Brood

BROOD? BE RUDE NOT TO!!

By The Editor

Cibare spent some time this week with Andreas, director and head roaster from Brood Roastery, a new speciality coffee roasters serving great coffee in the heart of Angel in London.

Andreas is obviously driven and his enthusiasm radiates from our discussions of his new venture and of course coffee!

“Great coffee is our passion and we want to share it with other coffee lovers and convert drinkers of bad/mediocre coffee into speciality coffee drinkers who know the difference between a fully washed Ethiopian and a natural El Salvador.”

Andreas describes his philosophy of continuously perfecting Brood’s craft, which includes constantly pushing their roasting profiles and fine-tuning the cupping process (which is done religiously), but although he has a clear vision for Brood, he is always open to suggestions and feedback on how to improve their offering.

“We want to display a full commitment in our roasting, in our process, in developing our team members, all backed with passion, expertise and an ethical mindset. This allows Brood to attract like-minded customers and wholesale partners who value all these assets as much as Brood does.”

He went on to tell us about the future of Brood…

“We don’t have a wholesale strategy like other roasters do, we don’t go knocking on potential customers’ doors with a hard sell. We are happy to roast some amazing coffee and if that someone happens to need good coffee for their business and feels the same, then we’re happy to talk partnerships.”

Roasting everything on their 6kg Giesen (Daffy) Gas Roaster, they have full control over their signature profile(s). The Daffy allows them to roast from 1.5kg super high scoring single origin light roasted coffee for pour-overs to light medium roasted coffee beans for everything espresso based.

They offer expertly dialled-in espresso drinks, amazing pour-overs (which is specifically roasted for this method) and a number of teas too, all of which of course will need to be paired with some equally delicious toasties and pastries.

Their main focus is the coffee and making the journey from causal coffee drinker to serious coffee drinker part of their daily mission. So, this rather interestingly includes coffee bags and pods as well as whole beans.

Another thing that is captivating about Brood, is that it’s headed by a father and son duo. Andreas speaks of his father with pure love and admiration. He has been taught to be proud of a hard work ethic, the importance of leading by example and always to choose kindness. This comes across when you meet Andreas instantly. His big smile and gentle voice put you at ease right away and he exudes a natural warmth that could calm your soul. And of course, with that smile comes the promise of the best coffee in Islington! Although from his own mouth he would follow those words with “many truths are told in jest”.

Even though Andreas has spent the majority of his career working in the design and marketing sector and has not got as many years as some in the industry, his passion for amazing food, great coffee, working with good people and community shines through. This is a man living his dream and you can taste it in everything he brings to the table.

With a beautiful beginning in design and marketing he prides himself on helping others to build their businesses based on great coffee and branding expertise.

We are so excited to see how the new Brood Roastery will develop and grow. We hope it excels, as the coffee industry needs more companies like this one.

Brood Roastery Brood Roastery Café 113 Essex Rd, Islington, London N1 2SL www.broodroastery.com @broodroastery