Total Brand| AOS Performance Trends: SUMMARY
Demographics Gender Distribu-on Male Female Age Distribu-on 18-‐24 25-‐34 35-‐44 45-‐54 55+ Geography Distribu-on State 1 State 2 State 3 State 4 State 5 Save Rate (Total Saves / Total Visits) 1 Save 3 Saves 7 Saves Total # of Saves Smarts Saves Pa7ence Saves Willpower Saves Foresight Saves Average Ac-ve Daily Saves* Smarts Saves Pa7ence Saves Willpower Saves Foresight Saves Total Saved Dollars Dollar Save Rate (Dollar Saves / Total Saves) App Trends Likes Like Rate Fan Acquisi-on Rate (Fans Added / Total Fans) Fan AFri-on Rate (Fans Deleted / Total Fans) People Talking About This Wall Post Rate (Posts / Visits) Shares Sent Rate (Shares Sent / Total Visits) Upload Rate (Total Uploads / Total Visits) Photo Uploads Play Rate (Total Video Plays / Total Visits) Video Plays Entry Rate (Total En-res / Total Visits) # of Sweepstakes Entries Program Par9cipa9on (Referrals Volume) Current Audience Email Online Adver-sing Blogger Outreach Branch Traffic (Merch)* Agency Partner Support App Store Organic App Store -‐ Android Home Page Exposure Web (.com leads) Facebook Viral Acquisi-on (total exposure)** Organic Search Media Coverage/Shares Bulle-n Boards/Forums Program Par9cipa9on (Conversions) Current Audience Email Online Adver-sing Blogger Outreach Branch Traffic (Merch)* Agency Partner Support App Store Organic App Store -‐ Android Home Page Exposure Web (.com leads) Facebook Viral Acquisi-on (total exposure)** Organic Search Media Coverage/Shares Bulle-n Boards/Forums
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