SPUDTEK DONNA TRUONG • MARCH 2014
HISTORY & BRAND STRATEGY
Friendly
Unique
Casual
Exciting
Diverse
Approachable
Spudtek is a computer repair business that aids customers
Aside from offering general tech support, Spudtek special-
in any technical issues they may have, including data recov-
izes in building custom computers. Customers have the
ery or backup, system performance upgrades and optimiza-
unique opportunity to come in to test our pre-built comput-
tions, operating system installations, network security, etc.
ers, and have one built around the customer’s needs.
Spudtek strives to provide quality service to a variety of customers regardless of computing experience within an approachable and exciting environment.
SPUDTEK • Donna Truong • March 2014
1
PRIMARY MARK
SPUDTEK
2
The word mark is reminiscent of a circuit board. The angular
The design mixes technicality with a friendly approach. This
lines form wings and imitate the shape of the typeface. Shaping
makes the brand not intimidating as it should be a place where
the circuits into wings emphasize technology’s progression.
people feel comfortable walking in to.
SPUDTEK • Donna Truong • March 2014
MASCOT
The mascot is a supporting visual to the word mark. The spud resembles both a potato and a computer mouse. The microprocessor chip is the brains and heart of a computer, thus functions as a heart for the spud.
SPUDTEK • Donna Truong • March 2014
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SECONDARY MARK & SIZE VARIATION
SPUDTEK 3 in
SPUDTEK 2 in Secondary
SPUDTEK 1 in
4
SPUDTEK • Donna Truong • March 2014
COLOR VARIATION
INVOICE & STICKER
SPUDTEK Full Black
Full Black
SPUDTEK Color Variation
Full Black
SPUDTEK • Donna Truong • March 2014
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COLOR PALETTE
Pantone 319 C
Pantone 187 C
CMYK: 58, 0, 21, 0
CMYK: 18, 100, 91, 7
RGB: 76, 209, 214
RGB: 191, 30, 45
HEX: #4CD1D6
HEX: #BF1E2D
The color palette consists of neon tones to resemble the colors seen inside a computer tower.
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SPUDTEK • Donna Truong • March 2014
TYPEFACE
Skyhook Mono
Quicksand
A B C D E F G H I
A B C D E F G H I
J K L M N O P Q R
J K L M N O P Q R
S T U V W X Y Z
S T U V W X Y Z
a b c d e f g h i
a b c d e f
j k l m n o p q r
j
s t u v w x y z
s t
u v w x y z
0 1 2 3 4 5 6 7 8
0 1
2 3 4 5 6 7 8
9 ( & ! ? $ )
9 ( & ! ? $ )
Primary Typeface
Secondary Typeface
k l
g h i
m n o p q r
SPUDTEK • Donna Truong • March 2014
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BUSINESS CARD
Sample
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SPUDTEK • Donna Truong • March 2014
STATIONERY
SPUDTEK • Donna Truong • March 2014
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PURCHASE INVOICE
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SPUDTEK • Donna Truong • March 2014
COMPUTER TOWER PACKAGING & CERTIFICATION STICKER
C
ER
D
UDTEK P S
TIFIE
This sticker label is placed onto boxes that custom built computers are put in. It shows the authenticity and certifies the quality of the product.
SPUDTEK • Donna Truong • March 2014
11
WORKER APPAREL
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SPUDTEK • Donna Truong • March 2014
CUSTOMER APPAREL
SPUDTEK • Donna Truong • March 2014
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USB FLASH DRIVE
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SPUDTEK • Donna Truong • March 2014
WEBSITE
SPUDTEK • Donna Truong • March 2014
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CLOSING NOTE
Spudtek aims to be the go-to place for technological needs. Whether for technical assistance, or for getting a computer built and personalized just for you, Spudtek is a welcoming and friendly environment. Successful branding will allow exposure to a variety of audiences, and reflect the friendly nature of Spudtek.
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SPUDTEK • Donna Truong • March 2014