GAMELAN RAKYAT DONNA TRUONG • FEBRUARY 2014
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GAMELAN RAKYAT • Donna Truong • February 2014
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GAMELAN RAKYAT • Donna Truong • February 2014
HISTORY & BRAND STRATEGY
Gamelan Rakyat is a new gamelan organization
Gamelan Rakyat strives to create connections
hoping to expand from their associated orchestra,
between individuals and their community. Offer-
Venerable Showers of Beauty, who has been operat-
ing people the opportunity to participate hands-on
ing for over 30 years. By reaching out to a variety of
with learning and performing gamelan or by expe-
communities such as schools and prisons, Gamelan
riencing a performance brings together the com-
Rakyat believes in the transformative power of
munity in an exciting and enriching environment.
music to strengthen the local community, as well as provide entertainment.
This new organization is lead by Mindy Johnston, who has been studying Javanese gamelan since 1993. With exposure and funding, Gamelan Rakyat aspires to independently hold concerts, and offer programming opportunities to the community to learn about and to experience gamelan.
Community Transformative Tradition Collaborative Positivity Unique GAMELAN RAKYAT • Donna Truong • February 2014
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PRIMARY MARK
GAMELAN RAKYAT The mark takes form from the floral designs predominantly seen on gamelan instruments. This modern iteration is fresh and timeless, while keeping traditional aspects such as the decorative flourishes inspired by Batik artwork. The thin line strokes of the flower paired with the simple typeface are inspired by the sacred flower of Indonesia, the melati putih, which symbolizes purity, sacredness, graceful simplicity, and sincerity. Without any distracting flourishes, the typeface emits a clean and pure feeling. The color palette is new and striking, evoking the exciting experience of gamelan performances. This modern traditional mark bridges the gap between the old and the new. It tells us that an old traditional art form such as gamelan doesn’t have to be appear outdated or antiquated.
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GAMELAN RAKYAT • Donna Truong • February 2014
SIZE & COLOR VARIATION
Full Black
GAMELAN RAKYAT
GAMELAN RAKYAT 3 in
Inverse
GAMELAN RAKYAT
GAMELAN RAKYAT 2 in
Full Color Variation I
GAMELAN RAKYAT
GAMELAN RAKYAT
1 in
Full Color Variation II
GAMELAN RAKYAT
GAMELAN RAKYAT • Donna Truong • February 2014
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COLOR
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GAMELAN RAKYAT • Donna Truong • February 2014
Pantone 513 C
Pantone 131 C
Pantone Bright White
CMYK: 55, 91, 19, 3
CMYK: 11, 39, 96, 0
CMYK: 0, 0, 0, 0
RGB: 133, 159, 127
RGB: 225, 161, 44
RGB: 255, 255, 255
HEX: #853B7F
HEX: #E1A12C
HEX: #FFFFFF
TYPEFACE
Primary Typeface
Secondary Typeface
VERLAG
ENRIQUETA
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ( & ! ? $ )
0 1 2 3 4 5 6 7 8 9 ( & ! ? $ )
0 1 2 3 4 5 6 7 8 9 ( & ! ? $ )
0 1 2 3 4 5 6 7 8 9 ( & ! ? $ )
Bold
Book
Bold
Regular
GAMELAN RAKYAT • Donna Truong • February 2014
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GRAPHIC ELEMENTS
A simple intertwining element repeated makes an elegant and striking pattern.
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GAMELAN RAKYAT • Donna Truong • February 2014
BUSINESS CARD & STATIONERY
BUSINESS CARD (below) LETTERHEAD/ENVELOPE (right)
GAMELAN RAKYAT • Donna Truong • February 2014
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BROCHURE & EVENT INVITATION
BROCHURE (left) EVENT INVITATION (below)
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GAMELAN RAKYAT • Donna Truong • February 2014
T-SHIRT & STICKERS
T-SHIRT (left) STICKER (below)
GAMELAN RAKYAT • Donna Truong • February 2014
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WEBSITE
A website is a great way to keep in touch and get information about performance dates, how to get involved with the organization, view photos and videos, and etc. The main home page of the website provides quick access to updates and news about Gamelan Rakyat, making it easy to stay informed.
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GAMELAN RAKYAT • Donna Truong • February 2014
BLUE SKY
VAN (left): for transportation needs SPACE (below): for Gamelan Rakyat’s main headquarters
GAMELAN RAKYAT • Donna Truong • February 2014
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CLOSING NOTE
The brand for Gamelan Rakyat will bring together the community. Taking a tradition and giving it a new modern face will attract different kinds of audiences and allow all kinds of people to experience the art of gamelan.
It is a matter of time until Gamelan Rakyat becomes highly recognized for their exciting performances, and it is crucial to begin taking the next steps in gaining more exposure through the usage of a variety of deliverables from event invitations, informational brochures, and wearable advertisement such as T-shirts.
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GAMELAN RAKYAT • Donna Truong • February 2014
Thank You
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GAMELAN RAKYAT • Donna Truong • February 2014