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Entrepreneur creates charming success story
Heather Moore’s Cleveland-based jewelry company has national following and CIA roots. You’re tempted to think that Heather Moore went to charm school.
“My Pop — my mom’s dad —he always
Pfaff was giving her a way to keep explor-
above: Taking a break in the coolest
said, ‘You are as good as your tools’ and,
ing new disciplines and developing new
lunch room ever are Heather Moore
And, in a way, she did: by studying at
every Christmas, I got a new tool from him,
skills. “That’s where you get the opportunity
the Cleveland Institute of Art, the designer
including a welder and a casting machine,
you didn’t see coming,” Moore observes.
Jewelry staff members, from left,
with the big, disarming smile gained the
Moore says.
“The day I graduated from the Cleveland
diverse skills she needed to create the
Sarah Pierce ’10, Rachel Shelton ’11, Alexander Haines ’09, Adrienne DiSalvo ’10,
She actually started out at a different
Institute of Art, I went to New York.”
line of charm and bridal jewelry she sells
college, foreshadowing her own profes-
The decision proved life-changing.
through her thriving, nationally-known
sional versatility and entrepreneurial bent
Moore met many people and developed
Sarah Krisher ’02, Carla Fontecchio ’09,
company, Heather Moore Jewelry.
by studying business and psychology.
her own work, and gradually built the store
Heather Moore ’93, Aaron Drake ’10 and ’11, and Heather (Terrore) Airgood ’05.
Along the way, Moore ’93 developed
Colleen Terry ’10, Anjellica Trace ’13,
But her passion for craftsmanship won,
of equipment she would need someday
such an appreciation for her alma mater’s
and after she transferred to CIA, her talent,
for her own business.
atmosphere of artistic exploration and
good instincts, and hard work soon turned
cross-disciplinary study that she has turned
chances into success.
chance so unlikely as to be invisible at first.
working on her fine jewelry line. She had
her Cleveland-based company into a kind
At school, “I found what I loved.
She was watching Olympic ski racing at the
become a major-league success.
And it wasn’t just one medium;
her New York apartment while cutting silver
market was exhausting, with the seasons
it was all of the above. It was
to make chains. An elderly man there asked
changing and new trends coming and
if he could help while they watched racing.
going. It was time for a change. Other
In short, he ended up working in her studio
people might have aimed for a Manhattan
and he brought a metal-tempering kiln with
penthouse life. Heather Moore moved
opened up so many venues
him, which allowed Moore to hone her
home to Cleveland. She had a growing
enameling skills. The enamel work led the
family. Returning to Cleveland was going
for me. It was so exciting.”
young artist to create her first collection, a
to let her be the kind of successful that
line of silver-and-enamel jewelry that won her
really mattered to her.
of CIA 2.0, with design studios, fabrication facilities, marketing space, and 14 CIA grads among her staff of 65. In fact the very first person she hired was a CIA grad. At school, “I found what I loved,” she recalls. “And it wasn’t just one medium; it was all of the above. It was the process of exploring that opened up so many venues for me. It was so exciting. You come to
the process of exploring that
appreciate all those opportunities.” A Glass major with a minor in Metals,
The first big chance came when Moore
Then came her second big chance, a
Polish National Hall across the street from
the Rising Star Award at the 2000 Jeweler’s
But the fast pace of the accessories
“One of the big draws of coming back
Moore not only had studios in those two
was still at CIA: she got a summer job
Choice Award trade show in Las Vegas.
to Cleveland was, instead of putting my
CIA departments, but also in sculpture and
at Pilchuck Glass School in Stanwood,
Moore stayed in New York and her
dollars into rent, I was able to put them
industrial design — a prelude to the different
Washington, integrating glass into the
accomplishments increased. She contin-
back into my company. It gives you that
areas of her current professional studios.
installations of British-born artist Judy Pfaff.
ued to work on her enamel line, which she
comfort zone, that you know you’re going
“Working with Judy was instrumental,”
enjoyed because it reconnected her with
to be able to grow faster.”
Moore notes.
glass. Fashion magazines began to notice
She grew up making things with tools. The daughter of an inventor/industrialist,
Which brings the tale to Big Chance
her. Her company expanded. Larger chains
No. 3—something her CIA experience
assembly line and bought her very first
tant a free studio in Manhattan. But not to
recognized her designs and asked her to
prepared Moore for without her even real-
set of metal stamps — a set she and her
make glass. “She liked where I was going
create additional lines for their summer
izing it. Real Simple magazine did an article
employees still use today — at a garage
with my photography and integrating differ-
collections. She was working with Banana
sale when she was 13.
ent materials into my drawings,” says Moore.
Republic and J.C. Penney, along with
she found it fun to work on her dad’s
Pfaff ended up offering her young assis-
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