Social Publishing Tools : Comparison & PO Prepared for Citizens Bank September 2011
re are a variety of publishing platforms offering multiple features to help brands grow communities on Facebook and Twitter.
se platforms offer a combination of publishing and application development to
ate and deploy campaigns
derate content
ministration for management of users and content
vide analytics to measure success of programs
diocom has identified four of the leading providers in the social publishing platf ce and conducted an extensive comparison for each observing the features, p clients to give a complete view of each product.
m Attributes
Buddy Media
WebTrends Social
Vitrue
Context Opt
y Pricing
$4,000/month/page (for 2 pages) with 5 tabs
$3000/month/page with over 100k fans and unlimited tabs/apps
$5,000/month for Vitrue SRM (includes 2 Publisher Streams & 2 Tabs)
$3,000/month pe $10,000 - $30,00 month enterprise
GLOBAL Offering, language support for European and Asian regions
Part of WebTrends analytics solution, which boasts over 3,500 client partnerships worldwide
Expanding operations. 2011 - offices in London, Paris Singapore, and Australia. Global client lists (multi languages)
Opening office in June, Australia in Supports multiple
Johnson & Johnson, Southwest Airlines, Crest
Rosetta Stone, AOL, Hard Rock CafĂŠ
Best Buy, McDonalds, AMEX
Purina, Bud Light
els
stration
ntation
ation
s
y Features
ls
Buddy Media
ok
X
WebTrends Social X
X
e
n
Consumer Behavior
Vitrue
Context O
X
X
X
X
Internal drivers of content strategy
uare
X
nities
e X
tration
Buddy Media
sed interface
X
WebTrends Social X
tion
X
X
X
X
ions
X
X
X
X
ing
X
X
X
X
/ archive
X
X
X
X
X
X
X
X
X
X
X
X
X
accounts
X
otifications
X
management
X
X
Vitrue
Context O
X
X
tation
location
Buddy Media X
WebTrends Social
sers / communities contacts / crm
X
influencers
tion
Vitrue
Context O
X
X
X
X
X X
Vitrue
X
WebTrends Social X
X
X
X
X
X
X
X
X
X
X
tion / response
X
X
ntent moderation
X
st / keywords
ms / alerts
ance
Buddy Media
X
X
anagement
X
o hide content
X
o remove user
r reported abuse
Context O
me analytics
Buddy Media X
WebTrends Social X
Vitrue X
Context O
X
nt
y integration
X
wth
X
X
X
X
ment / user activity
X
X
X
X
rls
X
X
X
orten / tag
X
X
X
ality
X
e accounts
X
X
X
X
ends
X
X
X
X
mark
X X
ontent types
X
to data warehouse
X
Features
Buddy Media X
WebTrends Social X
X
Vitrue
Context O
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
takes / contests
X
X
X
X
nt
X
X
X
X
X
X
X
X
s
gifts
X
X X X
X
X
s
X
X
nting
X
alleries
X
X X
X
X
dia
WebTrends Social
Vitrue
Context Optio
106k
619k
4.7M
225
20k
258k
10.4M
1.8M
69M
2.1M
2.2M
244
y Media is an easy-to-use social publishing platform eatures content and campaign creation and hing, analytics and scalability for global/local ons. With Buddy Media, brands can publish ation posts to the application wall, with the content indexed for search.
missions and controls can be set for all access levels an be set at the Page or local market level. Posts e scheduled, moderated, flagged or auto-deleted a centralized dashboard.
dy Media’s wall apps or “sapplets” can track s from any point of that sapplet. This feature es complete understanding of conversions and l user engagement.
growth, top links, tab views and shares metrics are cked for analytics. Buddy Media also tracks Stream ty and can display top posts based on Impressions, s, Link Clicks and Comments. Comparisons to Pages are included in analytics.
dy Media offers archiving, but it’s not searchable. ets are semi-customizable; there are limitations.
WebTrends Social allows brand to manage Facebook programs, engage with their com through apps and report on results. •Tasks
can be assigned to users to review a action on posts and comments, while word lists can be created to automatically filter, fla delete comments based on set keywords. •WebTrends
Social offers over 20 app temp that can be heavily branded. •Every
WebTrends app is tagged with analy which is WebTrends flagship product offerin shows entire conversion funnel, from from a app. •All
views, clicks and fan demographics are displayed, and all Facebook data will sync w WebTrends Analytics 10’s Facebook Space •Competitor
comparisons between Faceboo are part of analytics. •All
interactions, moderation, posts and com are archived for legal purposes.
offers two main tools, Publisher and Tabs, in ination as a comprehensive Social Relationship gement (SRM) tool which also includes analytics.
e SRM offers stream-level permissions and the to group people by team, product, bundle, ons and/or brands. Workflows can be controlled by n or product and permissions can be set for ration.
e SRM has location-based delivery and over 10 wall to deliver content like coupons, polls, and videos to Over 50 modules let you build custom applications an be tailored to cities, zip codes, languages. ’s dashboard keeps track of the content various n levels post to the page, allowing for ntralization for franchise situations.
r as analytics, Vitrue SRM lets brands track how are interacting with modules and views based on gement and impressions. Real-time analytics allow ective response management and tracking of fan h & user activity.
e has branded wall publishing and has done a lot of m work with the local/decentralization model. Vitrue not have compliance features or sentiment
Context Optional’s Social Marketing Suite contains Applic Publishing, Moderation, Admin and Dashboard functionali •The
platform has the ability to publish by geography while examining post quality by comparing interaction to other P posts. Posts can be scheduled, set up for approval and p •Brands
can set access levels, sort comments by time an to quickly review posts, archive posts and comments, ena SPAM detection and automatic deletion, and build watch to flag or delete certain phrases. •Context
Optional has 11 Standard and 8 Add-On applica Standard are out-of-the box solutions for brands to easily into streams and on pages, while Add-On applications res pages and give users engaging experiences. Their team c highly customized solutions, in addition. •The
Applications functionality is compliant with Facebook spam and fraud prevention controls. •The
tool can track fan growth, performance and reach of posts, and consumer engagement and viral impact. Fan c compared with competitors and analytical results can be visual charts and graphs, as well as be exported.
Thank yo