REVIEW
BROOD? BE RUDE NOT TO!! By The Editor
Cibare spent some time this week with Andreas, director and head roaster from Brood Roastery, a new speciality coffee roasters serving great coffee in the heart of Angel in London. Andreas is obviously driven and his enthusiasm radiates from our discussions of his new venture and of course coffee! “Great coffee is our passion and we want to share it with other coffee lovers and convert drinkers of bad/mediocre coffee into speciality coffee drinkers who know the difference between a fully washed Ethiopian and a natural El Salvador.” Andreas describes his philosophy of continuously perfecting Brood’s craft, which includes constantly pushing their roasting profiles and fine-tuning the cupping process (which is done religiously), but although he has a clear 8
vision for Brood, he is always open to suggestions and feedback on how to improve their offering. “We want to display a full commitment in our roasting, in our process, in developing our team members, all backed with passion, expertise and an ethical mindset. This allows Brood to attract like-minded customers and wholesale partners who value all these assets as much as Brood does.” He went on to tell us about the future of Brood… “We don’t have a wholesale strategy like other roasters do, we don’t go knocking on potential customers’ doors with a hard sell. We are happy to roast some amazing coffee and if that someone happens to need good coffee for their business and feels the same, then we’re happy to talk partnerships.” Cibare Magazine
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