UNiCOMM Summit Conference 2013 Media Kit by Versityle PR

UNiCOMM 2013 Media Kit www.unicommsummit.com

For more information, please contact: Andrea Jackson ajackson@dpngroup.net (410) 347-7558 Our office hours are Monday-Friday, 9:00 AM - 6:00 PM. You can generally expect a response within 4 hours. DPN Group LLC ● 516 N. Charles Street, Suite 303, Baltimore, MD 21201 ● Web: www.dpngroupllc.net ● Email: info@dpngroup.net

www.unicommsummit.com BACKGROUND UNiCOMM 2013 is a premier networking conference designed to equip small businesses, career-changers, college students, professionals and small businesses with a comprehensive knowledge of the latest industry trends to secure their position in the current marketplace. The conference features nationally acclaimed speakers who empower participants to transform your their talents into a successful personal brand or increase the visibility your business brand. The vision for the summit is to bridge the communication gap between corporations and economically disadvantaged groups. The goal is to bring national expertise to Baltimore to assist small businesses and the local workforce in adapting to the changing marketplace trends. The conference is a component of DPN Group, LLC is a communication management consulting firm focusing on diversity & inclusion in entrepreneurship and the workforce. DPN Group was founded by Andrea Garris Jackson, whose 25-year career includes directing diversity programs, community relations and government affairs. Its clients include: Beatty Development Group, East Baltimore Development Inc, Forest City-New East Baltimore Partnership, Jackson Lewis LLP and Johns Hopkins, to name a few. During her career, Jackson worked with over 1,000 businesses providing expertise and guidance in strategic planning, program development and capacity building. Her passion for bridging the cultural communication gap stems from her childhood experience as a daughter of a minority general contractor. She is consistently in demand for politically charged, high-profile assignments with significant minority inclusion requirements or with corporations that want to develop meaningful diverse participation. Jackson strategically works with the owner’s team and the business community to create a win-win situation. Her approach to working with clients consist of ”The 5 C’s of Consulting: communication, credibility, creativity, confidentiality and clarity”. She is a results driven professional who utilizes metrics to provide realistic outcomes for her clients. Andrea is also the visionary for African-American Women in Business Network hosted on Meetup.com; Business Crash Courses, a catalog of professional development training for small businesses and new professionals; and she is an instructor for Communication 101 and 102 at Dominion Leadership University She is active in the local community serving the Y of Central Maryland as the Community Engagement Chair, Govans Ecumenical Development Corporation Board of Directors and VP of GEDCO Homes, a financial supporter for the Entrepreneurial Development Assistance Center at Morgan State University and an active Member of Delta Sigma Theta Sorority, Inc. She has a BA in Political Science from Morgan State University and an MA in Contemporary Communications from The College of Notre Dame. Jackson is also a proud veteran of the U.S. Army. Theme: Discovering and Branding the Authentic Me Saturday, October 5, 2013 Baltimore Convention Center, Baltimore, MD DPN Group LLC ● 516 N. Charles Street, Suite 303, Baltimore, MD 21201 ● Web: www.dpngroupllc.net ● Email: info@dpngroup.net

www.unicommsummit.com

http://www.youtube.com/watch?v=mYY7ByO-L90

Theme: Discovering and Branding the Authentic Me Saturday, October 5, 2013 Baltimore Convention Center, Baltimore, MD DPN Group LLC ● 516 N. Charles Street, Suite 303, Baltimore, MD 21201 ● Web: www.dpngroupllc.net ● Email: info@dpngroup.net

FOR IMMEDIATE RELEASE Natasha White, PR Consultant DPN Group, LLC Telephone: (410) 347-7558 info@dpngroup.net UNiCOMM 2013 Addresses Creating An Authentic Personal Brand BALTIMORE, MD – UNiCOMM 2013 Summit (www.unicommsummit.com) will address how to create a powerful brand while ensuring that personal and online presence is authentic. Participants ranging from students, professionals and small business owners are expected to attend the conference scheduled for Saturday, October 5, 2013 at the Baltimore Convention Center. The theme, Discovering and Branding the Authentic Me, features a day of dynamic speakers covering personal branding in social media, entrepreneurship and career advancement. Attendees will learn innovative, forward-thinking career or business strategies that take one’s personal brand to the next level; understand how to optimize social media as part of a personal branding strategy; and discover the most recent trends in the workforce and business arenas. The conference headline is Dan Schawbel, national author and personal branding expert. Schawbel is Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the author of the #1international best-selling book, Me 2.0: 4 Steps to Building Your Future, now offered in 60 languages. His second book, Promote Yourself: The New Rules For Career Success, will be released by St. Martin’s Press in September 2013. Dan is a columnist for both TIME and FORBES Magazines and has been featured in over 1,000 media outlets. Dan was named to the Inc. Magazine 30 Under 30 List in 2012, the Forbes Magazine 30 Under 30 List in 2012, and BusinessWeek has cited him as someone entrepreneurs should follow on Twitter. All participants will receive a free copy of Schawbel’s book, “Promote Yourself”. In addition to Schawbel, celebrity publicist Karen Taylor Bass, considered one of the premier authorities in the public relations industry, will start the conference. For over 20 years, she has worked with professional athletes and celebrities including Grammy Award winners Alicia Keys, and Mariah Carey. Currently, the CEO at Taylor Made Media, Taylor Bass helps savvy entrepreneurs, corporations, momTREpreneurs, authors and individuals to create a powerful and impacting message while leveraging their brand. She has appeared on numerous media outlets discussing PR/Reinvention, including CNN.com, Fox-TV Chicago; CBS-NY; Newsday; Entrepreneur; Black Enterprise; Essence; Ebony; Philadelphia Daily News; Philadelphia Tribune; New York Daily News; and countless others. The conference is hosted by DPN Group, LLC, a Baltimore-based communication management consulting firm focusing on diversity & inclusion in entrepreneurship and the workforce. Andrea Garris Jackson, President of DPN Group, LLC is the event founder and visionary for UNiCOMM 2013. A fourth generation entrepreneur, Jackson describes this year’s conference in this manner, “This experience will help attendees infuse their individual style, personality and values with technology to create an authentic personal brand. We believe this conference will be the ultimate experience for participants”. Sponsorship and exhibit opportunities for UNiCOMM 2013 are still available. Anyone interested in sponsorship should contact DPN Group at (410) 347-7558 or info@dpngroup.net. For details or to register, visit the event website at: www.unicommsummit.com. ### DPN Group LLC ● 516 N. Charles Street, Suite 303, Baltimore, MD 21201 ● Web: www.dpngroupllc.net ● Email: info@dpngroup.net

DPN Group LLC ● 516 N. Charles Street, Suite 303, Baltimore, MD 21201 ● Web: www.dpngroupllc.net ● Email: info@dpngroup.net

www.unicommsummit.com

KEYNOTE: Dan Schawbel Managing Partner, Millennial Branding Called a “personal branding guru” by The New York Times, Dan Schawbel is the managing partner of Millennial Branding, a Gen-Y research and consulting firm. A millennial himself, he is a leader and supporter of his own generation as well as a worldrenowned career and workplace expert who has helped companies such as American Express, NBC Universal, Fidelity, and Monster better engage his generation. His company’s research has been covered in over 100 media outlets including CNN, USA Today, and Men’s Health and his work has been cited in over 40 books including Marketing 3.0 by Philip Kotler and The Facebook Effect by David Kirkpatrick. Schawbel authored the #1 internationally best-selling book Me 2.0: 4 Steps to Building Your Future. Now in 13 languages, it was listed as part of the New York Times summer reading list for job seekers and the Washington Post summer reading list and was named the #1 career book of 2009 by The New York Post. Me 2.0 has been used as a course textbook at many schools including Stanford University, Boston University, the University of North Carolina-Chapel Hill, and the University of Texas-Austin. His second book, Promote Yourself: The New Rules For Career Success, will be released in 2013. Recognized as a "twenty-something personal branding czar" by Fortune magazine and one of Forbes' 2012 "30 Under 30" in marketing and advertising, Schawbel is the founder of the Personal Branding Blog, a Forbes Top Website for Your Career and the #1 job blog by CareerBuilder. He is a columnist at both Time and Forbes, a syndicated columnist at Metro US, a former BusinessWeek columnist, and has contributed to Fortune, The Wall Street Journal, The Guardian, The Globe and Mail, and numerous others. He has written over 1,000 articles covering the workplace, careers, millennials, social media, and personal branding. As a keynote speaker, Dan Schawbel delivers content-rich presentations that incorporate his company's latest research and insights. These interactive, informative, and results-oriented keynotes instruct audiences on how to attract, retain, and grow their Gen-Y talent. He has spoken to a variety of groups including Google, IBM, Time Warner, CitiGroup, McGraw-Hill, Siemens, Harvard Business School, Stanford, Cornell, and MIT. In 2007, Schawbel co-created one of the first social media positions in a Fortune 200 company, EMC.He was named to Inc. magazine’s “30 Under 30” in 2010 and called someone entrepreneurs should follow on Twitter by . Details magazine cited him as one of five Internet gurus that can make you rich. He recently made DELL’s #Inspire 100 list of most inspiring entrepreneurs. He has interviewed over 1,000 successful business people and celebrities from Arnold Schwarzenegger to Jessica Alba to Colin Powell to Richard Branson. He is a founding member of the Young Entrepreneur Council. He graduated magna cum laude from Bentley University in 2006. ### DPN Group LLC ● 516 N. Charles Street, Suite 303, Baltimore, MD 21201 ● Web: www.dpngroupllc.net ● Email: info@dpngroup.net

www.unicommsummit.com

TARGET AUDIENCE

Demographics Small & Emerging Business: Professionals: Career-Changers: College Students:

Small & Emerging Businesses

Professionals

CareerChangers

College Students

SBA Defined Standard-Size Businesses Middle Management, Emerging Managers, Entrepreneurs Retirees, Unemployed, Emerging Entrepreneurs Undergraduate, Graduate, Post-Graduate Ages 18 - 30

Frequently Asked Questions 

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What is UNiCOMM? UNiCOMM is a premier professional networking conference designed to equip individuals and small businesses with a comprehensive understanding of human communications and its relationship to technology to secure their position in the current marketplace. When and Where is the conference being held? The conference will be held Saturday, October 5, 2013 at the Baltimore Convention Center, 1 W. Pratt Street, Baltimore, MD 21201. What can attendees walk away with to enhance their personal and professional development? Participants will have networking opportunities with top executives in various organizations, access to experts and peer-topeer networking and a fresh perspective to equip and empower participants with an immediate action plan. Can attendees get follow-up information, training, etc? All attendees are encouraged to network with corporations, connect with students at other universities, and businesses can follow up with conference coordinators, should they miss a connection. We will provide direct access for the student to their contact . How do I obtain press credentials for UNiCOMM 2013? To obtain press credentials please contact Natasha White at (410) 347-7558 or info@dpngroup.net.

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What should I wear/What may I bring? Attendees generally wear business or casual attire. During the day, you will be moving throughout the convention center, including up and down stairs, so wear comfortable and appropriate clothing and shoes. Limit yourself to a moderately-sized purse; attendees will receive a Conference material once you arrive for all of your program materials.   

What is included in the registration? Light continental breakfast, lunch, Two main keynote sessions, two breakout sessions featuring more than 6 topics to choose from, access to the exhibit hall all day, business pitch competition and networking. How long is the Conference? One day, 7:30 AM – 4:00 PM, exact times subject to change

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How does seating work? Seating is done on a first come/first served basis except for the lunch session. If a table is purchased, assignments are made based upon registration date; individual seats are also assigned by date and multiple guests within a single reservation will be seated together. Requests for special seating cannot be accommodated. How do I become a sponsor? Contact Andrea Jackson at ajackson@dpngroup.net or (410) 347-7558 How do I become an exhibitor? Contact Andrea Jackson at ajackson@dpngroup.net or (410) 347-7558 Can you accommodate special needs? Any requests that need to be made due to special needs must be made in writing and received by September 21 to ensure appropriate arrangements are made. Please email requests to info@dpngroup.net. DPN Group LLC ● 516 N. Charles Street, Suite 303, Baltimore, MD 21201 ● Web: www.dpngroupllc.net ● Email: info@dpngroup.net

www.unicommsummit.com All UNiCOMM 2013 Conference Participants will receive a free copy of Dan Schawbel's highly anticipated second book, Promote Yourself: The New Rules for Career Success. Coming out on September 3rd, 2013

“Dan will show you how to communicate your unique contribution, so that you make yourself indispensable.” - From the Foreword by Marcus Buckingham, New York Times bestselling author of Now, Discover Your Strengths.

Book Summary How people perceive you at work has always been vital to a successful career. Now with the Internet, social media, and the unrelenting hum of 24/7 business, the ability to brand and promote yourself effectively has become absolutely essential. No matter how talented you are, it doesn’t matter unless managers can see those talents and think of you as an invaluable employee, a game-changing manager, or the person whose name is synonymous with success. So, how do you stand out and get ahead? Promote Yourself frees you from the outdated rules for getting ahead and lays out a step-by-step process for building a successful career in an age of ever-changing technologies and economic uncertainty. Schawbel provides you with the unique skills and message that you’ll need today and for the rest of your career. Promote Yourself is the definitive book on how to build an outstanding career. Theme: Discovering and Branding the Authentic Me Saturday, October 5, 2013 Baltimore Convention Center, Baltimore, MD DPN Group LLC ● 516 N. Charles Street, Suite 303, Baltimore, MD 21201 ● Web: www.dpngroupllc.net ● Email: info@dpngroup.net