National Organization Brand Mark Recommendation: • • •
Create a national brand image that is directly related to the yearly conference. Standardize the color pallet, fonts, formatting and usage in a national brand guide. Allow localization of the national brand to incorporate elements of the host conference.
Primary color WEB: # e02d41 CMYK: 6, 96, 76, 0 Secondary color WEB: # dc4c53 CMYK: 9, 85, 65, 1 Primary color WEB: # f8a520 CMYK: 1, 40, 98, 0 Secondary color WEB: # ef7f22 CMYK: 2, 61, 100, 0 Primary color WEB: # 7ba7ae CMYK: 54, 23, 29, 0 Secondary color WEB: # 88c4b4 CMYK: 47, 5, 33, 0 Primary color WEB: # ef7f3f CMYK: 2, 62, 83, 0 Secondary color WEB: # a78f8e CMYK: 36, 42, 38, 2
RGB: 244, 45, 65 RGB: 220, 76, 83 RGB: 248, 165, 32 RGB: 239, 127, 34 RGB: 123, 167, 174 RGB: 136, 196, 180 RGB: 239, 127, 63 RGB: 167, 143, 142
Local Conference Brand Mark Recommendation: • •
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Local Conference Brand Mark Ideas:
One Color Brand Mark Suggestions:
Limit additional color pallet to three primary and three secondary colors Allow basic physical manipulations of the national brand mark with no modification to the brand mark color pallet Encourage localized landmarks and affiliations in the designs elements to build regional recognition and awareness