Dyes

Tradition for the Future-The founder of the

and pigments as lightfast as possible – naturally free

company Johann Nepomuk Haas was the first to

from heavy metals – and also high-quality minerals

commit himself to the production of the finest hand-

and fillers are further requirements for the acid-free,

made paper to particular quality standards. The

non-ageing quality of our paper.

Kohler family, who has been running the company

Technology for Environmental protection-We would

since 1904, not only continued this tradition but also

like to keep our idyllic site in the Mangfall valley for

developed it to suit the times.

a long time to come! So we do everything to make

Expertise in workmanship for success-Then as

our technologies and production processes as clean

now, in the production of high-quality Gmund paper,

as possible. Thus in Gmund there is the only ozone

technical mastery is the key – even though produced

water purification plant in the world. And our paper

to a large extent on modern equipment. The over 100

bears witness to it.

employees in Gmund are experienced specialists in their subject – and proud of the shared success.

SMALL ACTIONS = ENORMOUS CHANGE

Introducation

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ACTION

PAPER LINE

En Vogue with Radiantly Shocking Colours from Gmund Action. Gmund Action, the

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newest creation from the Gmund Paper Mill, shows why this company was voted “number one” trendsetter. Gmund Action

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highlights trendy and shrilly sparkling colours for unforgettable stagings.

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-RADIANTLY SHOCKING COLOURS

-AUGMENTED BY AN EXTENSIVE ASSORTMENT

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OF ENVELOPES -PAPERBOARD WEIGHTS OF 310 AND 430 G/M² -PH NEUTRAL -FSC® CERTIFIED

PRODUCT DETAILS

Go to Hell Black Dark Silver Cloud Electric Blood Pastel Heart Attack Night Offshore Blue Clear Sky Blue Vibrant Arsenic Nuclear Acid Crydtal vaillna sorbel Alpine Sparkling Water

SMALL ACTIONS = ENORMOUS CHANGE

Introducation

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Concept & subject Human actions can destoryed our environment but also can stopped the hurting. If we know how the

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small actions that we do everyday could stopped hurting our environment than we can slow the dying of our earth. Therefore, I am going to give you these

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small actions that we can adjust in our everyday life, which can bring as a great change in the future. I am a person who want to make small change and

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many people can make tremendous. And This is a small action = a enormous change.

I WANT TO MAKE SOME CHANGE

BRAINTHINK GREEN

“YOUR BELIEFS BECOME YOUR THOUGHTS, YOUR THOUGHTS BECOME YOUR WORDS, YOUR WORDS BECOME YOUR ACTIONS, YOUR ACTIONS BECOME YOUR HABITS, YOUR HABITS BECOME YOUR VALUES, YOUR VALUES BECOME YOUR DESTINY.„ — MAHATMA GANDHI

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values for

different

action takes

Generally, the

as its result.

real number

and has a

its argument

the system as

or history, of

also called path

the trajectory,

which takes

functional

mathematical

system. It is a

of a physical

the dynamics

attribute of

action is an

In physics,

[Action]

SMALL ACTIONS = ENORMOUS CHANGE Brain- think green

that of angular

same unit as

This is the

is jouleâ&#x20AC;˘second.

and its SI unit

[energy]â&#x20AC;˘[time],

dimensions of

Action has the

different paths.

momentum.

THIS IS A STORY... It's dinnertime but there's no food in the house, so you get in your car and drive to the grocery store. You walk the aisles browsing for something to buy. You pick up chicken and a pre-made salad, then return home to enjoy your meal. Consider the ways your seemingly simple trip to the market affected the environment. Driving to and from the store contributed carbon dioxide to the atmosphere. The electricity required to light the store was powered by coal, the mining of which ravaged an Appalachian ecosystem. The salad ingredients were grown on a farm treated with pesticides that washed into local streams, poisoning fish and aquatic plants (which help keep the air clean). The chicken was grown on a massive factory farm a long distance away, where animal waste produced toxic levels of atmospheric methane. Getting the goods to the store required trucks, trains and more trucks -- all of which emitted carbon.

SMALL ACTIONS = ENORMOUS CHANGE

Brain- think green

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Human action Even the smallest human actions initiate environmental change. How we heat our homes and power our electronics, how we get around, what we do with our garbage, where our food comes from -- all of these put a strain on the environment beyond what it's designed to support. We hurt the environment in more ways than you could possibly imagine. Misguided construction, irrigation and mining can deface the natural landscape and disrupt important ecological processes. Aggressive fishing and hunting can deplete entire stocks of species. Human migration can introduce alien competitors to native food chains. Greed can lead to catastrophic accidents

and laziness to environmentally destructive practices.

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Taken at a societal level, human behavior changes the environment in

dramatic ways. The Earth's temperature has increased by one degree

Fahrenheit since 1975. The polar ice caps are shrinking at a rate of 9

percent a decade.

YOU CAN DO MORE FOR THE PLANET BY EATING LESS MEAT THAN EVEN BY SWITCHING TO HYBRID CARS. DRIVING A HYBRID CAR WOULD SAVE ABOUT 1 TON OF EMISSIONS PER YEAR, BUT SWITCHING TO A VEGAN DIET WOULD SAVE ABOUT 1.5 TONS.

MOUTHEAT GREEN

SMALL ACTIONS = ENORMOUS CHANGE

Mouth- eat green

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Meat production has a big impact on the environment.

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Less meat, helps the environment

Livestock industries generate 18 percent of greenhouse gas emissions reported from the

five major sectors (such as energy and agriculture) that 36 38

participate in reporting. Considering only the agriculture sector, livestock industries account for more than 80 percent. In addition, pastures and land for crops to

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feed animals have taken the place of vast swaths of Amazon forests. Research has found that vegetarians are less likely to be obese, have lower cholesterol, and are less likely to have heart disease "If we would reduce meat consumption caused by blocked arteries. If

by just one day in a week, we could save

you're considering the vegetarian

some 9 million tons of CO2. We would

route, or just want to cut back on

need to reduce 75 billion kilometers

meat, just be sure to get enough

driven by car to have the same effect,"

protein through other sources

said Tanja Dr채ger de Teran who is

like peanut butter, beans, soy

responsible for WWF's climate protection

foods, and eggs.

and nutrition division.

FOOD I EAT

SMALL ACTIONS = ENORMOUS CHANGE

Mouth- eat green

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Choose Locally Grown or Organic Food Fruits and vegetables are often shipped hundreds of miles or more from other states or

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countries before they reach your supermarket, which means they may have been picked weeks

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before you eat them. However, if you buy locally grown produce from a farmers' market, for instance,

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the food is likely to be freshly picked. You'll also have the chance to ask the farmer if the fruits and vegetables are organic, or if any pesticides or other chemicals that could pose a danger to the earth, or your health, were used on them.

nutritional value

destroy some of the fruit's

this process is also likely to

soluble pesticides. However,

wash away part of the water-

for 15 to 30 minutes can

fruits and vegetables in water

4 Try cleaning. Immersing

their production process.

be able to know more about

from organic farmers, you'll

fruits and vegetables directly

health. By buying organic

the environment and human

which is beneficial to both

not used in organic farming,

pesticides and fertilizers are

3 Eat organic. Chemical

likely to involve pesticide use.

such as watercress, are less

Vegetables planted in water,

different vegetables are grown.

2 Learn about the ways

and fertilizers.

growth driven by pesticides

be the result of accelerated

season are more likely to

vegetables of the wrong

taste delicious. Fruits and

probably be fresh and

the correct season. They'll

fruits and vegetables from

1 Eat seasonally. Choose

HANDSDOING GREEN

EACH YEAR THE U.S. USES 84 BILLION PLASTIC BAGS, A SIGNIFICANT PORTION OF THE 500 BILLION USED WORLDWIDE.

SMALL ACTIONS = ENORMOUS CHANGE

Hands- doing green

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Reduce, Reuse, Recycle The state of our environment today is such that it needs all the help that

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we can give it. Global warming is increasing to the detriment of the polar ice caps which are one of

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the major regulators of our global climate. Carbon Dioxide, one of the major greenhouse gases is building up in the atmosphere and one of the causes of these is denudation of forests all over the world. Although there has been some concerted effort pollution remains one of the major problems facing us today. The generation of trash is also at an all time high. The bottom line is that our environment is in dire straits and all of us need to do our part for the environment.

STUFF I THROW

1 Recycling saves energy. The manufacture

consumers seek out companies that have

of old products there is an enormous saving

of new products from “virgin materials”

established green practices, like Carrot Ink,

of limited and finite natural resources.

the amount of energy needed is much

the consumer wins by not only helping the

Instead of cutting down more trees to

higher than using recycled materials. The

environment but also by saving money.

produce more paper the trees can be saved

energy and resources that are expended

2 Recycling reduces pollution and preserves the

by using old newspapers to produce new

in the transportation of “virgin” materials

environmental condition. The energy saved

paper. When people how the environment by

is also saved. Additionally the effort,

in producing new goods from recycled

recycling in this way everybody wins.

energy, and resources needed to protect

materials goes a long way to helping global

4 Recycling saves the space that is used for

and clean up the environment in the

climate change. By minimizing the energy

waste disposal. A major portion of the

extraction and production of these “virgin”

used in manufacturing the emission of

landfill space in use today is filled up with

materials are also dispensed with. There

greenhouse gases is also reduced.The major

materials that could otherwise have been

are many companies out there that help

fossil fuels which are used in manufacturing

recycled. With landfill space at a premium

reduce the problem of wasted resources

like gasoline, coal, and diesel all emit harmful

today any reduction in the waste that needs

by offering options (like ink cartridges)

greenhouse gases. Any reduction in the

to be discarded and will occupy space in

that make sense. Instead of creating just

consumption of these fuels result in the

these landfills benefits the environment.

ink cartridges that are used up quickly,

reduction of greenhouse gases emitted.

Hazardous waste that disposed of in landfills

they also manufacture energy-saving

3 Recycling preserves natural resources. When

can leak toxic or corrosive chemicals into

and money-saving replacement kits. When

the raw materials used in the manufacture of

the environment.

new goods is derived from the core elements

SMALL ACTIONS = ENORMOUS CHANGE

Hands- doing green

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Clean water is a precious resource crucial to survival and an integral part of self-sufficient living. Water conservation

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Conserve Water at Home

at your home should be instinctive, and is especially important for those living

in dry regions and/or during a post-SHTF life when readily 36 38

available municipal water may be limited or non-existent. Conserving water means smaller water bills if you live in an area serviced by a municipal water system. If your

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home is connected to a septic system, water conservation also can help prevent water pollution. Overloading a septic system may cause nutrient and bacterial contamination of nearby lakes and streams. According to the American Water Works Association, the average U.S. family uses water inside the home are 28% at toliets, 22% clothes washing, 21% showers, 12% fscuents, 9% baths, 5% toliet leakage, 3% dish washing. Because such a large percentage of water use is in the bathroom, this is where water conservation efforts should begin. Install water-saving devices on faucets and showerheads. Take shorter showers. And when filling the tub, donâ&#x20AC;&#x2122;t let water run down the drain while waiting for it to get hot.

Place “toilet dams” or rock-filled containers in the tanks of

WATER I USE

older flush toilets. Don’t use the toilet to flush away facial tissues, paper, and other similar solid and liquid wastes—use a wastepaper

basket. Repair leaks in your faucets and toilets. Turning off the water while brushing your teeth can save a family 5 to 10 gallons per day. Rinse hand razors in a filled sink rather than under running water. When shampooing, turn off the water while lathering the hair. Run an automatic dishwasher only with full loads. Don’t use the extra-long prewash and scrub cycles unless absolutely necessary. Do not use a garbage disposal except at the end of cooking or cleanup periods or when it is full. Whenever possible, don’t use the disposal at all. Compost vegetable peelings or put them in the garbage can. To conserve water in the kitchen, don’t let faucets run for washing or rinsing. Instead, fill a container with water or use the sink by stoppering the drain. Wash all the vegetables for a meal at the same time. When washing anything, use a brush, washcloth, or your hand to dislodge particles of dirt rather than relying on the force of water to do the job

EVERY TIME YOU DRIVE SOLO IN AN SUV, YOU'RE ADDING MORE THAN 1.5 POUNDS OF CARBON DIOXIDE OR OTHER GREENHOUSE GASES TO THE ENVIRONMENT WITH EACH MILE.

LEGSWALK MORE

SMALL ACTIONS = ENORMOUS CHANGE

Legs- walk more

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Leave Your Car at Home Every time you drive solo in an SUV, you're adding more than 1.5 pounds of carbon dioxide or other greenhouse

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gases to the environment with each mile. Change your driving habits and you make an immediate impact on the environment. Take short trips on foot or by bike instead,

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and you'll also make an immediate impact on your health. While riding your bike at a leisurely 6 miles per hour, you can burn 240 calories an hour or more. Walking at a

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normal pace of 2 to 3 miles per hour, you can burn up to 300 calories or more each hour.

SMALL ACTIONS = ENORMOUS CHANGE

Legs- walk more

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ON THE ROAD

1 Buy smart: Purchase a fuel-efficient, low-greenhouse gas vehicle When shopping for a new or used vehicle (or even renting a vehicle), choose the cleanest, most fuel-efficient vehicle that meets your needs. With a wide range of clean, fuel-efficient vehicles available today, it’s easier than ever to go green—for the environment, and for your

wallet. Check out www.fueleconomy.gov, to find the best, most comprehensive information 36

on vehicle emissions and fuel economy. You can also learn more about the fuel economy and environment label that you’ll see on all new vehicles. The label has been redesigned and updated

for even easier comparison shopping. These new window stickers provide fuel economy and 40

environmental ratings for all new vehicles, including advanced technology vehicles like electric cars and plug-in hybrids. And while at the showroom, you can scan the QR Code® on each

vehicle’s label to be connected to additional information online, including personalized cost and 44 46 48

energy-use estimates. 2 Drive smart To improve your fuel economy and reduce greenhouse gas emissions, go easy on the brakes and gas pedal, avoid hard accelerations, reduce your time spent idling (no more than 30 seconds), and unload unnecessary items in your trunk to reduce weight. If you have a removable roof rack

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and you are not using it, take it off to improve your fuel economy. Use cruise control if you have it, and for vehicles with selectable four-wheel drive, consider operating in two-wheel drive mode when road conditions make it safe to do so. 3 Remember maintenance Get regular tune-ups, follow the manufacturer’s maintenance schedule (which can be found in your owner’s manual), and use the recommended grade of motor oil. A well-maintained car is more fuel-efficient, produces fewer greenhouse gas emissions, is more reliable, and is safer!

HEARTBE PART OF IT

AMERICA'S GREENEST CITY: SAN FRANCISCO NOW REUSES 80 PERCENT OF ITS WASTE.

SMALL ACTIONS = ENORMOUS CHANGE

Heart- be part of it

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San Francisco has reached a crucial milestone in its quest to become the greenest city in America. Late last week, the

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city announced that it successfully diverted 80 percent of its waste away from landfills and into compost or recycling programs in 2011--the highest level achieved by any major

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city in the country. This accomplishment is a significant step on the path to the city's ultimate goal of diverting

play a role in the 100 percent of its waste by the year 2020. green environment issues

42 "San Francisco is demonstrating once again that zero waste is an 44 46 48

achievable and environmentally responsible goal," said Board of Supervisors President David Chiu in a statement. "I thank [San Francisco trash collector] Recology and the Department of Environment staff who are reaching out and educating our residents and businesses to make sure they continue to recycle and compost our way to zero waste."

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Heart- be part of it

Whether or not we identify with those who call themselves ‘greens’, all of us are becoming increasingly aware that our natural world is hurting and that all are responsible for its care and health. The current discussions on how to reduce carbon emissions is an indication of the fragile relationship that exists between humans and the environment. I am certain that, like me, you too are becoming increasingly aware that you are a part of the environment not apart from it.

deserves.”

our beloved

mother

and attention

each one of

us the respect

to awaken in

destruction. It

is time now

daily to that

contributes

comfortable

ways,

our own little

one of us, in

our ecology,

and yet each

destruction of

quality of life

through the

loss of the

about the

and groan

“We all moan

We are a part of the greens, not apart from it

SMALL ACTIONS = ENORMOUS CHANGE

Production notes

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PRODUCTION NOTES

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Gmund Action-Alpine Sparkling water 310 text four color process

Gumnd Paper Linen Cream 110 g/m² text four color process

COVER

PAGE 10-12

PAGE22-24

PAGE34-36

Gumnd Paper Linen Cream 110 g/m² text four color process

PAGE1-3

PAGE13-15

PAGE25-27

PAGE36-45

Gumnd Paper Linen Cream 110 g/m² text four color process

PAGE4-6

PAGE16-18

PAGE28-30

PAGE46-53

Gumnd Paper Linen Cream 110 g/m² text four color process

Gmund Action-Alpine Sparkling water 310 text four color process

PAGE7-9

PAGE19-21

PAGE31-33

COVER

Gumnd Paper Linen Cream 110 g/m² text four color process

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SMALL ACTIONS = ENORMOUS CHANGE

Product list

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PRODUCT LIST

PAPERFINDER

30 Action

f-color

Gmund for Food

Stone

Alezan

Gmund 2/200

Kaschmir

Tatjana

Bier Papier

Gmund 3

Mohair

Treasury

Blanc Beige

Gmund 925

Original Gmund

Valentinoise

Bee!

Gmund - Act Green

Original Gmund Digital

Vibe

Bee! Brilliant

Gmund Color System

Reaction

Vice Versa

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Embossed paper Metallic paper Watermark paper

Die Nat端rlichen

Gmund Cotton

Savanna

Worldline

Linen paper Laid paper Coloured paper

Ever

Gmund Digital

Shade

Digital paper Matt paper

COLOPHON Designer/photographer

CHUN WEN TAI

Instructor

ARIEL GREY

Semester

SPRING 2013

Title

SMALL ACTION = ENORMOUS CHANGE

Paper

GMUND ACTION

Color

CMYK PROCESS

software printer

ADOBE CS6 SUITE EPSON STYLUS PRO 3880