THE FIRST WORLD CLASS SHOPPING CENTRE IN THE NETHERLANDS
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MAIN ENTRANCE
Designed by MVSA Architects
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AN OUTSTANDING SETTING
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NORTH EAST ENTRANCE
THE DESIGN
A DRIVER OF EXPERIENCES “Our concept for Mall of the Netherlands is based on the idea of one gesture, one design, one identity. We believe it gives the shopping center the allure and comfort it deserves.”
ROBERTO MEYER
FOUNDER, PRINCIPAL ARCHITECT MVSA ARCHITECTS
MVSA is a renowned international architecture and design firm with offices in the Netherlands, Spain and Switzerland.
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Designed by MVSA Architects
MALL OF THE NETHERLANDS
IN THE HEART OF THE RANDSTAD AREA*
KEY FACTS
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AND FIGURES
People live in the Netherlands
Million
The Randstad is one of the most competitive urban regions in the world.
Highest population density in Europe (1)
st
40% of the population of the Netherlands lives in the Randstad Area; the economic heart of the country.
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No.
Mall of the Netherlands is surrounded by the four largest cities in the Netherlands, with a dense transportation network.
Ranking in the world (2) GDP per capita
Amsterdam Schiphol Airport Utrecht The Hague Rotterdam - The Hague Airport Port of Rotterdam Rotterdam
Outside Randstad 60% of total population 40% of total population In Randstad Area
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Tourists per year visit the Netherlands (3)
5.8
Youth unemployment rate lies 9% below European average
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*The Randstad Area is a megalopolis consisting primarily of the four largest cities and their surrounding areas, including the Port of Rotterdam and Amsterdam Airport Schiphol. With a population of 7,1 million it is one of the largest metropolitan regions in Europe. It’s also one of the most important and densely populated economic areas in northwestern Europe. (Rijksoverheid, 2007)
compared to
Low unemployment rate (4)
No.
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A 7% increase in
Million
The Dutch are the happiest people in Europe (5) 2016 CBS research
(1) Holland.com 2016 (2) IMF 2015 (3) NBTC 2015 (4)(5) CBS 2016
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CATCHMENT AREA
A WEALTHY POPULATION
INHABITANTS WITHIN 30 AND 60 MINUTES
IN 30 MINUTE CATCHMENT AREA
Mall of the Netherlands has an outstanding potential for outstanding clients:
Disposable Household Income (1) € 30.000 - € 35.000
A large number of inhabitants
Dutch average
€ 35.000 - € 45.000
In the most densely populated area of the Netherlands: 2.4 million inhabitants within 30 minutes and 6.1 million inhabitants within 60 minutes
€ 45.000 - € 55.000 € 55.000 - € 65.000
Far above average
Leiden
A wealthy population Surrounded by numerous prosperous municipalities with disposable household incomes above the Dutch average
Amsterdam
6.1 MILLION
A great customer profile The youngest households of the Netherlands live within the 60 minute catchment area
The Hague, the Netherlands’ political capital, is home to many key international organizations like Shell, Total and Siemens.
60 MINUTES
30 MINUTES The Hague
2.4 MILLION
Utrecht
Wassenaar
Alphen a/d Rijn
Wassenaar
The 2nd richest municipality in the Netherlands
Leidschendam / Voorburg
Number of inhabitants
The Hague
Zoetermeer
0-10 min 10-20 min 20-30 min 115.000 900.000 1.400.000
Rotterdam
Westland
Delft
Rotterdam
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(1) CBS 2012
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EXCELLENT
ACCESSIBILITY
LEIDEN 20 min. by car
Perfectly located in the region In the heart of the Randstad area
N44
7 MIN. TO N44 65.000 cars/day
Surrounded by 3 main highways (A4, A12, N44)
The A4 being the most frequently used highway of the Netherlands
AMSTERDAM 35 min. by car
N14
3 Tram lines and 2 bus routes
Connecting to a.o. The Hague, Delft and Zoetermeer
1.300 bicycle parking spaces
The Netherlands has the most bicycles per capita in the world (99,1%)
THE HAGUE 13 min. by car 18 min. by train
A4
2 MIN. TO A4 240.000 cars/day
A12
Free parking
4.000 free parking spaces in 5 parking areas
8 MIN. TO A12 151.000 cars/day
High car ownership rate
487 cars per 1.000 inhabitants (1)
A13 12
(1) European average = 498 per 1.000 inhabitants (Eurostat 2015)
DELFT 10 min. by car 20 min. by tram
ROTTERDAM 25 min. by car 20 min. by train
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UNDERGROUND PARKING / MAIN ENTRANCE
Designed by MVSA Architects
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+3 LEVEL (P) +2 LEVEL (P)
+1 LEVEL
FULLY INTEGRATED
0 LEVEL
LAYOUT
-1 LEVEL (P)
-2 LEVEL (P)
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RETAIL FLOORSPACE
SUPERMARKETS
DINING PLAZA
FREE PARKING
FRESH!
TOILET AREAS
KINEPOLIS CINEMA
SERVICE AREAS
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+1 LEVEL
0 LEVEL
1.300 underground parking places
FLOOR PLAN
FLOOR PLAN
1.010 parking places
w.c.
RETAIL FLOORSPACE DINING PLAZA
w.c.
FRESH!
110 parking places
Hotel
KINEPOLIS CINEMA SUPERMARKETS FREE PARKING TOILET AREAS
Lake 550 parking places
SERVICE AREAS
w.c. w.c.
730 parking places
Jumbo Foodmarkt
Albert Heijn XL
300 parking places
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SOUTH EAST ENTRANCE
Designed by MVSA Architects
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DESTINATIONS A UNIQUE EXPERIENCE BEYOND SHOPPING
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FRESH!
Designed by Heyligers and MVSA Architects
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FRESH!
Inspired by great food places around the world, Fresh! is a 2,500+ m2 buy & eat food-market hall combining the best local high-street concepts and vibrant activities around gastronomy. The market hall will include a collection of at least 10 kiosks and 24 shops with a wide and high qualitative offer of the best local products at affordable prices. • Fresh! enables customers to develop and strengthen their passion for food in a lively, open and social place. • The concept proposes qualitative and convenient food options with a great proximity with craftsmen, who show their preparation.
Scan this page with the Layar app
for a virtual tour through the FRESH! area 26
Designed by Heyligers and MVSA Architects
DINING PLAZA
Designed by MVSA Architects
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DINING PLAZA
With The Dining Experience™ we bring a brand new destination to our customers. It contains all the dining offers in Mall of the Netherlands, including a remarkable Dining Plaza. The Dining Plaza has an innovative design, direct access to the 10 screen Kinepolis Cinema and a full range of 10 seated restaurants and 10 local kiosks. The food & beverage offer is carefully selected in terms of price, quality and concepts for all wallets and tastes. By creating a great social space to eat, drink and meet in a unique ambiance, The Dining Experience™ substantially improves the customer experience.
Scan this page with the Layar app
for a virtual tour through The Dining Experience Designed by MVSA Architects
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DESIGN A JOURNEY THROUGH THE INTERIOR
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CENTRAL SQUARE
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Designed by MVSA Architects
CENTRAL SQUARE
Designed by MVSA Architects
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NORTH EAST MALL
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Designed by MVSA Architects
NORTH MALL
Designed by MVSA Architects
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WELCOME DESK
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Designed by MVSA Architects
FREE NEWSPAPERS
PERSONAL SHOPPER
LOYALTY PROGRAM
SMART PARKING flow management system
WELCOME DESK with hostess
FREE RECHARGE AREAS for computers and phones
FREE AND CLEAN TOILETS 4-star quality
KIDS PLAYGROUND with digital features
FREE WIFI
4 STAR KIDS TREATMENT
THE 4-STAR LABEL SERVICE AT THE HEART OF THE CUSTOMER EXPERIENCE In 2012, Unibail-Rodamco launched the 4 Star label to offer exceptional customer services throughout its retail portfolio. In partnership with SGS, the world leader in service certification, independent and mystery audits are performed to measure the shopping experience by 684 detailed criteria.*
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* A complete initial audit and annual mystery visits by SGS, conducted in the presence of customers.
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ICONIC SHOP FRONTS
OF 7.5 METERS HIGH Home of the flagship stores in the Netherlands, with ceilings up to 11 meters high.
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CREATOR
OF UNIQUE SHOPPING EXPERIENCES Each centre is like no other; a unique experience of sights, sounds and scents, and wherever it operates Unibail-Rodamco places the same importance on satisfying the customer. Unibail-Rodamco is permanently innovating to create retailers paradise, by developing strong concepts, enhancing the shopping experience.
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Mall of Scandinavia
Mall of Scandinavia
71 LARGE MALLS IN EUROPE 8 TO BE BUILT
COMPANY PROFILE
UNIBAIL-RODAMCO
• Largest real-estate company in Europe • Operating in 11 European countries (1) • With 71 large assets receiving 777 million visits annually (2) • An asset portfolio valued at 39,3 Bn (3) • Fully integrated player organized in 3 activities (Operations, Investment and Development) • Part of the CAC 40, AEX 25 and EURO STOXX 50 indices
NORDICS
THE NETHERLANDS
NORDICS
Standing: 4 • Amsterdam: 2 • The Hague: 2
THE NETHERLANDS
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BELGIUM Brownfield: 1 • Brussels: 1
CENTRAL EUROPE
BELGIUM GERMANY
FRANCE Standing: 25 • Paris Region: 15 • Lyon: 2 • Lille: 2 • Other cities: 6
FRANCE
SPAIN
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Standing: 10 • Ruhr Region: 4 • Berlin: 2 • Munich: 2* • Leipzig: 3
AUSTRIA
CENTRAL EUROPE Standing: 8 • Warsaw: 5 • Prague: 2 • Bratislava: 1 Brownfield: 2 • Wroclaw: 1 • Prague: 1
Standing: 13 • Barcelona: 4 • Madrid: 3 • Other cities: 6
(1) UR is active in France, Spain, the Netherlands, Germany, Austria, Czech Republic, Slovakia, Poland, Denmark, Sweden and Finland. (2) As of 2015. (3) As of June 30, 2016 (vs. €35.7 Bn on June 30, 2015). Based on a full scope of consolidation, including transfer taxes and transaction costs. Includes market values of Unibail-Rodamco’s equity consolidated investments (mainly CentrO, Ring-Center, Gropius Passagen and Paunsdorf Center in Germany, the Zlote Tarasy complex in Poland and a part of Rosny 2 in France).
GERMANY
Brownfield: 1 • Hamburg: 1
Brownfield: 2 • Toulouse: 1 • Hésingue: 1
Brownfield: 2 • Benidorm: 1 • Palma de Mallorca: 1
Standing: 9 • Stockholm: 9 • Helsinki: 1 • Copenhagen: 1
SPAIN
Note: Since the beginning of 2016 UR disposed of a number of small assets, incl. Europark – a shopping centre in Budapest (Hungary). * incl. Riem Arcaden (3rd party asset)
AUSTRIA Standing: 2 • Vienna: 2
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KINEPOLIS / DINING PLAZA ENTRANCE
MALL OF THE NETHERLANDS
AT A GLANCE • • • • • • • • •
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Designed by MVSA Architects
The first world class shopping centre in the Netherlands 2.4 million inhabitants within 30 minutes 117.000 m2 retail GLA 280 stores, restaurants and leisure 4.000 free parking places 4-star services 10 screen Kinepolis cinema Opening in 2019 Fresh! and The Dining Experience™: an integral part of the shopping experience
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DISCLAIMER
This presentation has been prepared by Unibail-Rodamco for general circulation and is circulated for information only. The data that appears in this document is based on internal or external studies, compilations of different studies, or third-party declarations. This data, along with all other information contained in this document and particularly visual images, is provided for reference only, is subject to change over time and should not, under any circumstance, be considered to be contractual information. Unibail-Rodamco reserves the right to modify the information in this document at any time without prior warning. Unibail-Rodamco or its shareholders accepts no liability whatsoever for any loss or damage of any kind arising out of the use of all or any part of this presentation. All rights reserved by Unibail-Rodamco 2017. This brochure shows the schedule at the current stage of the project (November 2017). This document is not legally binding.
Š 2017 Unibail-Rodamco - Version 3, November 2017 54
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