The Escape Plan

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THE ESCAPE PLAN THE TOWER IDENTITY AND BRAND GUIDEBOOK



IT WAS MORE THAN MUSIC, IT WAS TOWER RECORDS. IT IS NEW EXPERIENCES, IT IS TOWER!


THE TASTE




THE SCENT



THE VISION



THE TEXTURE


THE VOLUME



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Table of Contents NO MUSIC, NO LIFE THE JOURNEY BEGINS

The Old Glory Days History of Tower Records

16-21 22-39 THE LEGENDARY PATH BRAND EVOLUTION

TAB LE O F CO NTE NT

Who We Were Who We Are Brand Grid


THE ESCAPE MISSION IDENTITY DEVELOPMENT

A Whole New Start The Evolution of the Logo Color Palette Typographic Standards Stationary

40-57 58-91 THROUGH THE SENSES BRAND EXTENSIONS

What We Offer Tower Taste Tower Scent Tower Vision Tower Texture Tower Volume


TOWE R E SCA P E T H E I DEN T I T Y AND B R AND GUIDEB OOK

NO MUSIC, NO LIFE THE JOURNEY BEGINS


TOWER WELCOMES YOU TO START THE JOURNEY WITH US. WE WANT TO GIVE YOU A FRESH IMAGE THAT LEADS YOU TO OUR NEW CHAPTER.


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THE OLD GLORY DAYS

YOU MUST UNDERSTAND THAT IF IT ALL ENDED TOMORROW, THE JOB I WOULD MOST PLUG FOR WOULD BE TO WORK IN A RECORD SHOP, WORK AT TOWER RECORDS OR OPEN MY OWN SHOP — ELTON JOHN English singer-songwriter

Tower was founded in 1960 by Russell Solomon in Sacramento, California. The store was named after his father's drugstore, which shared a building and name with the Tower Theater, where Solomon first started selling records. The first Tower Records store was opened in 1960 on Watt Avenue in Sacramento. By 1976, Solomon had opened Tower Books, Posters, and Plants at 1600 Broadway, next door to Tower Records. It was also one of the first retailers to move online in 1995 as Tower.com. Seven years after its founding, Tower Records expanded to San Francisco, opening a store in what was originally a grocery store at Bay and Columbus streets. The chain eventually expanded internationally to include stores in the United Kingdom, Canada, Japan, Hong Kong, Taiwan, Singapore, South Korea, Thailand, Malaysia, the Philippines, NO MUS IC , NO LIF E

Ireland, Israel, United Arab Emirates, Mexico, Colombia, Ecuador and Argentina. The Tower Records stores in Japan split off from the main chain and are now independent. Arguably the most famous Tower Records outlet was the one located on the north side of Sunset Boulevard in West Hollywood, California. In addition to CDs and cassette tapes, stores also sold DVDs, video games, accessories, toys and electronic gadgets like mp3 players, while a few Tower Records locations sold books as well, such as the Sacramento, Brea and Mountain View stores in California, as well as stores in Nashville, New York, Seattle and Portland, Oregon. The main store in the East Village was famous in the 1980s for selling albums of European New Wave bands not yet popular in the U.S. and was a noted hangout for teenagers from the wider metropolitan area. Their location T HE OL D GLORY DAYS

near Lincoln Center was a magnet for those working in the field of Musical Theater. The company published a music magazine, Pulse!, which was distributed free in its stores. In 2005, the company began using "scan and listen" stations in its stores. These stations allowed customers to audition a CD, to listen to audio samples from the disc, and it allowed them to search for particular songs, albums and artists. This model of listening station is still used at the Arizona-based chain Zia Records. In 2006, the company introduced the Tower Insider program. The program was free of charge and allowed the customer to receive a membership card which could be scanned with each purchase, allowing the customer to receive coupons and notification of special deals via e-mail.



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TOW ER ESC AP E THE ID E NTITY AN D BRA ND GUIDEBOOK

OUR PATH

THE beginning OF a brand new chapter in the Tower legend. Tower was founded in 1960 by Russell Solomon in Sacramento, California. The store was named after his father’s drugstore, which shared a building and name with the Tower Theater, where Solomon first started selling records. The area is known for the landmark Tower Bridge. The first Tower Records store was opened in 1960 on Watt Avenue in Sacramento. By 1976, Solomon had opened Tower Books, Posters, and Plants at 1600 Broadway, next door to Tower Records. It was also one of the first retailers to move online in 1995 as Tower.com.

NO MUS IC , NO LIF E

1960

1967

1976

The first Tower Records store was opened in 1960 on Watt Avenue in Sacramento.

Tower Records expanded to San Francisco, opening a s t o re i n w h a t w a s originally a grocery store at Bay and Columbus st. The chain eventually expanded internationally to include stores in the United Kingdom, Canada, Japan, Hong Kong, Taiwan, Singapore, South Korea, Thailand, Malaysia, the Philippines, Ireland, Israel, United Arab Emirates, Mexico, Colombia, Ecuador and Argentina.

Solomon had opened Tower Books, Posters, and Plants at 1600 Broadway, next door to Tower Records.

HISTORY OF TOWER REOCRDS


1979 Tower Records in Japan started its business as the Japan Branch of MTS Incorporated. The following year, Sapporo Store, the first in Japan opened. In 1981, Japanese subsidiary Tower Records Japan Inc. (TRJ) was established.

2004 Tower Records entered bankruptcy for the first time. Factors cited were the heavy debt incurred during its aggressive expansion in the 1990s, growing competition from mass discounters, and inter net pira cy. Mismanagement, managerial incompetence, and crippling restrictions from the first bankruptcy deal also contributed to Tower’s demise.

2006

2013

To w er Reco rd s f i l ed Chapter 11 bankruptcy for the second time in order to facilitate a purchase of the company prior to the holiday shopping season. On Friday, December 22, 2006, the last Tower Records store in New York City was closed.

The new Tower is rebranding in 2013. Tower provide a whole new experience through out our new strategy.


Behind closed doors they had what were legendary battles I hear, but when the doors opened there was absolute unity. — Maynard Jackson American politician


THE LEGENDARY PATH BRAND EVOLUTION


TOWE R E SCA P E T H E I DEN T I T Y AND B R AND GUIDEB OOK


Images above are the perspective that the old Tower Records presenting to the general public before.


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WHO WE WERE Tower Records declared itself more than just a music store. From its founding in 1960 until its closure in 2006, Tower was a gathering place, a library, a barometer of cultural trends and one-time icon of the U.S. retail market. Ultimately, the Tower Records business model—large stores with deep music catalogs—couldn’t compete in the age of digital downloads and discount retailers. But the spirit and history of this pioneering music store can live on. In fact, an effort to preserve the Tower experience is currently underway in Sacramento, California, the birthplace of Tower Records.

THE LE G E NDARY PATH

The old Tower soul is selling the music experience to the public. a place where you can escape from the real world and spend hours in the store enjoying music.

WHO WE WERE


High Quality

New Tower Barnes & Noble Target

Best Buy

Wal-mart

High Price

Low Price

Amazon

Old Tower Records

F.Y.E Wherehouse

Low Quality

This chart is explaining the old Tower's competitions in the old market. The old Tower was targeting on price and quality.


TOWE R E SCA P E T H E I DEN T I T Y AND B R AND GUIDEB OOK


Images above are the reposition perspective that new Tower presenting to general public now days.


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TOW ER ESC AP E THE ID E NTITY AN D BRA ND GUIDEBOOK

WHO WE ARE The new Tower will keep the main soul of the old Tower and bring our costumer a whole new experience on spiritual tour to release your stress from inside out. We give you a chance to find the true nature in your mind. We also help you escape from the reality and free your mind by planing personal activities. It’s not only about music but the most importantly is your life. We only live once! Our service will free your mind and our products will free your body. We know what the best to experience in your life!

THE LE G E NDARY PATH

We provide escape and release from modern life through entertaining your 5 senses.

WHO WE A RE


Entertainment

Space Tour Gambling Theme Park New Tower

Sky Diving National Park

Standardize

Hotel Resort

Family Trip

Personalize

Video Games

Old Tower Records

Dissatisfaction

The new Tower is targeting on High entrainment and personalize.


TOW ER ESC AP E THE ID E NTITY AN D BRA ND GUIDEBOOK

Who is next?


Target Audience

It requires wisdom to understand wisdom: the music is nothing if the audience is deaf. — Walter Lippmann American public intellectual

In order to re position our brand we need to identify and understand who we are talking to. We want to give our audience(fans) a great experience while join Tower. We are also looking for what we can offering our consumer in the future.


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DAVID T.

Music Enthusiast When he was 13, he found himself get interested in music because the record shop few blocks away from his home. He is working at a coffee shop after he graduated from collage. After his work, he likes to browse some vinyl in goodwell or some seconded hand stores. That is the place he meet his girlfriend, Anna. He doesn’t have lot of money but he knows how to enjoy his life. But he always wants something more than the music. Something is missing in his life.


STEVE J.

BUSINESS PROFESSIONAL Working in a advertising agency and doing marketing profession for their client. Always works really late in the company and doesn’t eat healthy. He has been single for 4 years because last relationship was not ending good. He is going to become the senior marketing manger in the firm. He is happy with his situation right now but he feels pretty tired and exhaust these years.


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LISA D.

Shopaholic Being a teacher is all she wants to be when she was young but after becoming a high school teacher, she realized this is not what she dreams of. She doesn’t have brave to change her situation so she put herself into shopping to fill the emptiness in her heart. Shopping is her only way to escape from real life. Now, amazon is her best friend. She always except the new package delivered in her hand and soon enough she is expecting next package to fill the missing part of her heart.


KATHY P.

Tween Texting , checking facebook is her everyday job. She loves to browse her good friends’ status on it. She meets them in school and hang out after school. She just had a big fight with her parents because of the collage. She feels her friends know her more than her parents. She wants to study painting when she go to collage but her parents want her apply law school. She feels confusing about her future and she just want to take a break.

Shopaholic


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HENRY L.

News Junkie Working in a software company, playing video and on-line games is his daily activity. He likes anything about technology. Like he browses you tube, faceebook and twitter everyday. Having Rss to access many information websites. Feeling the knowledge is to broad and life is so short to know everything. seldom travel because he can search everything online. Walk to work and never do any exercise. Go grab beer with friend at weekend and discuss about more news during conversation.


JASON H.

YUPPIE He has a nice car, clothes and quality of life. He is going to get merry next month with Mary, which he met her in a family party. He loves experiencing many different things in different area and being curious on many new information and knowledge. He feels he is really unique comparing with other people. He has a lot of good friends with same taste. He loves to go play golf with his co-worker during vacation. He feels satisfy and think this is the life he wants.

Shopaholic


We feel free when we escape even if it be but from the frying pan to the fire. Join This mission and it will set you free.


THE ESCAPE PLAN IDENTITY DEVELOPMENT


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A WHOLE NEW START The new Tower will keep the main soul of the old Tower and bring our costumer a whole new experience on spiritual tour to release your stress from inside out. We give you a chance to find the true nature in your mind. We also help you escape from the reality and free your mind by planing personal activities. It’s not only about music but the most importantly is your life. We only live once! Our service will free your mind and our products will free your body. We know what the best to experience in your life!

THE E S C APE PLAN

THE NEW TOWER IDENTITY WILL BRING YOU VARIOUS EXPERIENCES TO ESCAPE FROM YOUR CURRENT LIFE THROUGH YOUR SENSES.

A WHOL E NEW STA RT


ESCAPE


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INTRODUCING THE NEW MARK The new Tower logo inspired by the shape of tower structure. We also bring the 5 levels standing for 5 different senses, which are taste, scent, vision, texture and volume. It presents that we build our senses like tower, it is layer by layer. This is also telling that we want our audience to build different experiences with Tower.

T H E ES C A P E P LA N

IN OUR EXPERIENCES, We identify a differentiation between what we do and what happens to us.

NEW MAR K



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TOWER SIGNATURE The Tower signature is the most fundamental part of our brand, and it represents our entire company, externally and internally.From product packaging and ads to datasheets and presentations, it functions as a personal signoff on the ideas we’re presenting and sharing. The signature consists of 5 level of elements that work together as a whole.

Vertical Logo

THE E S C APE PLAN

SIGNAT URE


TOWER SYMBOL

WORDMARK

The Tower is the defining feature of our design system, and the starting point for many graphic elements you’ll see later in this document. The Tower represents we build layers for truly escape from the reality and approch different experiences in 5 areas, which is through your 5 senses. It places Tower at the center of ultimate life experiencing throug 5 senses.

Our wordmark is in Steelfish regular. We use condensed type to reflect the tall figure of Tower symbol. With no gratuitous ornamentation, this typeface is strong yet friendly, modern, simple ; qualities we’re happy to associate with our brand.The relationship between the signature elements is pre-determined and fixed. Do not, under any circumstances, alter theproportions or placement of any of the signature elements independently.Please note that we are not using a tagline any longer, and none will be associated with the signature.

Horizontal Logo


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TOW ER ESC AP E THE ID E NTITY AN D BRA ND GUIDEBOOK

LOGO VARIATION

The interaction of the variation in our logo is what’s responsible for lots of our attributes and vigor. A lot of thought and effort has gone into determining the perfect relationship between the elements that make up our signature; do not attempt to re-create these elements. Always use the approved artwork, and always follow these rules when using it. Note that these rules also apply to the alternate extra space signature. When placed on a white background, the two-color signature uses 100% black for the wordmark a. When placed on a black background, the two-color signature uses 100% white for the wordmark. No other

THE E S C APE PLAN

variation may be used. The preferred backgrounds for the two-color signature are white and black. The one-color version of our signature is used for applications and collateral where the layout needs to be simple and focused without too many color variations. The onecolor version may also be used to enhance particular design concepts. When the logo has to be black and white, placed only the wordmark for identity. Do not change the color of the Tower symbol.

T he E volution of the Logo


Logo in black

Wordmark in black

Logo in white

Wordmark in white


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TOW ER ESC AP E THE ID E NTITY AN D BRA ND GUIDEBOOK

Incorrect Logo Uses Inconsistent use of our logo detracts from our brand equity and recognition. Altering or recreating our logo in any way negates the consistency we strive to achieve. Theexamples below illustrate some incorrect uses of our logo.

1. Incorrect Color Split

2 Incorrect Background

3 Incorrect Placement

Do not separate the “To” from the “wer” in the corporate logo.

Do not position the logo on or near other elements, shapes textures or patterns and avoid backgrounds that are busy or cluttered.

Do not skew or rotate the logo. The logo may only be positioned on a 0° horizontal axis.

4. Incorrect Color

6. Incorrect Font

1. Incorrect proportion

Do not reproduce the logo in an unapproved color. Do not reproduce the logo as a screen or tint of Tower black.

Do not redraw or use another font to create the Tower logo. Do not change the font to lowercase. Tower has to be always uppercase.

Do not change the proportion of the Tower symbol or wordmark.

THE E S C APE PLAN

T he E volution of the Logo


1.

4.

2.

5.

3.

6.


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TOW ER ESC AP E THE ID E NTITY AN D BRA ND GUIDEBOOK

COLOR PALETTE COLOR SEGMENTATION

Tower signature color pallette combine with 5 different colors that represpented 5 different senses; Touch, sight, hear, taste, smell. In fact, these are the only colors that may be used to reproduce our signature.

Taste

5 Senses

Scent Vision Texture Volume

80% BLACK

THE E S C APE PLAN

CO LO R S


PRINTING STANDARD

TOWER TASTE

TOWER SCENT

TOWER VISION

TOWER TEXTURE

TOWER VOLUME

PANTONE COATED

185 U

2665 U

3115 U

367 U

114 U

PANTONE UNCOATED

199C

212 C

3115 C

359 C

116 C

PMS

224

2577

287

3005

3248

CMYK

C 0 M 85 Y 95 K 0

C 70 M 65 Y 5 K 0

C 5 M 15 Y 65 K 0

C 95 M 95 Y 40 K 45

C 15 M15 Y 20 K 0

RGB

R 240 G 75 B 40R

R 60 G 175 B 185

R140 G 200 B 80

R245 G 200 B 65

R 155 G 1405 B 130


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TYPOGRAPHIC STANDARD Gotham Rounded is the sans serif type family used for display and subtitle and Milo Medium is the sans serif type family for subhead or body text. These modern typefaces will present professionally designed and typeset corporate print collateral, advertising and promotional materials, and bring a personality to our brand that is fresh, yet feels familiar.ts openness and softness make it highly legible. And it’s available in roman and italic, and in several weights, allowing maximum flexibility. So please refrain from using other versions of the font.

QUOTE AND DISPLAY

Aa

Aa

TITLE AND SUBTITLE

MAIN BODY COPY

Aa THE E S C APE PLAN

T Y P O G R A P H I C S TA N DA R D


Steelfish Regular ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqr stuvwxyz 0123456789 !@#$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqr stuvwxyz 0123456789 !@#$%^&*()

Gotham Rounded Bold ABCDEFGHIJKLMNOPQRSTU VWXYZabcdefghijklmnopqrs uvwxyz0123456789!@#$%^& *()

ABCDEFGHIJKLMNOPQRSTU VWXYZabcdefghijklmnopqrs uvwxyz0123456789!@#$%^& *()

Milo OT Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxy z0123456789 !@#$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxy z0123456789 !@#$%^&*()


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BUSINESS SYSTEM Common letterhead, envelopes, and business cards help to reinforce the visual identity of Tower. The examples show typical letterhead, envelope and business card layouts for the denomination. Conferences and local congregations will use this layout to apply on stationary and business system.

THE E S C APE PLAN

B U S I N E S S SYS T E M



TOWE R E SCA P E T H E I DEN T I T Y AND B R AND GUIDEB OOK

THROUGH THE SENSES BRAND EXTENSIONS


Nothing can cure the soul but the senses, just as nothing can cure the senses but the soul. ­­— Oscar Wilde Irish writer and poet


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LET'S ESCAPE BRAND EXTENSION DIAGRAM

Tower present multiple method to give you experiences through your 5 senses. Through your 5 senses, we lead you to real escape from the reality. We provide 5 levels of experiences. We provide products, services, educations. We create events, environments and experiencing. We want you to fully involved in Tower. Be part of Tower.

TOWER TASTE

TOWER SCENT

TOWER VISION

Tower Taste provides the enjoyment of taste. We want you to enjoy the best moment of tasty food drink even learning how to create tasty food by learning with us.

Tower Scent provides services and products relate with smell. Through Tower Scent , we want you to development your own special and unique scent.

Tower Vision would like to the big picture of the world, we want you to see things differently and in various perspective. We are happy to show you the world!

TOWER TEXTURE

TOWER VOLUME

Tower Texture wants you to search for the realness, the real feeling of a subject, all the texture around it. we want to show the third dimension of many things. we want you to come alive with the object.

Tower Volume adopted the old Tower Records and ehanced more on the music. We give you more experiences, not only through your ears but also through yor mind.

THRO UG H THE S E NSES

W H AT W E O F F E R


Flavoring Products Wine and Beer Testing Restaurant Lounge Bar

Hom e

vice

Ser

Frag ranc e

uck

hop

V

tG

Pl

an

ON

E

UR

XT

TE

Ho

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er

y

t

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ne

Ag e

nc y

all

s Re

n tio ica n un atio m m lic Co App om Ro e m Ga

Li

br ar

a

Sp

y

o

su

&

n

lo

Sa

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t

or

re

tu

lti n

n ve Ad

&

Sp

ts

uc

od Pr

g

in

th Ba

en

t

ries

Foo d Tr

Clas s

nter

ss C e

Flow er S

Fitn e

Yog a

NT

rran clas gemen s t

SCE

Flow er A

E

el estiv ic F Mus

ol cho ic S Mus

tore rd S o Rec

sso cce m io A Aud & Syste

ce rien xpe ic E m Mus Platfor

ng eali ic H Mus ogram Pr

UM VOL

IS I

L

ife

Tr av el Ar B

oo k

Co l

rC on

Vi s

u a lE Pl nter at fo tain rm m

Education Events Enivornment Experiencing Services Products Wine Mix Courses Cooking School

TASTE MENTALl Escape Physical Escape


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TOWER TASTE The escape through your taste buds

Tower taste give you the taste sensations and pleasure. We want to be part of the best moments of your day, whether it is tasty lunches, a healthy piece of rye bread or a delicious piece of chocolate. The whole range of products and services we have and continuously develop strive at pleasing all your senses and reflect our passion for taste sensations. We all deserve pleasure in our lives.

No man can taste the fruits of autumn while he is delighting his scent with the flowers of spring. — Samuel Johnson English writer

THRO UG H THE S E NS ES

TOW E R TA S T E



TOW ER ESC AP E THE ID E NTITY AN D BRA ND GUIDEBOOK


COOKING SCHOOL To wake up your cooking brain

Tower Taste is made up of professional cooking school instructors, instructional designers, technology experts, film and TV veterans, and a proven team of successful Internet entrepreneurs and advisors that are passionate about building the best instructional cooking site on the web.

we want To transform the way the world cooks, eats and lives.


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GRILL AND BAR IT'S TIME FOR HAPPY HOURS!

Bringing a sense of adventure to fined i n i n g , To w e r G r i l l & B a r d e l i v e r s imaginative twists on traditional and modern cuisine. Abundant selections of specialty material enhance Tower Grill & Bar’s innovative dishes, while create a great atmosphere award guests a multisensory dining experience. Award-winning Chef Akira Back ’s menu of authentic traditional and modern grill cuisine dishes includes fresh ingredients flown in daily from the finest markets and purveyors around the world.

People who love to eat are always the best people.

T H RO UGH T H E S E N SES

TOWER TASTE



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TOWER SCENT The escape through your nose

A favorable scent goes a long way. Want to boost your mood or stir up old memories? Just use your nose. Breath the fresh air and enjoy your moment. We want you to find different way to the air.

THRO UG H THE S E NSES

Nothing is more memorable than a smell. One scent can be unexpected, momentary and fleetinG. yet, conjure up a childhood summer beside a lake in the mountains.

TOW E R S C E N T



TOW ER ESC AP E THE ID E NTITY AN D BRA ND GUIDEBOOK


FITNESS CENTER Sweat, sweat, sweat!

A favorable scent goes a long way. Want to boost your mood or stir up old memories? Just use your nose. Breath the fresh air and enjoy your moment. We want you to find different way to the air.

There’s a lot of people in this world who spend so much time watching their health that they haven’t the time to enjoy it.


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SCENT LAB ALL ABOUT EXPERIMENT

Scent Lab offers you the unique opportunity to learn about and create your very own perfume. Using a range of quality ingredients and following the guidance of our experts you can quickly and easily design your own fragrance, an ideal gift for yourself or others.

T H RO UGH T H E S E N S ES

We hope you enjoy the unique experience of designing a perfume for yourself or for friends.

TOWER SCENT



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TOWER VISION The escape through your eyes

Your vision will become clear only when you can look into your own heart. Tower Vision will show you the beautiful of the world is, the broadness of the knowledge, the variety of the visual entertainment. We want to show you what you never seen before.

The eyes of the soul of the multitudes are unable to endure the vision of the divine.— PLATO

THRO UG H THE S E NS E S

TOW E R V I S I O N



TOWE R E SCA P E T H E I DEN T I T Y AND B R AND GUIDEB OOK


TRAVEL AGENCY up in the air

We are committed to offering travel services of the highest quality, combining our energy and enthusiasm, with our years of experience. Our greatest satisfaction comes in serving large numbers of satisfied clients who have experienced the joys and inspiration of travel. You will discover that Tower Travel Agency is quite diverse. We use our diversity in and out of the travel industry to address various global concerns. By planning and organizing events, we address current issues such as the environment and international relations. We narrow the gap of misunderstanding between people by promoting international business and cultural exchanges and by serving as a major source of information.

The world is a book, and those who do not travel read only a page. — Saint Augustine Christian theologian


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TOWER TEXTURE the escape through body

Feel the texture around you! You will notice that their are many ways to experience this world. It ’s time to experience through your heart and soul.

THRO UG H THE S E NSES

Tower give you a greater freedom with texture.Even Little moments can have a feeling and a texture that is very real.

TOW E R T E X T U R E



TOWE R E SCA P E T H E I DEN T I T Y AND B R AND GUIDEB OOK


ADVENTURES & SPORTS the escape through body

Tower Adventure & Sports offer extreme sports for those who like to live on the edge and get a thrill out of stomach dropping, adrenaline rushing activities. We also provide equipments such as sportswear, clothing, and accessory needs for the adventure and activities.

WE MOST TAKE ADVENTURES IN ORDER TO KNOW WHERE WE TRULY BELONG.


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SPA & SALON escape to inner peace and outer beauty

To w e r S p a & S a l o n i s c o m m i t t e d t o offering the highest standards in total body care for men and women. It is our goal to market style and serenity by promoting wellness and helping people escape from stress by improving one’s total mind, body and spirit.

Try to simply observe your breathing and feel how at peace and relaxed your body begins to feel.

THRO UG H THE S E NSES

TOW E R T E X T U R E



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TOW ER ESC AP E THE ID E NTITY AN D BRA ND GUIDEBOOK

TOWER VOLUME the escape through your ears

To w e r v o l u m e i s s e l l i n g t h e m u s i c experience to public. We are going to bring our costumer who need to step out of stress, an experience to release their stress from inside out. Through the music, we can cut the outside connection temporary and listen your own sound.

THRO UG H THE S E NS ES

After silence, that which comes nearest to expressing the inexpressible is music.

TOW E R VO LU M E



TOWE R E SCA P E T H E I DEN T I T Y AND B R AND GUIDEB OOK


TOWER VOLUME Music Festival

We w i l l h o s t To w e r m u s i c f e s t i v a l annual.Based on the old experiences and connection with music industry. We p ro v i d e o u r a u d i e n c e s t h e b e s t experiences in music. It is not like we had small concerts in our store before. It is a bigger experience that you enjoying the music with thousands of people who passionate with music just like you.

There’s nothing like a music festival. People are ready to have a good time.



A journey of a thousand miles must begin with a single step.



LET’S ESCAPE


THE ESCAPE PLAN

THE TOWER IDENTITY AND BRAND GUIDEBOOK

Design by Chun Wen Tai 1000 Franklin Street, #302, San Francisco, CA 94109 Chunwentai@gmail.com First publish in 2013 Fall for Academy of Art University, GR604 The Natural of Identity, Instructor-Hunter Wimmer Photography by Pinterest, flicker, compfight.com only for academic uses


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