"Satisfazer os clientes e estar na vanguarda da inovação e tendências de mercado"

Page 1

B;

HQWUHYLVWD

]0 1&0# 7"/ ,0 )&"+1"0 " "01 / + 3 +$2 /! ! &+,3 À¹, " 1"+!¿+ & 0 !" *"/ !,^

SRU +HOHQD 3DXOLQR

,* 0,* !" * &0 !" !2 0 !Ç ! 0 !" -/"0"+Å "* ,/12$ )8 ",! 1, ,/! & "+1"8 /"02*" , 02 "00, ! "&!* ))"/ ,*, , /"02)1 !, ! - / "/& "01/ 1Ç$& ,* !&01/& 2&!,/"0 " )&"+1"08 0"*-/" -,01 +!, + 0 *")%,/"0 - / "/& 0: * ! 0 -/&,/&! !"0 - / , #212/, - 00 -"), !"0"+3,)3&*"+1, !" +,3,0 -/,!21,0 " 0,)2Å "0 .2" /"0-,+!"* À0 +" "00&! !"0 !,0 )&"+1"0 + Á/" ! "#& &È+ & "+"/$Ç1& 8 ,+!" 0" !"01 * 0 #,+1"0 !" )&*"+1 ÅÃ,:

"3&01 ], ")" 1/& &01 ^ J,"Kr ,*, /"029 *" ,0 == +,0 !" -/"0"+Å ! "&!* )9 )"/ "* ,/12$ )i ",! 1, ,/! & "+1" J Kr &XVWD D FUHU TXH M£ SDVVDUDP DQRV GHVGH TXH LQL FLDPRV HVWH SURMHWR $ :HLGP¾OOHU LQVWDORX VH GLUHWDPHQWH HP 3RUWXJDO HP $ LQDXJX UD©¥R GD ͤOLDO SRUWXJXHVD GR JUXSR YHLR FRQ VROLGDU XPD SUHVHQ©D TXH VH WLQKD LQLFLDGR QRV DQRV DWUDY«V GH XP UHSUHVHQWDQWH $ DOWXUD HVFROKLGD SDUD LQLFLDU R SURMHWR Q¥R IRL GDV PDLV SURS¯FLDV XPD YH] TXH IRUDP DQRV GH HQRUPH UHFHVV¥R R TXH HP PXLWR GLͤFXOWRX R LQ¯FLR GD QRVVD DWLYLGDGH H R ODQ©DPHQWR GDV GXDV HPSUHVDV TXH IXQG£ PRV :HLGP¾OOHU 6LVWHPDV GH ,QWHUIDFH 6 $ H '202&21752/ &RQWUROR H 'RPµWLFD SDUD (GLI¯FLRV 6 $ 2 DQR GH IRL R DQR GH YLUDJHP TXH WHP FRPR EDVH GRLV IDWRUHV SULQFLSDLV R SUL PHLUR SDVVRX SRU FULDU XPD SRO¯WLFD GH GLV WULEXL©¥R H IRPRV SUDWLFDPHQWH R SULPHLUR SD¯V GHQWUR GD :HLGP¾OOHU D FULDU HVVD SRO¯ WLFD $O«P GLVVR LPSOHPHQWDPRV DTXHOH TXH DLQGD KRMH « XP SLODU LPSRUWDQWH R 4XDGULVWD 2ͤFLDO :HLGP¾OOHU (VVHV IRUDP RV GRLV SLOD UHV PXLWR IRUWHV TXH SHUPLWLUDP ¢ HPSUHVD FRQTXLVWDU TXRWD GH PHUFDGR H D SDUWLU GH SDVVDU D VHU O¯GHU GH PHUFDGR HP 3RU ZZZ RHOHFWULFLVWD SW R HOHFWULFLVWD

WXJDO $W« HVVH DQR YLY¯DPRV HVVHQFLDOPHQWH GH H SDUD SURMHWRV FRP XPD SRO¯WLFD GH FOLHQ WHV H Q¥R GH GLVWULEXL©¥R (P YROWDPRV D LQRYDU FRP D FULD ©¥R GR &OXEH GR ,QVWDODGRU :HLGP¾OOHU HQWUDQGR QXP PHUFDGR WDPE«P SRXFR FRQKHFLGR SDUD D :HLGP¾OOHU R PHUFDGR GD LQVWDOD©¥R (VWD IRL PDLV XPD DSRVWD JD QKD 3RU ILP HP HQWU£PRV HP IRU©D QXP QRYR PHUFDGR TXH FRPH©DYD D GHV SRQWDU R PHUFDGR GDV HQHUJLDV UHQRY£YHLV TXH FRQWULEXLX HP PXLWR SHOR VXFHVVR GRV ¼OWLPRV DQRV (P UHVXPR HVWHV DQRV IL FDUDP SDXWDGRV SHOD FRQVWDQWH SURFXUD HP VDWLVID]HU RV QRVVRV FOLHQWHV H HVWDU VHP SUH QD YDQJXDUGD GD LQRYD©¥R H GDV WHQ G¬QFLDV GH PHUFDGR ,"r 2" "01/ 1Ç$& !" /"0 &*"+1, !")&9 +",2 "&!* ))"/ - / , #212/,i r &HQWUDPRV WRGDV DV QRVVDV DWHQ©·HV H HQHUJLDV QR FLPHQWDU GD SDUFHULD HVWUDW«JLFD FRP D GLVWULEXL©¥R QR GHVHQYROYLPHQWR GR SURJUDPD GRV ,QWHJUDGRUHV 2ͤFLDLV QD SDUFH ULD H HVIRU©R GH IRUPD©¥R TXH ID]HPRV MXQWRV GRV QRVVRV FOLHQWHV QR DFRPSDQKDPHQWR GR FUHVFHQWH GHVHQYROYLPHQWR GR PHUFDGR H GD VXD FDGD YH] PDLRU FRPSHW¬QFLD H H[LJ¬QFLD 2V TXDGURV H DV LQVWDOD©·HV HO«WULFDV GHVHQ YROYHUDP VH FRQVLGHUDYHOPHQWH WXGR VH TXHU PHGLU H FRQWURODU R Q¼PHUR GH VLQDLV D WUDWDU DXPHQWD D FRPXQLFD©¥R WHQGH D WHU VLVWH PDV GH EXV FDGD YH] PDLV DEHUWRV H TXH UHPRV DFRPSDQKDU H OLGHUDU HVVD HYROX©¥R 3DUD LVWR HVWDPRV D ODQ©DU XPD QRYD H GLIH UHQFLDGRUD JDPD GH PµGXORV GH , 2 X UHPRWH TXH MXQWDPHQWH FRP DV JDPDV FRPSOHWDV GH SURGXWRV GH HOHWUµQLFD H GH SURGXWRV GH (WKHUQHW ,QGXVWULDO GH HOHYDGD TXDOLGDGH QRV FRORFDP QD YDQJXDUGD WHFQROµJLFD HP VLV WHPDV GH LQWHUIDFH QD YDULHGDGH GD JDPD FRPHUFLDOL]DGD FRP PDLV GH SURGX WRV GLVSRQ¯YHLV QD DEUDQJ¬QFLD GD QRVVD FOLHQWHOD TXDOLGDGH GRV SURGXWRV QD FRQͤDQ ©D QD PDUFD H QD HTXLSD H DLQGD QD UHOD©¥R GH IDPLOLDULGDGH H FRQͤDQ©D FRP RV FOLHQWHV TXH UHVLGH D IRU©D GD PDUFD :HLGP¾OOHU QR PHUFDGR QDFLRQDO ( TXDQWR PDLRU « D RIHUWD PDLRU D LQIOX¬QFLD GHVWHV YDORUHV QD GHFLV¥R GH FRPSUD (VWDV V¥R DV QRVVDV ̸UHFHLWDV̹ SDUD FRQWLQXDU D HQFDUDU R IXWXUR FRP RWLPLV PR H FRQͤDQ©D

], *"/ !, 0 " .2" -,!" 1"/ "00, .2 ).2"/ -/,!21, "&!*Î))"/ 0"*-/" " ,+!" !")" +" "00&1 /^ ,"r ,*, /"02*" , +, !" =;<>i " 1&3"09 0" !" , / 1"/&7 / +2* Ó+& - ) 3/ .2 ) 0"/& i r )RL XP DQR DW¯SLFR TXH PH WUD] ¢ PH PµULD VHQWLPHQWRV GLVWLQWRV 3RU XP ODGR H SHOD SULPHLUD YH] HP PXLWRV DQRV Q¥R FUHV FHPRV HP IDWXUD©¥R PDV SRU RXWUR ODGR R UHVXOWDGR GR H[HUF¯FLR IRL R PHOKRU GH VHP SUH 7LYHPRV XP UHVXOWDGR O¯TXLGR GH G¯JL WRV SHUFHQWXDLV VREUH DV YHQGDV DR Q¯YHO GDV PHOKRUHV HPSUHVDV GR JUXSR ,"r / =;<? -/"1"+!"* # 7"/ #,/* Å "0 - / ,0 )&"+1"0 " &+01 ) !,/"0 ,*, 029 "!"2 "* +,0 +1"/&,/"0i 01 Ç * &0 2* #,/* !" 02 "00, ! "&!* ))"/ - / 0" -/,5&* / * &0 !,0 0"20 )&"+1"0 " - / "&/,0i r $V IRUPD©·HV GD :HLGP¾OOHU M£ ID]HP SDUWH GR SURJUDPD GH IRUPD©¥R GH PXLWRV GRV W«FQLFRV GH SURIHVVRUHV H GH HVWXGDQ WHV HP 3RUWXJDO 7HP VLGR DVVLP QRV ¼OWLPRV DQRV H WXGR IDUHPRV SDUD TXH DVVLP FRQWLQXH 6¥R D©·HV GH IRUPD©¥R TXH XOWUDSDVVDP HP PXLWR D LQIRUPD©¥R H GLYXOJD©¥R GD JDPD GH SURGXWRV GD :HLGP¾OOHU SDUD VHUHP IRU PD©·HV HP WHFQRORJLD H HP QRYDV £UHDV GH QHJµFLR QD £UHD HO«WULFD 3DUD HVWH VHPHVWUH WHPRV DJHQGDGDV IRUPD©·HV GD QRVVD JDPD


B=

HQWUHYLVWD ,"r -/,$/ * +1"$/ !,/ #& & ) " , )2 " !, +01 ) !,/ ! "&!* ))"/ 1 * Ç* 0Ã, -/,'"1,0 !&#"/"+1"0 " .2" 3,0 !&#"/"+ & * +2* *"/ !, ,* *2&1 ,+ ,//È+ & " ,+!" "&!* )9 )"/ 0" 1"* - 21 !, -,/ 2* /"0 &*"+1, 0201"+1 !,i r &RPR M£ UHIHUL HVVHV IRUDP HP SH U¯RGRV GLIHUHQWHV GRLV SLODUHV LPSRUWDQWHV GR FUHVFLPHQWR GD :HLGP¾OOHU 3RUWXJDO 6H HP UHOD©¥R DR &OXEH GR ,QVWDODGRU H GHYLGR ¢ DWXDO VLWXD©¥R GH PHUFDGR GH LQVWDOD©¥R Q¥R WHPRV GHVHQYROYLGR PXLWDV DWLYLGDGHV ¢ H[FH©¥R GD YLDJHP DQXDO GR &OXEH GR ,QVWD ODGRU TXH HVWH DQR GHFRUUHU£ HP DEULO FRP D UHDOL]D©¥R GH XP FUX]HLUR 1R TXH VH UHIHUH DR SURJUDPD GR ,QWHJUD GRU 2ͤFLDO :HLGP¾OOHU D VLWXD©¥R « GLIHUHQWH R IDFWR GH SHUWHQFHU DR SURJUDPD GH ,QWHJUD GRU 2ͤFLDO :HLGP¾OOHU « XPD GDV SULQFLSDLV YDQWDJHQV TXH SRGHPRV RIHUHFHU DRV QRV VRV FOLHQWHV (VWHV UHFRQKHFHP DV YDQWDJHQV FRPSHWLWLYDV RV EHQHI¯FLRV P¼WXRV H D YHU GDGHLUD UHOD©¥R ZLQ ZLQ TXH HVWD SDUFHULD LQ WURGX] QDV UHOD©·HV FRPHUFLDLV TXH PDQW¬P FRP D :HLGP¾OOHU (VWH SURJUDPD WHP M£ DQRV GH H[LVW¬QFLD H QHOH HVW¥R UHSUHVHQWD GDV RV PHOKRUHV H PDLV LQRYDGRUHV ,QWHJUD GRUHV H 4XDGULVWDV QDFLRQDLV ,"r "&!* ))"/ -,002& )$2* "01/ 1Ç9 $& !" "5- +0Ã, /") 1&3 *"+1" ,0 *"/9 !,0 !" +$,) " ,Å * &.2"i r 1D UHJL¥R VXO GD (XURSD RQGH D :HLGP¾OOHU 3RUWXJDO HVW£ LQVHULGD VRPRV UHVSRQV£YHLV SHORV PHUFDGRV GRV SD¯VHV GR 0DJUHE H SRU $QJROD 1HVWH PHUFDGR WHPRV SDUWLFLSDGR QDV SULQFLSDLV IHLUDV QDFLRQDLV H UHJLRQDLV H HIHWXDGR YDULDV YLVLWDV D FOLHQWHV ͤQDLV SULQFLSDOPHQWH QD £UHD GD (QHUJLD ,Q G¼VWULD H 3URFHVVR (VWDV SDUWLFLSD©·HV HP IHLUDV H YLVLWDV D FOLHQWHV LQVHUHP VH QXPD SHUVSHWLYD GH FRQVROLGD©¥R GR PHUFDGR ORFDO H GR QHJµFLR GRV QRVVRV FOLHQWHV HP 3RUWXJDO

,0 -/,!21,0 !" ")"1/È+& !"0"+3,)3&!,0 -") "&!*Î))"/ 1¿* $ +%,0 "* 1"/*,0 !" ,+02*, "+"/$½1& , *2&1, 0&$+&#& 1&3,0 (IHWX£PRV DLQGD QRV ¼OWLPRV DQRV XPD V« ULH GH VHPLQ£ULRV HP /XDQGD H QDV 3URY¯Q FLDV PXLWR GLULJLGRV D 7«FQLFRV D HVWXGDQWHV H SURIHVVRUHV QXPD SHUVSHWLYD SHGDJµJLFD GH GLYXOJD©¥R GH QRYDV VROX©·HV WHFQROµJL FDV H SDUD UHVSRQGHU ¢V LQ¼PHUDV G¼YLGDV VREUH DV QRYDV WHFQRORJLDV H QRYRV PHUFD GRV FRPR SRU H[HPSOR R GDV HQHUJLDV UH QRY£YHLV 7HP VLGR LPHQVDPHQWH JUDWLͤFDQ WH HIHWXDU HVWDV VHVV·HV W«FQLFDV HP ORFDLV RQGH D LQIRUPD©¥R Q¥R FKHJD FRP IDFLOLGDGH H RQGH DV SHVVRDV HVW¥R ¢YLGDV HP UHFHEHU IRUPD©¥R ,"r "#& &È+ & "+"/$Ç1& Ç8 !"0!" 0"*-/"8 2* -/", 2- ÅÃ, ! "&!9 * ))"/: 2" -/,!21,0 " 0,)2Å "0 1È* !"0"+3,)3&!, +,0 Ó)1&*,0 +,0 - / 2*"+1 / "00 *"0* "#& &È+ & "+"/$Ç1& i r $ FRQVWDQWH SUHRFXSD©¥R H LQYHVWL PHQWR HP , ' SRU SDUWH GD :HLGP¾OOHU FHQ WUDP VH HP GHVHQYROYHU QRYRV SURGXWRV H VROX©·HV TXH Y¥R GH HQFRQWUR ¢V QHFHVVLGD GHV GRV QRVVRV FOLHQWHV SULQFLSDOPHQWH QD £UHD GD HͤFL¬QFLD HQHUJ«WLFD 2V SURGXWRV GH HOHWUµQLFD GHVHQYROYLGRV SRU QµV QRV ¼O WLPRV DQRV W¬P JDQKRV HP WHUPRV GH FRQ VXPR HQHUJ«WLFR PXLWR VLJQLͤFDWLYRV 1HVWH SRQWR GHVWDFR DV IRQWHV GH DOLPHQWD©¥R GH HOHYDGR UHQGLPHQWR H HͤFL¬QFLD

"&1,2 "01 &+,3 ÅÃ, ,* $/ !, ,2 /")21Â+ & i r $ DFHLWD©¥R SRU SDUWH GRV FOLHQWHV GR 3RZHU 0RQLWRU VXSHURX WRGDV DV H[SHWDWL YDV TXH W¯QKDPRV SDUD HVVH SURGXWR 6DE¯ DPRV TXH RV GRLV PRGHORV UHFHQWHPHQWH ODQ©DGRV VH LQVHULDP QXP PHUFDGR 7RSR TXHU SHODV VXDV FDUDWHU¯VWLFDV W«FQLFDV RX SRU H[LVWLUHP VROX©·HV EDVWDQWH PDLV EDUD WDV QR PHUFDGR 8PD YH] PDLV RV FOLHQWHV YDORUL]DUDP DV YDQWDJHQV GD QRVVD RIHUWD H HVW¥R GLVSRVWRV D LQYHVWLU XP SRXFR PDLV SRU XP SURGXWR TXH OKHV G£ PDLV JDUDQWLDV ,"r 0 &+01 ) Å "0 ! "&!* ))"/ "* ,/12$ ) " +, /"01, !, *2+!, 1 * Ç* %Á 2* ,+0 &"+ & )&7 ÅÃ, ! -,2- +Å "+"/$Ç1& i " .2" #,/* i r $ QRVVD HPSUHVD WHP XP HQRUPH FXL GDGR HP WXGR R TXH HVW£ UHODFLRQDGR FRP D HͤFL¬QFLD HQHUJ«WLFD PHVPR TXDQGR LQYHVWH QDV VXDV SUµSULDV LQVWDOD©·HV 1R SURJUDPD GH LQYHVWLPHQWR UHDOL]DGR HP 'HWPROG QD $OHPDQKD D VHGH FHQWUDO GR *UXSR :HLGP¾O OHU DSOLFDPRV WRGRV DTXHOHV FRQKHFLPHQWRV TXH WHPRV DSUHQGLGR H RV SURGXWRV GHVHQ YROYLGRV SDUD REWHUPRV XP ERP HTXLO¯EULR GH HQHUJLD $ QRYD I£EULFD HP 'HWPROG LQDXJX UDGD K£ DQRV SRVVXL RV PDLV PRGHUQRV HTXLSDPHQWRV GH JHVW¥R GH HQHUJLD H SRU H[HPSOR R FDORU SURGX]LGR SHODV P£TXLQDV VHUYH SDUD FOLPDWL]DU D £UHD IDEULO VDEHQ GR GH DQWHP¥R D GXUH]D GR FOLPD DOHP¥R HP WHUPRV GH SUHFLSLWD©¥R H WHPSHUDWXUD 3DUD FRPSURYDU HVWD SUHRFXSD©¥R VDOLHQWR R IDFWR GH WHUPRV FRQWUDWDGR K£ FHUFD GH DQRV XPD SHVVRD UHVSRQV£YHO SHOD HILFL¬Q FLD HQHUJ«WLFD HP WRGDV DV LQVWDOD©·HV GD :HLGP¾OOHU (P 3RUWXJDO YDPRV HVWH DQR FRORFDU LOXPLQD©¥R /(' QDV QRVVDV LQVWDOD ©·HV FRPR IRUPD GH RWLPL]DU R QRVVR FRQ VXPR HQHUJ«WLFR

:HLGP¾OOHU 6LVWHPDV GH ,QWHUIDFH 6 $

,"r ,4"/ ,+&1,/ -"/*&1" ,1&*&9 7 / , ,+02*, !" "+"/$& : *"/ !, ZZZ RHOHFWULFLVWD SW R HOHFWULFLVWD

7HO y )D[ ZHLGPXOOHU#ZHLGPXOOHU SW y ZZZ ZHLGPXOOHU SW


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.