MALL OF THE NETHERLANDS
IN THE HEART OF THE RANDSTAD AREA* 40% of the population of the Netherlands lives in the Randstad Area; the economic heart of the country. Mall of the Netherlands is surrounded by the four largest cities in the Netherlands, with a dense transportation network. Amsterdam Schiphol Airport Utrecht The Hague Rotterdam - The Hague Airport Port of Rotterdam Rotterdam
Outside Randstad 60% of total population 40% of total population In Randstad Area
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*The Randstad Area is a megalopolis consisting primarily of the four largest cities and their surrounding areas, including the Port of Rotterdam and Amsterdam Airport Schiphol. With a population of 7,1 million it is one of the largest metropolitan regions in Europe. It’s also one of the most important and densely populated economic areas in northwestern Europe. (Rijksoverheid, 2007)
KEY FACTS
17
AND FIGURES
People live in the Netherlands
Million
Highest population density in Europe (1)
st
7
No.
Ranking in the world (2) GDP per capita
15 Tourists per year visit the Netherlands
A 7% increase in
Million
5.8 Low unemployment rate
(3)
compared to
(4)
Youth unemployment rate lies 9% below European average
1
No.
The Dutch are the happiest people in Europe (5) 2016 CBS research
(1) Holland.com 2016 (2) IMF 2015 (3) NBTC 2015 (4)(5) CBS 2016
9
CATCHMENT AREA
INHABITANTS WITHIN 30 AND 60 MINUTES Mall of the Netherlands has an outstanding potential for outstanding clients: A large number of inhabitants
In the most densely populated area of the Netherlands: 2.4 million inhabitants within 30 minutes and 6.1 million inhabitants within 60 minutes Amsterdam
A wealthy population
Surrounded by numerous prosperous municipalities with disposable household incomes above the Dutch average
6.1 MILLION
A great customer profile
The youngest households of the Netherlands live within the 60 minute catchment area
30 MINUTES The Hague
2.4 MILLION Rotterdam
10
60 MINUTES
Utrecht
A WEALTHY POPULATION
IN 30 MINUTE CATCHMENT AREA Disposable Household Income (1) € 30.000 - € 35.000
Dutch average
€ 35.000 - € 45.000 € 45.000 - € 55.000 € 55.000 - € 65.000
Leiden
Far above average
Wassenaar
The 2nd richest municipality in the Netherlands
Alphen a/d Rijn
Wassenaar Leidschendam / Voorburg
The Hague
Number of inhabitants
Zoetermeer
0-10 min 10-20 min 20-30 min 115.000 900.000 1.400.000
Westland
Delft
Rotterdam
(1) CBS 2012
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EXCELLENT
ACCESSIBILITY
Perfectly located in the region In the heart of the Randstad area
Surrounded by 3 main highways (A4, A12, N44) The A4 being the most frequently used highway of the Netherlands
3 Tram lines and 2 bus routes
Connecting to a.o. The Hague, Delft and Zoetermeer
1.300 bicycle parking spaces
The Netherlands has the most bicycles per capita in the world (99,1%)
Free parking
4.000 free parking spaces in 5 parking areas
High car ownership rate
487 cars per 1.000 inhabitants (1)
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(1) European average = 498 per 1.000 inhabitants (Eurostat 2015)
LEIDEN 20 min. by car
7 MIN. TO N44
N44 65.000 cars/day
AMSTERDAM 35 min. by car
N14
THE HAGUE 13 min. by car 18 min. by train
A4
2 MIN. TO A4 240.000 cars/day
A12 8 MIN. TO A12 151.000 cars/day
A13
DELFT 10 min. by car 20 min. by tram
ROTTERDAM 25 min. by car 20 min. by train 13