Manualsunquest

BRAND

BOOK

2018

SunQuest Logo / Rebrand

The triangle (Delta) symbol has long been associated with heat or fire.

The triangle symbol representation of heat or fire, etymologically, seems to trace back to early Greek philosophers, and their 1,000 BC analysis of heat released from volcanoes in relation to the heat of the sun.

One of the earliest documented uses of the triangle shape representation for heat, fire, or warmth traces back to the Greeks.

The Greek classical elements are:

And before that to ancient Egypt proto-scientists, with their 5,000 BC thoughts on the birth of the sun out of tips of pyramids.

Earth

Air

Fire

Water

The Greeks, beginning in 1,800 BC, later re-incorporated this pyramid sun-birth logic with the phenomenon of heat-fire (lava) release in local island volcanic eruptions.

To explain these various types of natural heats, Empedocles says that many fires burn beneath the earth, that the solar fire was born in the bowels of the earth, and that volcanic fire shoots to the heavens and licks the stars.

In modern chemistry, when written over a reaction arrow, signifies that a chemical reaction occurs with the addition of heat or energy, such as shown below: Reaction with heat symbol Can mean "heat", if written over a reaction arrow

A+B

AB

In 1825, Scottish physicist James Forbes contributed papers to the Edinburgh Philosophical Journal anonymously under the signature "Δ", likely in being a pseudonym for a person who is interested in heat.

Between 1836 and 1844 he published in the Trans. Roy. Soc. Ed. four series of "Researches on Heat".

In the 1850s, the "θ∆ics" symbol was used, by William Thomson, James Maxwell, and Peter Tait, as shorthand for the newly forming science of thermo-dynamics.

Symbol

Logotype

The descriptive will help in contexts where the logo is around to other companies with similar competitive niches. It will be used only when needed.

Descriptive

4x The logo proportions are measured with X. The X is equivalent to one square in the grid. Example: In the horizontal version, the logotype’s width is two times the symbol’s height.

3x

=x

1x

6x

When the logo is used, it should be sufficiently isolated from illustrations or other words or images that might detract from the signature’s importance.

The logo must be at least 30% of the logo mark away from illustrations, photographs, rules, page edges, or other type.

Gray version:

Achromatic version:

additional color palette version:

Official color palette version:

C: M: Y: K:

79 21 22 23

C: M: Y: K:

1 61 100 0

C: M: Y: K:

0 28 100 0

C: M: Y: K:

0 97 91 0

Gray palette version:

C: M: Y: K:

70 63 62 59

C: M: Y: K:

73 67 64 16

C: M: Y: K:

62 53 51 1

R: 77 G: 127 B: 150

R: 212 G: 131 B: 0

R: 234 G: 191 B: 0

R: 193 G: 41 B: 36

R: 55 G: 54 B: 48

R: 86 G: 86 B: 85

R: 119 G: 119 B: 119

HEX: 4d7f96

HEX: d48300

HEX: eabf00

HEX: C12924

HEX: 373630

HEX: 565654

HEX: 777777

Blank logo on blurred or noisy background

Blank logo with 20% opacity in the background with the colors allowed

Do not separate the elements

Do not tilt the graphic mark

Do not condense the elements

Do not omit the elements of the brand

Do not change the order of the elements

Do not exceed the permitted safety area

Do not use colors outside the manual

Do not use colors for the background outside the manual

MARKETING MATERIAL

Videos

Animated Ads

Flyers

Business Card

Leaf Letterhead

BRAND

BOOK

2018